2020 Minnesota Recreation & Park Magazine Rate Card

Page 1

MINNESOTA Recreation and Parks Magazine MAGAZINE FAST FACTS:

1,100 30%

magazines printed

Corporate MRPA members receive up to 30% off advertising rates!

4

Rates for every budget, as low as

$275

New high-impact advertising opportunities

MRPA members can help you grow sales! Multi-Faceted reach: PARKS & PLAYGROUNDS Park supervisors • Development managers Park board members • Groundskeepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Group leaders Aquatics managers • Event planners Therapeutic recreation coordinators Senior Center managers • Trip organizers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors NATURE CENTERS Nature center managers • Exhibit curators Environmental educators • Naturalists

www.mnrrpa.org

Reach essential Minnesota park & rec decision makers! MINNESOTA is a hyper-targeted magazine mailed to more than 775 MRPA members and affiliates. It features industry-relevant content which is read and kept as a point of reference. Issues include: upcoming educational opportunities, plus content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, park district, and state employees throughout Minnesota. This magazine provides an opportunity to market directly to the people who need your products, services, trainings/classes, and facilities.

MINNES OTA Official

Publica

The H

tion of

Minnes

ota Rec

erd’s What the W Contr Cities are ol Inv Doing ord asive Spec to ies

reation

and Park

Associa

tion

Recre ation and Volume

MRPA Manag Facility Acad ement emy

12, Issu

Parks

e3•

Summer

2017

Buil ing Boodm :

“I always look forward to getting MRPA’s magazine. It provides valuable resources and has generated ideas to help plan events and programs for our staff and community.”

Ne pl w Faci Shap aygrou lities & nd e AC ROSS s Take THE STAT e

www.mn rpa.org

- Minnesota Recreation Program Supervisor

MINNESOTA magazine is mailed to every MRPA member. It includes content relevant to their industry – so it gets read and kept!


MINNESOTA FULL PAGE ADVERTORIAL (C) SPONSORED

Meeting New ADA Requirements and Improving Inclusive Play HAGS SMP is one of the leading playground manufacturers in the UK. In London we have a designated Area Manager Martin Potts who looks after our customers covering all the London boroughs providing an excellent support as we feel being geographically close to our clients is very important. Over the years we have provided a number of play areas including a fantastic project in the London Borough of Islington where we installed our Arena Duo system which meant we could provide the perfect solutions for this unique site in Islington.

City of Your Town Receives New Playground Grant Bathford Council contracted HAGS to design and create a new play area that gives local children plenty of opportunities to play and socialise. The challenge was set for designers to come up with a well thought strategy to make best use of this existing narrow space where an old playground used to sit. The play area had to be low maintenance, provide play equipment for all abilities and have safety railings to distinguish it from the adjacent sports field. We provided a range of equipment ensuring children would be kept entertained for hours. For the younger users (age 1-4) we provided the Zingo Nau, Zingo See Saw and a Zingo Bubble to integrate bright colours within the park. The Zingo product range promotes social interaction and development, as well as providing a challenging physical exercise. For older children, the NRG Altitude 11B was chosen as a centrepiece and

With our wide range of products we can adapt to any environment. We offer products that are suitable for urban environment as well as equipment suited for the natural surroundings. Our UniMini and UniPlay multiplay units can be constructed just about anywhere by adapting the constructions to the natural surroundings. Our UniMini modular system offers plenty of opportunities to play together, learn through collaboration and play role for the younger children whilst our UniPlay provides the most unique modular system unit. You can build high, long, low, down slopes and over hills! Whatever your requirements are – size or type we can design a bespoke play area to suit your needs and budget. For full details, contact John Doe at (843) 555-1212 or john@hags.com.

instinctively appeals to all children with a sense of adventure, providing challenges to get them moving so they never get bored. In addition, we’ve provided playground essentials such as the Olympic 2 seat swing with 2 cradle seats, a 2.4m Basket Swing and a Rota Roka to complement this play area. To encourage cognitive stimulation, we included the Crazy and Ball maze panels, Talk Tubes, 3 in a Row Panel and a ‘What Time Is It?’ panel.

Our custom designed products are suitable for urban environment as well as equipment suited for the natural surroundings.

HAGS SMP Corporation 1212 Lane Dr., Anytown, MN 90358 Tel: (843) 555-1212 www.hagssmpcorp.com

Recreation and Parks Magazine Advertising Deadlines & Special Sections*

NEW!

Showcase your product expertise! An advertorial educates the reader about a product or service, answers common questions, and solves challenges. It's a great way to showcase your product knowledge. Fee includes cost for writing, design and proofing to advertiser.

