The official publication of Colorado Parks & Recreation Association (CPRA)
2020 MEDIA KIT MAGAZINE FAST FACTS:
1,500 20%
magazines printed
CPRA Industry Partner members receive up to 20% off advertising
4
NEW ad rates for 2020 – as low as
$375
New high-impact advertising opportunities
CPRA members can help you grow sales! Multi-Faceted reach: PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists
www.cpra-web.org
Reach Colorado park & recreation decision-makers! CPRA is a dynamic, proactive organization that creates healthy residents and livable communities by promoting excellence in parks and recreation. Our mission is to promote the parks and recreation profession and its growth throughout the state of Colorado.
Colorado Byline is a hyper-targeted magazine mailed to more than 1,400 CPRA members and affiliates. Published four times per year, the publication provides educational content focusing on current issues, industry updates, trends, advocacy, risk management, technology, staffing and leadership, programming, upcoming events and best practices for Colorado’s parks and recreation industry. By advertising in Colorado Byline, you’ll have the perfect opportunity to market directly to these highly influential professionals who need your products, services, classes and facilities to operate successfully in the parks and recreation industry on a daily basis.
Colorado Byline magazine is mailed to every CPRA member. It includes content relevant to their industry – so it gets read, used, and kept!
FULL PAGE ADVERTORIAL (C) SPONSORED
Meeting New ADA Requirements and Improving Inclusive Play HAGS SMP is one of the leading playground manufacturers in the UK. In London we have a designated Area Manager Martin Potts who looks after our customers covering all the London boroughs providing an excellent support as we feel being geographically close to our clients is very important. Over the years we have provided a number of play areas including a fantastic project in the London Borough of Islington where we installed our Arena Duo system which meant we could provide the perfect solutions for this unique site in Islington.
City of Your Town Receives New Playground Grant Bathford Council contracted HAGS to design and create a new play area that gives local children plenty of opportunities to play and socialise. The challenge was set for designers to come up with a well thought strategy to make best use of this existing narrow space where an old playground used to sit. The play area had to be low maintenance, provide play equipment for all abilities and have safety railings to distinguish it from the adjacent sports field. We provided a range of equipment ensuring children would be kept entertained for hours. For the younger users (age 1-4) we provided the Zingo Nau, Zingo See Saw and a Zingo Bubble to integrate bright colours within the park. The Zingo product range promotes social interaction and development, as well as providing a challenging physical exercise. For older children, the NRG Altitude 11B was chosen as a centrepiece and
With our wide range of products we can adapt to any environment. We offer products that are suitable for urban environment as well as equipment suited for the natural surroundings. Our UniMini and UniPlay multiplay units can be constructed just about anywhere by adapting the constructions to the natural surroundings. Our UniMini modular system offers plenty of opportunities to play together, learn through collaboration and play role for the younger children whilst our UniPlay provides the most unique modular system unit. You can build high, long, low, down slopes and over hills! Whatever your requirements are – size or type we can design a bespoke play area to suit your needs and budget. For full details, contact John Doe at (843) 555-1212 or john@hags.com.
instinctively appeals to all children with a sense of adventure, providing challenges to get them moving so they never get bored. In addition, we’ve provided playground essentials such as the Olympic 2 seat swing with 2 cradle seats, a 2.4m Basket Swing and a Rota Roka to complement this play area. To encourage cognitive stimulation, we included the Crazy and Ball maze panels, Talk Tubes, 3 in a Row Panel and a ‘What Time Is It?’ panel.
Our custom designed products are suitable for urban environment as well as equipment suited for the natural surroundings.
HAGS SMP Corporation 1212 Lane Dr., Anytown, MN 90358 Tel: (843) 555-1212 www.hagssmpcorp.com
Advertising Deadlines & Special Sections*
NEW!
Showcase your product expertise! An advertorial educates the reader about a product or service, answers common questions, and solves challenges. It's a great way to showcase your product knowledge. Fee includes cost for writing, design and proofing to advertiser.
Winter 2020 magazine issue Ad deadline: January 30, 2020 | Mails: March 2020 Special sections: Aquatics/waterparks/safety; sport and fitness facilities; Park & Recreation education, continuing education, and unique careers
Spring 2020 magazine issue Ad deadline: April 5, 2020 | Mails: May 2020 Special sections: CPRA member awards; engineering/design/construction
13 Spring 2020 • MINNESOTA Recreation and Parks
2-PAGE CENTER-SPREAD (D)
Summer 2020 magazine issue Ad deadline: July 6, 2020 | Mails: August 2020
NEW!
Special sections: 2020 CPRA Annual Conference guide; group tours and partnering with CVBs
Your content formatted to make a big impression! The double-page spread in the center of the magazine is a visually impactful way to highlight expanded product details.
Fall 2020 magazine issue Ad deadline: September 27, 2020 | Mails: November 2020
1/3 PAGE BANNER ADS (G)
(G) 1/3 BANNER
(G) 1/3 BANNER
NEW!
Banner ads span the entire width of a page. For extra impact, purchase two banner ads to place side-byside on facing pages or on two consecutive right hand pages.
Special sections: Product innovations, product design; 2020 Commercial Buyer's Guide insert
2021 Commercial Buyer’s Guide
NEW!
(Mailed with Fall Issue)
Ad deadline: September 27, 2020 | Mails: November 2020 * Additional editorial content will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at info@pernsteiner.com or (952) 841-1111, or watch www.cpra-web.org.
Advertising Dimensions & Rates Rates listed are ad cost per issue.
Width x Height
1 issue
(A) Full page (with bleed)*
8.5" x 11" (+ .125" bleed)
$1,275 $1,125 $1,025 $975 $1,400 $1,275
(B) Full page (non-bleed)*
7.5" x 9"
$1,275
Industry Partner Member Rates 2 issues $1,125
3 issues $1,025
4 issues $975
Non-Member Rates 1-2x rate
3-4x rate
$1,400
$1,275
(C) Full page advertorial* NEW!
N/A (Photos & editorial text) $1,450 $1,425 $1,400 $1,375 $1,675 $1,575
(D) 2-page center-spread*
17" x 11" (+ .125" bleed) $1,775 $1,625 $1,575 $1,525 $1,850 $1,775
NEW!
(E) 1/2 page vertical*
3.625" x 9"
$675
$625
$575
$525
$780
$650
(F) 1/2 page horizontal*
7.5" x 4.25"
$675
$625
$575
$525
$780
$650
(G) 1/3 page banner*
8.5" x 3" (+ .125" bleed) $575 $500 $450 $400 $675 $650
NEW!
(H) 1/4 page*
3.625" x 4.5"
$455
$400
$350
$375
$475
(I) Magazine inside front cover**
8.5" x 11" (+ .125" bleed) $1,525 $1,475 $1,400 $1,300 $1,500 $1,400
(J) Magazine inside back cover**
8.5" x 11" (+ .125" bleed) $1,400 $1,300 $1,250 $1,100 $1,300 $1,100
(K) Magazine back cover**
8.5" x 8" (+ .125" bleed) $1,675 $1,525 $1,400 $1,325 $1,775 $1,400
(L) Buyer's Guide inside front cover** 8.5" x 11" (+ .125" bleed) $1,100
$1,500
(M) Buyer's Guide inside back cover** 8.5" x 11" (+ .125" bleed) $1,000
$1,200
(N) Buyer's Guide back cover**
$1,475
8.5" x 11" (+ .125" bleed) $1,275
$525
NEW! (O) Buyer's Guide featured products N/A (Photo & 50 words) $150 w/Buyer's Guide ad; $275 w/out Buyer's Guide ad $350
(P) Buyer's Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer's Guide logo listing addition
First listing free; $25 each for each additional listing $75 per category
N/A (Submit company logo)
$50 for first category; $25 for additional categories N/A
*Ad size for both the Byline magazine and 2021 Buyer's Guide **Premium ad spaces available on a first-come, first served basis.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2021 Commercial Buyer's Guide The stand-alone CPRA Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of Byline magazine. Municipal buyers, decision makers, and influencers will receive it in the fall when they are planning their 2021 budgets. It will also be distributed at seminars and annual CPRA events. CPRA Industry Partner members receive one free category listing, and discounted advertising rates.
