MFDA Bulletin Spring 2018

SPRING 2018

BULLETIN

PUBLISHED QUARTERLY FOR THE MINNESOTA FUNERAL DIRECTORS ASSOCIATION MEMBERS.

May 21-23, 2018 Doubletree Minneapolis South Bloomington FULL 2018 MFDA CONVENTION GUIDE – PAGES 11-17

Change Service Requested Minnesota Funeral Directors Association 7046 East Fish Lake Road Maple Grove, MN 55311

MFDA Bulletin

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Minnesota Funeral Directors Association BOARD OF DIRECTORS, STAFF AND OTHER CONTACTS President Ashley Czaplewski Hoff Funeral and Cremations Service St. Charles, MN hoff.ashleymarie@gmail.com

Secretary Chris Jacobson Bell Brothers Funeral Home Duluth, MN chris.jacobson@tlcofduluth.com

Treasurer Dan Dahl Dahl Funeral Home East Grand Forks, MN dahlfuneralhome@midconetwork.com

Past President Jeff Hartquist Hartquist Funeral Home Luverne, MN engebretson@iw.net

In This Issue Executive Director’s Report........................................................ 4 Message From the President....................................................... 5 SPRING 2018 Legislative Update...............................................6 Cremation Certification Program...............................................8 Book Review: The Toronto Book of the Dead................................10 2018 MFDA Annual Convention......................................... 11-17 Selecting Preneed Insurance.....................................................18 FAMIC/Talk of a Lifetime Update.............................................19 In Memoriam......................................................................... 20-21 MFDA’s Career Center.............................................................. 22 2018 MFDA Allied Members..................................................... 23

2018 MFDA Calendar DISTRICT DIRECTORS Kelly J. Kelly (District 1) Ranfranz and Vine Funeral Homes Kasson, MN kjkell0803@yahoo.com

Tim Anderson(District 10) Anderson Funeral Home Twin Valley, MN timanderson@arvig.net

Tonya D. Borth (District 2) Schoenbauer Funeral Home Le Center, MN tonya_04@hotmail.com

Chris Jacobson (District 11) Bell Brothers Funeral Home, Duluth, MN chris.jacobson@tlcofduluth.com

Marquis Madison (District 3) Totzke Funeral Home Fulda, MN totzke@mchsi.com

POLICY BOARD REPRESENTATIVE Pat Patton, CFSP

Lance Peterson (District 4/5) Peterson Brothers Funeral Home and Cremation Service Willmar, MN lance@petersonbrothers.com Scott Benson (District 6 & 7) Gearty-Delmore Funeral Chapel, Inc. Robbinsdale, MN sbenson@delmore.com Brian Dingmann (District 8) Dingmann Funeral Care Annandale, MN brian@dingmannfuneral.com Steve Sheets, CFSP (District 9) Schoeneberger Funeral Home Perham MN sheets.steve@yahoo.com

May 21-23, 2018 MFDA’s 128th Annual Convention DoubleTree Minneapolis South, Bloomington, MN May 21, 2018 NFDA Cremation Certification Program DoubleTree Minneapolis South, Bloomington, MN August 8-10, 2018 InSight Certified Celebrant Training DoubleTree Minneapolis North, Brooklyn Center September 6, 2018 NFDA Arranger Training Washburn-McReavy Hillside Chapel, Minneapolis

Patton-Schad Funeral Home Sauk Centre, MN ppatton@pattonschad.com

PAST PRESIDENT REP Norman Larsen

Green-Larsen Mortuary International Falls, MN nlarsen@greenlarsen.com

STAFF Darlyne Erickson, CAE Executive Director

Who We Are: Minnesota Funeral Director’s Association (MFDA) is the statewide resource dedicated to supporting our member’s growth professionally, ethically, and operationally.

What Is Our Mission: Our mission is to enhance and support funeral service excellence through our programs, legislative representation and service to Minnesotans.

763-416-0124 612-940-8169 (cell) info@mnfuneral.org

How We Accomplish This:

Amy Beckham (Administrative)

• Advancing the value of funeral service consistent with the changing needs of society

amy@mnfuneral.org

Sue Sack (Accounting)

• Essential and enduring principles that guide our organization’s behaviors and actions

• Advocacy on behalf of consumers and members

sue@mnfuneral.org

• Visionary leadership trust and confidence in staff and volunteer leadership

Kathy Sheridan (Membership/Convention)

• Promotion of integrity; honest and ethical behavior within the funeral industry

Miki Tufto (Communications/Convention)

• Recognize the importance of education as a vehicle to enhance both public service and public image

kathy@mnfuneral.org

• Collaboration with others in the interest of consumers and members

mtufto@mnfuneral.org

7046 East Fish Lake Road, Maple Grove, MN 55311 p: (763) 416-0124 • f: (763) 416-0124 e: info@mnfuneral.org • ww.mnfuneral.org The MFDA Bulletin is published quarterly for MDFA members. Copyright ©2018 MFDA Service Corporation. All rights reserved. No part of this publication may be reproduced by any means without prior written permission of the publisher. Advertising opportunities are available by contacting MFDA to request an ad rate sheet.

Please e-mail the ad to info@mnfuneral.org, fax or mail to the fax number or address listed above, along with the desired run time of your ad.

www.mnfuneral.org 3

Executive Director’s Report I spent the morning with U of M Mortuary Science students in Michael Mathews class, along with representatives from ICCFA, NFDA (Tim Hoff), CANA (Kevin Waterston), and Selected Independent Funeral Homes (Mark Cuddy). The purpose of the meeting was to share the value of professional associations.

As l listened to the speakers ahead of me I started wondering, what can I add to the conversation? I agreed with everything that was said…education, networking, creating strong relationships and sharing information with people from around the country, increased professionalism, etc.

Then it dawned on me that my position as paid staff of an association was different from the other speakers. A very important

role of the volunteer member is to help set the vision, mission and direction of an organization. My role as the Executive Director is to determine how we fulfill the above and get things done.

Somehow the analogy of a bus came to mind and I wasn’t certain why, but here goes!

Envision a bus (nice bus) filled with people who have a shared vision and know where they want to go. There is a LOT of discussion among the riders on that bus, and many different opinions on how to get from Point A to Point Z. Arguments ensue, tempers flare, fights break out, but someone finally becomes the mediator and a plan is agreed upon. Whew, glad that is over!

I failed to mention that after all the chaos listed above, there are people who get off the bus in a huff and want their money back. There are also people who refuse to get on the because there is apparently a bus fare and they argue, it’s just not worth it. These individuals decide to run alongside the bus and hope they get to the destination on their own volition. Sadly, they fall behind because they don’t have access or resources to the route.

Next! Who is going to drive this bus and make sure we realize the vision, mission and goals of the organization? Here is a thought! Let’s have our Executive Director drive this bus! This individual is a licensed and experienced driver who can take direction but will also make appropriate suggestions when she can see the bridge ahead is out. Re-route! The staff can certainly take care of maintenance, tires are round and filled with air, engine oil is maintained, gas tank is filled. What could go wrong? We’ve got what it takes to get to the end of this line.

