Direct Beauty Express / CosmoProf ® 1-800-800-9409 (phone) 1-800-856-7779 (fax) sportinfo@shopguyswin.com (email) www.shopguyswin.com (web) Pick of the Week signs available for download at ShopGuysWin.com JANUARY/FEBRUARY 2017 #BRANDSWELOVE Pg. 10 Sexy Hair Academy Pgs. 2-3 2016 SEXY HAIR ® ACADEMY WINNERS 2017 Help-A-Hero Calendar Pg. 4
WE’RE BRINGING
Last October 30, Sport Clips Managers, Stylists and Coaches attended the Sexy Hair Academy in Santa Monica, California. These were winners from all over the country who won the Sexy Hair Hero Deal Contest. They traveled from near and far to learn from some of the best artists in the industry and experience the Sexy Hair difference.
From the luxurious accommodations at the Huntley Hotel to Tai Chi on the beach and Structure in Motion, these winners left feeling inspired and re-energized. We asked the winners how this experience inspired them and what they would bring back to their teams.
“The Style Sexy trip was amazing, and it opened my eyes so much to things I never thought possible. It let me see that with a little focus on me and my center, focusing on my creativity is so much easier. This is a trip I wish I could have taken sooner, but I’m glad to have it now to share and help others like me. It wasn’t just a free trip, it was an experience that I will not soon forget!”
-Kasandra Amador, South Texas Coach
“What I got from this amazing experience was how much enthusiasm the instructors had about being able to pass on new skills, knowledge and techniques to all of us. That will be something I will carry with me throughout my career and pass on to others in hopes of inspiring them to always keep striving to be the best they can be.”
-Christina Narby, Manager PA105
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(STYLE) SEXY BACK!
“Going to the Sexy Hair Academy in California was more than just an amazing experience. The ability to learn new cutting skills beyond anything we know back home was epic! Taking those skills back to use them in the store makes us feel so proud of the stylists we have become. All the Sexy Hair coaches and stylists were such inspirations! They really made us feel comfortable. There was no doubt they wanted to teach us and help us learn more technically! Thank you, Style Sexy for making such killer products and ultimately making our retail sales better! As for me and my store, we will continually try and win this trip every single year!”
-Amanda Kobosh, MO905
“This was by far the most amazing experience of my career. Connecting with other industry professionals, breathtaking views, learning amazing new techniques, and Tai Chi on the beach, which helped me perfect my ergonomics while behind the chair. All I can say is I can’t wait until next year!”
Liz Marcell, Wisconsin Coach
“I had an amazing time attending the Sexy Hair Academy. The location was absolutely breathtaking and the platform artists were top notch and tons of fun! I’m obsessed with Sexy Hair products, so it was a huge honor to attend their academy. We were treated like royalty and I can’t wait to go back!”
-Serena Stewart, Manager TX 111
WILL YOUR STORE WIN THE NEXT TRIP TO THE SEXY HAIR ACADEMY?
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2017 Hero DEAL Calendar at a Glance
We are excited to release the 2017 Hero Deal calendar. These Hero Deals will help raise funds up to $155,000 for Help A Hero in 2017.
Here is how the deals will work. During each Hero Deal Month, a manufacturer partner will donate $1 for every product sold during that month. In addition, as a reward for your hard work and dedication to this campaign, stylists contests have been put into place. Over $60,000 in cash and prizes will be awarded in 2017! Who wants to go the Sexy Hair Academy, or hang out with the G IBS gang in Fort Collins, CO, or win $800 in gift cards? All of this is up for grabs and more!
Stay tuned for future editions of the Sport Clips Shopping Guide to learn more about these great Hero Deals and the contests that support them.
JANUARY FEBRUARY MARCH APRIL MAY JUNE JANUARY 1-28, 2017 JANUARY 29FEBRUARY 25, 2017 FEBRUARY 26MARCH 25, 2017 APRIL 2-29, 2017 JULY AUGUST SEPTEMBER JULY 2-29, 2017 AUG. 27-SEPT. 23, 2017 JULY 30AUGUST 26, 2017 MAY 28-JUNE 24, 2017 APRIL 30MAY 27, 2017 NOVEMBER DECEMBER NOV. 26-DEC. 23, 2017 OCTOBER 29NOVEMBER 25, 2017 04_05_SC__HAHCalendar_GamePlan_JANFEB17.indd 1 11/30/16 1:31 PM
Hero Deal Game Plan
Not only do Hero Deals help raise money for a great cause, they also allow you and your team to compete for some amazing prizes. But success doesn’t always come easy. Below are some strategies that many of the winning stores in the past have utilized to be successful.