• Landscaping products/services • Lighting (facility & sports) • Playground equipment
• Access to online resources
• Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category
• Advocacy opportunities • Committee involvement For full membership details and rates, and to enroll, go to www.cpra-web.org and click on JOIN.
Advertising Formats Email a printed-ready PDF file (print setting, 10MB or smaller) to info@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.
EXCLUSIVE CPRA INDUSTRY PARTNER OPPORTUNITY! (P) Set yourself apart in the directory! Get featured with your company logo in the Buyer's Guide yellow pages for as little as $25.
Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com.
FEATURED PRODUCT INNOVATIONS SECTION (O) Highlight your newest products or services. Showcase your products in this sponsored sidebar section of the Buyer's Guide. Your listing includes: a photo, 50-word description, company, and website. Sidebars include: Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Parks, and Playgrounds.
CPRA Industry Partner members receive numerous benefits that help them reach Colorado park and recreation professionals: • Member discounts on advertising, exhibit booths, seminars, and more • Communications exposure
Buyer's Guide Yellow Page Category Listings: • Accessible recreation • Aquatics supplies & service • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services
CPRA Industry Partner Membership Benefits
NEW! Architectural Glazed Block
Advertising Content
Glazed block offers both form and function when used in locker rooms or aquatic facilities. All-in-one installation helps projects get faster. Available in five faces and 20 colors – as well as custom-colors. Use our online planner to sample glazed block in your projects.
Publishers (Pernsteiner Creative Group and CPRA reserve the right to decline or suggest alterations to any and all submitted advertising.
Johnson Concrete Products • www.johnsonconcrete.com
ADVERTISING DIMENSIONS
A, D (x2) I, J, L, M, N
B, C K
E F
G
H
RATES FOR EVERY BUDGET! CPRA Industry Partner members save up to 20% off non-member rates.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2020 Advertising Agreement Please reserve the following advertising space(s) for us in the following 2020 Colorado Byline issues: (A) Full page (with bleed)
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(B) Full page (non-bleed)
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(C) Full page advertorial*
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(D) 2-page spread
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(E) 1/2 page vertical
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(F) 1/2 page horizontal
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(G) 1/3 page banner
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(H) 1/4 page
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(I) Magazine inside front cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(J) Magazine inside back cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(K) Magazine back cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(L) BG inside front cover
n 2021 Buyer's Guide
Qty:
x $
=$
(M) BG inside back cover
n 2021 Buyer's Guide
Qty:
x $
=$
(N) BG back cover
n 2021 Buyer's Guide
Qty:
x $
=$
(O) BG featured products
n 2021 Buyer's Guide
Qty:
x $
=$
(P) BG yellow page listings
n 2021 Buyer's Guide (one free listing for CPRA Industry Partner members)
Qty:
x $
=$
(Q) BG logo listings n
n 2021 Buyer's Guide
Qty:
x $
=$
t
Total 2020 Advertising Space Reservation: $
* Submit up to three (3) high resolution photos and a company bio to Todd at info@pernsteiner.com by ad deadline(s). t Send a high resolution product photo and 50-word product description to Todd at info@pernsteiner.com by August 21, 2020. n Email a color version of your logo (in eps, jpeg or tif format) to Todd at info@pernsteiner.com by August 21, 2020.
Advertiser Information (AS IT WILL BE LISTED IN THE BUYER'S GUIDE) Company_____________________________________________________ Contact Name____________________________________________________ Street ____________________________________________________________________________________________________________________________ City__________________________________________________________
State___________________ Zip______________________________________
Phone (
Fax (
)__________________________________________________
)________________________________________________________
Email_________________________________________________________ Website__________________________________________________________ Buyer's Guide Category(ies) ________________________________________________________________________________________________________
All payments are due by advertising deadlines. Make checks payable to: Pernsteiner Creative Group 5115 Excelsior Blvd., #433, St. Louis Park, MN 55416
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and CPRA reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and CPRA. Pernsteiner Creative Group and CPRA reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________ Date ________________________________________________
Return completed agreement to Todd Pernsteiner at info@pernsteiner.com.
Thank you for supporting Colorado Parks & Recreation Association!
illinois
2020
ADVERTISING RATE CARD PA R K S A N D R E C R E AT I O N MAGAZINE FAST FACTS:
5,200 6 $425 4 magazines printed/mailed
issues published annually, in both print and online
NEW advertising rates – as low as
New high-impact advertising opportunities!
IP&R readers can help you grow sales! Impressive Purchasing Power
Hyper-Targeted Readership Base
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Surveys show that 95 percent of IAPD and IPRA members regularly read the magazine. More than 39 percent have contacted advertisers for more information, and 41 percent have purchased products or sought bids based on magazine advertisements. Illinois park and recreation decision-makers WILL see your ad!
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• 337,620 acres of land • 4,312 baseball and softball fields • 3,740 playgrounds • 3,022 tennis/pickleball courts • 2,394 picnic areas • 1,684 volleyball courts • 1,642 soccer fields • 1,106 gardens/horticulture centers • 906 health clubs & recreation centers • 860 hiking, jogging & nature trails • 818 beach, boating & fishing areas • 377 swimming pools and water parks • 376 ice rinks • 364 arts centers • 337 bike & BMX trails • 196 sled hills • 150 golf courses • 112 museums • 88 driving ranges
The official magazine of Illinois Association of Park Districts and Illinois Park and Recreation Association
• 87 skate parks • 67 dog parks • 22 zoos
www.ilparks.org • www.ilipra.org
illinois
PA R K S A N D R E C R E AT I O N
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2019-2020 IP&R Deadlines & Content* Jan/Feb 2020 Deadline: Nov. 15
• The Fitness Issue • Promote Your Exhibit Hall Booth! Mails with the Soaring to New Heights Conference Guide
2020 Buyer’s Guide Deadline: Jan. 30
• Feature Your Products & Services NEW EXPOSURE OPPORTUNITIES!
March/April 2020 Deadline: Jan. 30
• Park & Facility Construction • Photo Contest Winners
May/June 2020 Deadline: March 13
• Make a Splash Through Aquatics The essential resource for aquatics products
See separate rate card for details!
IAPD and IPRA Corporate Memberships IAPD and IPRA Corporate members receive benefits that help them reach Illinois park and recreation professionals: • Member discounts on advertising, exhibit booths, seminars, and more • Communications exposure – Buyer's Guide listings • Access to online resources • Advocacy opportunities • Committee involvement For full membership details and to enroll, go to www.ilparks.org and www.ilipra.org
Advertising Formats Email a printed-ready PDF file (print setting, 10MB or smaller) to info@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.
Production Services
July/Aug 2020 • Trends in Conservation, Outdoor Recreation & Nature Centers Deadline: May 15 • Legislative Advocacy Sept/Oct 2020 Deadline: July 10
• Soaring to New Heights Pre-Conference Program • Good Governance & Leadership
Nov/Dec 2020 Deadline: Sept. 11
• Marketing Your Agency for Results • 2020 Best of the Best Gala Award Winners
Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com.
Advertising Content The publishers (IAPD and IPRA) reserve the right to decline or suggest alterations to any and all submitted advertising for any reason. Please inquire if you have questions on your ad.
*Additional content may be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at info@pernsteiner.com or (952) 841-1111.
