OFFICIAL PUBLICATION OF NEW YORK STATE RECREATION & PARK SOCIETY MAGAZINE FAST FACTS:
1,130 25%
magazines printed
Commercial NYSRPS members receive up to 25% off advertising rates!
$300 4
Rates for every budget – as low as
New high-impact advertising opportunities!
NYSRPS members can help you grow sales! Multi-Departmental Reach PARKS & PLAYGROUNDS Park supervisors • Development managers Equipment buyers • Grounds keepers YOUTH & ADULT RECREATION Recreation directors and coordinators Athletics coordinators • Camp leaders Aquatics managers • Event planners Therapeutic recreation coordinators Trip organizers • Bus/van buyers FACILITIES Facility managers • Rink/arena managers Aquatic/water park directors • Rental staff GOLF COURSES Course managers • League coordinators Facility rental staff • Event planners Golf instructors • Purchasing managers NATURE CENTERS Nature center managers • Exhibit curators Environmental educators & naturalists
www.nysrps.org
Reach key New York park and rec decision makers! THE VOICE is a hyper-targeted magazine mailed to more than 750 members of NYSRPS. It features industryrelevant content which is read and kept as a point of reference. Issues include: trends, upcoming educational opportunities, and content about parks, recreation, facilities, athletics, natural resources, and events. It’s a valuable resource read by municipal, county, and state employees throughout the state of New York. This is an opportunity to market directly to the people who need your products, services, trainings/classes, and facilities. ”Receiving a copy of The Voice in my mailbox is always a pleasant surprise! Things to do are put on pause as I flip through the pages filled with informational material focused on parks, recreation, and leisure services. Thank you for providing professionals in our field this wonderful publication.” - Jason R. Kulik Director of Parks and Recreation, Town of Henrietta
FULL PAGE ADVERTORIAL (C)
Advertising Deadlines & Editorial*
NEW!
Showcase your product expertise!
Spring/Summer 2020 VOICE magazine
An advertorial educates the reader about a product or service, answers common questions, and solves challenges. It's a great way to showcase your product knowledge. Fee includes cost for writing, design and proofing to advertiser.
Advertising deadline: February 1, 2020 | Mails: March 2020
2-PAGE FACING SPREAD (D)
Editorial topics: • Complete 2020 NYSRPS Annual Conference Guide • Aquatics: splash pads, waterparks, maintenance, safety • P&R Education: colleges, training, scholarships, unique careers • Facility, Park & Trail engineering, design, and construction
Fall/Winter 2020 VOICE magazine Advertising deadline: August 1, 2020 | Mails: September 2020
NEW!
Your content formatted to make a big impression!
Editorial topics: • 2020 Downstate Conference guide • Unsung Heroes: Park and Facility Maintenance Crews • Pets in Parks: dog parks, therapy dogs, therapeutic riding • Natural resources and nature centers
A double-page spread is a great way to visually highlight your products, as well as provide expanded product details.
1/3 PAGE BANNER ADS (G)
(G) 1/3 BANNER
(G) 1/3 BANNER
NEW!
Banner ads span the entire width of a page. For extra impact, purchase two banner ads to place side-byside on facing pages or on two consecutive right hand pages.
2021 Commercial Buyer’s Guide Ad deadline: August 1, 2020 | Mails: September 2020 NOTE: Advertise in both the Fall/Winter VOICE and the Buyer’s Guide and receive 30% off your Buyer's Guide ad(s). Buyer's Guide editorial sidebars: • Product Innovations – Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Mobile Recreation, Parks, and Playgrounds. Plus grants, sponsorships, and funding *Additional content will be announced prior to each issue deadline. Contact Todd Pernsteiner for more information at info@pernsteiner.com or (952) 841-1111.
Advertising Dimensions & Rates
BPP Member
Rates listed are ad cost per issue.
Width x Height
1 issue
2 issues
Commercial Member 1 issues
2 issues
Non-Member Rate 1 Issue
2 Issues
M + BG
(A) Full page (with bleed)
8.5" x 11" (+ .125" bleed)
$450 $425 $775 $725 $1,000 $975
M + BG
(B) Full page (non-bleed)
7.5" x 9"
$450
M + BG
(C) Full page advertorial
M + BG
(D) 2-page facing spread
M + BG
(E) 1/2 page vertical
3.625" x 9"
$250
$225
$575
$525
$875
$725
M + BG
(F) 1/2 page horizontal
7.5" x 4.25"
$250
$225
$575
$525
$875
$725
M + BG
(G) 1/3 page banner
8.5" x 3" (+ .125" bleed) $150 $100 $475 $400 $650 $550
M + BG
(H) 1/4 page
NEW! NEW!
