SELF PROMOTION
The Brief The aim of this brief is to extend our knowledge of professional practices within the design industry, the brief is asking us to develop a brand for an agency and ourselves and from there apply for roles within that agency. For this brief we will be expected to research the career area we are hoping to go into and evaluate our place within this industry through the production of a career plan. We need to create a corporate identity for a creative agency called C310, investigations into the origins of corporate identity and formulating opinions on the commercial and historical contexts in which corporate identity has evolved and is currently defined. We will need to apply for one of the jobs at the agency in C310 and conduct ourselves appropriately for this interview also producing a CV and relevant portfolio of work. To pass this brief we will need to present our back up work in the for of a InDesign PDF or a blog, which ever we feel is appropriate for us. Our sketchbooks must include our notes ans write ups from sessions taught in class, including subjects like, swot analysis, goal setting and our aspirations. We also need to show our investigations and opinions into the origins of branding and corporate identity as well as current practice and theories. We will need to investigate the sector for jobs, industry contacts, roles and responsibilities within the industry like copyright and legislations. We are also being required to arrange and attend a mock interview in the creative industry we are interested in and show evidence of this in our back up work, this interview also needs to be evaluated on how I think it went.
Merit and Distinction Criteria As I always aim for a high standard within all my graphics work I will obviously look at the pass criteria but I would also like to focus a lot on the Merit and Distinction criteria and preferably out of the two the distinction, with the amount of work I put into my graphics I would be greatly disappointed if I got anything less than a distinction as I do try hard with it. Grade Descriptors: - Identify and apply strategies to find appropriate solutions. This mean that an appropriate and effective approach to study and research has been applied. This means that more than one idea has been thoroughly explored, by doing this it shows that you are able to start with broad research and a vast number of ideas and crush them down to create one awesome idea from the bunch. - Select/design and apply appropriate methods/ techniques. This means the selection of methods and techniques used within the work are used justifiably. At least three methods of exploring the ideas have been shown and justified. - Present and communicate appropriate findings. Communication has taken place in familiar and unfamiliar contexts. The various different developments have been explored to reinforce and communicate creative ideas from the research, and these have been discussed and presented to peers and an unfamiliar audience. - Use critical reflection to evaluate your own work ans justify valid conclusions. Conclusions have
been arrived at through synthesis and have been justified. Evaluation is evident through out the work not just at the end. This is to help with idea development and making sure work is moving in the right direction and to create different thought processes. This must be supported where relevant in your work with written notes and a final conclusion. - Take responsibility for managing and organising activities. Autonomy and independence has been demonstrated. This demonstrates that three different sources (exhibitions, internet, film, books, photography, newspaper, music, installation) have been effectively used. Outcomes from this show understanding and integration of research and development. - Demonstrate convergent/ lateral/ creative thinking. Self-evaluation has taken place. Reflection on work progress and development, showing how ideas have been changed and followed through, showing an understanding of the value of the research which has underpinned the work through working procedures and notes aka self critical analysis. I will definitely try my best to achieve all these goals when I am creating my work and research for my branding and therefore with try my best to achieve a distinction for these units.
Graphic Design: Graphic design is the visual language uniting harmony and balance, colour and light, scale and tension, form and content. But it is an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inference that changes both the intellect and the eye.