IAPD and IPRA memberoriented websites receive more than 450,000 combined hits each month. www.ilparks.org www.ilpra.org
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
illinois
PA R K S A N D R E C R E AT I O N
CENTER SPREAD, TWO OR FOUR-PAGE AD INSERTS (K, L, M)
PARK & REC AGENCIES
AD PROPORTIONS
Content that makes a big impact! The center spread and two- or fourpage inserts are premium placements that get noticed. They offer great ways to visually highlight your products and provide more space to include larger photos and expanded product details. Inquire for more details.
BY THE NUMBERS $337,000,000
NEW!
(With bleed)
1/3 PAGE BANNER ADS (H)
Amount agencies spend annually on capital construction with in-state businesses
A, B C, D E, F
A, B C, D E, F
(No bleed) Size to 7.5"w x 10"h
I
NEW!
G
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68,000
Number of people our members employ
State agencies have paid IL businesses
$475,000,000 for agency operational budgets
Banner ads span the entire width of a page. For extra impact, purchase two banner ads to place side-by-side on facing pages or request placement on two consecutive right hand pages.
Advertising Dimensions & Rates All listed rates are the
J
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Save up to $1,800 when you book at the 6x rate!
2020 Annual Multiple-Issue Rates Width x Height
1 issue
(A) Back cover*
8.5" x 11" (+ .125" bleed)
$1,375 $1,300 $1,250 $1,200 $1,150 $1,075
(B) Inside front cover*
8.5" x 11" (+ .125" bleed)
$1,250 $1,200 $1,150 $1,125 $1,050 $1,000
(C) Page 5* (opposite editor’s letter)
8.5" x 11" (+ .125" bleed)
$1,200 $1,175 $1,150 $1,125 $1,000 $975
(D) Page 7* (opposite IAPD update)
8.5" x 11" (+ .125" bleed)
$1,200 $1,175 $1,150 $1,125 $1,000 $975
(E) Inside back cover*
8.5" x 11" (+ .125" bleed)
$1,100 $1,075 $1,050 $1,025 $900 $875
(F) Full page
8.5" x 11" (+ .125" bleed)
$985 $950 $925 $900 $875 $850
(G) 1/2 page
3.625" x 10" or 7.5" x 4.88"
$700
advertising fee per issue.
2 issues
$675
3 issues
$625
4 issues
$600
5 Issue
$575
6 Issues
$525
(H) 1/3 page banner
8.5" x 3.25" (+ .125" bleed) $675 $625 $600 $575 $550 $500
(I) 1/4 page
3.625" x 4.5"
(J) Center Spread* (2 facing pages)
8.5" x 11" (+ .125" bleed)
(K) 4-page insert*
4 x 8.5" x 11" (+ .125" bleed) $3,700 $3,650 $3,600 $3,425 $3,275 $3,000
(L) Double-sided insert
2 x 8.5" x 11" (+ .125" bleed) $1,725 $1,700 $1,650 $1,600 $1,575 $1,525
*Premium ad spaces available on a first-come, first served basis.
$575
$525
$500
$475
$450
$425
$1,875 $1,800 $1,750 $1,700 $1,675 $1,600
All ads are full color.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
illinois
PA R K S A N D R E C R E AT I O N
2020 Advertising Insertion Order Contract Please reserve the following advertising space(s) for us in the 2020 Illinois State Recreation and Park Society Publications.
Space Requested
2020 Issues Your Ad Will Run
Qty of Ads Nov/Dec
Qty:
Ad Fee x $
Total
(A) Back Cover*
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
=$
(B) Inside Front Cover*
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(C) Full Page (Page 5)*
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(D) Full Page (Page 7)*
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(E) Inside Back Cover*
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(F) Full Page
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(G) 1/2 Page
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(H) 1/3 Page Banner
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(I) 1/4 Page
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(J) Center Spread*
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(K) 4-Page Insert*
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
(L) Double-Sided Insert
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Qty:
x $
=$
* Premium spaces available on a first-come, first-serve basis - please call for availability.
Pick-Up Ad Each Issue
TOTAL 2020 ADVERTISING SPACE RESERVATION: $
New Ad Each Issue
Advertiser Information Company_____________________________________________________ Contact Name_____________________________________________________ Street Address ____________________________________________________________________________________________________________________ City__________________________________________________________ State____________________ Zip______________________________________ Phone (
)_______________________________________________ Fax (
)______________________________________________________
Email_________________________________________________________ Business Category__________________________________________________
Agreement to Advertise By completing and signing this form, I agree to place advertisements as indicated. I understand that I may change the size and color of my ad without penalty, and that my frequency discount originally agreed to will continue as long as I maintain an advertising schedule that meets the frequency associated with such discount. Should I make cancellations that will change my frequency, I understand that I will be billed the difference between the rate at the frequency originally booked and the rate at the frequency actually achieved. I understand that I will be billed for each ad after the publication of each issue and that the invoice amount is to be remitted within 30 days from the invoice date.
Credit Card Information: Card Number____________________________________ Expiration___________/____________ Code________________ Signature_________________________________________
Advertiser Signature______________________________________________ Printed Name ___________________________________________________ Title ___________________________________________________________ Date ___________________________________________________________
All payments are due by advertising due dates. Make checks payable to: IAPD Illinois Association of Park Districts (IAPD) Attn: IP&R Magazine 211 East Monroe, Springfield, IL 62701
Return completed agreement to Todd Pernsteiner at info@pernsteiner.com. Please call if you have questions: (952) 841-1111.
Thank you for supporting IAPD and IPRA!
MINNESOTA Recreation and Parks Magazine MAGAZINE FAST FACTS:
1,100 30%
magazines printed
Corporate MRPA members receive up to 30% off advertising rates!
4
Rates for every budget, as low as
$275
New high-impact advertising opportunities
MRPA members can help you grow sales! Multi-Faceted reach: PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists
www.mnrrpa.org
Reach essential Minnesota park & rec decision makers! MINNESOTA is a hyper-targeted magazine mailed to more than 775 MRPA members and affiliates. It features industry-relevant content which is read and kept as a point of reference. Issues include: upcoming educational opportunities, plus content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, park district, and state employees throughout Minnesota. This magazine provides an opportunity to market directly to the people who need your products, services, trainings/classes, and facilities.
MINNES OTA Official
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The H
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Buil ing Boodm :
“I always look forward to getting MRPA’s magazine. It provides valuable resources and has generated ideas to help plan events and programs for our staff and community.”
Ne pl w Faci Shap aygrou lities & nd e AC ROSS s Take THE STAT e
www.mn rpa.org
- Minnesota Recreation Program Supervisor
MINNESOTA magazine is mailed to every MRPA member. It includes content relevant to their industry – so it gets read and kept!
MINNESOTA FULL PAGE ADVERTORIAL (C) SPONSORED
Meeting New ADA Requirements and Improving Inclusive Play HAGS SMP is one of the leading playground manufacturers in the UK. In London we have a designated Area Manager Martin Potts who looks after our customers covering all the London boroughs providing an excellent support as we feel being geographically close to our clients is very important. Over the years we have provided a number of play areas including a fantastic project in the London Borough of Islington where we installed our Arena Duo system which meant we could provide the perfect solutions for this unique site in Islington.
