The official publication of Colorado Parks & Recreation Association (CPRA)
2021 MEDIA KIT MAGAZINE FAST FACTS:
1,500 20%
magazines printed
CPRA Industry Partner members receive up to 20% off advertising
4
NEW ad rates for 2020 – as low as
$375
New high-impact advertising opportunities
CPRA members can help you grow sales!
Reach Colorado park & recreation decision-makers!
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| Summer cpra-web.org
CPRA is a dynamic, proactive organization that creates healthy residents and livable communities by promoting excellence in parks and recreation. Our mission is to promote the parks and recreation profession and its growth throughout the state of Colorado.
Colorado Byline is a hyper-targeted magazine mailed to more than 1,400 CPRA members and affiliates. Published four times per year, the publication provides educational content focusing on current issues, industry updates, trends, advocacy, risk management, technology, staffing and leadership, programming, upcoming events and best practices for Colorado’s parks and recreation industry. By advertising in Colorado Byline, you’ll have the perfect opportunity to market directly to these highly influential professionals who need your products, services, classes and facilities to operate successfully in the parks and recreation industry on a daily basis.
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• MEE T YOU R CPR • MEA A BOA N(IN RD PUBLIC GFUL) TW LAN DS EDI EETS: • NIG HT TION COLOR OF THE STA TO SHOADO YOU RS GIV ES WCASE TH A CHA • HOW TALENT NCE PARKS S PRO FESSIO AND REC CHA NAL REA MPI OUTDO ON FOR S CAN BE TION OR PAR COLOR A TNERSH ADO’S IP
Multi-Faceted reach:
2022 Commercial Buyer's Guide
PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers
The stand-alone CPRA Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of Byline magazine. Municipal buyers, decision makers, and influencers will receive it in the fall when they are planning their 2021 budgets. It will also be distributed at seminars and annual CPRA events.
YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers
CPRA Industry Partner members receive one free category listing, and discounted advertising rates. Buyer ’s Guide Yellow Pages by Category
FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff
Asphalt & Paving Services Bituminous E Roadways Inc.
Heidi Sedlacek heidis@bitroads.com 1520 Commerce Dr. Mendota Heights, MN 55120 651.686.7001 bitroads.com
Fahrner Asphalt Sealers LLC
Donna Hayes donna.hayes@fahrnerasp halt.com 2800 Mecca Dr. Plover, WI 54467 715.874.6070 fahrnerasphalt.com
GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors 12 MINNESOTA 12 MINNESOTA Recreation & Parks RECREation & Parks• www.mnrpa.o rg • www.scrpa.or g
NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists
www.cpra-web.org
Athletic Courts Sport Court North
Branding, Graphic Design & Publicati ons E
Craig Jones craig@sportcourtmn.com 680 E. Travelers Trail #600 Burnsville, MN 55337 952.746.4545 sportcourtnorth.com
Award Products Broadway Awards
Annette Coffin ac@broadwayawards.ne t 4025 W. Broadway Ave. Minneapolis, MN 55422 763.533.0979 broadwayawards.net
Pernsteiner Creative
Todd Pernsteiner todd@pernsteiner.com 5115 Excelsior Blvd. #433 St. Louis Park, MN 55416 952.841.1111 pernsteiner.com
Concrete Products Architectural, Structura l Gage Park Structures, LLC
E
Nick Bianco nbianco@gagebrothers.c om 509.979.5003
Buyer's Guide Yellow Page Category Listings: • Accessible recreation • Aquatics supplies & service • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services • Landscaping products/services • Lighting (facility & sports) • Playground equipment
• Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category
O F F ICI A L
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| Summer cpra-web.org
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• FOR THE SHAPING SAKE OF THE FUT GEN Z: • 2019 URE OF CPRA HEALTH ANNUAL • FIND REPORT ING STR ENGTH • A CAL THROUG L FOR COMMUN H ADV • STAY ERSITY WILD. ITY STAY • CAN SAFE. A GRA NT HEL • WOR P YOU TH R PRO NAVIGATTHE WAI GRAMS? ING BART: LESSONS FOR RIERS
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Advertising Deadlines & Special Sections* S & R ECR
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Winter 2021 magazine issue
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Ad deadline: January 30, 2021 | Mails: March 2021
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Special sections: Aquatics and waterparks; sport and fitness facilities; Park & Recreation education and continuing education
Spring 2021 magazine issue
The Ad Sport aptive open s Center s a new chapte expandr of therap ed recrea eutic oppo tion for pertunities disab ople wit h ilities
Ad deadline: April 5, 2021 | Mails: May 2021
E APP T OUR STATE’S ROACH MSU DENVER WATER TO THE ’S NEW NEXT GENERA PROGRA TION M OF LEA FOR DERS
Special sections: CPRA member awards; fields, turf and golf courses
Summer 2021 magazine issue Ad deadline: July 8, 2021 | Mails: August 2021
Advertising Formats
Special sections: 2021 CPRA Annual Conference information; Pets in Our Parks; engineering, design, construction
Email a print-ready PDF file (300 dpi, 10MB or smaller) to todd@pernsteiner.com. For larger files, contact Todd Pernsteiner for transfer instructions.
