2021
Hyper-Targeted State Park & Recreation Publications RATE CARDS
INSIDE: Ways to get in front of key park and rec buyers.
COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA
2021
Hyper-Targeted State Park & Recreation Publications RATE CARDS
More than 58,660 copies printed annually for members in Colorado, Illinois, Minnesota, New York, and South Carolina!
Connecting you to municipal park and recreation buyers. As you’re well aware, ways to connect with your buyers changed drastically in 2020. Nearly all companies had to do a full pivot to come up with socially-distanced sales techniques. One thing that hasn’t change is a trusted way to get (and stay) in front of your customers – in industry publications. When you want to reach key municipal park and recreation decisionmakers across the country, we can help! Our hyper-targeted five state park and recreation magazines help you reach customers, giving you the ability to deliver extremely relevant messages in the places they’ll see them…both in their postal mailbox and online.
Who should partner with us? Anyone offering: • Accessible recreation (ADA-compliant) products and services • Aquatics supplies • Architecture, design, and engineering
• Landscaping services • Legal services • Lighting (arena & field) • Playground equipment • Printing and graphic design
• Concessions supplies
• Programming
• Dog park products
• Signage and wayfinding
• Entertainment and events
• Site furnishings, waste containers, and benches
• Field, turf, and golf equipment
• Sports equipment
• Group tour locations
• Sports surfacing services
• Health and safety products
• Technology and software innovations
• Insurance services
• Vans & buses
See past magazine and buyers’ guide issues at www.bit.ly/ParkRecMagazines.
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| Spring 2019 cpra-web.org
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Who reads our publications? The six state associations we represent champion and support parks and recreation professionals through enrichment, development, advocacy, grants, programs, research, publications and more. In communities across the country, parks and recreation staff provide essential services and take on pressing issues — from advocating for mental and physical health to supporting equity a nd inclusion. By partnering with likeminded organizations, including non-profits, government agencies, academics and corporate leaders, they bring strength to their programs. Park and recreation professionals seek out resources and opportunities to keep up with changing trends, grow as professionals, and take care of the communities they serve. As part of their state association, they gain valuable benefits including: • Access to state and national news and trends for their field. • Education, certification, and conference programs to advance their career. • Opportunities to interact with their peers and commercial entitites to find solutions for challenges and issues they face. • Resources to help them advocate for the many benefits of parks and recreation. • Solutions for programming and funding to help improve their communities. Our readers oversee park sites, recreation programs, indoor facilities, athletic leagues, golf courses, trails and greenways, lakes and rivers, nature centers, and aquatic facilities.
Many of our more than 9,650 state association members play a role in purchasing services and equipment for their agencies.
Contact Todd Pernsteiner for more details at todd@pernsteiner.com or (952) 841-1111.
The official publication of Colorado Parks & Recreation Association (CPRA)
2021 MEDIA KIT MAGAZINE FAST FACTS:
1,500 20%
magazines printed
CPRA Industry Partner members receive up to 20% off advertising
4
NEW ad rates for 2020 – as low as
$375
New high-impact advertising opportunities
CPRA members can help you grow sales!
Reach Colorado park & recreation decision-makers!
I A L O F F I C
N C AT I O P U BL I
O F
A D O C O L O R
PA R K S
&
AT I O N R E C R E
N I AT I O A S S O C
| Summer cpra-web.org
CPRA is a dynamic, proactive organization that creates healthy residents and livable communities by promoting excellence in parks and recreation. Our mission is to promote the parks and recreation profession and its growth throughout the state of Colorado.
Colorado Byline is a hyper-targeted magazine mailed to more than 1,400 CPRA members and affiliates. Published four times per year, the publication provides educational content focusing on current issues, industry updates, trends, advocacy, risk management, technology, staffing and leadership, programming, upcoming events, and best practices for Colorado’s parks and recreation industry. By advertising in Colorado Byline, you’ll have the perfect opportunity to market directly to these highly influential professionals who need your products, services, classes and facilities to operate successfully serve their communities on a daily basis.