City of Your Town Receives New Playground Grant Bathford Council contracted HAGS to design and create a new play area that gives local children plenty of opportunities to play and socialise. The challenge was set for designers to come up with a well thought strategy to make best use of this existing narrow space where an old playground used to sit. The play area had to be low maintenance, provide play equipment for all abilities and have safety railings to distinguish it from the adjacent sports field. We provided a range of equipment ensuring children would be kept entertained for hours. For the younger users (age 1-4) we provided the Zingo Nau, Zingo See Saw and a Zingo Bubble to integrate bright colours within the park. The Zingo product range promotes social interaction and development, as well as providing a challenging physical exercise. For older children, the NRG Altitude 11B was chosen as a centrepiece and
With our wide range of products we can adapt to any environment. We offer products that are suitable for urban environment as well as equipment suited for the natural surroundings. Our UniMini and UniPlay multiplay units can be constructed just about anywhere by adapting the constructions to the natural surroundings. Our UniMini modular system offers plenty of opportunities to play together, learn through collaboration and play role for the younger children whilst our UniPlay provides the most unique modular system unit. You can build high, long, low, down slopes and over hills! Whatever your requirements are – size or type we can design a bespoke play area to suit your needs and budget. For full details, contact John Doe at (843) 555-1212 or john@hags.com.
instinctively appeals to all children with a sense of adventure, providing challenges to get them moving so they never get bored. In addition, we’ve provided playground essentials such as the Olympic 2 seat swing with 2 cradle seats, a 2.4m Basket Swing and a Rota Roka to complement this play area. To encourage cognitive stimulation, we included the Crazy and Ball maze panels, Talk Tubes, 3 in a Row Panel and a ‘What Time Is It?’ panel.
Our custom designed products are suitable for urban environment as well as equipment suited for the natural surroundings.
HAGS SMP Corporation 1212 Lane Dr., Anytown, MN 90358 Tel: (843) 555-1212 www.hagssmpcorp.com
Recreation and Parks Magazine Advertising Deadlines & Special Sections*
NEW!
Showcase your product expertise! An advertorial educates the reader about a product or service, answers common questions, and solves challenges. It's a great way to showcase your product knowledge. Fee includes cost for writing, design and proofing to advertiser.
Winter 2020 magazine issue Ad deadline: December 20, 2019 | Mails: February 2020 Special sections: Aquatics/waterparks/safety; sport and fitness facilities; Park & Recreation education, continuing education, and unique careers
Spring 2020 magazine issue Ad deadline: March 6, 2020 | Mails: April 2020 Special sections: MRPA member awards; engineering/design/construction
13 Spring 2020 • MINNESOTA Recreation and Parks
2-PAGE FACING SPREAD (D)
Summer 2020 magazine issue Ad deadline: May 22, 2020 | Mails: July 2020
NEW!
Special sections: 2020 MRPA Annual Conference guide; group tours and partnering with CVBs
Your content formatted to make a big impression! A double-page spread is a visually impactful way to highlight your offerings and provide expanded product details.
Fall 2020 magazine issue Ad deadline: August 21, 2020 | Mails: October 2020
1/3 PAGE BANNER ADS (G)
(G) 1/3 BANNER
(G) 1/3 BANNER
NEW!
Banner ads span the entire width of a page. For extra impact, purchase two banner ads to place side-byside on facing pages or on two consecutive right hand pages.
Special sections: Agency Awards of Excellence winning projects; 2020 Commercial Buyer's Guide insert
2021 Commercial Buyer’s Guide Ad deadline: August 21, 2020 | Mails: October 2020 Special sections: Product design and innovations sidebars (see page 3) * Additional editorial content will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at info@pernsteiner.com or (952) 841-1111, or watch www.mnrpa.org.
Advertising Dimensions & Rates Rates listed are ad cost per issue.
Width x Height
1 issue
(A) Full page (with bleed)*
8.5" x 11" (+ .125" bleed)
$875 $825 $800 $725 $1,100 $1,000
(B) Full page (non-bleed)*
7.5" x 9"
$875
Corporate Member/Non-Profit Rates Non-Member 2 issues
3 issues
$825
$800
4 issues $725
1-2 Issues
3-4 Issues
$1,100
$1,000
(C) Full page advertorial* NEW!
N/A (Photos & editorial text) $1,250 $1,175 $1,150 $1,000 $1,475 $1,375
(D) 2-page facing spread*
17" x 11" (+ .125" bleed) $1,475 $1,400 $1,375 $1,300 $1,850 $1,775
NEW!
(E) 1/2 page vertical*
3.625" x 9"
$550
$525
$500
$475
$775
$675
(F) 1/2 page horizontal*
7.5" x 4.25"
$550
$525
$500
$475
$775
$675
(G) 1/3 page banner*
NEW!
8.5" x 3" (+ .125" bleed) $425 $400 $375 $325 $550 $650
(H) 1/4 page*
3.625" x 4.5"
$385
$325
$300
(I) Magazine inside front cover**
8.5" x 11" (+ .125" bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
(J) Magazine inside back cover**
8.5" x 11" (+ .125" bleed) $1,000 $975
(K) Magazine back cover**
8.5" x 8" (+ .125" bleed) $1,275 $1,225 $1,175 $1,100 $1,575 $1,475
$925
$275
$475
$900 $1,300 $1,100
(L) Buyer's Guide inside front cover** 8.5" x 11" (+ .125" bleed) $975
$1,500
(M) Buyer's Guide inside back cover** 8.5" x 11" (+ .125" bleed) $900
$1,200
(N) Buyer's Guide back cover**
$525
8.5" x 11" (+ .125" bleed) $1,150
$1,375
NEW! (Photo & 50 words) $150 w/Buyer's Guide ad; $275 w/out Buyer's Guide ad $450 (O) Buyer's Guide featured products N/A
(P) Buyer's Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer's Guide logo listing addition
First listing free; $25 each for each additional listing $75 per category
N/A (Submit company logo)
$50 for first category; $25 for additional categories N/A
*Ad size available in both the magazine and Buyer's Guide **Premium ad spaces available on a first-come, first served basis.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
MINNESOTA MINNESOTA
RECREATION & PARK ASSOCIATION
2OM0ME1RC9IAL
’S BUYER E
C
GUID
+ ENT 20TS1&9ENTERTAINMUIDE EVEN RCE G RESOU
Recreation and Parks Magazine
2021 Commercial Buyer's Guide The stand-alone MRPA Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of MINNESOTA magazine. Municipal buyers, decision makers, and influencers will receive it in the fall when they are planning their 2021 budgets. It will also be distributed at seminars and annual MRPA events. MRPA Corporate members receive one free category listing and discounted advertising rates.
• Landscaping products/services • Lighting (facility & sports) • Playground equipment
• Access to online resources
• Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category
• Advocacy opportunities • Committee involvement For full membership details and rates, and to enroll, go to mnrpa.org//corporate-membership
Advertising Formats Email a printed-ready PDF file (print setting, 10MB or smaller) to info@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.
EXCLUSIVE MRPA CORPORATE MEMBER OPPORTUNITY! (P) Set yourself apart in the directory! Get featured with your company logo in the Buyer's Guide yellow pages for as little as $25.
Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com.
FEATURED PRODUCT INNOVATIONS SECTION (O) Highlight your newest products or services. Showcase your products in this sponsored sidebar section of the Buyer's Guide. Your listing includes: a photo, 50-word description, company, and website. Sidebars include: Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Parks, and Playgrounds.
MRPA Corporate members receive numerous benefits that help them reach Minnesota park and recreation professionals: • Member discounts on advertising, exhibit booths, seminars, and more • Communications exposure
Buyer's Guide Yellow Page Category Listings: • Accessible recreation • Aquatics supplies & service • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services
MRPA Corporate Membership Benefits
NEW! Architectural Glazed Block
Advertising Content
Glazed block offers both form and function when used in locker rooms or aquatic facilities. All-in-one installation helps projects get faster. Available in five faces and 20 colors – as well as custom-colors. Use our online planner to sample glazed block in your projects. Johnson Concrete Products • www.johnsonconcrete.com
Publishers (Pernsteiner Creative Group and MRPA) reserve the right to decline or suggest alterations to any and all submitted advertising.