As I drove back to the office I wondered, where did this bus analogy come from??

Google is great! It was the author James C. Collins and his book “Good to Great: Why some companies make the leap and others don’t.” He discusses the importance of having the right people on the bus with a shared vision and I recommend it highly for any business.

So, thank you for agreeing to ride the MFDA bus. As staff, we promise to get to you to where you want to go.

We appreciate your direction!

Darlyne Erickson MFDA Executive Director

“The good-to-great leaders never wanted to become larger-than-life heroes.

They never aspired to be put on a pedestal or become unreachable icons.

They were seemingly ordinary people quietly producing extraordinary results.”

- James C. Collins, Good to Great: Why Some Companies Make the Leap...and Others Don’t

4 MFDA Bulletin • SPRING 2018

Hello Spring!

By Ashley Czaplewski, MFDA President

Hello Spring! Hopefully this decent weather sticks around for good this time.

I’m ready to be outside.

It’s been a bit of a quiet month or two as we begin to gear up for convention. Plans are all falling into place with some added Body Prep CEU’s available on Monday afternoon, which I know will be a great bonus to many of us. NFDA’s Crematory Operator Certification will also be available on Monday and I hope many of you can attend this very beneficial training. I look forward to seeing you all at the Doubletree in Bloomington, May 21-23, it is sure to be a great time.

You should have all received the Workforce Survey via email. Thank you to everyone who took the time to complete the survey.

The response has been overwhelming.

The committee will go over all the results and determine where we should go

from here. Our plan is to have a time at convention to present the findings to you, our members, and then begin to find ways to move forward in the direction the survey leads us. We realize this is a difficult issue and there is no one size fits all solution, but if we use the results of the survey, it is our hope to find solutions that work. If you have other thoughts regarding the workforce issue that you feel weren’t addressed on the survey, I encourage you to email myself and I will share with the rest of the committee. My email is: Ashley@hofffuneral.com.

The NFDA Advocacy Summit in Washington D.C. is quickly approaching, April 25-27. We have several board members, along with Darlyne that are planning to attend. This is a great experience to make a difference on issues surrounding funeral service.

We continue to receive strong support from legislators and stakeholders on the Crematory Operating Training Certification proposal. Policy makers have an interest in seeing the bill become law in order to clarify the training that needs to be completed by unlicensed individuals performing cremations. We will continue to work hard on this.

See you all at convention!

Regards,

Ashley Ashley Czaplewski 2017-2018 MFDA President

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SPRING 2018 Legislative Update

By Judy Cook,Full Cook Girard Associates Page

(7-1/2 w x 10 h)

REACH KEY FUNERAL HOME DECIONMAKERS!

Rates per issue. Printed quarterly - winter, spring, summer, fall 7046 East Fish Lake Road, Maple Grove, MN 55311 Phone: (763) 416-0124 | Fax: (763) 416-0124 Email: info@mnfuneral.org | www.mnfuneral.org

www.mnfuneral.org 5

SPRING 2018 Legislative Update

By Joe Sellwood, Cook Girard Associates

The 2018 legislative session is in full swing, with many important issues taking shape during the fast-paced spring timeline.

This is typically a bonding year for state infrastructure and that is on the agenda for the final weeks of session, along with work on legislation for conformity of Minnesota’s tax law with the recently passed federal tax reform. This is very complex and promises to be controversial as legislators and the Administration work through this issue.

The Funeral Directors Association, in conjunction with the Minnesota Department of Health and other stakeholders, continues our work to craft new policy updating statute with Minnesota’s rising cremation rates.

Current law has required since 1997, that “proper training” needs to be provided by the licensed crematory for unlicensed

individual performing cremations, though there is no definition of proper training.

Senate File 1665 (Weber, R-Luverne) and House File 1025 (Kiel, R-Crookston) update 149A.95, Subd. 3, to clarify that training for unlicensed individuals requires a cremator operator certification program approved by the Commissioner of Health. Additionally, with Minnesota’s cremation rates rising to over 60% in 2017, the bill has included the option of adding training on cremation practice to the body preparation, care and handling requirements (3 CE Hours) which are part of funeral director/mortician ongoing educational requirements.

MFDA has worked with numerous stakeholders, including the Mortuary Science Ad Hoc Committee over the last two years on various proposals related to this issue. There has always been

broad support from the group to clarify the training required for unlicensed individuals – and throughout the process, no opposition was raised. Surprisingly, some Ad Hoc members who made no mention of their concerns came to the legislature with opposition to the bill.

Unfortunately their inaccurate information created confusion on what current law permits regarding unlicensed individuals performing cremations. MFDA’s strong relationships at the legislature have resulted in continued support for the legislation.

The 2018 legislative session ends on May 21st and there will be many changes over the coming weeks. Cook Girard Associates will keep MFDA informed of any and all legislation impacting the funeral service profession.

Willmar

Michael D. Sharkey, Esq., CFSP, CCO

Precast

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Attorney Sharkey provides advice, counsel and litigation services for funeral homes, cemeteries, and crematories.

952-525-6990 msharkey@cvmmlaw.com

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6 MFDA Bulletin • SPRING 2018

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Call Ron Jasperson at Willmar Precast 320-235-8527; Toll Free: 1-800-559-8527

First Impressions Count Stand apart from the rest!

Taking a good look at your facility, do your interior spaces need some updating? Are the window treatments, light fixtures, carpet and furniture in need of replacement? Are the colors and styles drab, giving a not-so-great first impression? You may be feeling overwhelmed, but rest assured, Decorating Den ov Interiors is here to help. Contact us today for a complimentary consultation, and get started with your new interior design. You will love your new FIRST IMPRESSION.

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www.mnfuneral.org 7

Cremation Certification Program Offered During MFDA’s Convention The recognized standard for funeral service professionals, NFDA’s Cremation Certification Program covers cremation ethics, crematory operations Presenter Mike and maintenance, safety, Nicodemus compliance and liability issues, cremation customer service, and much more.

If you offer cremation to the families you serve, whether you currently own or operate a crematory, are thinking of opening one or want to evaluate a third-party crematory, this training is necessary for your success. This course is based on Cremation Standards for Funeral Service Professionals, published by NFDA, which attendees receive upon arrival at the seminar.

Obtaining certification requires passing the online NFDA Cremation Certification Test within a designated time frame. A test link is provided to candidates whose complete attendance has been verified in writing by the onsite instructor. During registration, attendees may choose the designation they will earn upon successful completion of the program: • CCSP - Certified Cremation Services Provider: For funeral directors and staff that offer cremation services through a use of a third-party crematory • CCO - Certified Crematory Operator: For crematory owners and/or operators Cremation Certification seminars are approved for up to 7 CE hours by APFSP and most state licensing boards.