2020
ams Stream Te
LIVE
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COMMUN
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TIONS PROCLAMA RATES STATE COMMUNITY • CPRA CELEB ATION AS C THE PUBLI AND RECRE • PARKS TAINING AND ENTER • ENGAGING COVID TIMES DURING PLAN WITH A • A MAN GREAT ARE • GRANTS WILD O• CALL F F I OF THE CI A L P U BL ICA T IO N O F C OLO R A D O P A RK S & REC RE A T IO N A S S O CI A TIO N
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• MEE T YOU R CPR • MEA A BOA N(IN RD PUBLIC GFUL) TW LAN DS EDI EETS: • NIG HT TION COLOR OF THE STA TO SHOADO YOU RS GIV ES WCASE TH A CHA • HOW TALENT NCE PARKS S PRO FESSIO AND REC CHA NAL REA MPI OUTDO ON FOR S CAN BE TION OR PAR COLOR A TNERSH ADO’S IP
Diverse reach:
2021-22 Commercial Buyer's Guide
PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers
The stand-alone CPRA Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of Byline magazine. Municipal buyers, decision makers, and influencers will have it in their hands when they are planning their 2022 budgets. It will also be distributed at in-person seminars and CPRA events.
YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers
CPRA Industry Partner members receive one free category listing and discounted advertising rates. Buyer ’s Guide Yellow Pages by Category
FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff
Asphalt & Paving Services Bituminous E Roadways Inc.
Heidi Sedlacek heidis@bitroads.com 1520 Commerce Dr. Mendota Heights, MN 55120 651.686.7001 bitroads.com
Fahrner Asphalt Sealers LLC
Donna Hayes donna.hayes@fahrnerasp halt.com 2800 Mecca Dr. Plover, WI 54467 715.874.6070 fahrnerasphalt.com
GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors 12 MINNESOTA 12 MINNESOTA Recreation & Parks RECREation & Parks• www.mnrpa.o rg • www.scrpa.or g
NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists
www.cpra-web.org
Athletic Courts Sport Court North
Branding, Graphic Design & Publicati ons E
Craig Jones craig@sportcourtmn.com 680 E. Travelers Trail #600 Burnsville, MN 55337 952.746.4545 sportcourtnorth.com
Award Products Broadway Awards
Annette Coffin ac@broadwayawards.ne t 4025 W. Broadway Ave. Minneapolis, MN 55422 763.533.0979 broadwayawards.net
Pernsteiner Creative
Todd Pernsteiner todd@pernsteiner.com 5115 Excelsior Blvd. #433 St. Louis Park, MN 55416 952.841.1111 pernsteiner.com
Concrete Products Architectural, Structura l Gage Park Structures, LLC
E
Nick Bianco nbianco@gagebrothers.c om 509.979.5003
Buyer's Guide Yellow Page Category Listings: • Accessible recreation • Aquatics supplies & services • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services • Landscaping products/services • Lighting (facility & sports) • Playground equipment
• Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category
O F F ICI A L
P U B L ICA T IO N
O F
C O L O R A DO
PA R K S
&
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OFFICIA A S S O CI A T IO N
| Summer cpra-web.org
cpra-w eb.org
| Spring
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• FOR THE SHAPING SAKE OF THE FUT GEN Z: • 2019 URE OF CPRA HEALTH ANNUAL • FIND REPORT ING STR ENGTH • A CAL THROUG L FOR COMMUN H ADV • STAY ERSITY WILD. ITY STAY • CAN SAFE. A GRA NT HEL • WOR P YOU TH R PRO NAVIGATTHE WAI GRAMS? ING BART: LESSONS FOR RIERS
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Advertising Deadlines & Special Sections* S & R ECR
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ON A SSO
C I AT
Winter 2021 magazine issue
ION
Ad deadline: January 30, 2021 | Mails: March 2021
2019
2020
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Special sections: Aquatics staffing; facility design for social distancing; Park & Recreation scholarships and continuing education
Spring 2021 magazine issue
The Ad Sport aptive open s Center s a new chapte expandr of therap ed recrea eutic oppo tion for pertunities disab ople wit h ilities
Ad deadline: April 5, 2021 | Mails: May 2021
E APP T OUR STATE’S ROACH MSU DENVER WATER TO THE ’S NEW NEXT GENERA PROGRA TION M OF LEA FOR DERS
Special sections: CPRA awards; park maintenance; fire prevention; safety
Summer 2021 magazine issue Ad deadline: July 8, 2021 | Mails: September 2021
Advertising Formats
Special sections: 2021 CPRA Annual Conference preview; trends for outdoor spaces - sports fields, fitness, courts and trails
Email a print-ready PDF file (300 dpi, 10MB or smaller) to todd@pernsteiner.com. For larger files, contact Todd Pernsteiner for transfer instructions.
2021-22 Commercial Buyer’s Guide (Mailed with Summer Issue)
Production Services
Ad deadline: July 8, 2021 | Mails: September 2021
Ads must be print-ready. If you need design/writing assistance, we offer professional creative services. Contact Todd at 952-841-1111.