ADVERTISING DIMENSIONS
A, D (x2) I, J, L, M, N
B, C K
E F
G
H
RATES FOR EVERY BUDGET! MRPA Corporate members and non-profits save up to 30% off non-member rates.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
MINNESOTA
Recreation and Parks Magazine
2020 Advertising Agreement Please reserve the following advertising space(s) for us in the 2020 MINNESOTA Recreation and Park Association Publications. (A) Full page (with bleed)
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(B) Full page (non-bleed)
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(C) Full page advertorial*
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(D) 2-page spread
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(E) 1/2 page vertical
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(F) 1/2 page horizontal
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(G) 1/3 page banner
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(H) 1/4 page
Winter
Spring
Summer
Fall
Buyer's Guide
Qty:
x $
=$
(I) Magazine inside front cover
Winter
Spring
Summer
Fall
Qty:
x $
=$
(J) Magazine inside back cover
Winter
Spring
Summer
Fall
Qty:
x $
=$
(K) Magazine back cover
Winter
Spring
Summer
Fall
Qty:
x $
=$
(L) BG inside front cover
Buyer's Guide
Qty:
x $
=$
(M) BG inside back cover
Buyer's Guide
Qty:
x $
=$
(N) BG back cover
Buyer's Guide
Qty:
x $
=$
(O) BG featured products
Buyer's Guide
Qty:
x $
=$
(P) BG yellow page listings
Buyer's Guide (one listing free for MRPA members and Jamboree participants)
Qty:
x $
=$
(Q) BG logo listings n
Buyer's Guide
Qty:
x $
=$
t
Total 2020 Advertising Space Reservation: $
* Submit up to three (3) high resolution photos and a company bio to Todd at info@pernsteiner.com by ad deadline(s). t Send a high resolution product photo and 50-word product description to Todd at info@pernsteiner.com by August 21, 2020. n Email a color version of your logo (in eps, jpeg or tif format) to Todd at info@pernsteiner.com by August 21, 2020.
Advertiser Information (AS IT WILL BE LISTED IN THE BUYER'S GUIDE) Company_____________________________________________________ Contact Name____________________________________________________ Street ____________________________________________________________________________________________________________________________ City__________________________________________________________
State___________________ Zip______________________________________
Phone (
Fax (
)__________________________________________________
)________________________________________________________
Email_________________________________________________________ Website__________________________________________________________ Buyer's Guide Category(ies) ________________________________________________________________________________________________________
All payments are due by ad due dates (you will be invoiced). Make checks payable to: Pernsteiner Creative Group
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and MRPA reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and MRPA. Pernsteiner Creative Group and MRPA reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________ Date ________________________________________________
Return completed agreement to Todd Pernsteiner at info@pernsteiner.com. Thank you for supporting Minnesota Recreation and Park Association!
OFFICIAL PUBLICATION OF NEW YORK STATE RECREATION & PARK SOCIETY MAGAZINE FAST FACTS:
1,130 25%
magazines printed
Commercial NYSRPS members receive up to 25% off advertising rates!
$300 4
Rates for every budget – as low as
New high-impact advertising opportunities!
NYSRPS members can help you grow sales! Multi-Departmental Reach PARKS & PLAYGROUNDS Park supervisors • Development managers Equipment buyers • Grounds keepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Camp leaders Aquatics managers • Event planners Therapeutic recreation coordinators Trip organizers • Bus/van buyers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors • Purchasing managers NATURE CENTERS Nature center managers • Exhibit curators Environmental educators & naturalists
www.nysrps.org
Reach key New York park and rec decision makers! THE VOICE is a hyper-targeted magazine mailed to more than 750 members of NYSRPS. It features industryrelevant content which is read and kept as a point of reference. Issues include: trends, upcoming educational opportunities, and content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, and state employees throughout the state of New York. This is an opportunity to market directly to the people who need your products, services, trainings/classes, and facilities. ”Receiving a copy of The Voice in my mailbox is always a pleasant surprise! Things to do are put on pause as I flip through the pages filled with informational material focused on parks, recreation, and leisure services. Thank you for providing professionals in our field this wonderful publication.” - Jason R. Kulik Director of Parks and Recreation, Town of Henrietta
FULL PAGE ADVERTORIAL (C)
Advertising Deadlines & Editorial*
NEW!
Showcase your product expertise!
Spring/Summer 2020 VOICE magazine
An advertorial educates the reader about a product or service, answers common questions, and solves challenges. It's a great way to showcase your product knowledge. Fee includes cost for writing, design and proofing to advertiser.
Advertising deadline: February 1, 2020 | Mails: March 2020
2-PAGE FACING SPREAD (D)
Fall/Winter 2020 VOICE magazine Advertising deadline: August 1, 2020 | Mails: September 2020
NEW!
Your content formatted to make a big impression!
A double-page spread is a great way to visually highlight your products, as well as provide expanded product details.
1/3 PAGE BANNER ADS (G)
(G) 1/3 BANNER
(G) 1/3 BANNER
cost per issue.
Editorial topics: • 2020 Downstate Conference guide • Natural resources and nature centers • Sport and fitness facilities, rec and community centers • Group tours and partnering with CVBs; Mobile camps/recreation
NEW!
Banner ads span the entire width of a page. For extra impact, purchase two banner ads to place side-byside on facing pages or on two consecutive right hand pages.
2021 Commercial Buyer’s Guide Ad deadline: August 1, 2020 | Mails: September 2020 NOTE: Advertise in both the Fall/Winter VOICE and the Buyer’s Guide and receive 30% off your Buyer's Guide ad(s). Buyer's Guide editorial sidebars: • Product Innovations – Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Mobile Recreation, Parks, and Playgrounds. Plus grants, sponsorships, and funding *Additional content will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at info@pernsteiner.com or (952) 841-1111.
Advertising Dimensions & Rates Rates listed are ad
Editorial topics: • Complete 2020 NYSRPS Annual Conference Guide • Aquatics: splash pads, waterparks, maintenance, safety • P&R Education: colleges, training, scholarships, unique careers • Facility, Park & Trail engineering, design, and construction
Width x Height
1 issue
BPP Member 2 issues
Commercial Member 1 issues
2 issues
Non-Member Rate 1 Issue
2 Issues
M + BG
(A) Full page (with bleed)
8.5" x 11" (+ .125" bleed)
$450 $425 $775 $725 $1,000 $975
M + BG
(B) Full page (non-bleed)
7.5" x 9"
$450
M + BG
(C) Full page advertorial NEW!
N/A (Photos & editorial text) $1,100 $1,000 $1,100 $1,000 $1,350 $1,225
M + BG
(D) 2-page facing spread NEW!
17" x 11" (+ .125" bleed) $1,275 $1,200 $1,375 $1,300 $1,650 $1,575
M + BG
(E) 1/2 page vertical
3.625" x 9"
$250
$225
$575
$525
$875
$725
M + BG
(F) 1/2 page horizontal
7.5" x 4.25"
$250
$225
$575
$525
$875
$725
M + BG
(G) 1/3 page banner NEW!
8.5" x 3" (+ .125" bleed) $150 $100 $475 $400 $650 $550
M + BG
(H) 1/4 page
3.625" x 4.5"
FREE
$425
FREE
$775
$325
$725
$300
$1,000
$525
$975
$475
(I) THE VOICE inside front cover*
8.5" x 11" (+ .125" bleed) $925 $900
$950 $925 $1,275 $1,200
(J) THE VOICE inside back cover*
8.5" x 11" (+ .125" bleed) $900 $850
$925 $900 $1,200 $1,100
(K) THE VOICE back cover*
8.5" x 8" (+ .125" bleed) $1,000 $925 $1,075 $975 $1,375 $1,300
(L) Buyer’s Guide inside front cover* 8.5" x 11" (+ .125" bleed) $875
$875
$1,150
(M) Buyer’s Guide inside back cover* 8.5" x 11" (+ .125" bleed) $800
$800
$1,000
(N) Buyer’s Guide back cover*
$925
$1,125
8.5" x 11" (+ .125" bleed) $925
NEW! (O) Buyer’s Guide featured product N/A (Photo & 50 words) $175 per featured product $225 per featured product $450 per featured product
(P) Buyer’s Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer’s Guide logo listing addition
First listing free; $25 per each additional category $75 per category
N/A (Submit company logo)
*Premium ad spaces available on a first-come, first served basis.