SWOT Analysis The first tutorial we did in class for this brief was on swot analysis, a swot analysis is a method of planning to find strengths and weaknesses within ourselves and try and improve from the analysis. We worked in small groups and started off with strengths and wrote down what we felt were good strengths to have when wanting a job in the design industry. The list of strengths I feel are most appropriate are: - Good time management - Good quality of work - Wide range of design skills - Good knowledge of different software - Confidence in yourself and your work - Motivation and passion for your work - Open minded - Being unique I feel like these are all very much appropriate strengths to have within the design industry and personally I do try to have all of these when doing any kind of work, good time management is particularly key in the design industry because if you aren’t reliable and miss deadlines it will eventually mean companies won’t want you because they know you aren’t a reliable person to count on for work and being reliable in the design industry is key. I also think being unique in this vast industry to be key as well, you need to have a uniqueness to you so you stand out to people already in the industry and they will remember you and your work, this can also then cause you to create connections within the industry which are very useful. The other key strength is knowing about different software used in the industry this
is very important because there are so many different ones that are used in he industry so having good knowledge of them is key also along with that comes knowing about other designers that are already out there and knowing the different techniques that they use. Once we had looked at strengths we then looked at weaknesses that could affect our chances in the design industry: - Lack of experience - Poor time keeping - Lack of qualification - No motivation or commitment - Making excuses - Lack of confidence - Poor design and business skills All of the listed weaknesses above are all possible things that could hinder my chances of working in the design industry. The one that could affect me the most personally is lack of experience as I have had jobs before but none of them have been within the design industry and therefore aren’t that useful as experience, to help this however I would like to get some work within the industry just helping to get a feel for what things are like. Some of the other things on the list I always work on to prevent being a weakness, for example poor time keeping, I always make sure my work is in and done on time ready to start the next piece of work and I always make sure I pace my work so I have enough time to get everything done to a high standard. I think lack of confidence however can definitely be a deciding factor in whether you get a job in the design industry, if you don’t believe in your own work you can’t expect other people to believe in it but along with having confidence in yourself you can’t have over confidence and then not take constructive criticism in your work because its always helpful to have other peoples opinions on your work to get a fresh view on things and from that you can become a better graphic designer and learn from previous work. Opportunities was next and we had to think about the kinds of opportunities we could have in the design industry so that we can grow and our knowledge can also grow, the list that was brain
stormed consisted of things like: - Internships - Work experience - Live briefs - Getting your name out there (e.g.. within the form of social networking, personal website or other design websites) - University - Trips to different places - Personal projects. All these things are really important if you want to be successful within the design industry, if you don’t network and get your name out there then you can’t expect companies and places to know who you are so social networking yourself is really important. Doing self directed projects is a really good idea because is proves to companies that you are motivated to do work outside of just what you are told to do and motivation is key. The final part of the SWOT analysis we looked at was threats, this is something that could diminish your chances of working in a graphic industry, the list consisted of: - Competition - Legislation - Lack of publicity - Copyright - Access to design software Some of the other threats on the list were already covered in other parts of the analysis, however there were still other possible ones, for example competition, there are so many graphic designers and other people in the graphic industry you need to strive to be different and be known to go that extra mile for work and clients. If there was a problem with you not being able to get ahold of the design software this could hinder your chances also as you wouldn’t be able to practice as much as other people in the industry. From doing the swot analysis I found it to be very useful in finding my current strengths and weaknesses, a strength for me is definitely motivation and time keeping, where as a weakness for me is definitely my lack of experience in the design industry and I know now that this is something I need to work on and I can start to do that.