Fall 2021 magazine issue Ad deadline: September 27, 2021 | Mails: November 2021 Special sections: New programming ideas; product innovations and product design; ADA and inclusive recreation
Advertising Content Publishers (Pernsteiner Creative Group and CPRA) reserve the right to decline or suggest alterations to submitted advertising.
* Editorial content subject to change and will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at todd@pernsteiner.com or (952) 841-1111 for more information.
Advertising Dimensions & Rates Rates listed are ad cost per issue.
Width x Height
Industry Partner Member Rates 1 issue
2 issues
3 issues
4 issues
Non-Member Rates 1-2x rate
3-4x rate
(A) Full page (with bleed)*
8.5" x 11" (+ .125" bleed)
$1,275 $1,125 $1,025 $975 $1,400 $1,275
(B) Full page (non-bleed)*
7.5" x 9"
$1,275
(C) Full page advertorial*
N/A (Photos & editorial text) $1,450 $1,425 $1,400 $1,375 $1,675 $1,575
$1,125
$1,025
$975
$1,400
$1,275
(D) 2-page center-spread (with bleed)* 17" x 11" (+ .125" bleed) $1,775 $1,625 $1,575 $1,525 $1,850 $1,775 (E) 1/2 page vertical*
3.625" x 9"
$675
$625
$575
$525
$780
$650
(F) 1/2 page horizontal*
7.5" x 4.25"
$675
$625
$575
$525
$780
$650
(G) 1/3 page banner (with bleed)*
8.5" x 3" (+ .125" bleed) $575 $500 $450 $400 $675 $650
(H) 1/4 page*
3.625" x 4.5"
(I) Magazine inside front cover**
8.5" x 11" (+ .125" bleed) $1,525 $1,475 $1,400 $1,300 $1,500 $1,400
(J) Magazine inside back cover**
8.5" x 11" (+ .125" bleed) $1,400 $1,300 $1,250 $1,100 $1,300 $1,100
(K) Magazine back cover**
8.5" x 8" (+ .125" bleed) $1,675 $1,525 $1,400 $1,325 $1,775 $1,400
$455
$400
$350
$375
$475
(L) Buyer's Guide inside front cover** 8.5" x 11" (+ .125" bleed) $1,100
$1,500
(M) Buyer's Guide inside back cover** 8.5" x 11" (+ .125" bleed) $1,000
$1,200
(N) Buyer's Guide back cover**
8.5" x 11" (+ .125" bleed) $1,275
$525
$1,475
(O) Buyer's Guide featured products N/A (Photo & 50 words) $150 w/Buyer's Guide ad; $275 w/out Buyer's Guide ad $350 (P) Buyer's Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer's Guide logo listing addition
N/A (Submit company logo)
First listing free; $25 for each additional listing $75 per category $50 for first category; $25 for each additional category N/A
*Ad size for both the Byline magazine and 2021 Buyer's Guide **Premium ad spaces available on a first-come, first served basis.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
illinois
2021
ADVERTISING RATE CARD PA R K S A N D R E C R E AT I O N MAGAZINE FAST FACTS:
5,200 6 $425 4 magazines printed/mailed
issues published annually, in both print and online
NEW advertising rates – as low as
New high-impact advertising opportunities!
Hyper-Targeted Readership Base
PR e of the
The magazin
Our more than 18,000 readers are members of the Illinois Association of Park Districts or the Illinois Park and Recreation Association. They are the elected officials and recreation professionals who run the daily operations of the state’s park districts, forest preserves, conservation areas, recreation programs, and parks.
Impressive Purchasing Power
Our readers include more than 2,500 commissioners, executive directors and superintendents who have direct authority for park and recreation agency budgets across the state. That represents more than $1 billion of combined spending. Surveys show that 95 percent of IAPD and IPRA members regularly read the magazine. More than 39 percent have contacted advertisers for more information, and 41 percent have purchased products or sought bids based on magazine advertisements. Illinois park and recreation decisionmakers WILL see your ad!