2022 Commercial Buyer’s Guide (Mailed with Summer Issue)
Production Services
Ad deadline: July 8, 2021 | Mails: August 2021
Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or todd@pernsteiner.com.
Fall 2021 magazine issue Ad deadline: September 27, 2021 | Mails: November 2021
Advertising Content
Special sections: Product innovations and product design
Publishers (Pernsteiner Creative Group and CPRA reserve the right to decline or suggest alterations to any and all submitted advertising.
* Editorial content subject to change and will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at todd@pernsteiner.com or (952) 841-1111 for more information.
Advertising Dimensions & Rates Rates listed are ad cost per issue.
Width x Height
Industry Partner Member Rates 1 issue
2 issues
3 issues
4 issues
Non-Member Rates 1-2x rate
3-4x rate
(A) Full page (with bleed)*
8.5" x 11" (+ .125" bleed)
$1,275 $1,125 $1,025 $975 $1,400 $1,275
(B) Full page (non-bleed)*
7.5" x 9"
$1,275
(C) Full page advertorial*
N/A (Photos & editorial text) $1,450 $1,425 $1,400 $1,375 $1,675 $1,575
(D) 2-page center-spread*
17" x 11" (+ .125" bleed) $1,775 $1,625 $1,575 $1,525 $1,850 $1,775
(E) 1/2 page vertical*
3.625" x 9"
$675
$625
$575
$525
$780
$650
(F) 1/2 page horizontal*
7.5" x 4.25"
$675
$625
$575
$525
$780
$650
(G) 1/3 page banner*
8.5" x 3" (+ .125" bleed) $575 $500 $450 $400 $675 $650
(H) 1/4 page*
3.625" x 4.5"
(I) Magazine inside front cover**
8.5" x 11" (+ .125" bleed) $1,525 $1,475 $1,400 $1,300 $1,500 $1,400
(J) Magazine inside back cover**
8.5" x 11" (+ .125" bleed) $1,400 $1,300 $1,250 $1,100 $1,300 $1,100
(K) Magazine back cover**
8.5" x 8" (+ .125" bleed) $1,675 $1,525 $1,400 $1,325 $1,775 $1,400
$455
$1,125
$400
$1,025
$350
$975
$375
$1,400
$475
(L) Buyer's Guide inside front cover** 8.5" x 11" (+ .125" bleed) $1,100
$1,500
(M) Buyer's Guide inside back cover** 8.5" x 11" (+ .125" bleed) $1,000
$1,200
(N) Buyer's Guide back cover**
8.5" x 11" (+ .125" bleed) $1,275
$1,275
$525
$1,475
(O) Buyer's Guide featured products N/A (Photo & 50 words) $150 w/Buyer's Guide ad; $275 w/out Buyer's Guide ad $350 (P) Buyer's Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer's Guide logo listing addition
First listing free; $25 each for each additional listing $75 per category
N/A (Submit company logo)
$50 for first category; $25 for additional categories N/A
*Ad size for both the Byline magazine and 2021 Buyer's Guide **Premium ad spaces available on a first-come, first served basis.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
2021 Advertising Agreement Please reserve the following advertising space(s) for us in the following Colorado Parks & Recreation publications: (A) Full page (with bleed)
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(B) Full page (non-bleed)
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(C) Full page advertorial*
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(D) 2-page spread
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(E) 1/2 page vertical
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(F) 1/2 page horizontal
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(G) 1/3 page banner
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(H) 1/4 page
n Winter n Spring n Summer n Fall n Buyer's Guide
Qty:
x $
=$
(I) Magazine inside front cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(J) Magazine inside back cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(K) Magazine back cover
n Winter n Spring n Summer n Fall
Qty:
x $
=$
(L) BG inside front cover
n 2022 Buyer's Guide
Qty:
x $
=$
(M) BG inside back cover
n 2022 Buyer's Guide
Qty:
x $
=$
(N) BG back cover
n 2022 Buyer's Guide
Qty:
x $
=$
(O) BG featured products
n 2022 Buyer's Guide
Qty:
x $
=$
(P) BG yellow page listings
n 2022 Buyer's Guide (one free listing for CPRA Industry Partner members)
Qty:
x $
=$
(Q) BG logo listings n
n 2022 Buyer's Guide
Qty:
x $
=$
t
Total 2021 Advertising Space Reservation: $ * Submit up to three (3) high resolution photos and a company bio to Todd at todd@pernsteiner.com by ad deadline(s). t Send a high resolution product photo and 50-word product description to Todd at todd@pernsteiner.com by July 13, 2021. n Email a high resolution, color version of your logo (in eps, jpeg or tif format) to Todd at todd@pernsteiner.com by July 13, 2021.