Winter 2020 magazine issue Ad deadline: December 20, 2019 | Mails: February 2020 Special sections: Aquatics/waterparks/safety; sport and fitness facilities; Park & Recreation education, continuing education, and unique careers

Spring 2020 magazine issue Ad deadline: March 6, 2020 | Mails: April 2020 Special sections: MRPA member awards; engineering/design/construction

13 Spring 2020 • MINNESOTA Recreation and Parks

2-PAGE FACING SPREAD (D)

Summer 2020 magazine issue Ad deadline: May 22, 2020 | Mails: July 2020

NEW!

Special sections: 2020 MRPA Annual Conference guide; group tours and partnering with CVBs

Your content formatted to make a big impression! A double-page spread is a visually impactful way to highlight your offerings and provide expanded product details.

Fall 2020 magazine issue Ad deadline: August 21, 2020 | Mails: October 2020

1/3 PAGE BANNER ADS (G)

(G) 1/3 BANNER

(G) 1/3 BANNER

NEW!

Banner ads span the entire width of a page. For extra impact, purchase two banner ads to place side-byside on facing pages or on two consecutive right hand pages.

Special sections: Agency Awards of Excellence winning projects; 2020 Commercial Buyer's Guide insert

2021 Commercial Buyer’s Guide Ad deadline: August 21, 2020 | Mails: October 2020 Special sections: Product design and innovations sidebars (see page 3) * Additional editorial content will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at info@pernsteiner.com or (952) 841-1111, or watch www.mnrpa.org.

Advertising Dimensions & Rates Rates listed are ad cost per issue.

Width x Height

Corporate Member/Non-Profit Rates Non-Member 1 issue

2 issues

3 issues

4 issues

1-2 Issues

3-4 Issues

(A) Full page (with bleed)*

8.5" x 11" (+ .125" bleed)

$875 $825 $800 $725 $1,100 $1,000

(B) Full page (non-bleed)*

7.5" x 9"

$875

$825

$800

$725

$1,100

$1,000

(C) Full page advertorial* NEW!

N/A (Photos & editorial text) $1,250 $1,175 $1,150 $1,000 $1,475 $1,375

(D) 2-page facing spread*

17" x 11" (+ .125" bleed) $1,475 $1,400 $1,375 $1,300 $1,850 $1,775

NEW!

(E) 1/2 page vertical*

3.625" x 9"

$550

$525

$500

$475

$775

$675

(F) 1/2 page horizontal*

7.5" x 4.25"

$550

$525

$500

$475

$775

$675

(G) 1/3 page banner*

NEW!

8.5" x 3" (+ .125" bleed) $425 $400 $375 $325 $550 $650

(H) 1/4 page*

3.625" x 4.5"

$385

$325

$300

(I) Magazine inside front cover**

8.5" x 11" (+ .125" bleed) $1,100 $1,075 $1,000 $975 $1,500 $1,400

(J) Magazine inside back cover**

8.5" x 11" (+ .125" bleed) $1,000 $975

(K) Magazine back cover**

8.5" x 8" (+ .125" bleed) $1,275 $1,225 $1,175 $1,100 $1,575 $1,475

$925

$275

$475

$900 $1,300 $1,100

(L) Buyer's Guide inside front cover** 8.5" x 11" (+ .125" bleed) $975

$1,500

(M) Buyer's Guide inside back cover** 8.5" x 11" (+ .125" bleed) $900

$1,200

(N) Buyer's Guide back cover**

$525

8.5" x 11" (+ .125" bleed) $1,150

$1,375

NEW! (Photo & 50 words) $150 w/Buyer's Guide ad; $275 w/out Buyer's Guide ad $450 (O) Buyer's Guide featured products N/A

(P) Buyer's Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer's Guide logo listing addition

First listing free; $25 each for each additional listing $75 per category

N/A (Submit company logo)

$50 for first category; $25 for additional categories N/A

*Ad size available in both the magazine and Buyer's Guide **Premium ad spaces available on a first-come, first served basis.

Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com


MINNESOTA MINNESOTA

RECREATION & PARK ASSOCIATION

2OM0ME1RC9IAL

’S BUYER E

C

GUID

+ ENT 20TS1&9ENTERTAINMUIDE EVEN RCE G RESOU

Recreation and Parks Magazine

2021 Commercial Buyer's Guide The stand-alone MRPA Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of MINNESOTA magazine. Municipal buyers, decision makers, and influencers will receive it in the fall when they are planning their 2021 budgets. It will also be distributed at seminars and annual MRPA events. MRPA Corporate members receive one free category listing and discounted advertising rates.