Our members are responsible for more than 54,500 park sites. They have direct purchasing authority for programming, products, and services needed for: • 337,620 acres of land • 4,312 baseball and softball fields • 3,740 playgrounds • 3,022 tennis & pickleball courts • 2,394 picnic areas • 1,684 volleyball courts • 1,642 soccer fields • 1,106 gardens & horticulture centers
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ILLINOIS PARK & REC AGENCIES BY THE NUMBERS
$337,000,000
Amount agencies spend annually on capital construction with in-state businesses
68,000
State agencies have paid IL businesses
$475,000,000 for agency operational budgets
Number of people our members employ
• 906 health clubs & recreation centers • 860 hiking, jogging & nature trails • 818 beach, boating & fishing areas • 377 swimming pools & waterparks • 376 ice rinks • 364 arts centers • 337 bike & BMX trails • 196 sled hills
IAPD and IPRA memberoriented websites receive more than 450,000 combined hits each month. www.ilparks.org www.ilpra.org
• 150 golf courses • 112 museums • 88 driving ranges • 87 skate parks • 67 dog parks • 22 zoos
www.ilparks.org • www.ilipra.org
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IP&R readers can help you grow sales!
Vo l u m e
illinois
The official magazine of Illinois Association of Park Districts and Illinois Park and Recreation Association
N
illinois
PA R K S A N D R E C R E AT I O N
PR illinois
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of the Illinois
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Advertising Formats
pril 2019
Email print-ready PDF file (300 dpi) or contact Todd Pernsteiner for larger files transfer instructions. If you need design assistance, contact (952) 841-1111 or todd@pernsteiner.com.
illinois
The magazine
of the Illinois
Association
N D RECREATIO PARKS AN s and the Illinois
of Park District
tion
tion Associa
Park and Recrea
Advertising Content
aquatics
Publishers reserve the right to decline or suggest alterations to all submitted advertising for any reason. Please inquire if you have questions about your ad.
lf
trends in go
ners ce Award Win ners hts Conferen to New Heig o Contest Win PLUS: Soaring Us Your Best Shot Phot & Give
2021 IP&R Deadlines & Editorial Content*
Advertising Proportions
Jan/Feb 2021 Deadline: Nov. 30, 2020
• Historic & Iconic Parks & Facilities • Giving new life to playgrounds, trails and facilities
March/April 2021 Deadline: Jan. 30, 2021
• Trends: Playgrounds, Fields, Golf & Facilities • Photo Contest Winners
May/June 2021 Deadline: March 30, 2021
• Make a Splash through Aquatics The essential resource for aquatics products
July/Aug 2021 Deadline: May 30, 2021
• Forest & Nature Preserves; Outdoor Education • Pets in Parks
A, B C, D
A, B C, D
(With bleed) Size to 8.5"w x 11"h + add 1/8" bleed
(No bleed) Size to 7.5"w x 10"h
Sept/Oct 2021 • Leadership, Governance, Law Deadline: July 30, 2021 • Soaring to New Heights Pre-Conference Program Nov/Dec 2021 Deadline: Sept. 30, 2021
I
• Revenue Generation after COVID-19 • 2021 Best of the Best Gala Award Winners
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*Additional content may be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at todd@pernsteiner.com or (952) 841-1111.
Save up to $1,800 when you book at the 6x rate!
Advertising Dimensions & Rates All listed rates are the
2021 Magazine Ad Rates Width x Height
1 issue
(A) Back cover*
8.5" x 11" (+ .125" bleed)
$1,375 $1,300 $1,250 $1,200 $1,150 $1,075
(B) Inside front cover*
8.5" x 11" (+ .125" bleed)
$1,250 $1,200 $1,150 $1,125 $1,050 $1,000
(C) Inside back cover*
8.5" x 11" (+ .125" bleed)
$1,100 $1,075 $1,050 $1,025 $900 $875
(D) Full page
8.5" x 11" (+ .125" bleed)
$985 $950 $925 $900 $875 $850
(E) 1/2 page
3.625" x 10" or 7.5" x 4.88"
$700
(F) 1/3 page banner
8.5" x 3.25" (+ .125" bleed) $675 $625 $600 $575 $550 $500
(G) 1/4 page
3.625" x 4.5"
(H) Center Spread* (2 facing pages)
8.5" x 11" (+ .125" bleed)
(I) 4-page insert*
4 x 8.5" x 11" (+ .125" bleed) $3,700 $3,650 $3,600 $3,425 $3,275 $3,000
advertising fee per issue.
*Premium ad spaces available on a first come, first served basis.
$575
2 issues
$675 $525
3 issues
$625 $500
4 issues
$600 $475
5 Issue
$575 $450
6 Issues
$525 $425
$1,875 $1,800 $1,750 $1,700 $1,675 $1,600
All ads are full color.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
MINNESOTA Recreation and Parks Magazine
MAGAZINE FAST FACTS:
4,000+ magazines printed annually
30% 4
Corporate MRPA members receive up to 30% off advertising rates!