Seminar Presenter: Mike Nicodemus, NFDA Vice President, Cremation Services NFDA Member.................................$495 (CE) Nonmember Funeral Director....... $655 (CE) Non-Funeral Director............... $495 (No CE) Student Member*......................$160 (No CE) U.S. Dollars on U.S. Bank Seminar fee includes the comprehensive manual, seminar presentation, continental breakfast and lunch, exam and scoring, CE processing and certificate. *Online registration is not available for students.

Call 800-228-6332 or register online at http://www.nfda.org/education/ cremationcertification.

Special pricing is available for multiple attendees from the same firm and activeduty military. Call 800-228-6332 for details.

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Monday, May 21 • 4:30 - 6:30 p.m.

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Book Review: The Toronto Book of the Dead by Adam Bunch

By Terri Schlichenmeyer, The Bookworm Sez, LLC

Be careful where you tread; you don’t want to disturb anything important beneath the soil. Watch your feet; be mindful of where you put them. As you’ll see in The Toronto Book of the Dead by Adam Bunch, you’re not the first to walk on hallowed grounds.

In the Victorian Age, “Garden cemeteries were all the rage….”

As cities grew crowded and open areas were dear, green spaces around tombstones and monuments became places for picnics and gatherings, and

Brown Wilbert

cemeteries were “as much parks as they were boneyards.” This odd fact fascinated Adam Bunch and so, in 2010, he founded the Toronto Dreams Project, which uniquely explores the city’s past. Part of the project is based on where history lays buried.

In 1956, for instance, the building of a new subdivision in Scarborough was abruptly halted when the bones of five hundred people were discovered, having lain in the ground some 600 years. They were Wendats (later known as the Huron people) whose burial practices, which occurred every “ten to thirty years,” included a festival and visitors from surrounding communities who brought their dead along, too.

Elizabeth Simcoe, the young wife of Upper Canada’s first lieutenant governor, left a life of luxury and comfort to move to the wilderness in 1793. Though it had to be a culture shock, she seemed content with the challenge, bringing gentility to the growing city. But, says Bunch, it was a “dangerous time” then, so it’s no surprise that Elizabeth journaled one specific nightmare of death and violence.

Inc.

As it turned out, however, the nightmare was prophetic…

Once upon a time, a man was executed in Toronto for forging a three-shilling note – just under a dollar, in today’s cash. Because of a cholera epidemic in the early 1800s, some six thousand victims of the disease lie in the ground under St. James Park. And Reformer Robert Baldwin left instructions that his corpse be defiled upon his death; today, his coffin is “chained to the bones of the woman he loved.”

Sometimes gruesome, sometimes eerie, “The Toronto Book of the Dead” is also highly fascinating and very informative.

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What makes it so is that author Adam Bunch treats death and tragedy with respect, but also with the feel of an insider’s travelogue. Here is where ancient bones were found. There is where Canada’s first hanging happened. Toppy Topham almost died here, here, and here.

Over there, a beloved literary figure perished from an “apparent suicide.” The site references lend immediacy to these stories, which range from Toronto’s beginnings to tales that are quite recent, in lengths from a few pages to near-novella size. That, of course, makes them perfect for day-trips, macabre outings, or just for browsing on what’s left of a long winter’s night.

You don’t have to live in Toronto to enjoy what’s inside “The Toronto Book of the Dead.” You can sit right in your own chair, miles away, and dig in. Just know that what you’re reading is true, every step of the way.

May 21-23, 2018 Doubletree Minneapolis South Bloomington

2018 MFDA CONVENTION GUIDE & REGISTRATION FORM

www.mnfuneral.org 11

Join us!

MAY 21-23, 2018 Doubletree Minneapolis South Bloomington Join us for education, fun, networking, great speakers, and camaraderie as we focus on Strength in Partnerships: People + Passion + Purpose!

2018 KEYNOTE SPEAKERS Monday, May 21 (Part 1) • 2:00-3:50 p.m.

Tuesday, May 22 (Part 2) • 9:00-10:50 a.m.

“Embalming and Reconstructive Surgery Tips and Techniques for the Professional Embalmer” PRESENTER: VERNIE FOUNTAIN Sponsored by: Metro First Call Part 1 - 2 CEUs Body Prep Part 2 – 2 CEUs Body Prep In this two-part information packed seminar Fountain will show the participants actual cases and use them to discuss various tips and in-depth techniques to manage various conditions of the case. The goal will be focused on teaching the participants how to perform specialized embalming and restorative techniques. Fountain is a strong advocate of the value to the family and friends of open casket viewing and lengthy visitation periods prior to final disposition of the body. He will identify many techniques will help embalmers accomplish preparation in such a way to allow for open casket viewing for some of the most severe trauma cases. He will discuss a myriad of tips and techniques throughout the entire seminar.

Internationally known speaker, Vernie Fountain, CFSP, is a licensed embalmer and began his career in funeral service in 1965. In 1990 he founded Fountain National Academy (FNA) to provide quality, specialized training for licensed embalmers. Fountain’s embalming and reconstructive techniques help embalmers deal with severely traumatized and difficult cases and have proven effective in converting many non-viewable cases to a more acceptable viewable condition. His ability to teach his valuable expertise in seminar settings has made his presentations popular among funeral service professionals around the globe.

For several years Vernie served as Chief Death Investigator and Forensic Autopsy Assistant for the Boone County, Missouri Medical Examiners’ Office, which gave him experience in forensic death investigation. Currently, in addition to operating Fountain National Academy, Vernie is called upon by attorneys to serve as expert witness in embalming-related civil lawsuits. He also works as a licensed private investigator in Missouri. In the spring of 2007 the Missouri Funeral Directors and Embalmers Association presented him with the Robert Knell award. The award is the highest and most esteemed award that can be granted by that association.

Throughout Fountain’s career he has focused on creating better methods to repair trauma. In recent years he teamed up with Dean Jones to create the PMRC “Vernie R. Fountain” Signature series of restorative products. Fountain considers the PMRC products to be “A Better Way”. In 2010 and every other year since Fountain continues to produce and host Fountain National Academy’s biennial “International Embalming & Reconstructive Surgery Conference for Professional Embalmers”. The conference is held in Springfield, Missouri and attracts professional embalmers from across the USA and as well as internationally. In 2010 Fountain also created a Scholarship program for professional embalmers to assist them with furthering their education.

12 MFDA Bulletin • SPRING 2018

Wednesday, May 23 • 10:30-11:20 a.m.

“The Intangible It Factor of Change Management” PRESENTER: JACK STAHLMANN Sponsored by: Brown-Wilbert 1 CEU General

In Los Angeles, Jack Stahlmann was an actor, producer, director and… of course, a waiter. In this presentation, he will examine how being nimble helped him in Hollywood and how that philosophy can make you a superstar in your field. Jack will analyze the evolution of great actors and make relevant, realworld business analogies that will help advance your career.