Advertiser Information (AS IT WILL BE LISTED IN THE BUYER'S GUIDE) Company_____________________________________________________
Contact Name____________________________________________________
Street ____________________________________________________________________________________________________________________________ City__________________________________________________________
State___________________ Zip______________________________________
Phone (
Fax (
)__________________________________________________
Email_________________________________________________________
)________________________________________________________
Website__________________________________________________________
Buyer's Guide Category(ies) ________________________________________________________________________________________________________
All payments are due by advertising deadlines. Make checks payable to: Pernsteiner Creative Group 5115 Excelsior Blvd., #433, St. Louis Park, MN 55416
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and CPRA reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and CPRA. Pernsteiner Creative Group and CPRA reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________ Date ________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com.
Thank you for supporting Colorado Parks & Recreation Association!
New Digital Advertising Opportunities! Best Practices Email Blast
CPRA Webletters
Emails sent on the second & fourth Tuesday of every month. Investment Industry Partner Member.................... $500 per email Non-Member...................................... $750 per email The CPRA Best Practices Email Blast provides an opportunity for direct email marketing to our agency members. This is an excellent opportunity to reach more than 1,240 parks and recreation professionals across Colorado. A limited number of exclusive opportunities are available – only two emails will be sent per month and emails will be sold on a first-come, firstserve basis. You will be responsible for providing educational editorial content, images, and advertising that meets the following specifications: • Editorial text*: Up to 300 words related to a best practices educational or informational topic - article should not be a hard sell on your company • Images: 1-2 photos (JPEG or PNG format, 640 pixels wide x 350 pixels high, max file size of 90kb each) • You may include your logo on your image(s) or send it to us separately. If you don’t have resources to create a graphic for your email, please let us know; we can provide limited assistance in creating one for you. CPRA will provide email analytics, upon request, for up to two weeks to help you see member views and engagement.
Emails sent every other Thursday and every other Friday for one month. Investment Industry Partner Member................. $950 per month Non-Member................................... $1,250 per month CPRA Webletters are popular engagement tools. “The CPRA Webletter” mails to members every other Friday, and the “Leadership Webletter” is sent every other Thursday. We see an above average open and click rate for these webletters on a consistent basis (average 34% open rate). This opportunity gets you exposure in all four webletters for an entire month. Your ads (640w x 350h and 728w x 90h) appear in each edition that month.
*CPRA reserves the right to edit content.
Technical Tuesdays Email Advertising Emails sent on the first & third Tuesday of every month. Investment Industry Partner Member.................... $250-$500 per email Non-Member...................................... NA (member's only)
Square
Starting in 2021, CPRA will be sharing a ‘Technical Tuesdays’ on the first and third email of every month. The webletter will feature up to five of our Industry Partners. All CPRA Industry Partner members will automatically be included free in two of these newsletters.
