Issuu

Bring Publications to Life!

Implement an easy, all-encompassing parks and recreation marketing strategy at the click of a few buttons

With the popularity of digital publications and virtual content, parks and recreation departments across the country have been forced to adapt their marketing strategies beyond traditional (and often costly) printed formats in order to reach more community members and increase program engagement. As a result, many agencies have been working to find new, unique ways to publish content digitally and achieve optimal exposure. With Issuu, you can transform your parks and recreation marketing strategy through the unique ability to bring your content and social media efforts to life. Issuu is an easy-to-use platform allows you to publish and track numerous types of single and multi-page documents: • programming catalogs/guides • sports tournament programs and team packets • sponsorship proposals • community and senior center newsletters • annual reports • new park and facility construction documents / master plans • event registration packets and permits

QUICKLY Promote YOUR content with Issuu

You don’t have to be a computer

programmer to use Issuu. Issuu hosts a number of valuable, user-friendly features that can help you conveniently and effectively distribute content: • Issuu offers a full screen sharing experience, allowing for optimal engagement and a distraction-free environment. In turn, full screen sharing enables your catalog to take on a more captivating and stimulating form for readers, helping your marketing success. • Issuu’s “embed links and video

feature” gives you the opportunity to include important information

directly in your catalog. Embedding brochures, branding, and/or external websites (i.e, your city’s parks and recreation home page or a link to an activity sign-up page) can be a useful way to cultivate a broader audience as well as generate interest in your park and recreation department’s offerings. You can also use Issuu’s “embed on website” feature which allows you to keep your own website as the primary distribution outlet. By embedding your Issuu content onto your website, you can take advantage of your already existing website traffic to increase the number of community members that read

Users can view publication statistics within Issuu.

your latest program as well as preserve the same layout/format that your readers are accustomed to. • Unlike traditional printed forms,

Issuu’s digital statistics features

allow you to track real-time data and properly evaluate the overall effectiveness of your marketing

strategy. Issuu offers beneficial insight into your parks and recreation catalog’s audience as well as provides you access to graphs and other visuals as a means of determining trends in impressions, reads, read-time, clicks and more.

This is a great way to decide whether adjustments in content need to be made in order to increase relevance and take into consideration your audience’s preferences.

Optimize your Department’s social media presence

In addition to catalogs, Issuu’s visual stories feature can help you to stimulate traffic to park and recreation social media channels and further increase engagement. With Issuu, you can create visually appealing, motion-graphic stories for Facebook, Snapchat, and Instagram. Notably, our software allows you to drag and drop images from your catalog to create on-brand social content.

“I like to look [at the analytics page] to see how many people read it, for how long they did. I use that information to build future brochures and figure out how many people read it compared to how many registrations we had.”

- Thomas Romano, Lexington (PA) Parks and Recreation

Professional stories are more important than ever and can be a great way to get your parks and recreation content noticed by both those in and out of your jurisdiction. After you’re finished creating your visual story with Issuu, simply download and share to your preferred social media platform. Along with visual stories, consider utilizing our article stories generator. Our system automatically generates individual pieces of content from your collective catalog, which can then be shared on social media platforms. Alternatively, you can also create your own article stories by selecting certain pieces and images from the catalog to be grouped together. In combination with visual stories, article stories are an effective way to share relevant content on a continuous basis and gain traction in your marketing efforts.

Agencies love Issuu’s tracking features

Many parks and recreation agencies across the country already use Issuu’s robust services to distribute their catalogs and brochures. Two long-time agency clients, Boise Parks and Recreation and Evanston Parks and Recreation, utilize a number of Issuu features in order to maximize their outreach. Boise uses Issuu’s “embed links” feature to link their social channels directly into their activity guide, providing a straightforward way for readers to find and follow their social media pages. The department also links sign-up pages directly in the guide, creating a seamless transition from simply reading to actually registering for an activity. Evanston embeds their Issuu guide directly onto their agency website, allowing readers to easily maneuver between reading the content and signing up for events. Not only has Issuu started to cultivate a large parks and recreation department user community, the company has worked with agencies to gain valuable feedback on their usage. Parks and Recreation agency representatives from around the country have shared their experiences in using the platform. Thomas Romano from the Lexington (MA) Parks and Recreation department described his favorite Issuu feature this way: “I like to look [at the analytics page] to see how many people read it, for how long they did…. I use that information to build future brochures and figure out how many people read it compared to how many registrations we had.” Issuu is continually working to address the needs of parks and recreation users by learning which features of the platform are most helpful. By doing so, the company is able to customize the platform based on those recommendations, expand functions, and provide special services for this sector. Issuu strives to be a tremendous asset for your marketing and enrollment efforts. Through their wide variety of services and unparalleled commitment to customer satisfaction, Issuu wants to be your go-to resource for distribution of parks and recreation content.

See what other agencies have done!

Scan the QR code or visit issuu.com to see a variety of park and recreation examples, as well as a blog with publishing resources.

Scan for park and recreation examples!

A simple, effective solution for sharing your digital content

Join thousands of other park and recreation agencies to transform your PDFs into SEO-friendly, embeddable flipbooks, social stories, email graphics and more. From one to many - create once, share everywhere – and track readership!

• Distribute content across all your marketing channels • Automate your content marketing • Track views and link clicks • Bring flat designs to life

Get started quickly at issuu.com! SCRPA OFFER: 30% OFF SCRPA members, take 30% OFF a new annual Issuu subscription through June 30, 2022. Scan QR code or go to bit.ly/Issuu30OFF. Regular Starter level annual rate: $28/month / YOUR RATE: $19/month