During the hour, you will: • Be able to identify where to begin your change journey by embracing the “just one thing” philosophy.

• Develop a mindset to no longer fear change by focusing on the end result first.

• Discover how being nimble can help you channel your inner Clooney by revealing the simple steps of having the “it” factor.

In 2002, Jack launched his own production company which created several films that enjoyed international success. The Fifteen Minute Show, an extremely low-budget feature film that was produced for less than $1,000, was the darling of the 2003 New York International Film and Video Festival. In 2004, he launched his most successful project, The Lift, which was featured in five film festivals worldwide. Freelancing in the directorial ranks, he was instrumental in creating the Margaret Cho stand-up show, Cho Revolution, working as the Second Assistant Director.

As an actor, his shining moment came in a co-star role on the CBS drama Cold Case, where he played a wimpy park ranger. He also appeared on Days of Our Lives and several regional commercials.

Jack is a regular contributor to The Huffington Post and currently resides in St. Paul, Minnesota.

REGISTRATION Please fill out the form below OR register online at www.mnfuneral.org/event/2018convention REGISTER EARLY AND RECEIVE A $25 DISCOUNT! Complete the registration form below and return it to MFDA postmarked on or before Friday, May 11 and save! Forms returned May 12 or later should include the full registration fee. _________________________________________________________________________________________________________________ Name (please print or type) Name on badge _________________________________________________________________________________________________________________ Firm name _________________________________________________________________________________________________________________ Address (city, state, zip) ( )_____________________________________________________________________________________________________________ Telephone Email Registration* Please select the appropriate registration fees below. ❑❑ MFDA Member Funeral Director: $200 ($225 after May 12) ❑❑ MFDA Funeral Home Preneed Counselor: $200 ($225 after May 12) ❑❑ Guest**: $100 ($125 after May 12) Guest name for badge:___________________________________________ ❑❑ U of M Mortuary Science Student: Free ($30 after May 12) ❑❑ Non-Member: $640 ($665 after May 12) ❑❑ Past Presidents Breakfast (for Past Presidents only): $25 Please indicate if you will attend the Networking Event as well as the number of attendees. ❑❑ Monday, May 21, MFDA Backyard Welcome Party Networking Night Free # attending_____________________

Non-members welcome.

Total Enclosed $__________________ q MasterCard

q VISA q Check (Make payable to MFDA)

_________________________________________________________________________________________________________________ Credit card number Expiration date CSV code Billing zip _________________________________________________________________________________________________________________ Print name as it appears on card ❑❑ If you require special assistance or have dietary requirements please check box and attach a statement of your needs. * Registration includes: Daily admission to Convention program sessions, all Exhibit Hall functions including meal functions. ** A Guest is a non funeral director who is a guest of a licensed funeral director. Out of respect for our exhibitors, non-exhibiting suppliers or sponsor members are not allowed to register or attend the Convention.

Send Completed Form:

By Fax (with credit card information) to:

(763) 416-0124

By Mail (with payment) to:

Minnesota Funeral Directors Association

7046 E. Fish Lake Rd

Maple Grove, MN 55311

THANK YOU FOR YOUR SUPPORT OF MFDA AND THE 128TH ANNUAL CONVENTION AND EXPO!

www.mnfuneral.org 13

MAY 21-23, 2018 Doubletree Minneapolis South Bloomington

EDUCATIONAL SESSIONS MONDAY, MAY 21

TUESDAY, MAY 22

8:00 - 4:00 p.m.

8:00 - 8:50 a.m.

NFDA Certified Crematory Operator Program

OSHA Training

(7 Professional Practices CEUs) Mike Nicodemus, NFDA Vice President of Cremation Services This session is offered by NFDA - to register, go to www.nfda.org/cco The recognized standard for funeral service professionals, NFDA’s Certified Crematory Operator Program™ covers cremation ethics, crematory operations and maintenance, safety, compliance and liability issues, cremation customer service, and much more. Whether you currently own or operate a crematory, are thinking of opening one, or want to evaluate a third-party crematory, this training is necessary for your success.

This course is based on Cremation Standards for Funeral Service Professionals, published

by NFDA, which attendees receive upon arrival at the seminar. Obtaining CCO certification requires passing the online NFDA CCO Certification Test within a designated timeframe. A test link is provided to candidates whose complete attendance has been verified in writing by the onsite instructor.

1:00 - 1:50 p.m.

OSHA Training (1 OSHA CEU/1 Regulations & Ethics CEU) Mark Arnold, Funeral Director Mark Arnold is a 1986 graduate from the University of Minnesota Mortuary Science Program. Mark has chaired and served the OSHA Compliance Committee that has provided OSHA compliance awareness for Minnesota funeral directors. He is a qualified OSHA compliance trainer and consultant for the funeral industry throughout Minnesota and surrounding states. Currently Mark works as a licensed funeral director for the David Lee Funeral Home in Wayzata, MN.

14 MFDA Bulletin • SPRING 2018

(1 OSHA CEU/1 Regulations & Ethics CEU) Mark Arnold, Funeral Director

11:00 a.m. - 11:50 a.m.

What’s the Big Deal About Grief Camp?

(1 CEU Professional Practices) Coral Popowitz, Children’s Grief Connection Hear from a panel of insightful and informative Hearts of Hope Family Grief Camp former campers about their experiences with grief and loss and how attending grief camp provided opportunities of hope and healing.

Our Strong Partnership: Continuous Improvement to Registering and Certifying Minnesota Death Records

1:30 - 2:20 p.m.

Funeral Homes and Therapy Dogs: A Winning Combination (1 CEU Professional Practices) Molly Johnson, Canine Comfort Meet Fitzgerald William, a five-year-old basset hound and registered therapy dog! Fitz has one job: he brings comfort, support, and companionship to everyone he meets in a variety of settings. Join Fitz for an interactive presentation to learn how therapy dogs are trained and tested, the role they play in a funeral home setting, and the advantages to adding a therapy dog to your funeral home staff. We’ll also address practical considerations, including risk management, insurance, and liability.

(1 CEU Regulations & Ethics)

1:30 - 2:20 p.m.

Molly Crawford, MDH Vital Records

How Boomers are Changing the Funeral Profession

Attend this session to gain information about recent successes and ongoing improvements to death records in Minnesota. Subject-matter experts from the Minnesota Department of Health, Office of Vital Records will highlight accomplishments from the 2-year Paper Cut Project to improve the timeliness and quality of death registration; a progress on the recruitment of medical certifiers and their compliance in using MR&C; recommendations from the pilot project to register Cause of Death First; recent and future changes to MR&C to improve the user experience; and updates on other hot topics and trends that impact funeral staff and the important responsibility of registering deaths. Time will be reserved for Q&A and discussion.

(1 CEU Professional Practices) Nick Tunheim, Passare The ways consumers seek information has dramatically changed over the past few years.