Let’s get your team pumped up!
1. CREATE A PLAN
3. PLAN YOUR INVENTORY
Work with your team and your DBE Account Executive to create a 6-month plan.
2. SET A GOAL
How much you want to sell during the month? Break it down weekly and daily. Assign goals to your team members and then create a chart to help track results.
Know the number of products you need to sell to meet your goal. Plan your orders each month to ensure that Hero Deal top sellers are always in stock.
5. MERCHANDIZE YOUR STORE
Utilize top shelf or tables to highlight Hero Deal products and how the Hero Deal program works. Pick of the Week signs for all Hero Deals are available on ShopGuysWin.com.
4. SCHEDULE EDUCATION
Hold a Pep Rally one week prior to the Hero Deal. Educate and communicate goals to team members. Explain the Hero Deal Program to team membersand how they can explain to clients, as well as provide Product Knowledge.
REACH OUT TO YOUR DBE ACCOUNT EXECUTIVE TO INQUIRE ABOUT MANUFACTURER EDUCATION AND MORE STRATEGIES.
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(Manager,
JANUARY HERO DEAL STYLIST INCENTIVE Store with the highest JPMS sales and Store with the Highest % Increase in JPMS sales
Top Stylist and
WIN A TRIP WITH IN 2017! 06_SC_HAHJAN_JANFEB17.indd 1 11/30/16 1:31 PM
Coach will attend)
MANuary® Savings Choose from: SKU: Liter Heavy Hitter® 575575 Liter Double Hitter® 574990 $9.47-$ 13.41 each Reg. $12.63-$17.88 SAVE 25% MITCH® MANuary® Style and Savings SAVE 25% ON MITCH® LITERS Tea Tree Liter Duos Includes one Shampoo and one Conditioner. Choose from: PPK: Special 577644 Lemon Sage Thickening 577645 Lavender Mint Moisturizing 577646 $ 24.00-$ 27.00 each duo Reg. $33.63-$36.89 SAVE OVER 25% Tea Tree Duo Includes: 1– Liter Tea Tree Special Shampoo 1– FREE 10.14 oz. Hair & Body Moisturizer $ 18.00 Reg. $23.38 SAVE OVER 20% PPK: 577647 tea tree goes big Savings and sets guests can feel good about. Enjoy big savings on liters and help us plant 750,000 trees in places that need it most. Learn more about Rooted in Green and our partnership with Reforest’Action at paulmitchell.com/reforestaction | 7 SHOP shopguyswin.com All products may not be available in all areas. See store or Sales Consultant for details. 07_SC_PM_JANFEB17.indd 1 12/1/16 10:15 AM
FEBRUARY HERO DEAL STYLIST INCENTIVE
The Store with the Highest Take Home Per Client per region will win:
WIN
Spring
(Store Manager and Top Stylist will attend)
*in the event of a tie, a drawing will be held to determine the winner A TRIP TO*
Style Show in San Jose, CA! Contest Dates: Jan. 29-Feb. 25, 2017
FEBRUARY HERO DEAL STYLIST INCENTIVE
The Store with the Highest Take Home Per Client per region will win:
WIN A TRIP TO* Spring Style Show in San Jose, CA!
Contest Dates: Jan. 29-Feb. 25, 2017
(Store Manager and Top Stylist will attend)
*in the event of a tie, a drawing will be held to determine the winner
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Spring Style Show Contest
Win a trip to the Spring Style Show in San Jose, CA!
Contest Dates:
Jan. 29-Feb. 25, 2017
Winners - Top Store per region with highest take home per client (manager and top selling stylist).
Includes: Show Tickets, Airfare and hotel accommodations.
WHEN April 9-10, 2017 WHERE San Jose, California
HOTEL ACCOMMODATIONS
Hilton San Jose 300 Almaden Blvd, San Jose, CA 95110 sanjose.hilton.com
QUALIFIERS:
• Winners must be employed by Sport Clips ® for the full duration of the contest and they must be employed by Sport Clips ® to attend.
• Stores must be at $1.35 THPC minimum.
• Stylist and Manager must be at $1.00 THPC and average a minimum of 50 Clients per week.
• In case of a tie, there will be a drawing to determine the winners.
Where beauty pros go for
the best brands in professional beauty
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Mitchell®
#BrandsWeLove
Construction Paste
Flexible, webby texture forms and separates—great for messy, undone styles.
$7.38 575003
Construction Paste
Why I love it:
Gives great texture with a medium hold and shine.