NEW!
$425
$775
$725
$1,000
$975
N/A (Photos & editorial text) $1,100 $1,000 $1,100 $1,000 $1,350 $1,225 17" x 11" (+ .125" bleed) $1,275 $1,200 $1,375 $1,300 $1,650 $1,575
3.625" x 4.5"
FREE
FREE
$325
$300
$525
$475
(I) THE VOICE inside front cover*
8.5" x 11" (+ .125" bleed) $925 $900
$950 $925 $1,275 $1,200
(J) THE VOICE inside back cover*
8.5" x 11" (+ .125" bleed) $900 $850
$925 $900 $1,200 $1,100
(K) THE VOICE back cover*
8.5" x 8" (+ .125" bleed) $1,000 $925 $1,075 $975 $1,375 $1,300
(L) Buyer’s Guide inside front cover* 8.5" x 11" (+ .125" bleed) $875
$875
$1,150
(M) Buyer’s Guide inside back cover* 8.5" x 11" (+ .125" bleed) $800
$800
$1,000
(N) Buyer’s Guide back cover*
$925
$1,125
8.5" x 11" (+ .125" bleed) $925
NEW! (O) Buyer’s Guide featured product N/A (Photo & 50 words)
$175 per featured product $225 per featured product $450 per featured product
(P) Buyer’s Guide yellow pages listings N/A (Indicate category(ies) (Q) Buyer’s Guide logo listing addition
N/A (Submit company logo)
*Premium ad spaces available on a first-come, first served basis.
M + BG
First listing free; $25 per each additional category
$75 per category
$50 First logo; $25 per logo for each additional category
N/A
Size available in both THE VOICE Magazine and 2021 Buyer's Guide
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2021 Commercial Buyer's Guide The stand-alone NYSRPS Commercial Buyer’s Guide will mail to all members with the Fall 2020 issue of THE VOICE magazine. Municipal buyers, decision makers, and influencers will receive it in the fall when they are planning their 2021 budgets. It will also be distributed at seminars and annual NYSRPS events. NYSRPS Commercial members receive one free listing and special discounted rates on additional listings and ads. Buyer's Guide Yellow Page Category Listings • Accessible recreation • Aquatics supplies & service • Architecture • Concessions • Consulting • Engineering • Entertainment & special events • Group tours & lodging • Insurance & legal services • Landscaping products/services • Lighting (facility & sports)
• Playground equipment • Printing & graphic design • Programming • Signage & wayfinding • Site furnishings • Software • Sports equipment • Surfacing • Technology • Transportation & vehicles • Your specialty category
NYSRPS Business Preferred Partner (BPP) members and Basic Commercial members receive benefits that help them reach New York park and recreation professionals all year long: • Member discounts on advertising, exhibit booths, seminars, and more • Communications exposure • Access to online resources • Advocacy opportunities • Committee involvement For full membership details and rates, and to enroll, go to www.nysrps.org
Advertising Formats Email a printed-ready PDF file (print setting, 10MB or smaller) to info@pernsteiner.com or contact Todd Pernsteiner for larger files transfer instructions.
EXCLUSIVE NYSRPS CORPORATE MEMBER OPPORTUNITY! (P) Set yourself apart in the directory! Get featured with your company logo in the Buyer's Guide yellow pages for as little as $25.
Production Services Ads must be submitted print-ready. If you need design assistance, contact Todd Pernsteiner at (952) 841-1111 or info@pernsteiner.com.
FEATURED PRODUCT INNOVATIONS SECTION (O) Highlight your newest products or services. Showcase your products in this sponsored sidebar section of the Buyer's Guide. Your listing includes: a photo, 50-word description, company name, and website. Sidebar sections include: Aquatics, Athletics, Construction, Events, Facilities, Group Tours, Landscaping, Park Sites, and Playgrounds.
NYSRPS BPP & Commercial Memberships
NEW!