Using a study they conducted in 2011, Passare will share their findings on how boomers are changing the funeral profession and how funeral professionals can adapt in order to be relevant. Funeral homes will learn how they can provide information to families who are online and implement best practices when communicating with them.

• Learn from other industries when adapting to changes in communication • Navigate consumers’ demand for prices to be posted online • Employ strategies for better communication with families through the Internet • Discover how to use the Internet as a tool for more meaningful memorialization

MAY 21-23, 2018 Doubletree Minneapolis South Bloomington

WEDNESDAY, MAY 23 12:30 - 1:20 p.m.

1:30 - 2:20 p.m.

Insurance 101 (1 CEU Professional Practices)

Embalming Techniques Following Tissue Donation

Connor Odykirk, Federated Insurance

(1 CEU Body Prep)

You have insurance, but are you covered? Are you paying more than you need to? Insurance is very complex and can be very confusing. This discussion focuses on some common coverage concerns and presents reallife examples of the different factors that determine business insurance premiums. Attendees will get a better idea of how they can take control of their insurance and risk management programs, which may help to reduce future costs.

How to Use Social Media Marketing to Reach Today’s Funeral Customer (1 CEU Professional Practices) Mitchell McLean and Jeff Stewart, Funeral Directors Life Is your funeral home on Facebook? Are you actively posting every week and bringing value to the families you serve?

With nearly 85% of online seniors active on Facebook alone, social media is a new frontier in marketing for funeral homes.

In fact, having an active presence on Facebook is one of the best and most cost-effective strategies for engaging with funeral consumers in 2018. This informative course will provide practical “how-to” advice for funeral professionals who desire to reach more families through active social media marketing this year.

Key Topics:

Melinda DeVries, LifeSource and Jody LaCourt, Metro First Call We will discuss and illustrate a variety of techniques for embalming and reconstruction after a tissue recovery.

There will be time for questions related to embalming in this breakout.

Re-Imaging Our Roles: New End-of-Life Opportunities for Funeral Directors

SCHEDULE-AT-A-GLANCE Monday, May 21 8:00 a.m. – 4:00 p.m........................Certified Crematory

Operator Training 8:00 a.m. – 12:00 p.m.................. MFDA Board Meeting 1:00 – 1:50 p.m..........................................OSHA Training 2:00 – 3:50 p.m........ Keynote Speaker: Vernie Fountain 4:30 – 6:30 p.m........................ Backyard Welcome Party

Tuesday, May 22

(1 CEU Professional Practices)

7:00 a.m..............................Attendee Registration Open

Bruce Matza, Innovations in Management

8:00 – 8:50 a.m........................Past President Breakfast/

OSHA Training

Funeral directors across the country are exploring new and innovative ways to connect with members of their community, develop non-conventional referral relationships, find creative ways to demonstrate their value and pursue new revenue opportunities. Take just a few of these new end-of-life opportunities home and you will begin to re-imagine your role as a funeral director.

9:00 – 10:50 a.m........ Keynote Speaker: Vernie Fountain 11:00 a.m. – 11:50 a.m.........................Breakout Sessions 12:00 – 1:20 p.m......... Lunch/ Business Meeting/NFDA 1:30 – 2:20 p.m....................................Breakout Sessions 2:30 – 3:30 p.m........................Service of Remembrance 2:30 – 6:00 p.m............................ Exhibit Hall Open with

Reception and Ticket-To-Win-It

Wednesday, May 23

2:30 - 3:20 p.m.

8:00 a.m.............................................. Registration Open

OSHA Training

8:30 – 10:30 a.m.............Exhibit Hall Open w/Breakfast

and Ticket-to-Win-It Grand Prize Awarded

(1 OSHA CEU/1 Regulations & Ethics CEU) Mark Arnold, Funeral Director

10:30 – 11:20 a.m........Keynote Speaker: Jack Stahlmann 11:30 a.m. – 12:30 p.m........................Lunch/Leadership

Academy Graduation

12:30 – 1:20 p.m..................................Breakout Sessions 1:30 – 2:20 p.m....................................Breakout Sessions 2:30 – 3:30 p.m..........................................OSHA Training

• Facebook best practices for funeral homes • Tips for using video on Facebook • How to boost a Facebook post • Key analytics you should be tracking • Latest Facebook trends

www.mnfuneral.org 15

MAY 21-23, 2018 Doubletree Minneapolis South Bloomington

MFDA BACKYARD WELCOME PARTY Sponsored by Kelco Suply Company and Wieser Vault/MAS Communications

Monday, May 21 4:30 - 6:30 p.m., DoubleTree Outdoor East Court Join us with for our Backyard Welcome Party to kick off MFDA’s Convention!

Head outside to enjoy spring (weather permitting – indoor location if needed) to play yard games, visit with friends, try fun food options from Wieser Vault/ MAS Communications and Kelco Supply Company food trucks, drink tickets and a cash bar will be available. All Convention attendees and exhibitors are invited to this free event!

2018 CONVENTION EXHIBIT HALL Visit the Exhibit Hall to talk with sponsors, allied members and vendors.

Exhibit Hall Hours Tuesday, May 22 • 2:30 – 6:00 p.m Opening Reception sponsored by Batesville

Wednesday, May 23 • 8:30 – 10:30 a.m Breakfast in the Hall sponsored by Funeral Directors Life – $500 Grand Prize Awarded (must be present to win)

16 MFDA Bulletin • SPRING 2018

MAY 21-23, 2018 Doubletree Minneapolis South Bloomington

THANK YOU SPONSORS! TITLE SPONSORS

SERVICE CORPORATION

• Jack Stahlmann Keynote Sponsor – Brown Wilbert

Convention Hotel The DoubleTree Minneapolis South will have rooms available at the discounted rate of $119 plus 14.275% tax. Please contact the hotel directly at 866-271-8967 and ask for the discounted rate for the MFD group or visit www.mnfuneral.org/Hotel to make reservations online. Self-parking is free. Our discounted rate is available until May 4, 2018 or until the room block is full, so make your reservations early!

• Vernie Fountain Keynote Sponsor – Metro First Call

Hotel Features:

• Backyard Welcome Party Food Truck Sponsor – Kelco Supply Co

• Exhibit Hall Opening Appetizers and Drink Tickets Sponsor – Batesville • Backyard Welcome Party Food Truck Co-Sponsor – MAS Communications • Education Sponsor – Lions Gift of Sight/University of Minnesota

• 24-Hour Fitness Center • Complimentary wireless internet in guest rooms and public spaces • Complimentary transportation to MSP Airports • Complimentary transportation to the Mall of America

• Convention App Sponsor – Passare

• Complimentary basic Wifi

• Service of Remembrance Sponsors – Brown Wilbert, National Funeral Directors Association, Sympathy Florists, United Heritage

• Onsite restaurant and lounge

• Wed Coffee Break Sponsor – Federated Insurance

• Close to Mall of America, Edina and downtown Minneapolis

• Photo Booth Sponsor – National Funeral Directors Association • Exhibit Hall Prize Sponsors – Chillon Leach, Pekin Life Insurance Co

TICKET-TO-WIN-IT Ticket-To-Win-It is back again! It’s your chance to win cold, hard cash and prizes by visiting booths in the Exhibit Hall. Be sure to be in the Exhibit Hall on Wednesday, May 23 when we draw the grand prize of $500 cash!