Exposure for any budget, as low as
$275
New high-impact advertising opportunities
MRPA members can help you grow sales! WHO ARE OUR READERS? PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists
www.mnrrpa.org
Reach municipal park & recreation managers! MINNESOTA is a hyper-targeted magazine mailed to more than 850 MRPA members and affiliates. It features industry-relevant content which is read and kept as a point of reference. Issues include: upcoming educational opportunities, plus content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, park district, and state employees throughout Minnesota. This magazine provides an opportunity to market directly to the people who need your products, services, trainings/classes, and facilities.
118
MRPA represents agencies throughout the state. MINNESOTA magazine is mailed to every MRPA member. It includes content relevant to their industry – so it gets read and saved!
MINNESOTA Recreation and Parks Magazine
Advertising Formats
Advertising Deadlines & Special Sections*
MINNESOTA
Email a printed-ready PDF file (300 dpi print setting, 10MB or smaller) to todd@pernsteiner.com or contact Todd Pernsteiner for larger file transfer instructions.
Recreation and Park Volume 15, Issue
Winter 2021 magazine issue
s
Ad deadline: December 20, 2020 | Mails: February 2021
2 • Spring 2020
Content: Aquatics; online degree programs; CPRP; park and facility construction COMPETING
Spring 2021 magazine issue
FOR FACE TIME
Production Services
Ad deadline: March 6, 2021 | Mails: April 2021
How Minnesota and websites to communities use social media market and interact withto, communicate with, their residents
Ads must be print-ready. If you need design/writing assistance, we offer professional creative services. Contact Todd at 952-841-1111.
Content: MRPA member awards; turf, fields and grounds care; hiring summer staff, training (concussion, staff), RISE
Also Inside: MRPA Award Recipient s Designed with Commun ity in Mind Corporate Connecti ons: Parks & Playgroun ds
www.mnrpa.org
MINNESOTA
Official Publica
tion of Minneso
ta Recreat
ion and Park
Summer 2021 magazine issue
Association
Ad deadline: May 22, 2021 | Mails: July 2021
and Parks Recreation Volume 12,
The
Issue 3 • Summe
r 2017
Content: 2021 Annual Conference guide; sustainability; sponsorships; green memorial programs; pets in parks, therapeutic recreation & ADA products
Word Herd’s the
to are Doing What Cities ive Species Control Invas
Advertising Content Publishers (Pernsteiner Creative Group and MRPA) reserve the right to decline or suggest alterations to all submitted advertising.
lity MRPA Faci t Managemen Academy
Fall 2021 magazine issue
Building : BoFaciom lities &
Ad deadline: August 21, 2021 | Mails: October 2021
New e unds Tak e playgro OSS THE STAT Shape ACR
Content: Agency Awards of Excellence projects; group fitness programs; parks and natural resources replanting; geese management
www.mnrpa.org
*Content subject to change; final editorial will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at (952) 841-1111 or todd@pernsteiner.com.
Advertising Dimensions & Rates Rates listed are ad cost per issue.
Width x Height
1 issue
8.5" x 11" (+ .125" bleed)
$875 $825 $800 $725 $1,100 $1,000
(B) Full page (non-bleed)
7.5" x 9"
$875
(C) 2-page center spread*
17" x 11" (+ .125" bleed) $1,475 $1,400 $1,375 $1,300 $1,850 $1,775
(A) Full page (with bleed)
Corporate Member/Non-Profit Rates Non-Member 2 issues
3 issues
$825
$800
4 issues $725
1-2 Issues $1,100
3-4 Issues $1,000
(D) 1/2 page vertical
3.625" x 9"
$550
$525
$500
$475
$775
$675
(E) 1/2 page horizontal
7.5" x 4.25"
$550
$525
$500
$475
$775
$675
(F) 1/3 page banner (with bleed)
8.5" x 3" (+ .125" bleed) $425 $400 $375 $325 $550 $650
(G) 1/4 page
3.625" x 4.5"
(H) Magazine inside front cover*
8.5" x 11" (+ .125" bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400
(I) Magazine inside back cover*
8.5" x 11" (+ .125" bleed) $1,000 $975
(J) Magazine back cover*
8.5" x 8" (+ .125" bleed) $1,275 $1,225 $1,175 $1,100 $1,575 $1,475
$385
$325
$300
$275
$475
$525
$925 $900 $1,300 $1,100
*Premium ad spaces available on a first come, first served basis.
A, C (x2) H, I
B J
D E
F
G
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
OFFICIAL PUBLICATION OF NEW YORK STATE RECREATION & PARK SOCIETY
New high-impact advertising opportunities!
