2021 South Carolina Recreation & Parks Magazine Media Kit

SPRING 2020

SOUTH CAROLINA KS ASSOCI RECREATION & PAR

ALSO INSIDE:

32

SUMMER 202

FALL 2020

ATION

Honor ing the pa st.

Lo oking to the fu ture.

PARK & REC professionals AND GUESTS who go above-and-beyond the call of duty

SOUTH CAROLINA RECREATION & PARKS EDITION

SOUTH CAROLINA PARK RECREATION &

75 years of Celebrating munity through creating com and programs. ks people, par

PLUS: Making the most of Summer 2020 + Pets in Parks

S ASSOCIATION

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SOUTH CAROL INA 20 MEMBER

20 DIRECTORY & 2020-21 BUYER’S GUIDE

RECRE PARKS ATION & ASSOC IATION

Coming Together is

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SOUTH CAROLINA RECREATION & PARKS MAGAZINE

2021 MEDIA KIT SCRPA magazine puts you face-to-face with more than 1,450 South Carolina municipal park and recreation professionals and partners!

SOUTH CAROLINA RECREATION & PARKS MAGAZINE

South Carolina Recreation and Parks Association (SCRPA) is a non-profit organization dedicated to the professional development of its members and advocacy for parks, recreation and tourism opportunities in South Carolina. SOUTH CAROLINA magazine is a hyper-targeted publication that features editorial content related to parks, recreation, facilities, and aquatics – highlighting industry trends, upcoming association events, and agency member news. This is an amazing opportunity to market directly to the people who need your products, services, trainings, and expertise.

Distribution that directly reaches your target customers!

More than

1,700

issues printed.

SCRPA magazine’s distribution/readership includes: • Park & recreation agency directors • Landscaping supervisors • Park planners • Site and facility managers • Golf course managers • Sports league coordinators

Publication DeadlinesI*CATION

AD SALES CLOSE

• Recreation supervisors/managers • Park operations/maintenance directors • Aquatics supervisors • Event planners & group tour organizers • Environmental educators/conservationists • Recreation programmers

The publication is also available online to read and download.

ADS & PAYMENT DUE

PUBLICATION

ADVERTISING DEADLINE

ADS & PAYMENTS DUE

PUBLICATION MAILS

Spring 2021 SCRPA Magazine Content: Going Green Outdoors & In; Fields, Turf & Golf (turf care, artifical turf, lighting, greens, irrigation)

Jan. 22, 2021

Jan. 29, 2021

March 2021

Summer 2021 SCRPA Magazine Content: Aquatics; ABCs of Special Events; Partnering with CVBs

April 16, 2021

April 23, 2021

June 2021

2021 SCRPA Member Directory / 2021-22 Commercial Buyer’s Guide*

June 18, 2021

June 25, 2021

August 2021

Fall 2021 SCRPA Magazine Content: Pre-Joint Conference issue; Conservation & Nature Centers

June 18, 2021

June 25, 2021

August 2021

October 15, 2021

October 22, 2021

December 2021

Winter 2021 SCRPA Magazine Content: SCRPA Award Winners; Product Innovations: Recreation, Technology, and Accessibility/ADA

Editorial content subject to change; contact Todd Pernsteiner at todd@pernsteiner.com or (952) 841-1111 prior to issue deadline date to verify. *The SCRPA Member Directory & Commercial Buyer’s Guide mails to all SCRPA members with the fall 2021 magazine issue. It is also available online and distributed at SCRPA events.

BE SEEN! Publications get mailed directly to SCRPA members.

To advertise, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com

SOUTH CAROLINA RECREATION & PARKS MAGAZINE

2021 Early-Bird Rate Packages!* Reserve your ad spaces by November 30th and save up to 30% off rack rates!

2021 PACKAGE

EARLY-BIRD RATE TOTAL PACKAGE RATE

STANDARD TOTAL PACKAGE RATE

TOTAL SAVINGS

PACKAGE #1 - TWO-PAGE CENTER SPREAD (NEW!) (Exclusive placement - only 1 available)

• Two facing full page magazine ads (center spread) in Spring, Summer, Fall, Winter 2021 issues • Two facing full page ads in 2021 Member Directory/Buyer’s Guide • Buyer’s Guide bonus: 2 added yellow page listings, 1 logo listing

PACKAGE #2 - FULL PAGE • Full page magazine ads in Spring, Summer, Fall, Winter 2021 issues • Full page ad in 2021 Member Directory/Buyer’s Guide • Buyer’s Guide bonus: 1 added yellow page listing, 1 logo listing

$5,526 12 full pages!