TICKET-2-WIN-IT!

www.mnfuneral.org 17

10 Things to Look for When Selecting a Preneed Insurance Company

By Todd Carlson

In today’s increasingly complex and unpredictable market, it is more important than ever to seek out relationships with stable, reputable, and service-oriented organizations. Before selecting a preneed insurance provider in particular, there are several factors to consider. These are indicators of the company’s ability to weather market trends, remain committed to the interests and needs of the funeral industry, and provide the valuable tools needed to build a firm’s business and market share.

1. High A.M. Best Rating.

An A.M. Best rating of A- “Excellent” or better is an absolute must. A.M. Best ratings reflect the opinion of an independent, third-party organization on the insurer’s ability to meet policyholder obligations.

Nothing is more important than an insurance company’s ability to honor its promises.

Unrated companies should be viewed with a suspicious eye.

2. Adequate Capital and Surplus to Total Assets Ratio.

The ratio of Capital and Surplus to Total Assets is a key indicator of the financial health of an insurance company. You should look for a ratio that falls in between 8% and 10%. A low ratio can indicate a lack of Capital and too high of a ratio could indicate a company that is not growing its premium income.

3. Conservative Investment Mix. Look for a company that has a high percentage of bonds in their investment portfolio. A minimum of 80% bonds is recommended.

Also, look for companies who hold 100% investment grade bonds. Investment grade bonds are referred to as Class 1 and Class 2 bonds. Class 3 and below are considered non-investment grade bonds which are commonly called “Junk” bonds. Class 6 bonds are in default.

4. Total Assets.

In general, larger companies have proven their ability to succeed in the marketplace.

Look for companies who have at least $1 billion in assets.

18 MFDA Bulletin • SPRING 2018

5. Asset, Premium, and Capital and Surplus Growth.

Financially healthy insurance companies time after time show growth in these key areas.

The level of growth in these areas should be tightly correlated with each other and consistent over time. However, a company that is growing too fast may have its capital stretched too thin. Again, consistent growth over long periods of time is critical.

6. Commitment to the Funeral Industry.

Choose a company that has shown over the course of time to be a champion of the funeral industry and that has shown itself to be a proven funeral industry partner.

7. Customer Service Department Sensitive to the Needs of the Senior Market.

Companies who focus on preneed and the senior market are better equipped to deal with the challenges that result from a large “golden years” clientele. For example, look for a company who answers their phones with real people who really care. This results in families who feel that they are being listened to and understood.

8. Company Representation.

The funeral service environment is more complicated than ever. Many funeral providers are looking for an insurance carrier who can help them navigate through these turbulent waters. Look for a company who has well-trained, knowledgeable, and accessible representatives who can help you grow your business and improve your bottom line.

9. Product.

When considering products, it’s helpful to visualize the five elements of product design as a pie. The slices of the pie are growth, commissions, premiums, valueadded services, and company profit. Look for a company that provides a well-balanced offering. And because of the uniqueness of each customer, look for a company that has product options that allow you to pick how the wedges of the pie are distributed in a manner that best meets your needs. One final point on product design: If the product provides benefits that are outside of the

industry norm, heed your father’s advice: “If it sounds like it’s too good to be true, it probably is!” This is because preneed insurance companies need to invest their reserves in the same environment. So any product that offers unusually strong benefits as compared to the market could be destined to fail.

10. Marketing.

It goes without saying that every funeral home owner wants their business to grow. That’s why it’s important to locate a company that has an active marketing department – one that has made the commitment to provide your firm with ideas and support. A real plus would be to find a company whose marketing department is in step with its sales department, so that the synergy necessary for specific ideas and solutions will exist. Every firm is as different as the markets they serve. Rather than taking a “shotgun approach” with your marketing program - trying different things while hoping you will discover something that works - consider how committed the company is to provide you with proven solutions, specific for your communitycentered marketing efforts.

About the Author: Todd Carlson serves as the Executive Vice President of Sales and Chief Sales Officer for Funeral Directors Life and sits on the Board of Directors for Passare, Inc. Todd earned his Bachelor’s degree in Mortuary Science from the University of Minnesota, and has gone on to accumulate over 25+ years of experience as both a funeral director and a preneed funeral sales professional. Todd joined Funeral Directors Life in 2006 and helped reimagine the company’s sales management structure, contributing to sales growth of over 300% since he joined the company. Todd is dedicated to helping funeral home owners grow their businesses, implement innovative solutions, and become increasingly more relevant as they serve today’s changing funeral consumer. He has previously presented strategies for connecting with today’s consumers at the ICCFA, MN FDA, ND FDA, PA FDA, and MO FDA conventions.

FAMIC/Have the Talk of a Lifetime Update Are You in the Find a Funeral Professional Search Tool?

When asked, 73% of consumers who have used the Have the Talk of a Lifetime educations materials said they would recommend a funeral professional associated with the program.

Are families able to find your funeral home by using the search tool on the Have the Talk of a Lifetime consumer website?

Signing up to be a part of this search tool is free and easy for members of NFDA: 1. Visit www.talkofalifetime.org/search-yourself 2. Search your zip code to see whether your business is already listed 3. If your business is not in the search results: • Include the Have the Talk of a Lifetime logo (available at www.famic.org – password: campaign) on the homepage of your website, and familiarize yourself and your staff with the program • Then, simply complete the web form and submit for review 4. You’ll then receive an email once your business is added to the search tool (within few days) Have questions or require assistance? E-mail HavetheTalkofaLifetime@gmail.com

Have the Talk of a Lifetime Facebook Posts Did you know that you can still post, free content from the Have the Talk Facebook page to your business Facebook page?

You can in two easy steps!

1. Simply follow the Have the Talk Facebook page 2. Then “like” our posts and Share your favorite Have the Talk of a Lifetime Facebook post to your Facebook page.

Have the Talk of a Lifetime Twitter Posts Is your funeral home on Twitter? Don’t forget to follow Have the Talk on Twitter and favorite and retweet your favorite tweets!

This is a free and easy way to continue to generate quality content that is geared to your business and your families.