M + BG
$50 First logo; $25 per logo for each additional category N/A
Size available in both THE VOICE Magazine and 2021 Buyer's Guide
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2021 Commercial Buyer's Guide The stand-alone NYSRPS Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of THE VOICE magazine. Municipal buyers, decision makers, and influencers will receive it in the fall when they are planning their 2021 budgets. It will also be distributed at seminars and annual NYSRPS events. NYSRPS Commercial members receive one free listing and special discounted rates on additional listings and ads. Buyer's Guide Yellow Page Category Listings • Accessible recreation • Aquatics supplies & service • Architecture • Concessions • Consulting • Engineering • Entertainment & special events • Group tours & lodging • Insurance & legal services • Landscaping products/services • Lighting (facility & sports)
• Playground equipment • Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Software • Sports equipment • Surfacing • Technology • Transportation & vehicles • Your specialty category
NYSRPS Business Preferred Partner (BPP) members and Basic Commercial members receive benefits that help them reach New York park and recreation professionals all year long: • Member discounts on advertising, exhibit booths, seminars, and more • Communications exposure • Access to online resources • Advocacy opportunities • Committee involvement For full membership details and rates, and to enroll, go to www.nysrps.org
Advertising Formats Email a printed-ready PDF file (print setting, 10MB or smaller) to info@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.
EXCLUSIVE NYSRPS CORPORATE MEMBER OPPORTUNITY! (P) Set yourself apart in the directory! Get featured with your company logo in the Buyer's Guide yellow pages for as little as $25.
Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com.
FEATURED PRODUCT INNOVATIONS SECTION (O) Highlight your newest products or services. Showcase your products in this sponsored sidebar section of the Buyer's Guide. Your listing includes: a photo, 50-word description, company name, and website. Sidebar sections include: Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Park Sites, and Playgrounds.
NYSRPS BPP & Commercial Memberships
NEW!
Advertising Content
Architectural Glazed Block
Publishers (Pernsteiner Creative Group and NYSRPS) reserve the right to decline or suggest alterations to any and all submitted advertising.
Glazed block offers both form and function when used in locker rooms or aquatic facilities. All-in-one installation helps projects get faster. Available in five faces and 20 colors – as well as custom-colors. Use our online planner to sample glazed block in your projects. Johnson Concrete Products, johnsonconcrete.com
ADVERTISING DIMENSIONS
A, D (x2) I, J, L, M, N
B, C K
E F
G
H
RATES FOR EVERY BUDGET! NYSRPS BPP and Commercial members save hundreds of dollars off non-member rates.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2020 Advertising Agreement Please reserve the following advertising space(s) for us in the 2020 New York State Recreation and Park Society Publications. (A) Full page (with bleed)
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
= $0
(B) Full page (non-bleed)
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(C) Full page advertorial*
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(D) 2-page spread
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(E) 1/2 page vertical
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(F) 1/2 page horizontal
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(G) 1/3 page banner
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(H) 1/4 page
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(I) THE VOICE inside front cover
Spring/Summer '20
Fall/Winter '20
Qty:
x $
=$
(J) THE VOICE inside back cover
Spring/Summer '20
Fall/Winter '20
Qty:
x $
=$
(K) THE VOICE back cover
Spring/Summer '20
Fall/Winter '20
Qty:
x $
=$
(L) Buyer's Guide inside front cover
Buyer's Guide
Qty:
x $
=$
(M) Buyer's Guide inside back cover
Buyer's Guide
Qty:
x $
=$
(N) Buyer's Guide back cover
Buyer's Guide
Qty:
x $
=$
(O) Buyer's Guide featured products
Buyer's Guide
Qty:
x $
=$
(P) Buyer's Guide yellow page listings
Buyer's Guide (one listing free for NYSRPS members and Jamboree participants)
Qty:
x $
=$
(Q) Buyer's Guide logo listings
Buyer's Guide
Qty:
x $
=$
t
n
If advertising in both the Fall/Winter VOICE and the 2021 Buyer's Guide, subtract 30% from your total Buyer's Guide placements fees - $
2020 ADVERTISING SPACE RESERVATION TOTAL: $ * Submit up to three (3) high resolution photos and a company bio to Todd at info@pernsteiner.com by February 1 and/or August 1, 2020. t Send a high resolution product photo and 50-word product description to Todd at info@pernsteiner.com by August 1, 2020. n Email a color version of your logo (in eps, jpeg or tif format) to Todd at info@pernsteiner.com by August 1, 2020.
Advertiser Information (AS IT WILL BE LISTED IN THE BUYER'S GUIDE) Company_____________________________________________________ Contact Name____________________________________________________ Street ____________________________________________________________________________________________________________________________ City__________________________________________________________
State___________________ Zip______________________________________
Phone (
Fax (
)__________________________________________________
)________________________________________________________
Email_________________________________________________________ Website__________________________________________________________ Buyer's Guide Category(ies) ________________________________________________________________________________________________________
All payments are due by ad due dates (you will be invoiced). Make checks payable to: Pernsteiner Creative Group
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and NYSRPS reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and NYSRPS. Pernsteiner Creative Group and NYSRPS reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________ Date ________________________________________________
Please return completed agreement to Todd Pernsteiner at info@pernsteiner.com.
Thank you for supporting New York State Recreation and Park Society!
SOUTH CAROLINA
SOU CAROTLH INA 2019
FALL 2019
RECREATION & PAR KS ASSOCIATION
COMMERCIAL
RECREA PARKS TION & ASSOCI ATION
BUYER’S
GUIDE Youth Mountain Biking
takes off
in the Carolinas! Carolinas
Joint
September Conference 16-18, 2019
Myrtle Beac h,
SC
Summer 2019 DETAILS INSIDE! • SOUTH CAROL INA Recrea
tion and Parks
1
SOUTH CAROLINA RECREATION & PARKS ASSOCIATION 2020 ADVERTISING RATE CARD & EDITORIAL SCHEDULE
1
Recreation & Parks Magazine
2
2020 Buyer’s Guide
3
SCRPA 75th Anniversary Commemorative Book
SOUTH CAROLINA RECREATION & PARKS ASSOCIATION
South Carolina Recreation and Parks Association (SCRPA) is a non-profit organization dedicated to the professional development of its members and advocacy for parks, recreation and tourism opportunities in South Carolina. SCRPA’s professional quarterly SOUTH CAROLINA magazine features editorial content related to parks, recreation, facilities, and aquatics – highlighting industry trends, upcoming association events, and agency member news. This is an amazing opportunity to market directly to the people who need your products, services, trainings, and expertise.
Distribution that directly reaches your target customers! More than
1,600
issues printed.
SCRPA magazine’s distribution/readership includes: • Park & recreation agency directors • Landscaping supervisors • Park planners • Site and facility managers • Golf course managers • Sports league coordinators
• Recreation supervisors/managers • Park operations/maintenance directors • Aquatics supervisors • Event planners & group tour organizers • Environmental educators/conservationists • Recreation programmers
The publication is also available online to read and download.
2020 ADVERTISING RATES FOR ALL BUDGETS!
To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com
SOUTH CAROLINA RECREATION & PARKS MAGAZINE
2020 Commercial Buyer’s Guide
SOUT CAROLHIN A 019
Back by popular demand!
