2020 SCRPA Magazine Rate Card

SOUTH CAROLINA

SOU CAROTLH INA 2019

FALL 2019

RECREATION & PAR KS ASSOCIATION

COMMERCIAL

RECREA PARKS TION & ASSOCI ATION

BUYER’S

GUIDE Youth Mountain Biking

takes off

in the Carolinas!

Carolinas

Joint

September Conference 16-18, 2019

Myrtle Beac h,

SC

Summer 2019 DETAILS INSIDE! • SOUTH CAROL INA Recrea

tion and Parks

1

SOUTH CAROLINA RECREATION & PARKS ASSOCIATION 2020 ADVERTISING RATE CARD & EDITORIAL SCHEDULE

1

Recreation & Parks Magazine

2

2021 Buyer’s Guide

3

SCRPA 75th Anniversary Commemorative Book

SOUTH CAROLINA RECREATION & PARKS ASSOCIATION

South Carolina Recreation and Parks Association (SCRPA) is a non-profit organization dedicated to the professional development of its members and advocacy for parks, recreation and tourism opportunities in South Carolina. SCRPA’s professional quarterly SOUTH CAROLINA magazine features editorial content related to parks, recreation, facilities, and aquatics – highlighting industry trends, upcoming association events, and agency member news. This is an amazing opportunity to market directly to the people who need your products, services, trainings, and expertise.

Distribution that directly reaches your target customers!

More than

1,600

issues printed.

SCRPA magazine’s distribution/readership includes: • Park & recreation agency directors • Landscaping supervisors • Park planners • Site and facility managers • Golf course managers • Sports league coordinators

• Recreation supervisors/managers • Park operations/maintenance directors • Aquatics supervisors • Event planners & group tour organizers • Environmental educators/conservationists • Recreation programmers

The publication is also available online to read and download.

2020 ADVERTISING RATES FOR ALL BUDGETS!

To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com

SOUTH CAROLINA RECREATION & PARKS MAGAZINE

2021 Commercial Buyer’s Guide

SOUT CAROLHIN A 019

Back by popular demand!

2MMERCIAL

RECREA TIO PARKS AS N & SOCIATIO N

CO

BUYER’S

The stand-alone SCRPA Commercial Buyer’s Guide will be mailed with the Winter 2020 issue of SOUTH CAROLINA magazine. The piece mails to all SCRPA agency members and also be used at SCRPA events throughout the year.

GUIDE

This is a great place to reach key park and recreation purchasing decision-makers!

Buyer’s Guide Listing Categories:

CORPORATE MEMBER DISCOUNT All SCRPA commercial members receive one free directory and yellow pages listing, plus discounted advertising rates. Details on becoming an SCRPA Corporate member can be found at www.scrpa.org; click “Join Now” at the top right of the home page.

• • • • • • • • • • •

PLEASE NOTE NEW 2021 BUYER’S GUIDE DEADLINE:

MONDAY, OCT. 20, 2020!

Accessibility & therapeutic recreation Aquatics supplies & service Architecture Concessions Consulting Engineering Entertainment & events Group tours & lodging Insurance Landscaping products & services Lighting (facility & sports)

• • • • • • • • • • •

Playground equipment Printing & design Programming Signage & wayfinding Site furnishings Software Sports equipment Surfacing Technology Transportation & vehicles Your specialty category

NEW IN 2020! Sponsored Advertorials

Ad Specifications & File Delivery

A great way to showcase your expertise is through an advertorial style advertisement. An advertorial is an ad giving information about a product in the style of an editorial or objective journalistic article. Advertorials are a great way to announce new products and special incentives, as well as a great place to highlight testimonials from current customers. Writing and design fees are included in the advertorial fees.

Accepted Formats

SPONSORED

Meeting New ADA Req and Improving Inclus uirements ive Play

City of Bathford Rece ives New Playground Gran t Bathford Council contracted HAGS to design and create a new play area that gives local children plenty of opportunities to play and socialise.