THE VOICE is a hyper-targeted magazine mailed to more than 750 members of NYSRPS. It features industry-relevant content which is read and kept as a point of reference. Issues include: trends, upcoming educational opportunities, and content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, and state employees throughout the state.
REC at
APR
eT her
Multi-Departmental Reach PARKS & PLAYGROUNDS Park supervisors • Development managers Equipment buyers • Grounds keepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Camp leaders Aquatics managers • Event planners Therapeutic recreation coordinators Trip organizers • Bus/van buyers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors • Purchasing managers NATURE CENTERS Nature center managers • Exhibit curators Environmental educators & naturalists
www.nysrps.org
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Rec Kid A Park andl Circle Stratton Kristine Comes Ful NRPA’s CEO Get to know
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NYSRPS members can help you grow sales!
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Advertising Deadlines & Editorial*
Advertising Formats
Spring/Summer 2021 VOICE magazine
Email a printed-ready PDF file (print setting, 10MB or smaller) to todd@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.
Advertising deadline: January 15, 2021 | Mails: March 2021 Editorial topics:
• Complete 2021 NYSRPS Annual Conference Guide • Aquatics: splash pads, waterparks, maintenance, safety • Emergency response
Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com.
Fall 2021 VOICE magazine Advertising deadline: June 15, 2021 | Mails: August 2021
Advertising Content
Editorial topics:
Publishers (Pernsteiner Creative Group and NYSRPS) reserve the right to decline or suggest alterations to any and all submitted advertising.
• Industry trends: facilities, fields, turf, parks, trails • Maintenance and renovation, preserving historic parks and facilities • Leadership and management, career development
Winter 2021 VOICE magazine
NYSRPS Commercial Members
Advertising deadline: September 15, 2021 | Mails: November 2021
NYSRPS Commercial Members receive benefits that help them reach New York park and recreation professionals all year long including member discounts, exhibit booths, seminars and more. Learn more and join at www.nysrps.org.
Editorial topics:
• 2021 Downstate Conference • Natural resources and nature centers • Photo contest winners • Sport and fitness facilities, rec and community centers
*Editorial subject to change. Questions? Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111.
Advertising Dimensions & Rates Rates listed are ad
Width x Height
cost per issue.
(A) Full page (with bleed)
BPP Member 1-2 issues
Commercial Member
3 issues
1 issues
2 issues
3 Issues
Non-Member Per issue
8.5" x 11" (+ .125" bleed)
$450 $425 $775 $725 $670 $975
(B) Full page (non-bleed)
7.5" x 9"
$450
(C) Full page advertorial
N/A (Photos & editorial text) $1,100 $1,000 $1,100 $1,000 $975 $1,225
$425
$775
$725
$670
$975
(D) 2-page facing spread
17" x 11" (+ .125" bleed) $1,275 $1,200 $1,375 $1,300 $1,200 $1,575
(E) 1/2 page vertical
3.625" x 9"
$250
$225
$575
$525
$475
$725
(F) 1/2 page horizontal
7.5" x 4.25"
$250
$225
$575
$525
$475
$725
(G) 1/3 page banner
8.5" x 3" (+ .125" bleed) $150 $100 $475 $400 $375 $550
(H) 1/4 page
3.625" x 4.5"
(I) THE VOICE inside front cover*
8.5" x 11" (+ .125" bleed) $925 $900
FREE
FREE
$325
$950 $925 $900 $1,200
$300
$285
$475
(J) THE VOICE inside back cover*
8.5" x 11" (+ .125" bleed) $900 $850
$925 $900 $875 $1,100
(K) THE VOICE back cover*
8.5" x 8" (+ .125" bleed) $1,000 $925 $1,075 $975 $950 $1,300
*Premium ad spaces available on a first-come, first served basis.
A, D (x2) I, J
B, C K
E F
G
H
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
SOUTH CAROLINA RECREATION & PARKS MAGAZINE
South Carolina Recreation and Parks Association (SCRPA) is a non-profit organization dedicated to the professional development of its members and advocacy for parks, recreation and tourism opportunities in South Carolina. SOUTH CAROLINA magazine is a hyper-targeted publication that features editorial content related to parks, recreation, facilities, and aquatics – highlighting industry trends, upcoming association events, and agency member news. This is an amazing opportunity to market directly to the people who need your products, services, trainings, and expertise.