2MMERCIAL
RECREA TIO PARKS AS N & SOCIATIO N
CO
BUYER’S
The stand-alone SCRPA Commercial Buyer’s Guide will be inserted with the Winter 2019 issue of SOUTH CAROLINA magazine. The piece mails to all SCRPA agency members and also be used at SCRPA events throughout the year.
GUIDE
This is a great place to reach key park and recreation purchasing decision-makers!
Buyer’s Guide Listing Categories:
CORPORATE MEMBER DISCOUNT All SCRPA commercial members receive one free directory and yellow pages listing, plus discounted advertising rates. Details on becoming an SCRPA Corporate member can be found at www.scrpa.org; click “Join Now” at the top right of the home page.
• • • • • • • • • • •
PLEASE NOTE EARLIER 2020 BUYER’S GUIDE DEADLINE:
MONDAY, OCT. 21, 2019!
Accessibility & therapeutic recreation Aquatics supplies & service Architecture Concessions Consulting Engineering Entertainment & events Group tours & lodging Insurance Landscaping products & services Lighting (facility & sports)
• • • • • • • • • • •
Playground equipment Printing & design Programming Signage & wayfinding Site furnishings Software Sports equipment Surfacing Technology Transportation & vehicles Your specialty category
NEW IN 2020! Sponsored Advertorials
Ad Specifications & File Delivery
A great way to showcase your expertise is through an advertorial style advertisement. An advertorial is an ad giving information about a product in the style of an editorial or objective journalistic article. Advertorials are a great way to announce new products and special incentives, as well as a great place to highlight testimonials from current customers. Writing and design fees are included in the advertorial fees.
Accepted Formats
SPONSORED
Meeting New ADA Req and Improving Inclus uirements ive Play
City of Bathford Rece ives New Playground Gran t Bathford Council contracted HAGS to design and create a new play area that gives local children plenty of opportunities to play and socialise. The challenge was set for designers to come up with a well thought strategy to make best use of this existing narrow space where an old playground used to sit. The play area had to be low maintenance, provide play equipment for all abilities and have safety railings to distinguish it from the adjacent sports field. instinctively appeals to all children We provided a range of equipment with a sense of adventure, ensuring children would providing be kept challenges to get them entertained for hours. For moving so they the younger never get bored. In addition, users (age 1-4) we provided we’ve the Zingo provided playground essentials Nau, Zingo See Saw and such a Zingo as the Olympic 2 seat swing Bubble to integrate bright with 2 colours cradle seats, a 2.4m Basket within the park. The Zingo Swing product and a Rota Roka to complemen range promotes social t this interaction and play area. To encourage development, as well as cognitive providing a stimulation, we included challenging physical exercise. the Crazy and Ball maze panels, Talk Tubes, 3 For older children, the in a Row Panel and a ‘What NRG Altitude Time Is 11B was chosen as a centrepiece It?’ panel. and
13 Spring 2020 • SOUTH
CAROLINA Recreation
and Parks
HAGS SMP is one of the leading playground manufacturers in the In London we have a designated UK. Area Manager Martin Potts who looks after our customers covering all the London boroughs providing an excellent support as we feel being geographic ally close to our clients is very important. Over the years we have provided number of play areas including a project in the London Borough a fantastic of Islington where we installed our Arena Duo system which meant we could provide the perfect solutions for this unique site in Islington. With our wide range of products we can adapt to any environmen t. We offer products that are suitable for urban environment as well as equipment suited for the natural surroundin UniMini and UniPlay multiplay gs. Our units can be constructed just about anywhere by adapting the constructio ns to the natural surroundings. Our UniMini modular system offers plenty of opportuniti es to play together, learn through collaboration and play role for the younger children whilst our UniPlay provides the most unique modular system unit. You can build high, long, low, down slopes and over hills! Whatever your requiremen ts are type we can design a bespoke – size or play area to suit your needs and budget. For full details, contact John Doe at (843) 555-1212 or john@hag s.com.
Our custom designed products are suitable for urban environment as well as equipment suited for the natural surroundings.
HAGS SMP Corporation 1212 Any Lane Dr., Anytown, SC 90358 Tel: (843) 555-1212 www.hags smpcorp.c om
Print-ready files – Illustrator eps (fonts outlined), or PDF (press setting with crop marks/bleeds if needed). Email electronic files (10MB or less) to: info@pernsteiner.com. Or, you can directly upload larger ad files in the dropbox folder by going to www.bit.ly/SCRPAadvertising. When finished uploading into that folder, please send us an email with the name of the ad file.
Design Services Available Digital ads must be print-ready and properly sized. If you need design/writing assistance, we offer professional creative services. Contact Todd Pernsteiner at 952-841-1111 or info@pernsteiner.com.
To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com
SOUTH CAROLINA RECREATION & PARKS MAGAZINE
Help SCRPA Celebrate 75 Years in 2020! To commemorate SCRPA’s 75th Anniversary in 2020, we are producing two special publications. The Spring 2020 issue of SCRPA SOUTH CAROLINA magazine will feature articles and images from the past 75 years. We will also be producing a special hardcover book filled with stories, images and agency member information. We hope you enjoy what we all have planned! See updates and more details on SCRPA’s 75th Anniversary at www.scrpa75.com.
Two Anniversary Opportunities SCRPA’s two anniversary publications are a great place to congratulate SCRPA on this huge accomplishment and promote the history of your company. Advertising space is available in both the Spring 75th Anniversary issue of SOUTH CAROLINA magazine and the Commemorative Book – advertise in both and SAVE with a packaged rate! Special rates are also available for SCRPA member agencies and communities. Book advertisers will receive one complimentary copy when it ships. To advertise, contact Todd at info@pernsteiner.com or 952-841-1111. Or, download this rate card and advertising agreement at www.bit.ly/SCRPA2020.
SCRPA Corporate Member Benefits Renew or establish your 2020 SCRPA Corporate membership by Dec. 31, 2019 and you’ll be listed in the Corporate Member listings in both the Spring 2020 75th anniversary magazine and the hardcover book! Corporate members also receive conference and advertising discounts. For corporate member details, visit www.scrpa.org; click on “Join Now” on the top of the page.
All Spring 2020 magazine and hardcover book advertising is due by Tuesday, Jan. 7, 2020.
Publication Advertising Deadlines & Editorial Content* PUBLICATION
ADVERTISING DEADLINE
ADS & PAYMENTS DUE
PUBLICATION MAILS
Winter 2019 SCRPA Magazine Content: SCRPA Award Winners; Fitness & Community Centers; Product Innovations: Recreation, Technology, and Accessibility/ADA
Oct. 21, 2019
Oct. 28, 2019
Dec. 2019
2020 SCRPA Commercial Buyer’s Guide** (Note Early 2020 Deadline!)
Oct. 21, 2019
Oct. 28, 2019
Dec. 2019
Spring 2020 SCRPA Magazine Content: 75th Anniversary; Going Green Outdoors & In; Park & Rec Careers/Continuing Education - Plus Scholarships & Grants; Facilities, Fields & Golf (lawncare, artifical turf, lighting, greens)
Jan. 7, 2020
Jan. 14, 2020
March 2020
75th Anniversary Commemorative Hardcover Book
Jan. 7, 2020
Feb. 4, 2020
Spring 2020
Summer 2020 SCRPA Magazine Content: 2020 SCRPA Member Directory; Aquatics; P&R Safety; New Facility Construction/Renovation; ABCs of Special Events
April 19, 2020
April 26, 2020
June 2020
Fall 2020 SCRPA Magazine Content: Pre-Conference; Conservation & Nature Centers; n Meeting/Event Guide ; SC Group Tours, CVBs & Travel Planning Guide
June 21, 2020
June 28, 2020
Aug. 2020
Winter 2020 SCRPA Magazine Content: SCRPA Award Winners; Fitness & Community Centers; Product Innovations: Recreation, Technology, and Accessibility/ADA
Oct. 20, 2020
Oct. 27, 2020
Dec. 2020
*Editorial content subject to change; contact Todd Pernsteiner at info@pernsteiner.com or (952) 841-1111 prior to issue publish date to verify. **The SCRPA Commercial Buyer’s Guide mails to all members with the Winter 2019 magazine issue. It is also available online and distributed at SCRPA events. i n
The 75th Anniversary book will ship in Spring 2020. All book advertisers (excluding those doing bio placement only) will receive one complimentary copy of the book. The Fall 2020 magazine features a special Meeting & Events guide. It will mail to SCRPA members, as well as members of SC Society of Association Executives (SCSAE).