The challenge was set for designers to come up with a well thought strategy to make best use of this existing narrow space where an old playground used to sit. The play area had to be low maintenance, provide play equipment for all abilities and have safety railings to distinguish it from the adjacent sports field. instinctively appeals to all children We provided a range of equipment with a sense of adventure, ensuring children would providing be kept challenges to get them entertained for hours. For moving so they the younger never get bored. In addition, users (age 1-4) we provided we’ve the Zingo provided playground essentials Nau, Zingo See Saw and such a Zingo as the Olympic 2 seat swing Bubble to integrate bright with 2 colours cradle seats, a 2.4m Basket within the park. The Zingo Swing product and a Rota Roka to complemen range promotes social t this interaction and play area. To encourage development, as well as cognitive providing a stimulation, we included challenging physical exercise. the Crazy and Ball maze panels, Talk Tubes, 3 For older children, the in a Row Panel and a ‘What NRG Altitude Time Is 11B was chosen as a centrepiece It?’ panel. and

13 Spring 2020 • SOUTH

CAROLINA Recreation

and Parks

HAGS SMP is one of the leading playground manufacturers in the In London we have a designated UK. Area Manager Martin Potts who looks after our customers covering all the London boroughs providing an excellent support as we feel being geographic ally close to our clients is very important.

Over the years we have provided number of play areas including a project in the London Borough a fantastic of Islington where we installed our Arena Duo system which meant we could provide the perfect solutions for this unique site in Islington.

With our wide range of products we can adapt to any environmen t. We offer products that are suitable for urban environment as well as equipment suited for the natural surroundin UniMini and UniPlay multiplay gs. Our units can be constructed just about anywhere by adapting the constructio ns to the natural surroundings. Our UniMini modular system offers plenty of opportuniti es to play together, learn through collaboration and play role for the younger children whilst our UniPlay provides the most unique modular system unit. You can build high, long, low, down slopes and over hills!

Whatever your requiremen ts are type we can design a bespoke – size or play area to suit your needs and budget.

For full details, contact John Doe at (843) 555-1212 or john@hag s.com.

Our custom designed products are suitable for urban environment as well as equipment suited for the natural surroundings.

HAGS SMP Corporation 1212 Any Lane Dr., Anytown, SC 90358 Tel: (843) 555-1212 www.hags smpcorp.c om

Print-ready files – Illustrator eps (fonts outlined), or PDF (press setting with crop marks/bleeds if needed). Email electronic files (10MB or less) to: info@pernsteiner.com. Or, you can directly upload larger ad files in the dropbox folder by going to www.bit.ly/SCRPAadvertising. When finished uploading into that folder, please send us an email with the name of the ad file.

Design Services Available Digital ads must be print-ready and properly sized. If you need design/writing assistance, we offer professional creative services.

Contact Todd Pernsteiner at 952-841-1111 or info@pernsteiner.com.

To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com

SOUTH CAROLINA RECREATION & PARKS MAGAZINE

Help SCRPA Celebrate 75 Years in 2020!

To commemorate SCRPA’s 75th Anniversary in 2020, we are producing two special publications.

The Spring 2020 issue of SCRPA SOUTH CAROLINA magazine will feature articles and images from the past 75 years.

We will also be producing a special hardcover book filled with stories, images and agency member information.

We hope you enjoy what we all have planned!

See updates and more details on SCRPA’s 75th Anniversary at www.scrpa75.com.

Two Anniversary Opportunities SCRPA’s two anniversary publications are a great place to congratulate SCRPA on this huge accomplishment and promote the history of your company. Advertising space is available in both the Spring 75th Anniversary issue of SOUTH CAROLINA magazine and the Commemorative Book – advertise in both and SAVE with a packaged rate! Special rates are also available for SCRPA member agencies and communities. Book advertisers will receive one complimentary copy when it ships.

To advertise, contact Todd at info@pernsteiner.com or 952-841-1111.

Or, download this rate card and advertising agreement at www.bit.ly/SCRPA2020.

SCRPA Corporate Member Benefits Renew or establish your 2020 SCRPA Corporate membership by Dec. 31, 2019 and you’ll be listed in the Corporate Member listings in both the Spring 2020 75th anniversary magazine and the hardcover book!

Corporate members also receive conference and advertising discounts.

For corporate member details, visit www.scrpa.org; click on “Join Now” on the top of the page.

All Spring 2020 magazine and hardcover book advertising is due by Tuesday, Jan. 7, 2020.