NFDA is a member of FAMIC, the association that created the Have the Talk of a Lifetime program.

www.mnfuneral.org 19

IN MEMORIAM Richard “Rich” J. Baker, Age 78 of Edina went home to be with the Lord on January 13, 2018. Life-long funeral director with Washburn-McReavy. Survived by loving wife Bev; adoring daughters Jenny (Brian) Gunderson, Julie (Will) TenBroek, Missy (Ryan) Benson; beloved grandchildren Hannah, Katy, Ben, Tommy, Britta, Ben and Matt; brother Dr. C. Robert (Barb) Baker. Special thank you to Allina Hospice, especially to Peggy and Mary, and also to Dr. Amy Morrow. A Celebration of Life service was held January 19 at Hope Presbyterian Church, Richfield. If so desired, memorials may be directed to donor’s choice. Washburn-McReavy.com Edina Chapel.

Wayne L. Hetland, age 90, of Bloomington, MN, passed away on January 17, 2018.

Wayne is survived by his loving wife of 64 years Velda (Prestby); daughters Valerie (John) Harrison and Tracey Hetland; grandchildren Patrick (Ellen) Harrison, John (Kimberly) Harrison, Katherine Harrison, and Laura (Steve) Herron; great-granddaughters Emily and Aubrey Harrison; sister Mercedes (Ralph) Iverson, and nieces and nephews. He was preceded in death by parents Rueben and Ruth (Odneson) Hetland.

Wayne grew up in Gonvick, MN. After graduating from high school, he joined the U.S. Merchant Marines and traveled the world. He served his country with the U.S. Marine Corps (Korean War) and was awarded the Purple Heart.

Wayne’s career spanned many years as a Funeral Director after attending the University of Minnesota and receiving his degree in Mortuary Science. Wayne was a very caring husband, father, grandfather, and great-grandfather, who enjoyed spending time with his family. A private family service will be held at Fort Snelling National Cemetery.

20 MFDA Bulletin • SPRING 2018

Orville L. “Orv” Sietsema, age 78, passed away on March 13, 2018, at his home in Eden Prairie, surrounded by his family. He is preceded in death by his parents, Harvey Sietsema and Grace Johns Sietsema, and brother Ronald. He is survived by his wife of 59 years, Elizabeth, daughter Maureen (David Spies); son Michael; grandchildren Alycia Lorentz (Joseph) and Kyle Sietsema (Karina Laqua); great-granddaughter Eleanor Ann Lorentz; and brother Gordon, along with other close family and friends.

Orv was born August 31, 1939, in Ackley, Iowa. An avid lover of sports, his intention following graduation from high school was to become an educator and coach.

At the last minute, he changed course and decided to pursue a profession in funeral service, graduating in 1960 from Dallas Institute-Gupton Jones College of Mortuary Science in Texas. Never regretting his change of heart, he proudly walked with the families he served in their time of need-for over 40 years, the last 20 plus years with the Washburn-McReavy team.

Orv’s family was very important to him. He was proud of his children and grandchildren and was thrilled at the birth of his great-granddaughter who quickly took his heart. He always looked forward to special days spent together hosting every special holiday or birthday, often preparing his infamous marinated beef tenderloin. Following his retirement, Orv remained active in his community with his involvement at church, in the Eden Prairie AM Rotary Club, and volunteering at Methodist Hospital. And his golf clubs were always in the trunk of his car just in case!

Services were held on March 24 at Normandale Lutheran Church, Edina.

Private interment will take place at Eden Prairie Cemetery. Washburn-McReavy.com Eden Prairie Chapel

Matthew R. Hunter, age 45, of White Bear Lake, MN formerly of Iowa went to rest on March 11th, 2018.

Visitation was held March 18 at Roseville Memorial Chapel.

Funeral services were held on March 19 at Roseville Memorial Chapel followed by a luncheon at the Roseville American Legion. Burial will follow at the Minnesota State Veterans Cemetery, Little Falls, MN. Matthew was born September 14,1972 to Pamela and Gary. He attended Gilbert High School in Gilbert, Iowa. When he graduated, he enlisted in the United States Army and took great pride in his service to his country. His greatest military accomplishment was serving in the Honor Guard at Arlington National Cemetery.

Matthew returned from the military to find a career in funeral service with graduation from the University of Minnesota Mortuary Science Program.

He worked in the funeral industry for many years serving grieving families throughout the Twin Cities.

Matt is survived by his children, Mason and Shanley, whom he deeply loved; parents, Pamela (Roger) Oliver of Ames, IA; Gary Hunter of Stratford, IA; siblings, Troy Oliver of Colorado, Lance (Christine) Oliver of Altoona, IA, Heather Hunter of Des Moines, IA, Anika (Doug) Blum of Adel, IA, Kate (Eric) Wilson of Washington; nieces and nephews, Nick, Allison, Trevor, Ashleigh, Andrew and Paisley along with friends and other extended family.

In lieu of flowers, the family would like donations made in his memory to United Heroes League, previously Defending the Blue Line, a military organization meaningful to Matt.

Robert C. Brenny, age 77, of St. Cloud, formerly of Albany. Mass of Christian Burial was held March 20 at the Seven Dolors Catholic Church in Albany. Bob died peacefully on March 15, with his family at his side at the Mother of Mercy Campus of Care in Albany. Burial with full military honors will be at the Seven Dolors Catholic Church Cemetery. Arrangements were made by the Miller-Carlin-Brenny Funeral Home.

1-800-443-2773

1-844-219-9643

Family owned & operated for over 20 years!

Bob was born March 23, 1940, in Holdingford to Stanley and Adeline (Lampert) Brenny. He graduated from the Holdingford High School and served the U.S. Air Force from 1958 until 1963 and was in the Air Force reserves until 1964. He returned to central Minnesota and owned Brenny Granite City Ambulance Service in St. Cloud. Bob married Pat Westendorf on August 3, 1968 in Melrose. Bob graduated from the University of Minnesota with a degree in Mortuary Science. In 1972, he sold the Ambulance service to Murphy Ambulance and purchased the Schafer general store and funeral home in Albany. He closed the general store portion shortly after. Bob also drove bus for Trobec’s Bus Service in St. Stephen. In 1975, he purchased the Brenny Funeral Home in Holdingford from his father, Stan. Bob operated the funeral homes until he retired in 2001. He was an active member of Professional Rescue Instructors of Minnesota (PRIM) teaching other ambulance crews, fire and rescue squads, and organizing simulated disaster scenes.

In 1981, Bob was recognized by the Albany Education Association for his outstanding teaching including; community education CPR classes, first aid, and death and dying. He also taught death and dying classes to high school students and gave presentations to parent groups on talking to children about death. Bob was on the Albany City Council in 1991 and from 2001 through March 15, 2006. From 1992 through 1998, Bob was the Mayor of Albany, MN. Bob was well known as the leader of the Bob Brenny Band. He and his band performed polka music across the Midwest and had radio shows on KASM in Albany and KRWC in Buffalo for many years. Bob was a member of the Seven Dolors Catholic Church, the Albany American Legion, the Minnesota Funeral Directors Association, and the National Funeral Directors Association.