Career Plan
suppose will have very similar characteristics as being a junior graphic designer apart from the fact there will obviously be more responsibilities within this role in comparison. To be a graphic designer all the key skills needed in being a junior graphic designer are intensified you need to be all those things and have them all on point, you cannot lack in a single key skill otherwise there is no point in being a graphic designer because you won’t be able to cope. On the other hand even During the SWOT analysis workshop in thought there is a lot more work entailed with class Jess got us to look on various job being a graphic designer they do get paid websites to see what jobs already existed more money than a junior graphic designer. and what was currently available. There is The next step in my career I am unsure of such a variety of jobs in the design industry but feel like I could maybe go into teaching that having any idea where to start looking graphic design in some form, it’s a bit of a is a challenge in itself. However I thought originally about what I can see myself doing difference from being in the design industry itself as I wouldn’t directly be in it I can still in the design industry within the next couple see myself teaching it. I wouldn’t want to of years or once I have finished my HND and teach it in a secondary school I would rather decided that I quite liked the idea of being have a job similar to Jess’ where it is more a junior graphic designer. A Junior Graphic Designers role in a company is to work along focused on a higher level of graphic design. I don’t really know the time scale on the side the graphic designer in advertising and second two career opportunities would be designing. because I would like to be a graphic designer Key parts needed in being a junior graphic for a good few years but once that ran its designer are: -Having a natural creative flair for designing. course go into teaching but then again if I did -Being up to date on current trends within the go into teaching earlier I could always be a freelance graphic designer at the same time design industry. to keep my opportunities open. -Resourceful After receiving the full list of jobs available -Independent I reassessed my options and after looking -Knowledge in the creative suites There are a great number more skills that are through them decided that I could also possibly go into being a Studio Manager, my also needed to be a junior graphic designer only reluctance for this job is that there could however these I feel are the most key to a be the complete lack of designing that I love possible candidate for this job type. I feel like the next possible step in my career however al the skills it requires I do have and could easily develop into becoming one. The could be moving on from being a junior graphic designer to a graphic designer this I key parts in being a Studio Manager include:
-Team worker -Self motivated -Able to always meet deadlines -Organised And enthusiastic. I know I have the ability to develop all these skills that I currently have as I am very bossy but my only worry about going for this career would be the lack of graphic design however I think after mulling it over I would take this job into serious consideration as I do think it is something I could do and if I did take it and still wanted to do more graphic design then I could try doing freelance or something as well. Responsibilities that come with being a Studio Manager include: -Process and design implementation -Facilities management -Recruitment and contract management -Management of a creative team. I think these are the ones that once I got within the industry I would need to learn but I feel like in class I do take control and within the group and I am a prominent voice so the management of a creative team I would maybe fond a little easier than the others. Even though I would be doing less graphic design I would on the other hand be earning more money than the ma jority of the other roles within the graphic design agency and can even earn up to £60,000 per year.
Job Search Websites Design Industry Job Websites: -Totaljobs.com -shesays.com -indeed.co.uk -Creative Pool -Brand Republic -Creative and cultural skills -Design Week -Design jobs board -D&AD -Enjoy Creative During the same workshop in which Jess got us to think about our SWOT’s she also got us to look at existing jobs and the job websites of which they can be found on. We all got an individual website and had to look at what we thought was successful and unsuccessful about this sight. The first one we looked at was Totaljobs.com even though this website isn’t only aimed at design companies and
jobs it is very well laid out and very easy to manoeuvre around and find what you want to search for in a job, it has good search features like adding in the expected salary band widths and also suggests other possible jobs you could be interested in. The down side to this website is that its very bring and doesn’t look like the most exciting website in the world however it does get the job done. Next up was the website She Says this website is aimed at Women so its not great from a guys respective but as I don’t need to worry about that it is still a useful website. It’s a site that is quite nice to look at and does have jobs on but they are mainly based in New York which personally I wouldn’t be interested in currently but I would never say never to a job there because the chances of earning more money are a lot higher. The third website we looked into was Creative Pool, now I quite like this website in the respect that it has all the actual places you would be applying to work at not just a job agency that you have to apply for the job through, its is very well laid out and is a little bland in decoration but it does what it says on the tin really. Brand Republic was the fourth job website we looked into and I wasn’t keen on this one if I’m totally honest, I know they are a useful website for finding creative industry based jobs however the website itself just doesn’t entice me into looking further into the website it has the awful design scheme which I know I shouldn’t judge it on but I did! Never the less I pursued to look into their jobs and how useful their website was in finding them and actually I didn’t find it that great in helping find jobs it was informative but I wasn’t keen on the layout and I would still use the website to look
for jobs but it wouldn’t be my first port of call. The fifth website we looked into was Design Week this website was sort of half way there for me I liked their way of searching within the website so find the specific umbrella of design and then going fro there but once you go into that its a little difficult to find the jobs you want although its not impossible its not quite as easy as it is in comparison with other websites we looked at. Another website we looked into was D&AD, this is a website I am very familiar with because of the D&AD brief and getting to grips with it then, However this does not mean I like it, I find the website quite difficult to navigate around and once I have found one part in it that I want to read isn’t a case of going back to it later I need to read it then because with the time it takes to find it again is ridiculous. What I do like about it on the other hand is that it does incorporate a slightly more design feel about it to the website so that is on its pro’s list. The final website I looked into was Enjoy Creative, this website is just for jobs unlike D&AD that also have other things on the site, I really don’t like this site it looks horridious in comparison with some other the other sites and it isn’t easily navigatable so overall this is really not a site I would use but once again I would still look on there for more of a variety of jobs available. Overall I found this job website search to be very useful into looking in new places to find jobs other than trying to search for creative jobs in run of the mill job search websites.