Publication Advertising Deadlines & Editorial Content* PUBLICATION

ADVERTISING DEADLINE

ADS & PAYMENTS DUE

PUBLICATION MAILS

Winter 2019 SCRPA Magazine Content: SCRPA Award Winners; Fitness & Community Centers; Product Innovations: Recreation, Technology, and Accessibility/ADA

Oct. 21, 2019

Oct. 28, 2019

Dec. 2019

Spring 2020 SCRPA Magazine Content: 75th Anniversary; Going Green Outdoors & In; Park & Rec Careers/Continuing Education - Plus Scholarships & Grants; Facilities, Fields & Golf (lawncare, artifical turf, lighting, greens)

Jan. 7, 2020

Jan. 14, 2020

March 2020

75th Anniversary Commemorative Hardcover Booki

Jan. 7, 2020

Feb. 4, 2020

Spring 2020

Summer 2020 SCRPA Magazine Content: 2020 SCRPA Member Directory; Aquatics; P&R Safety; New Facility Construction/Renovation; ABCs of Special Events

April 19, 2020

April 26, 2020

June 2020

Fall 2020 SCRPA Magazine n Content: Pre-Conference; Conservation & Nature Centers; Meeting/Event Guide; SC Group Tours, CVBs & Travel Planning Guide

June 21, 2020

June 28, 2020

Aug. 2020

2021 SCRPA Commercial Buyer’s Guide** (Mails with Winter 2020 Issue)

Oct. 20, 2020

Oct. 27, 2020

Dec. 2020

Winter 2020 SCRPA Magazine Content: SCRPA Award Winners; Fitness & Community Centers; Product Innovations: Recreation, Technology, and Accessibility/ADA

Oct. 20, 2020

Oct. 27, 2020

Dec. 2020

*Editorial content subject to change; contact Todd Pernsteiner at info@pernsteiner.com or (952) 841-1111 prior to issue publish date to verify. **The SCRPA Commercial Buyer’s Guide mails to all members with the Winter 2020 magazine issue. It is also available online and distributed at SCRPA events. i n

The 75th Anniversary book will ship in Spring 2020. All book advertisers (excluding those doing bio placement only) will receive one complimentary copy of the book.

The Fall 2020 magazine features a special Meeting & Events guide. It will mail to SCRPA members, as well as members of SC Society of Association Executives (SCSAE).

To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com

SOUTH CAROLINA RECREATION & PARKS MAGAZINE

SCRPA Corporate members take

10% off SC magazine rates!

2020 SOUTH CAROLINA Advertising Rates

Width x Height 1 Issue 2 Issues 3 Issues 4 Issues NEW magazine page trim size is 8” x 10.25” Rate (per issue) Rate (per issue) Rate (per issue) Rate (per issue) Dimensions A) Full Page (with bleed) B) Full Page (non-bleed) C) Inside Front Cover D) Inside Back Cover E) Back Cover F) Advertorial (Full page) G) 1/2 Page Horizontal H) 1/2 Page Vertical I) 1/4 Page

8” wide x 10.25” high (plus add .125” to bleed) $995 7.375” wide x 9.8875” high $995 8” wide x 10.25” high (plus add .125” to bleed) $1,100 8” wide x 10.25” high (plus add .125” to bleed) $1,075 8" wide x 8.25" high (plus add .125” to bleed) $1,350 You supply 1-3 photos and logo, we write/design $1,400 7.375” wide x 4.8” high $575 3.5” wide x 9.8875” high $575 3.5” wide x 4.8” high $425

$925 $875 $925 $875 $1,000 $925 $1,000 $900 $1,250 $1,100 $1,325 $1,275 $550 $500 $550 $500 $400 $385

$775 $775 $900 $885 $1,000 $1,100 $485 $485 $325

SCRPA 2021 Commercial Buyer’s Guide Insert** Advertising Rates

Width x Height Dimensions

J) Full Page (non-bleed) K) Inside Front Cover L) Inside Back Cover M) Back Cover N) Advertorial (Full page) O) 1/2 Page Horizontal P) 1/2 Page Vertical Q) 1/4 Page R) Yellow Pages Listing S) Logo in Listing T) Company Description

7.375” wide x 9.8875” high $700 $600 8” wide x 10.25” high (plus add .125” to bleed) $875 $775 8” wide x 10.25” high (plus add .125” to bleed) $825 $725 8.5” wide x 11” high (add .125” bleed) $1,200 $925 You supply 1-3 photos, logo, we write/design $1,300 $1,100 7.375” wide x 4.8” high $500 $375 3.5” wide x 9.8875” high $500 $375 3.5” wide x 4.8” high $400 $300 First free for members - additional categories fee… $50 $50 High resolution logo in Yellow Pages listings $50 $25 Up to 50 word description in Yellow Pages listings $75 $50