$3,264 5 ads + perks

$7,895

$3,980

$2,369 30% discount

$716 18% discount

PACKAGE #3 - FULL PAGE + 1/2 PAGE COMBO • Full page magazine ads in two 2021 issues • 1/2 page magazine ads in two 2021 issues • Full page ad in 2021 Member Directory/Buyer’s Guide • Buyer’s Guide bonus: 1 added yellow page listing, 1 logo listing

PACKAGE #4 - FULL PAGE • Full page magazine ads in two 2021 issues • Full page ad in 2021 Member Directory/Buyer’s Guide • Buyer’s Guide bonus: 1 added yellow page listing, 1 logo listing

PACKAGE #5 - 1/2 PAGE • 1/2 page magazine ads in Spring, Summer, Fall, Winter 2021 issues • Full page ad in 2021 Member Directory/Buyer’s Guide • Buyer’s Guide bonus: 1 added yellow page listing, 1 logo listing

PACKAGE #6 - 1/2 PAGE • 1/2 page magazine ads in two 2021 issues • 1/2 page ad in 2021 Member Directory/Buyer’s Guide • Buyer’s Guide bonus: 1 added yellow page listing

PACKAGE #7 - 1/4 PAGE • 1/4 page magazine ads in Spring, Summer, Fall, Winter 2021 issues • 1/4 page ad in 2021 Member Directory/Buyer’s Guide • Buyer’s Guide bonus: 1 added yellow page listing

$2,444 5 ads + perks

$2,041 3 ads + perks

$1,763 5 ads + perks

$1,294 3 ads + perk

$1,483 5 ads + perk

$2,945

$2,430

$2,075

$1,505

$1,725

$501 17% discount

$389 16% discount

$312 15% discount

$211 14% discount

$242 14% discount

*Package must be reserved by November 30, 2020 and paid by January 30, 2021.

To advertise, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com

SOUTH CAROLINA

*SCRPA Corporate members take

10% off

RECREATION & PARKS MAGAZINE

magazine rates!

2021 SOUTH CAROLINA Magazine Rates*

Width x Height 1 Issue 2 Issues 3 Issues 4 Issues Dimensions Rate (per issue) Rate (per issue) Rate (per issue) Rate (per issue) A) Inside Front Cover B) Inside Back Cover C) Back Cover D) Full Page (with bleed) E) 1/2 Page F) 1/4 Page

8.5” wide x 11” high (plus add .125” to bleed) $1,000 8.5” wide x 11” high (plus add .125” to bleed) $975 8.5" wide x 8.25" high (plus add .125” to bleed) $1,250 8.5” wide x 11” high (plus add .125” to bleed) $900 7.375”w x 4.75”h OR 3.5”w x 9.75”h $575 3.5” wide x 4.75” high $385

$975 $950 $1,200 $875 $550 $375

$925 $925 $1,175 $850 $525 $365

$900 $875 $1,100 $825 $495 $355

2021 SCRPA Member Directory / Commercial Buyer’s Guide Rates

Width x Height Dimensions

G) Back Cover H) Inside Front Cover I) Inside Back Cover J) Full Page K) 1/2 Page L) 1/4 Page M) Yellow Pages Listings N) Logo in Yellow Pages

SCRPA Member Rate with an Ad Buyer’s Guide Rate in Fall ‘21 Issue

8.5” wide x 11” high (add .125” bleed) $900 8” wide x 10.25” high (plus add .125” to bleed) $850 8” wide x 10.25” high (plus add .125” to bleed) $800 7.5” wide x 10” high $675 7.375”w x 4.75”h OR 3.5”w x 9.75”h $475 3.5” wide x 4.75” high $300 First listing free for SCRPA Corporate Members $50 ea High resolution logo (300dpi jpeg or eps format) $75 ea

Member Directory / Commercial Buyer’s Guide NEW! Buy a FULL-PAGE AD and get a FULL-PAGE COMPANY PROFILE free!