32
SUMMER 2020
FALL 2020
PARK & REC professionals AND GUESTS who go above-and-beyond the call of duty
PLUS: Making the most of Summer 2020 + Pets in Parks
SOUTH CAROLINA RECREATION & PARKS EDITION
SOUTH CAROLINA TION PARKS ASSOCIA RECREATION &
Coming Together Crisis
of to in a Time are adapting crisis ina agencies -19 Carol COVID How South during the unity needs meet comm
Distribution that directly reaches your target customers! More than
1,700
issues printed.
SCRPA magazine’s distribution/readership includes: • Park & recreation agency directors • Landscaping supervisors • Park planners • Site & facility managers • Golf course managers • Sports league coordinators
Publication DeadlinesI*CATION
AD SALES CLOSE
• Recreation supervisors & managers • Park operations & maintenance directors • Aquatics supervisors • Event planners & group tour organizers • Environmental educators & conservationists • Recreation programmers
The publication is also available online to read and download.
ADS & PAYMENT DUE
PUBLICATION
ADVERTISING DEADLINE
ADS & PAYMENTS DUE
PUBLICATION MAILS
January 22, 2021
January 29, 2021
March 2021
Summer 2021 SCRPA Magazine Content: Aquatics; ABCs of Special Events; Partnering with CVBs
April 16, 2021
April 23, 2021
June 2021
2021 SCRPA Member Directory / 2021-22 Commercial Buyer’s Guide*
June 18, 2021
June 25, 2021
August 2021
Fall 2021 SCRPA Magazine Content: Pre-Joint Conference issue; Conservation & Nature Centers
June 18, 2021
June 25, 2021
August 2021
October 15, 2021
October 22, 2021
December 2021
Spring 2021 SCRPA Magazine Content: Going Green Outdoors & In; Fields, Turf & Golf (turf care, artificial turf, lighting, greens, irrigation)
Winter 2021 SCRPA Magazine Content: SCRPA Award Winners; Product Innovations: Recreation, Technology & Accessibility/ADA
Editorial content subject to change; contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111 prior to issue deadline date to verify. *The SCRPA Member Directory & Commercial Buyer’s Guide mails to all SCRPA members with the fall 2021 magazine issue. It is also available online and distributed at SCRPA events.
www.scrpa.org
*SCRPA Corporate members take
10% off magazine rates!
2021 SOUTH CAROLINA Magazine Rates*
Width x Height 1 Issue 2 Issues 3 Issues 4 Issues Dimensions Rate (per issue) Rate (per issue) Rate (per issue) Rate (per issue) A) Inside Front Cover B) Inside Back Cover C) Back Cover D) Full Page (with bleed) E) 1/2 Page (horiz.) E) 1/2 Page (vert.) F) 1/4 Page
8.5” wide x 11” high (plus add .125” to bleed) $1,000 8.5” wide x 11” high (plus add .125” to bleed) $975 8.5" wide x 8.25" high (plus add .125” to bleed) $1,250 8.5” wide x 11” high (plus add .125” to bleed) $900 7.375” wide x 4.75”high $575 3.5” wide x 9.75” high $575 3.5” wide x 4.75” high $385
$975 $950 $1,200 $875 $550 $550 $375
$925 $925 $1,175 $850 $525 $525 $365
$900 $875 $1,100 $825 $495 $495 $355
2021 SCRPA Member Directory / Commercial Buyer’s Guide Rates
Width x Height Dimensions
G) Back Cover H) Inside Front Cover I) Inside Back Cover J) Full Page K) 1/2 Page L) 1/4 Page M) Yellow Pages Listings N) Logo in Yellow Pages
SCRPA Member Rate with an Ad Buyer’s Guide Rate in Fall ‘21 Issue
8.5” wide x 11” high (add .125” bleed) $900 8” wide x 10.25” high (plus add .125” to bleed) $850 8” wide x 10.25” high (plus add .125” to bleed) $800 7.5” wide x 10” high $675 7.375” wide x 4.75” high OR 3.5” wide x 9.75” high $475 3.5” wide x 4.75” high $300 First listing free for SCRPA Corporate Members $50 ea High resolution logo (300 dpi jpeg or eps format) $75 ea
Member Directory & Commercial Buyer’s Guide NEW! Buy a FULL-PAGE AD and get a FULL-PAGE COMPANY PROFILE free!