Bob is survived by his wife, Pat, St. Cloud; his children, Amy (Al) Reuvers, Lakeville; Leah (Aljo) Ernste, Faribault; and Josh (Sara) Brenny, Chaska. He is also survived by his sister, Mary (Dick) Struzyk, Holdingford and 7 grandchildren.

New • Used • Leasing • Financing

Bob is preceded in death by his parents and his son, Scott.

Memorials are preferred to Mother of Mercy Foundation in Albany, Minnesota.

www.4HEARSE.com www.mnfuneral.org 21

Announcing MFDA’s CAREER CENTER at www.mnfuneral.org ,

The perfect funeral director candidate could be closer than you think.

Employer Benefits

Looking f classifieor the MFDA d ad All class ifieds ca s page? nn on

• Access highly-qualified, professional candidates.

• Generate high return on recruitment advertisement spending.

o line in th e MFDA w be found at mnfun Career C eral.care enter er websit e.com

• Easy-to-use job posting and resume search capabilities.

• Access to job board networks for broader job distribution to qualified candidates.

• Only pay for resumés of interested candidates.

• Applicant tracking and management capabilities.

• Internal messaging system automatically stores messages sent from the job seeker in the candidate’s file.

.

• User-friendly template system to resuse job postings, pre-screen filters and automatic letters and notifications.

• MFDA Members receive 50% off their listing by using coupon code MFDA50 at checkout.

http://mnfuneral.careerwebsite.com

22 MFDA Bulletin • SPRING 2018

POWERED BY

SPECIAL THANKS TO MFDA’S 2018 ALLIED MEMBERS

MFDA thanks those individuals who have shown their commitment to MFDA and its members by becoming Allied members.

To contact a member, call the MFDA office at 763-416-0124, refer to your MFDA Directory, or visit the online MFDA Buyer’s Guide at www.mnfuneral.org.

Anatomy Bequest Program Jake Anderson, Andrew Ashton, Paul Hill, Angela McArthur, Sarah Paulsen, John Straub, Tamara Voss www.bequest.umn.edu Answering Service for Directors Jason Bathurst www.myASD.com Artco Casket Company, Inc. Al Whitmer, Steve Doscher, Wally Gelecinskyj www.artcocasket.com Asphalt Associates Brad Larson www.asphalt-associates.com Assured Decontamination Services Perry Ebner www.deconservices.com Avalon Daniel Seman www.medicalexaminerstransport.com Baines Professional Vehicles John Baines www.4hearse.com Batesville Mark Worley www.batesville.com Brown-Wilbert, Inc. Dave Gavin, Christopher Brown, Andrew Brown, Bruce Bratton, Brett Jacobsen, Maleia Kavitz, John Schmitt, Jeff Bauer, Jerry Brown www.brown-wilbert.com Children’s Grief Connection Coral Popowitz www.childrensgriefconnection.com Cousineau, VanBergen, McNeese and Malone Michael Sharkey www.cvmmlaw.com Custom Goldsmithing Inc. First Impressions Fingerprint Jewelry Jake Fuhrman www.jewelrythatmatters.com Decorating Den Interiors Gina Wolleat www.gina.decoratingden.com Director’s Buddy Brian Denny www.directorsbuddy.com Dodge Company Lincoln Plain www.dodgeco.com Federated Funeral Directors of America Kim Alexander www.federated-funeral.com Federated Insurance Connor Odykirk www.federatedinsurance.com

Foothills Planning Services Caryl DeBlieck www.foothillsplanningservices.com

Medical Disposal Systems, Inc. Warren Winkelman www.mds-mn.com

Forest Lawn Memorial Park Association Kari A. Hubbard www.forestlawnmn.com

Messenger Bob Hoaglund www.messengerstationery.com

Funeral Directors Life John Harrington Scott Tufto www.funeraldirectorslife.com Funeral Home Gifts Karl Weisenbeck www.funeralhomegifts.com GENiSYSS Mark Stepaniak www.genisyyss.com Graceful Burial Kelly Moore www.gracefulburial.com Hays Companies Scott Stence www.hayscompanies.com Heritage Bank Dean Steinwand www.heritagebankna.com Homesteaders Life Company Steve Byhre www.homesteaderslife.com Johnson Williams Funeral Car Todd Anderson www.jwfuneralcars.com Keith M. Merrick Co., Inc. Kyle Grimes www.keithmerrick.com Kelco Supply Alicia Carr www.kelcosupply.com Keystone Funeral Home Design Build Russ Karasch www.keystone.db.com Laker Insurance Patrick Zalusky LifeSource Organ and Tissue Donation Melinda DeVries www.life-source.org Lions Gift of Sight (Formerly Minnesota Lions Eye Bank) Sara McFee www.mnlionseyebank.org MAS Communications Mary Reeves www.mascommunications.net Matthews Aurora Casket Roger Ruth, Alexis Smith www.matw.com Meadow Hill Corporation Maria Ross www.meadowhillco.com

Midwest Medical Examiners Office Angie Chalmers www.midwestmedicalexaminer.com Monumental Sales Dave Dobe www.sunburstmemorials.com Northern Design Caskets Scott Haiby ndesign@paulbunyan.net Northwestern Casket Co. David Koll www.nwcasket.com Pekin Life Insurance Company Michelle Vos www.pekininsurance.com Peterson Law Office Bill Peterson www.petersonlawoffice.com Pluto Boes Legal Cheryl Vos www.plutolegal.com Reflections & Tributes Brent Hartwig www.reflectionsandtributes.com Senior Advantage Consultants Julie and Jim Palm www.sradvantageconsultants.com Shepart Dawson Grover www.shepart.com Smith Schafer & Associates, Ltd. Michelle Gates www.smithschafer.com Steinhaus Supply Services Steven Steinhaus The Purple Cross Plan Denis Nordlum www.purplecross.com TransNational Payments Matt Gandolfo www.gotnp.com/funeral-homes United Heritage Insurance Bob Hanson www.unitedheritage.com University of Minnesota Mortuary Science Michael LuBrant www.mortuaryscience.umn.edu Wieser Vault Matt Wieser, Todd Wieser www.wieser-doric.com Willmar Precast Company Ron Jasperson

www.mnfuneral.org 23

Drive Engagement

Studies show that 85% of Baby Boomers and seniors are on social media. Through FD’s social media management service, you can share high quality, tasteful content that drives engagement and creates new connections with families in your community. Plus, with coordinated ads and boosts, you can generate up to 30% to 40% more preneed leads for your next marketing campaign.* *Based on an average increase of event attendees who reported seeing an ad on Facebook.

Expand your reach through the power of social media.

HEATHER GUITAR | Content Manager

Endorsed Preneed Provider for the

john harrington john.harrington@funeraldirectorslife.com 763-607-0659 scott tufto scott.tufto@funeraldirectorslife.com 952-807-6503

FUNERAL DIRECTORS LIFE www.funeraldirectorslife.com