How I use it:
It is great to cocktail with other MITCH products, such as Matterial and Reformer, to create different looks and provide more hold.
Tips/Tricks:
By “clapping” with the product over the client’s hair and then spreading it through, it helps to distribute the fibers. This also works when it is cocktailed with another product; the flexible, webby texture is still apparent.
Alternator™
• Perfect product for hats!
• Product allows hair to be restyled with a quick swipe of the hand after taking off a winter hat.
$7.48 024760
Alternator™
Why I love it:
American Crew Alternator is one of my most frequently used products because of how versatile it is. It can be used on both wet and dry hair as either a styling or finishing spray, while leaving the style both flexible and flake-free.
How I use it:
I find that ever since pompadours have become more prevalent, I am using Alternator more often. A haircut with so many styling options needs a product that can be used in many ways. For a client looking for a lot of volume in his pompadour, I use it as a styling agent, spraying the Alternator in the hair before blow drying with a vent brush. This will leave the style with a dry, matte finish. If that same client wanted a sleek look with medium shine, I would spray the product in while the hair is wet and simply style with a comb or brush without blow drying.
Tips/Tricks:
1. Your client can style and restyle his hair throughout the day without using more product. Simply running his fingers through his hair will reactivate the product, allowing him to style his hair as desired. This is great for a man who needs a conservative look while at work but wants to create a carefree, effortless look on the way to happy hour.
2. Alternator can also be cocktailed with many other products. When using Alternator as a styling agent and blow drying it into the hair, I will finish by running some American Crew Grooming Cream or Pomade through the style to create a more textured look.
3. I have also used American Crew Alternator in some beards. It can tame an unruly beard while leaving a natural sheen.
Linda Casillas Sport Clips Artistic Team Member
Erin Burton Sport Clips Artistic Team Member
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Liter Discounts Choose from: SKU: Daily Moisturizing Shampoo 024775 Daily Shampoo 024878 Power Cleanser Shampoo 024772 3-in-1 Moisturizing Shampoo 024652 3-in-1 Tea Tree Shampoo 024894 Daily Conditioner 024814 Firm Hold Styling Gel 023310 $ 8.99-$ 12.38 each Reg. $11.98-$16.50 | SAVE 25% All products not shown. liter savings Styling Pucks Choose from: MSU: 3 oz. Fiber 025497 3 oz. Pomade 025498 3 oz. Forming Cream 025499 3 oz. Defining Paste 025500 3 oz. Molding Clay 025501 3 oz. Grooming Cream 025504 3 oz. Heavy Hold Pomade 025505 $ 35.92 for 6 Reg. $53.88 | SAVE OVER 30% No mix, must match buy 4, get 2 FREE 2-Week Sale | Jan 1-15 3 oz. Heavy Hold Pomade $ 6.74 Reg. $8.98 | SAVE 25% 025502 Water-based pomade delivers high hold and adds a ton of shine. NEW Heavy Hold Pomade Styling Puck Shine/Hold Matrix | 11 SHOP shopguyswin.com All products may not be available in all areas. See store or Sales Consultant for details. JANUARY ONLY 8.4 oz. Styling Gels Choose from: MSU: Firm Hold 025506 Light Hold 025507 $ 29.92 for 6 Reg. $44.88 | SAVE OVER 30% SAVE 25% 11_SC_AMC_JANFEB17rev.indd 1 11/30/16 1:43 PM
WHY CHOOSE GIBS’ HANG MAN?
Because this ain’t your mama’s dry shampoo!
Our Hang Man Showerless Shampoo was created with the man in mind.
• A Zeolite (clay) base means it works overtime to absorb excess oils
• Cocoa, Passion Fruit and Dragon’s Blood extracts add extra fortification and conditioning benefits
• A brand new, and epically masculine, fragrance that includes spicy hints of cardamom, pepper and sandalwood
* Time-saver for the man on the go with no time in our perfectly sized “hand grenade” can, complete with a locking actuator (no more pesky caps to worry about losing)
• Perfect for throwing in your gym bag or keeping in your briefcase for a quick mid-day refresh
• Time saver for the hard-working man who needs a little refresher after a day’s work
Relentless hold in a superfine spray makes GIBS Brawler Bantamweight Hairspray the most hardcore men’s finishing spray in the ring. Fortified with Cocoa, Passion Fruit and Dragon’s Blood extracts, it not only provides hold that’s got your back all day and night, but leaves your hair in even better shape than before. Strong hair and a stronger hold– talk about a one-two punch!