Technical Tuesday Sponsor
Technical Tuesday Sponsor: Be the first and most prominent Industry Partner that our members see. You will have a large banner at the top of the webletter and another smaller at the bottom. Banner sponsors will also receive social media recognition through CPRA’s robust Square social media accounts - Facebook (1,850 followers), Twitter (270 followers), and Instagram (1,050 followers). Sponsor fee: $500 Technical Tuesday - Additional listing: You may purchase an additional Industry Partner Highlight listing for $250 per email if space allows.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
New Digital Advertising Opportunities! CPRA Website Advertising - www.cpra-web.org Investment Industry Partner Member.................... $200-$675 per month Non-Member...................................... $450-$975 per month The CPRA website is he go-to place for our members to engage in our Association. With this package, your logo/ brand will be prominently placed on our most visited pages (Home page, Career Center page or Calendar page) for an entire month. 2020 Monthly Page Statistics (Average per month)
Home Page..........................................7,332 views Career Center Page.............................13,444 job views Calendar Page.....................................424 views (due to COVID-19; when in-person events begin, this number should rise) Website Advertising Dimensions Home Page Banner..............................1920 pixels wide x 500 pixels high (note, this is not an active link, you may want to include web address in your ad) Career Center Page Rectangle..............300 pixels wide x 250 pixels high Calendar Page Rectangle.....................300 pixels wide x 250 pixels high
HOME PAGE
CAREER CENTER PAGE
CALENDAR PAGE
Banner
Rectangle Rectangle
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
2021 Digital Advertising Dimensions & Rates Rates listed are ad cost per email.
Pixel Dimensions
CPRA Industry Partner Rates Cost Per Email
Non-Member Rates Cost Per Email
Best Practices Email Blast Exclusive Email to Members
Rates listed are ad cost per month.
See page 1
$500 $750
Pixel Dimensions
Industry Partner Rates
Non-Member Rates
Per Month
Per Month
CPRA Webletter Sponsor - Exposure for 1 Month Email Blast to Members (Up to 4 emails per month)
Rates listed are ad cost per email.
1 banner ad (640w x 350h) and a 2nd banner ad (728w x 90h)
$950 $1,250
Pixel Dimensions
Industry Partner Rates
Non-Member Rates
Per Email
Available to CPRA Members Only
Technical Tuesdays Email* Tuesday Email Blast - Additional Email Additional week in 2021 (2 are complimentary for members)
$250 NA
Technical Tuesday Email Sponsor receives top spot in that week’s webletter plus a top banner (640w x 350h) and a bottom banner (728w x 90h)
$500 NA
*All CPRA Industry Partners will be listed in up to two Technical Tuesdays email blasts per year. Additional emails available to purchase if available.
Rates listed are ad cost per month.
Pixel Dimensions
CPRA Industry Partner Rates 1-2 Months
3-4 Months
5-6 Months
Non-Member Rates 1-3 Months
4-6 Months
CPRA Website Advertising Home Page Banner
1920 w x 500 h
$675 $625 $525 $975 $900
Career Center Page Rectangle
300 w x 250 h
$675 $625 $525 $975 $900
Calendar Page Rectangle
300 w x 250 h
$275 $250 $200 $475 $450
DEADLINES: All artwork, logos and/or text is at least 1 WEEK prior to the email blast, web ad or webletter send date.
All space is available on a first-come, first-serve basis. To confirm availability, contact Todd at todd@pernsteiner.com or (952) 841-1111.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: todd@pernsteiner.com
2021 Digital Advertising Agreement Please reserve the following advertising space(s) for us in the following Colorado Parks & Recreation publications: Best Practices Email (2nd Tue)
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
Best Practices Email (4th Tue)
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
CPRA Webletter Month Sponsor n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
Technical Tuesday Sponsor (1st Tue)
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
Technical Tuesday Sponsor (3rd Tue)
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
Technical Tuesday Additional Email
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
Home Page Banner
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
Career Center Rectangle
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
Calendar Page Rectangle
n Ja n Fe n Ma n Ap n Ma n Ju n Ju n Au n Se n Oc n No n De
Qty:
x $
=$
CPRA Website
Total 2021 Digital Advertising Space Reservation: $
Advertiser Information Company_____________________________________________________
Contact Name____________________________________________________
Street ____________________________________________________________________________________________________________________________ City__________________________________________________________
State___________________ Zip______________________________________
Phone (
Fax (
)_______________________________________________
Email_________________________________________________________
)_____________________________________________________
Website__________________________________________________________
Buyer's Guide Category(ies) ________________________________________________________________________________________________________
All payments are due prior to run date. Make checks payable to: Colorado Parks & Recreation Association PO Box 1037 Wheat Ridge, CO 80034
Credit cards accepted, call 303-231-0943 for details.
All payments for advertising are due by each item's deadline (one week prior to running) to secure placement. Pernsteiner Creative Group and CPRA reserve the right to assign or decline advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than one week prior to running. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and CPRA. Pernsteiner Creative Group and CPRA reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________ Date ________________________________________________
Return completed agreement to Todd Pernsteiner at todd@pernsteiner.com.
Thank you for supporting Colorado Parks & Recreation Association!