To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com
SOUTH CAROLINA RECREATION & PARKS MAGAZINE
SCRPA Corporate members take
10% off SC magazine rates!
2020 SOUTH CAROLINA Advertising Rates
Width x Height 1 Issue 2 Issues 3 Issues 4 Issues NEW magazine page trim size is 8” x 10.25” Rate (per issue) Rate (per issue) Rate (per issue) Rate (per issue) Dimensions A) Full Page (with bleed) B) Full Page (non-bleed) C) Inside Front Cover D) Inside Back Cover E) Back Cover F) Advertorial (Full page) G) 1/2 Page Horizontal H) 1/2 Page Vertical I) 1/4 Page
8” wide x 10.25” high (plus add .125” to bleed) $995 7.375” wide x 9.8875” high $995 8” wide x 10.25” high (plus add .125” to bleed) $1,100 8” wide x 10.25” high (plus add .125” to bleed) $1,075 8" wide x 8.25" high (plus add .125” to bleed) $1,350 You supply 1-3 photos and logo, we write/design $1,400 7.375” wide x 4.8” high $575 3.5” wide x 9.8875” high $575 3.5” wide x 4.8” high $425
$925 $875 $925 $875 $1,000 $925 $1,000 $900 $1,250 $1,100 $1,325 $1,275 $550 $500 $550 $500 $400 $385
$775 $775 $900 $885 $1,000 $1,100 $485 $485 $325
SCRPA 2020 Commercial Buyer’s Guide Insert** Advertising Rates
Width x Height Dimensions
J) Full Page (non-bleed) K) Inside Front Cover L) Inside Back Cover M) Back Cover N) Advertorial (Full page) O) 1/2 Page Horizontal P) 1/2 Page Vertical Q) 1/4 Page R) Yellow Pages Listing S) Logo in Listing T) Company Description
7.375” wide x 9.8875” high $700 $600 $775 8” wide x 10.25” high (plus add .125” to bleed) $875 $825 $725 8” wide x 10.25” high (plus add .125” to bleed) 8.5” wide x 11” high (add .125” bleed) $1,200 $925 You supply 1-3 photos, logo, we write/design $1,300 $1,100 7.375” wide x 4.8” high $500 $375 3.5” wide x 9.8875” high $500 $375 3.5” wide x 4.8” high $400 $300 First free for members - additional categories fee… $50 $50 High resolution logo in Yellow Pages listings $50 $25 Up to 50 word description in Yellow Pages listings $75 $50
SCRPA Member Rate with an Ad Buyer’s Guide Rate in Wint. ‘19 Issue
Non-Member Ad Rate $1,000 $1,200 $1,150 $1,600 $1,600 $700 $700 $625 $125 $150 $150
SCRPA 75th Anniversary Commemorative Booki Advertising Rates
SCRPA Member Agency SCRPA Corporate Corporate Rate with or Non-Profit Rate Member Rate Ad in Spring 2020 Issue
U) Full Page V) 1/2 Page Horizontal W) 1/2 Page Vertical X) 1/4 Page Y) Company Bio (Up to 75 word bio with company logo)
$600 $375 $375 $250 N/A
$725 $650 $455 $375 $455 $375 $300 $275 1 Included (Additional bios just $125 each)
Advertising Proportions
E, M G, O, V
$1,000 $700 $700 $525 $200
** The 2020 SCRPA Corporate Buyer’s Guide insert mails to all members with the Winter 2019 magazine issue, plus is used as a stand-alone piece at 2020 SCRPA events.
i
A, B, C, D, F, J, K, L, N, U
Non-Member Ad Rate
H, P, W
The 75th Anniversary book will deliver to purchasers in Spring 2020. All book advertisers (excluding bio placement only) receive one complimentary copy.
i
I, Q, I X
To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com
SOUTH CAROLINA
2020 Advertising Agreement
RECREATION & PARKS MAGAZINE
Please reserve the following advertising space(s) for us in SCRPA publications. See Ad Rates & Specifications (page 4) for dimensions and pricing. If running more than one issue, payment is due only for one issue at time of placement; additional issues will be billed when issue goes to print.
2020 BUYER’S GUIDE INSERT ADVERTISING q (J) Full Page.............................................. $__________ q (K) Inside Front Cover................................ $__________ q (L) Inside Back Cover................................. $__________ q (M) Back Cover......................................... $__________ q (N) Advertorial.......................................... $__________ q (O) 1/2 Page Horizontal............................. $__________ q (P) 1/2 Page Vertical.................................. $__________ q (Q) 1/4 Page............................................. $__________ q (R) Yellow Page Listings.....Qty ___ x $____= $__________ q (S) Logo in Listing(s)**.......Qty ___ x $____= $__________ q (T) Co. Description(s)**....Qty ___ x $____= $__________ SCRPA 75TH ANNIVERSARY BOOK ADVERTISING q (U) Full Page............................................. $_________ q (V) 1/2 Page Horizontal............................. $_________ q (W) 1/2 Page Vertical................................ $_________ q (X) 1/4 Page.............................................. $_________ q (Y) 75-Word Company Bio with Logo.......... $_________
* Corporate SCRPA membership dues must be current to receive 10% discount. ** Buyer’s Guide Note: If enhancing your Yellow Pages listing(s), please send logo and/or description to Todd at info@pernsteiner.com.
Publications your ad(s) will run (check all that apply): q Winter 2019 Mag. q 2020 Buyer’s Guide q SCRPA 75th Anniversary Book q Spring 2020 Mag. q Summer 2020 Mag. q Fall 2020 Mag. q Winter 2020 Mag.
otal 2020 T Media Buy $___________
Advertiser Information - Please Print (This information will appear in Buyer’s Guide if SCRPA corporate member.) Company___________________________________________________________________________________________________ Contact___________________________________________ Buyer’s Guide Category (see page 3) __________________________ Street ____________________________________________ Suite or Unit #___________________________________________ City______________________________________________ State__________________ Zip_____________________________ Phone (
)___________________________________
Fax (
)____________________________________________
Email_____________________________________________ Website_________________________________________________ Terms and Conditions: Pernsteiner Creative Group and South Carolina Recreation & Parks Association (SCRPA) reserve the right to assign advertising space and reserve the right to refuse advertisements for any reason. Premium space placement based on chronology of date purchased. All advertising must be submitted print-ready in formats as listed on specifications page. Advertisers will be invoiced at time of each issue’s publication, and payments are due prior to the publish date. Advertising placement requests received after the issue deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and SCRPA.
Authorized by_________________________________________
Printed name ____________________________________
Title ________________________________________________ Date ___________________________________________ Make checks payable to: Pernsteiner Creative Group or email us to receive an invoice payable by credit card. Return form and payments to: info@pernsteiner.com or Pernsteiner Creative Group 5115 Excelsior Blvd, #433 St Louis Park, MN 55416
VISA/MC accepted via paypal, please inquire for details via email to Todd Pernsteiner at info@pernsteiner.com or call (952) 841-1111.
Thank you for supporting South Carolina Recreation & Parks Association!