SOUT CAROLHIN A MBER
2020 ME DIRECTORY & 2020-21 IDE BUYER’S GU
Non-Member Ad Rate
$775 $1,300 $685 $1,175 $625 $975 $585 $825 $375 $625 $275 $475 $30 ea $100 ea $65 ea $125 ea
Ad File Specifications Accepted Formats
RECREA TIO PARKS ASS N & OCIATION
The stand-alone SCRPA Member Directory & Commercial Buyer’s Guide will be inserted with the Fall 2021 issue of SOUTH CAROLINA magazine. It mails to all SCRPA agency members and is also distributed at SCRPA events. CORPORATE MEMBER PERKS All SCRPA commercial members receive one free directory, a yellow pages listing, and discounted advertising rates. Details on becoming an SCRPA Corporate member can be found at www.scrpa.org; click “Join Now” at the top right of the home page.
2021 MEMBER DIRECTORY / BUYER’S GUIDE DEADLINE: JUNE 18, 2021
Print-ready files – Illustrator eps (fonts outlined) or PDF (press setting with crop marks/bleeds if needed). Email electronic files (10MB or less) to: info@pernsteiner.com. Or, you can directly upload larger ad files in the dropbox folder by going to www.bit.ly/SCRPAadvertising. When finished uploading into that folder, please send us an email with the name of the ad file.
Design Services Available Digital ads must be print-ready and properly sized. If you need design/writing assistance, we offer professional creative services. Contact Todd at 952-841-1111.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
2021 Advertising Deadlines PUBLICATION
ARTWORK DUE
Illinois January/February 2021 Magazine
Ads due: December 1, 2020 Mails: January 2021
Illinois 2021 Buyers’ Guide
Ads due: December 1, 2020 Mails: January 2021
Minnesota Winter 2021 Magazine
Ads due: December 20, 2020 Mails: February 2021
South Carolina Spring 2021 Magazine
Ads due: January 22, 2021 Mails: March 2021
Colorado Winter 2021 Magazine
Ads due: January 30, 2021 Mails: March 2021
Illinois March/April 2021 Magazine
Ads due: January 30, 2021 Mails: March 2021
New York Spring/Summer 2021 Magazine
Ads due: February 1, 2021 Mails: March 2021
Minnesota Spring 2021 Magazine
Ads due: March 6, 2021 Mails: April 2021
Illinois May/June 2021 Magazine
Ads due: March 30, 2021 Mails: May 2021
Colorado Spring 2021 Magazine
Ads due: April 5, 2021 Mails: May 2021
South Carolina Summer 2021 Magazine
Ads due: April 15, 2021 Mails: June 2021
Minnesota Summer 2020 Magazine
Ads due: May 22, 2021 Mails: July 2021
Illinois July/August 2021 Magazine
Ads due: May 30, 2021 Mails: July 2021
New York Fall 2021 Magazine
Ads due: June 15, 2021 Mails: August 2021
South Carolina Fall 2021 Magazine
Ads due: June 18, 2021 Mails: August 2021
South Carolina 2021-22 Buyer’s Guide + 2021 Agency Member Directory
Ads due: June 18, 2021 Mails: August 2021
Colorado Summer 2021 Magazine
Ads due: July 8, 2021 Mails: September 2021
Colorado 2021-22 Buyer’s Guide
Ads due: July 25, 2021 Mails: September 2021
Illinois September/October 2021 Magazine
Ads due: July 30, 2021 Mails: September 2021
New York Winter 2021 Magazine
Ads due: September 15, 2021 Mails: November 2021
Minnesota Fall 2021 Magazine
Ads due: August 21, 2021 Mails: October 2021
Colorado Fall 2021 Magazine
Ads due: September 27, 2021 Mails: November 2021
Illinois November/December 2021 Magazine
Ads due: September 30, 2021 Mails: November 2021
South Carolina Winter 2020 Magazine
Ads due: October 15, 2021 Mails: December 2021
Illinois 2022 Buyers’ Guide
Ads due: December 1, 2021 Mails: January 2022
To advertise, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com
We can help you knock it out of the park (literally). When it comes to hyper-targeted marketing, our state publications get into the hands of the people who purchase park, recreation, trail, aquatic, and athletic products and services. Repeated exposure to these publications helps keep you top-of-mind when it comes to making purchasing decisions.
Contact Todd Pernsteiner to discuss your advertising goals and to inquire about multi-state, value-added package options: Office: (952) 841-1111 | Email: todd@pernsteiner.com | Mobile: (952) 221-3030
COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA
8350 Melrose Ave. Suite 203 West Hollywood, CA 90069
www.pernsteiner.com
2021
Hyper-Targeted State Park & Recreation Publication RATE CARDS
COLORADO | ILLINOIS | MINNESOTA | NEW YORK | SOUTH CAROLINA