SOUT CAROLHIN A MBER

2020 ME DIRECTORY & 2020-21 IDE BUYER’S GU

$775 $1,300 $685 $1,175 $625 $975 $585 $825 $375 $625 $275 $475 $30 ea $100 ea $65 ea $125 ea

Ad File Specifications RECREA TIO PARKS ASS N & OCIATION

The stand-alone SCRPA Member Directory /Commercial Buyer’s Guide will be inserted with the fall 2021 issue of SOUTH CAROLINA magazine. It mails to all SCRPA agency members and also be used at SCRPA events.

CORPORATE MEMBER PERKS All SCRPA commercial members receive one free directory and yellow pages listing, plus discounted advertising rates. Details on becoming an SCRPA Corporate member can be found at www.scrpa.org; click “Join Now” at the top right of the home page.

2021 MEMBER DIRECTORY / BUYER’S GUIDE DEADLINE:

JUNE 18, 2021

Non-Member Ad Rate

Accepted Formats

Print-ready files – Illustrator eps (fonts outlined), or PDF (press setting with crop marks/bleeds if needed).

Email electronic files (10MB or less) to: info@pernsteiner.com. Or, you can directly upload larger ad files in the dropbox folder by going to www.bit.ly/SCRPAadvertising.

When finished uploading into that folder, please send us an email with the name of the ad file.

Design Services Available Digital ads must be print-ready and properly sized. If you need design/writing assistance, we offer professional creative services.

Contact Todd at 952-841-1111 or todd@pernsteiner.com.

To advertise, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com

SOUTH CAROLINA

2021 Advertising Agreement

RECREATION & PARKS MAGAZINE

Please reserve the following advertising space(s) for us in SCRPA publications. If running more than one issue, payment is due only for one issue at time of placement; additional issues will be billed when issue goes to print.

2021 MEMBER DIRECTORY / BUYER’S GUIDE ADVERTISING q (G) Back Cover......................................... $__________ q (H) Inside Front Cover................................ $__________ q (I) Inside Back Cover.................................. $__________ q (J) Full Page.............................................. $__________ q (K) 1/2 Page Horizontal............................. $__________ q (K) 1/2 Page Vertical.................................. $__________ q (L) 1/4 Page.............................................. $__________ q (M) Yellow Page Listings....Qty ___ x $____= $__________ q (N) Logo in Listing(s)**......Qty ___ x $____= $__________ Total 2021 Ad Space Reservation_______________

* Corporate SCRPA membership dues must be current to receive 10% discount. ** Buyer’s Guide Note: If enhancing your Yellow Pages listing(s), please send logo to todd@pernsteiner.com by June 25, 2021.

Publications your ad(s) will run (check all that apply): q Spring 2021 Magazine q Summer 2021 Magazine

q Fall 2021 Magazine

q 2021 Buyer’s Guide

q Winter 2021 Magazine

Advertiser Information - Please Print (This information will appear in Commercial Buyer’s Guide) Company___________________________________________________________________________________________________ Contact___________________________________________

Buyer’s Guide Category (see page 3) __________________________

Street ____________________________________________

Suite or Unit #___________________________________________

City______________________________________________

State__________________ Zip_____________________________

Phone (

Fax (

)___________________________________

)____________________________________________

Email_____________________________________________ Website_________________________________________________ Terms and Conditions: Pernsteiner Creative Group and South Carolina Recreation & Parks Association (SCRPA) reserve the right to assign advertising space and reserve the right to refuse advertisements for any reason. Premium space placement based on chronology of date purchased. All advertising must be submitted print-ready in formats as listed on specifications page. Advertisers will be invoiced at time of each issue’s publication, and payments are due prior to the publish date. Advertising placement requests received after the issue deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and SCRPA.

Authorized by_________________________________________

Printed name ____________________________________

Title ________________________________________________ Date ___________________________________________ Make checks payable to: Pernsteiner Creative Group or email us to receive an invoice payable by credit card.

Return form and payments to: todd@pernsteiner.com - OR Pernsteiner Creative Group 5115 Excelsior Blvd, #433 St Louis Park, MN 55416

VISA/MC accepted via paypal, please inquire for details via email to Todd Pernsteiner at todd@pernsteiner.com or call (952) 841-1111.

Thank you for supporting South Carolina Recreation & Parks Association!