Advertising Content
Architectural Glazed Block
Publishers (Pernsteiner Creative Group and NYSRPS) reserve the right to decline or suggest alterations to any and all submitted advertising.
Glazed block offers both form and function when used in locker rooms or aquatic facilities. All-in-one installation helps projects get faster. Available in five faces and 20 colors – as well as custom-colors. Use our online planner to sample glazed block in your projects. Johnson Concrete Products, johnsonconcrete.com
ADVERTISING DIMENSIONS
A, D (x2) I, J, L, M, N
B, C K
E F
G
H
RATES FOR EVERY BUDGET! NYSRPS BPP and Commercial members save hundreds of dollars off non-member rates.
Advertising questions? Contact: Todd Pernsteiner, Account Manager Phone: 952-841-1111 | Email: info@pernsteiner.com
2020 Advertising Agreement Please reserve the following advertising space(s) for us in the 2020 New York State Recreation and Park Society Publications. (A) Full page (with bleed)
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
= $0
(B) Full page (non-bleed)
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(C) Full page advertorial*
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(D) 2-page spread
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(E) 1/2 page vertical
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(F) 1/2 page horizontal
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(G) 1/3 page banner
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(H) 1/4 page
Spring/Summer '20
Fall/Winter '20
Buyer's Guide Qty:
x $
=$
(I) THE VOICE inside front cover
Spring/Summer '20
Fall/Winter '20
Qty:
x $
=$
(J) THE VOICE inside back cover
Spring/Summer '20
Fall/Winter '20
Qty:
x $
=$
(K) THE VOICE back cover
Spring/Summer '20
Fall/Winter '20
Qty:
x $
=$
(L) Buyer's Guide inside front cover
Buyer's Guide
Qty:
x $
=$
(M) Buyer's Guide inside back cover
Buyer's Guide
Qty:
x $
=$
(N) Buyer's Guide back cover
Buyer's Guide
Qty:
x $
=$
(O) Buyer's Guide featured products
Buyer's Guide
Qty:
x $
=$
(P) Buyer's Guide yellow page listings
Buyer's Guide (one listing free for NYSRPS members and Jamboree participants)
Qty:
x $
=$
(Q) Buyer's Guide logo listings
Buyer's Guide
Qty:
x $
=$
t
n
If advertising in both the Fall/Winter VOICE and the 2021 Buyer's Guide, subtract 30% from your total Buyer's Guide placements fees - $
2020 ADVERTISING SPACE RESERVATION TOTAL: $ * Submit up to three (3) high resolution photos and a company bio to Todd at info@pernsteiner.com by February 1 and/or August 1, 2020. t Send a high resolution product photo and 50-word product description to Todd at info@pernsteiner.com by August 1, 2020. n Email a color version of your logo (in eps, jpeg or tif format) to Todd at info@pernsteiner.com by August 1, 2020.
Advertiser Information (AS IT WILL BE LISTED IN THE BUYER'S GUIDE) Company_____________________________________________________ Contact Name____________________________________________________ Street ____________________________________________________________________________________________________________________________ City__________________________________________________________
State___________________ Zip______________________________________
Phone (
Fax (
)__________________________________________________
)________________________________________________________
Email_________________________________________________________ Website__________________________________________________________ Buyer's Guide Category(ies) ________________________________________________________________________________________________________
All payments are due by ad due dates (you will be invoiced). Make checks payable to: Pernsteiner Creative Group
Credit cards accepted, call Todd at (952) 841-1111 for details.
All payments for advertising are due by each issue's deadline to secure placement in the publication. Pernsteiner Creative Group and NYSRPS reserve the right to assign advertising space. Premium space placement based on chronology of date purchased. Ads must be submitted in formats as listed on specifications page and must be received no later than the due dates. Advertising requests received after the deadline will be accepted based on space availability and at the discretion of the Pernsteiner Creative Group and NYSRPS. Pernsteiner Creative Group and NYSRPS reserve the right to refuse advertisements for any reason. Advertising space reservations are final and may not be cancelled.
Advertiser Signature_______________________________________________
Printed Name ________________________________________
Title ____________________________________________________________ Date ________________________________________________
Please return completed agreement to Todd Pernsteiner at info@pernsteiner.com.
Thank you for supporting New York State Recreation and Park Society!