SAVE 25%
16.9 oz. ICE Spiker Styling Glue $ 15.00 Reg. $22.00 SAVE OVER 30% 348651 big size, big savings Winter Savings on ICE Choose from: SKU: 2.5 oz. Spiker 348011 5.1 oz. Spiker 347360 3.4 oz. Erratic Molding Clay 347693 1.7 oz. Spiker Colorz Blue 347524 1.7 oz. Spiker Colorz Red 347529 $ 3.73-$ 6.19 each Reg. $4.98-$8.25 SAVE 25% All products not shown. Liter Man Wash BHB $ 15.00 Reg. $20.00 SAVE 25% 243013 NEW save 25% winter savings 4.5 oz. Hang Man Showerless Shampoo $ 10.00 243021 4.5 oz. Brawler Bantamweight Hairspray
$10.00 243022
12 | All products may not be available in all areas. See store or Sales Consultant for details.
12_13_SC_GIBS_JOICO_NIOXIN_JANFEB17.indd 1 11/30/16 1:50 PM
Scalp Recovery Liters Choose from: SKU: Scalp Recovery Cleanser 792874 $ 20.25 Scalp Recovery Moisture Conditioner 792877 $ 20.63 Reg. $27.00-$27.50 | SAVE 25% 6.76 oz. Scalp Treatment Choose from: SKU: System 1 792845 System 2 792593 System 3 792851 System 4 792597 $ 16.00 each Reg. $20.00 | SAVE 20% System Kit Savings Includes: 1–10.1 oz. Cleanser 1–5.1 oz. Scalp Therapy 1–3.38 oz. Scalp Treatment Choose from: SKU: System 1 792859 System 2 792594 System 3 792861 System 4 792598 System 5 792863 System 6 792601 $ 16.50 each kit Reg. $22.00 | SAVE 25% All products not shown. Minoxidil Savings Choose from: SKU: 6.7 oz. Scalp Optimizing Cleanser 801279 6.7 oz. Scalp Optimizing Conditioner 801280 $ 8.25 each Reg. $11.00-$11.50 | SAVE 25% 30-Day Treatment Choose from: SKU: 2 oz. Women’s Hair Regrowth Treatment 801281 2 oz. Men’s Hair Regrowth Treatment 801283 $ 13.13 each Reg. $17.50 | SAVE 25% All products not shown. ADVANCED SKINCARE FOR THINNING HAIR treatment savings scalp recovery system kits savings NIOXIN Liter Duos Includes: 1–Cleanser 1–Scalp Therapy Choose from: PPK: System 1 802390 System 2 802393 System 3 802394 System 4 802416 $ 30.00 each duo Reg. $45.50 SAVE OVER 30% | 13 SHOP shopguyswin.com All products may not be available in all areas. See store or Sales Consultant for details. 12_13_SC_GIBS_JOICO_NIOXIN_JANFEB17.indd 2 11/30/16 1:50 PM
WAHL Sterling 4 Combo $ 84.99 Reg. $99.99 | SAVE $15.00 852968 Sterling Stylist Trimmer Corded trimmer with three T-shaped trimming guides. 39.99 Reg. $49.99 SAVE 20% WAHL Sterling Nugget Miniature Clipper Mini clipper with fullsized blades and power. $59.99 Reg. $69.99 SAVE $10.00 852344 WAHL Sterling Reflections Senior 79.99 Reg. $89.99 SAVE $10.00 852304 WAHL Classic Peanut $ 49.99 Reg. $54.99 SAVE $5.00 852060 BUY 3, GET 1 FREE Buy three 3.4 oz. Style Sexy Hair Molding Paste and get one FREE! $ 28.44 Reg. $37.92 SAVE $9.48 MSU: 845642 While supplies last. Exclusive Deal buy 3, get 1 FREE travel size sampling FREE Travel Size Color Safe Detox Shampoo with the purchase of 5.1 oz. Not So Hard Up Holding Gel. $8.98 Reg. $11.98 SAVE 25% PPK: 845627 While supplies last. KING RESEARCH 6-Count Barbicide Bullets Disinfectant Concentrate Includes one FREE empty spray bottle! $9.99 Reg. $12.99 585043 SAVE 20% over + FEBRUARY ONLY PARTEX 12-Count Black Bleach Guard Royale Towels $ 26.99 Reg. $35.99 | SAVE 25% | 223002 14 | All products may not be available in all areas. See store or Sales Consultant for details. 14_SC_SEXY_CLIPPERS_SUNDRIES_JANFEB17.indd 1 11/30/16 1:52 PM
huge savings on liters