• Landscaping products/services • Lighting (facility & sports) • Playground equipment

• Access to online resources

• Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Sports equipment • Surfacing • Technology & software • Vans & buses • Your specialty category

• Advocacy opportunities • Committee involvement For full membership details and rates, and to enroll, go to mnrpa.org//corporate-membership

Advertising Formats Email a printed-ready PDF file (print setting, 10MB or smaller) to info@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.

EXCLUSIVE MRPA CORPORATE MEMBER OPPORTUNITY! (P) Set yourself apart in the directory! Get featured with your company logo in the Buyer's Guide yellow pages for as little as $25.

Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com.

FEATURED PRODUCT INNOVATIONS SECTION (O) Highlight your newest products or services. Showcase your products in this sponsored sidebar section of the Buyer's Guide. Your listing includes: a photo, 50-word description, company, and website. Sidebars include: Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Parks, and Playgrounds.

MRPA Corporate members receive numerous benefits that help them reach Minnesota park and recreation professionals: • Member discounts on advertising, exhibit booths, seminars, and more • Communications exposure

Buyer's Guide Yellow Page Category Listings: • Accessible recreation • Aquatics supplies & service • Architecture & engineering • Concessions • Entertainment & events • Group tours & lodging • Insurance & legal services

MRPA Corporate Membership Benefits

NEW! Architectural Glazed Block

Advertising Content

Glazed block offers both form and function when used in locker rooms or aquatic facilities. All-in-one installation helps projects get faster. Available in five faces and 20 colors – as well as custom-colors. Use our online planner to sample glazed block in your projects. Johnson Concrete Products • www.johnsonconcrete.com

Publishers (Pernsteiner Creative Group and MRPA) reserve the right to decline or suggest alterations to any and all submitted advertising.

ADVERTISING DIMENSIONS

A, D (x2) I, J, L, M, N

B, C K

E F

G

H

RATES FOR EVERY BUDGET! MRPA Corporate members and non-profits save up to 30% off non-member rates.

Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com


MINNESOTA

Recreation and Parks Magazine

2020 Advertising Agreement Please reserve the following advertising space(s) for us in the 2020 MINNESOTA Recreation and Park Association Publications. (A) Full page (with bleed)

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(B) Full page (non-bleed)

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(C) Full page advertorial*

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(D) 2-page spread

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(E) 1/2 page vertical

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(F) 1/2 page horizontal

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(G) 1/3 page banner

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(H) 1/4 page

Winter

Spring

Summer

Fall

Buyer's Guide

Qty:

x $

=$

(I) Magazine inside front cover

Winter

Spring

Summer

Fall

Qty:

x $

=$

(J) Magazine inside back cover

Winter

Spring

Summer

Fall

Qty:

x $

=$

(K) Magazine back cover

Winter

Spring

Summer

Fall

Qty:

x $

=$

(L) BG inside front cover

Buyer's Guide

Qty:

x $

=$

(M) BG inside back cover

Buyer's Guide

Qty:

x $

=$

(N) BG back cover

Buyer's Guide

Qty:

x $

=$

(O) BG featured products

Buyer's Guide

Qty:

x $

=$

(P) BG yellow page listings

Buyer's Guide (one listing free for MRPA members and Jamboree participants)

Qty:

x $

=$

(Q) BG logo listings n

Buyer's Guide

Qty:

x $

=$

t

Total 2020 Advertising Space Reservation: $

* Submit up to three (3) high resolution photos and a company bio to Todd at info@pernsteiner.com by ad deadline(s). t Send a high resolution product photo and 50-word product description to Todd at info@pernsteiner.com by August 21, 2020. n Email a color version of your logo (in eps, jpeg or tif format) to Todd at info@pernsteiner.com by August 21, 2020.

Advertiser Information (AS IT WILL BE LISTED IN THE BUYER'S GUIDE) Company_____________________________________________________ Contact Name____________________________________________________ Street ____________________________________________________________________________________________________________________________ City__________________________________________________________

State___________________ Zip______________________________________

Phone (

Fax (

)__________________________________________________

)________________________________________________________

Email_________________________________________________________ Website__________________________________________________________ Buyer's Guide Category(ies) ________________________________________________________________________________________________________

All payments are due by ad due dates (you will be invoiced). Make checks payable to: Pernsteiner Creative Group

Credit cards accepted, call Todd at (952) 841-1111 for details.

All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and MRPA reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and MRPA. Pernsteiner Creative Group and MRPA reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.

Advertiser Signature_______________________________________________

Printed Name ________________________________________

Title ____________________________________________________________ Date ________________________________________________

Return completed agreement to Todd Pernsteiner at info@pernsteiner.com. Thank you for supporting Minnesota Recreation and Park Association!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.