Marie Productions Brand Book

Page 1

Brand Guidelines

2015 Marie Productions brand guidelines by



We have put together these brand guidelines to assist you and your in-house team on how to implement and execute your brand effectivley across a range of media. These guidelines are essential to ensuring continuity across your brand.

For additional information regarding the content of this brand guideline please feel free to contact me at trey@designextensions.com and I will get back to you as soon as possible.

Final Logo

Color Typography Merchandise Print

Logo Versions Logo Sizing Logo Usage Colors Color Breakdown Fonts Products Business Cards


Logo

Main Logo This is the the main logo, it is saved in the zip file as MarieProductions_FullText_ Logo-Silver-Color.eps.


Logo Versions -A-

-B-

Logo Usage A. Main Logo Silver Main logo with silver stars

B. Main Logo Gold Main logo with gold stars

C. Circle Badge Blue with silver stars

D. Circle Badge Silver with blue stars

E. Circle Badge Blue with gold stars

F. Circle Badge Gold with blue stars

-C-

-D-

-E-

-F-


Sizing

Minimum Height For the sake of legibility, the logo must never be printed smaller than 10mm in height or 10px on screen. At smaller sizes it is best to use the logo icon alone as shown to the right.

10mm


Logo Usage

Isolation Zone The isolation zone is the space around the logo. It is important that no images/text/ borders or margins are placed within 10mm of the logo.

Isolation area 10mm


Color

Primary Color

Silver

Color Usage We have chosen a four color palette. these include 3 main colors, and white. Use this document as a guide on how to implement these colors for print/web.

White

Gold


Breakdown

Pantones These Pantone numbers help with color matching when trying to maintain consistency in printing.

Blue

Silver

Gold

Pantone #2935C

Pantone #430C

Pantone #452C


Typeface

Typography The main typeface used in the brand identity is VeryBerry, and the secondary typeface is Hanken Round.

VeryBerry

abcdefghijklmnopqrstuvwxyz Hanken Round ABCDEFGHIKLMNOPQRSTUVWXYZ 01234567890!@ÂŁ$%


Merchandise

T-Shirt White t-shirt with large front 2-color design.


Print

Stationery The letterhead and business cards pictured to the right are part of this branding package.




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