| 15 PURE COSMETICS BY THE LANO COMPANY Pure Illumination Hydrating Lipgloss Choose from: SKU: Wineberry 405009 Shimmer 405011 Pouty Pink 405012 Nude Beach 405013 Party Girl Pink 405014 Cosmic Latte 405016 $9.99 each All products not shown. MORGAN TAYLOR® Cold Toes, Warm Heart 4-Count Minis Includes one 5 ml. bottle of each: Flirt in a Skating Skirt, N-ice Girls Rule, Ice Queen Anyone? and |Figure 8’s & Heartbreaks. $7.50 | 295806 NEW Spa Day Includes: 1–8 oz. Tahitian Vanilla and Ginger Herbal Body Wash 1–8 oz. Tahitian Vanilla and Ginger Herbal Body Scrub 1– FREE Bath Sponge HEMPZ® NEW Spa Sense Includes: 1–2.25 oz. Mini Tahitian Vanilla and Ginger Herbal Body Moisturizer 1–.44 oz. Herbal Lip Balm $ 6.48 Reg. $8.38 | SAVE OVER 20% PPK:733641 While supplies last. SEXY HAIR® 5.1 oz. Big Sexy Hair Silk Finish Featherweight Elixir $9.98 845259 2.5 oz. Big Sexy Hair Silk Finish Featherweight Elixir $ 3.00 Reg. $6.00 SAVE 50% 845590 SEXY HAIR® Hairspray Sale Choose from: SKU: 10 oz. Spray & Play Volumizing 842460 8 oz. Get Layered 844695 10 oz. Spray & Play Harder 842454 9 oz. Spray & Stay 844215 9 oz. Soy Touchable 844532 9.1 oz. Soya Want Full Hair 844216 8 oz. Vibrant Color Lock 845351 $7.25 each Reg. $8.98-$9.48 SAVE OVER 20% All products not shown.
Marcel THE NEW STANDARD Create smooth, hydrated curls with incredible shine and staying power with the Express Gold® Curl Marcel. The gold surface distributes heat evenly for consistent, long-lasting curls.
Express Gold® Curl Marcel
Gold surface distributes heat evenly
Adjustable from 280°F–430°F
Dual voltage
Ergonomic locking and rotating handle
Integrated and durable safety stand Choose from: SKU: ¾" 577592 1" 577590 1 ¼" 577591 $39.99-$ 44.99 each All products not shown. PAUL MITCHELL® Liter Duos Includes one Shampoo and one Conditioner. Choose from: PPK: Color Care 577634 Extra-Body 577635 Moisture 577636 Smoothing 577637 Strength 577638 Original 577639 Shampoo One 577640 PAUL MITCHELL® Save On Tween Duos Includes: 1–24 oz. Shampoo 1–24 oz. Conditioner Choose from: PPK: MSU: Forever Blonde 577641 Curls 577642 $ 23.00 each duo Reg. $33.98-$34.98 SAVE OVER 30% All products not shown. PAUL MITCHELL® Neon Liter Duo Includes: 1–Sugar Cleanse Shampoo 1–Sugar Rinse Conditioner $ 16.00 Reg. $20.49 SAVE OVER 20% PPK: 577649 $ 18.00 each duo Reg. $22.63-$29.13 SAVE UP TO 38% All products not shown.
hairspray sale introducing the new Express Gold® Curl
ProTools®
•
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$ 19.48 PPK: 733640 While supplies last. 15_SC_PEPRALLY_JANFEB17.indd 1 11/30/16 2:30 PM
Buy three 3.4 oz. Style Sexy Hair Molding Paste and get one FREE! $ 28.44 Reg. $37.92 | SAVE $9.48 MSU: 845642 While supplies last. EXCLUSIVE DEAL Buy 3, Get 1 FREE PRESORTED STANDARD U.S. POSTAGE PAID DALLAS, TX PERMIT NO 2537 DATED MATERIAL DELIVER IMMEDIATELY DIRECT BEAUTY EXPRESS / BEAUTY SYSTEMS GROUP customer service: 1-800-800-9409 customer service fax: 1-800-856-7779 web: www.shopguyswin.com email: sportinfo@shopguyswin.com COPYRIGHT © 2017 CosmoProf® – A Division of Beauty Systems Group LLC. Product description, typographic, photographic and printing errors are unintentional and subject to correction. Designated trademarks and brands are the property of their designated owners. CosmoProf® reserves the right to limit quantities and all product is subject to availability. All products may not be available in all locations. Sale and promotional offerS good January 1St - february 28, 2017. 16_SC 16_SC_BackCover_NJANFEB17.indd 1 11/30/16 1:55 PM