SCRPA Member With an Ad in a Buyer’s Guide Rate 2020 Mag. Issue

Non-Member Ad Rate $1,000 $1,200 $1,150 $1,600 $1,600 $700 $700 $625 $125 $150 $150

SCRPA 75th Anniversary Commemorative Booki Advertising Rates

SCRPA Member Agency SCRPA Corporate Corporate Rate with or Non-Profit Rate Member Rate Ad in Spring 2020 Issue

U) Full Page V) 1/2 Page Horizontal W) 1/2 Page Vertical X) 1/4 Page Y) Company Bio (Up to 75 word bio with company logo)

$600 $375 $375 $250 N/A

$725 $650 $455 $375 $455 $375 $300 $275 1 Included (Additional bios just $125 each)

Advertising Proportion

E, M G, O, V

$1,000 $700 $700 $525 $200

** The 2021 SCRPA Corporate Buyer’s Guide insert mails to all members with the Winter 2020 magazine issue, plus is used as a stand-alone piece at 2020-21 SCRPA events.

i

A, B, C, D, F, J, K, L, N, U

Non-Member Ad Rate

H, P, W

The 75th Anniversary book will deliver to purchasers in Spring 2020. All book advertisers (excluding bio placement only) receive one complimentary copy.

i

I, Q, I X

To advertise, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com

SOUTH CAROLINA

2020 Advertising Agreement

RECREATION & PARKS MAGAZINE

Please reserve the following advertising space(s) for us in SCRPA publications. See Ad Rates & Specifications (page 4) for dimensions and pricing. If running more than one issue, payment is due only for one issue at time of placement; additional issues will be billed when issue goes to print.

2021 BUYER’S GUIDE INSERT ADVERTISING q (J) Full Page.............................................. $__________ q (K) Inside Front Cover................................ $__________ q (L) Inside Back Cover................................. $__________ q (M) Back Cover......................................... $__________ q (N) Advertorial.......................................... $__________ q (O) 1/2 Page Horizontal............................. $__________ q (P) 1/2 Page Vertical.................................. $__________ q (Q) 1/4 Page............................................. $__________ q (R) Yellow Page Listings.....Qty ___ x $____= $__________ q (S) Logo in Listing(s)**.......Qty ___ x $____= $__________ q (T) Co. Description(s)**....Qty ___ x $____= $__________ SCRPA 75TH ANNIVERSARY BOOK ADVERTISING q (U) Full Page............................................. $_________ q (V) 1/2 Page Horizontal............................. $_________ q (W) 1/2 Page Vertical................................ $_________ q (X) 1/4 Page.............................................. $_________ q (Y) 75-Word Company Bio with Logo.......... $_________

* Corporate SCRPA membership dues must be current to receive 10% discount. ** Buyer’s Guide Note: If enhancing your Yellow Pages listing(s), please send logo and/or description to Todd at info@pernsteiner.com.

Publications your ad(s) will run (check all that apply): q SCRPA 75th Anniversary Book q Fall 2020 Mag. q Winter 2020 Mag.

otal 2020 T Media Buy $___________

Advertiser Information - Please Print (This information will appear in Buyer’s Guide if SCRPA corporate member.)

Company___________________________________________________________________________________________________ Contact___________________________________________

Buyer’s Guide Category (see page 3) __________________________

Street ____________________________________________

Suite or Unit #___________________________________________

City______________________________________________

State__________________ Zip_____________________________

Phone (

Fax (

)___________________________________

)____________________________________________

Email_____________________________________________ Website_________________________________________________ Terms and Conditions: Pernsteiner Creative Group and South Carolina Recreation & Parks Association (SCRPA) reserve the right to assign advertising space and reserve the right to refuse advertisements for any reason. Premium space placement based on chronology of date purchased. All advertising must be submitted print-ready in formats as listed on specifications page. Advertisers will be invoiced at time of each issue’s publication, and payments are due prior to the publish date. Advertising placement requests received after the issue deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and SCRPA.

Authorized by_________________________________________

Printed name ____________________________________

Title ________________________________________________ Date ___________________________________________ Make checks payable to: Pernsteiner Creative Group or email us to receive an invoice payable by credit card.

Return form and payments to: info@pernsteiner.com or Pernsteiner Creative Group 5115 Excelsior Blvd, #433 St Louis Park, MN 55416

VISA/MC accepted via paypal, please inquire for details via email to Todd Pernsteiner at info@pernsteiner.com or call (952) 841-1111.

Thank you for supporting South Carolina Recreation & Parks Association!