The Origins Of Branding And Corporate Identity
but by the 1700 traders had started marking their products with logos as well. Once the industrial revolution took place logos became even more mainstream in the identification of a company. Throughout time the logo became more than an identifier although logos still served that function, it became very obvious that they could have more of a greater value. By the 1950s, the logo was not just a symbol anymore it was key to brand identity. Brand identity is the images or symbols that are associated with a certain brand, this could be because of the colours they have used like the red There is a lot of confusion when it comes to the difference between an identity and a branding. The and white in Coca Cola or a logo for example the identity of a company is about the different physical golden M from McDonald’s. Below are a selection of corporate logos, as they are all for different elements that work together that the customers products they are all very different and individual. come in contact with, this includes things like: The logo style ones are all very bold and most -Logo’s use bright eye catching colours. I also looked at a -Business Cards selection of fashion logos and nearly all the high -Email Signatures end fashion brands used a black and white colour -Websites scheme, and also used text with an individual font -Advertisements as opposed to an individual logo. They also look -Employee Uniforms very clean, polished and perfect in comparison to - And Packaging Designs ect. The branding of a company however is not an object other logos. Music logos similarly to fashion logos use simple but eye catching colour schemes but and more of the concept of the company, It is the psychological relationship between a company and they tend to use imagery more and are more edgy and creative, the fonts they use are not as clean its customers. cut but even so the eye is drawn to them if they We see logos everywhere, we understand their use imagery they with a font it is often simple soft messages and know that they can be a powerful shapes with contrasting writing. tool, logos tie in with corporate identities to create immediate recognition and communicate messages through their visual appeal. The idea of a logo dates back to the ciphers of ancient Greece. These usually consisted of a letter paired with a symbol or simple design to create a memorable identifier. They were used by those in positions of great power and were not part of the everyday life of most people. Through time they soon became more useful and accessible to those who weren’t only of royal decent and so became of the up most importance to business promotion. The more common use of logos within business started more in the 13th century, Craftsmen at the time would mark their work so it was more identifiable, this was started off with furnishers and masons
Existing Brand Identity 1971 - This was the first ever Starbucks logo. When it was first used it was quite provocative due to the bare woman on the front and because she had a belly button which was deemed even more provocative. She is in fact not a woman and actually a Siren well known in mythology for being seductive. Howard Schultz the CEO of Starbucks has been quoted saying ‘…the siren on the cup was supposed to be as seductive as the coffee itself…’ I think the logo shapes are well executed and work well with the lines around the circle however its a very unattractive brown colour but as they sell coffee and tea I can understand why it was used, I feel the text on this logo is just average text it doesn’t use a special or memorable font but it does make it obvious what they sell.
1987- As time passed re-design of the logo occurred, and slowly the provocative early imagery was developed getting rid of any sexual suggestiveness and the well known Starbucks green started to be used. The siren in this image is a lot more memorable than the original its very clean cut and looks more usable as a logo. They covered her up a bit by giving her long hair although compared to the most modern logo this one is still suggestive. New additions on this logo are the bolder block text with the use of only ‘Starbucks’ and ‘coffee’ unlike the original ‘Starbucks, coffee, tea, spices’. With the circles surrounding the main logo the text looks good this size, it flows better with the image as a whole and creates the right balance of white and colour in the logo. Also new to the logo is the use of the little stars in the text circle, I’m sure they were put there because of obviously ‘STARbucks’ however I think they are a little obvious of a thing to be using, and it makes the logo look a little cheesy, and I don’t think they bring a lot to the logo overall.
