South Carolina Recreation & Parks - Summer 2021

Page 21

Staff overcame two major challenges organizing the series, knowing this was something our community wanted and needed. First, many of the bands that participated in seasons past were no longer performing. This forced us to expand our community reach and the wonderful world of social media to find local musicians who were actively performing; then recruit them to perform at our free event. The second big challenge was generating revenue through sponsorships. 2020 was a rough

year financially for most of our local businesses. After months of solicitation, we eventually solidified funding for each of the 13 concerts to end up with the series fully supported! Someone said, “Covid can’t stop the fun.” They were 100% right. We needed a little extra time to plan and find new ways to do things, but we have got it figured out now. Here’s to some summer fun in 2021!

Summer 2021 • SOUTH CAROLINA Recreation and Parks 21


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