1992- The third logo really isn’t too different from the second. Once again its a little less provocative with it being cropped a little more, her legs(?) and belly button are no longer in the picture but you can still tell its supposed to be something mythical. Her hair and friendly face have been emphasised more, but the legs have been cropped out so much its not immediately obvious as to what they are. However then the logo wouldn’t look as good without it as they work with the spherical design. The text and colour scheme have all stayed the same as the previous logo. The image overall is developed and this is the logo that really put Starbucks on the map.
2011- Although the previous logo is the logo that put Starbucks on the map the most recent logo is no question the best, it has a clean, simple but effective design. The large block text is gone because
they are so established as a company its not needed you see the Siren and you know its Starbucks. The spherical design is still in use even from the original logo but gone are the bulky circles encasing the image. Even though the legs are odd they are needed they make it obvious its not just a woman and is in fact something mythical and without them the circle design just wouldn’t work. I like that they’ve kept the shapes of the woman separate the, hair strands and the legs just wouldn’t work if it were all block colour. The image once again has been cropped and zoomed in a bit but it still works well as a logo. The use of black as the logo image is gone and they have mashed together the green so well known with Starbucks and the siren to create quite a cool logo
different opacities and composures it makes some of the pieces almost look 3D even if they aren’t meant to. I would like to try and create a layered
On the 4th April Jess booked us tickets to Cheltenham Design Festival, and we had several talks and a workshop to go to, The day was truly inspirational and once the day had ended I couldn’t wait to get home and research the designers I had seen a little more as they all came from different parts of the industry but all had something interesting to say and learn from. The first talk we went to see was titled ‘Let me come in your mind’ and was a taken by Ian Anderson, he spoke about his work and company he previously founded, The Designers Republic. His talk was an A to Z based around his graphic design experiences and work within the industry, he showed us a number of different pieces of his work through out his talk and personally there was a lot I was interested in but I didn’t particularly feel inspired by, however other pieces I found to be quite interesting sometimes more to do with the background behind the piece as well. The vast ma jority of his work is very bright with contrasting colours and bold shapes and is used for promoting Gatecrasher and other brands that bright bold colours and shapes suit. However one of my favourite pieces of his work was the Jarvis Cocker album cover its very simplistic with very muted tones in comparison to his other work but I really like the composition of the piece. What I do find interesting about his other work is the component layers of the different pieces the piece could only be very simple but with the
piece at some point but I’m not sure if it would be appropriate for this project. The next talk we went to was named ‘Divining the future’ and was presented by Harriet Vine whom is one half of the quirky jewellery company Tatty Devine. Tatty Devine is a jewellery company that was founded by Harriet Vine and Rosie Wolfenden and is based in London, they have one shop in
Covent Garden and another in Brick Lane. Their pieces are very individualised and super quirky when you see a piece of their work you know it is them because their designs are so distinctly recognisable, the pieces are made from acrylic mostly and use a cutting machine to create the pieces however more recently they have been using different materials like metals which again bring new elements to the pieces. Tatty Devine simply started by the duo making things from anything they could find from leather strips to guitar plectrums, they would then take the treasures they had made and sell them at Camden Market. After doing this for a while their work was eventually featured in Vogue and they then bought the shop in Brick Lane and expanded the business from there with huge success. I really like quirky things and the items produced at Tatty Design are so quirky is amazing, What I took from this talk was just advice really the keep going attitude you could tell they had is something you really need in the design industry if you are going to flourish, another thing I took from it was to be individual if you stand out to the market and have something different about you there is more chance you will have notice taken of your work. My favourite piece of theirs is the dinosaur necklace below its amazing, it’s so statement but intricate at the same time.
Morag Myerscough The third talk we went to was named ‘Design Can Create Belonging’ and was taken by Morag Myerscough, even though I was inspired and interested in the other people I had previously heard Morag Myerscoughs work I found to be very intriguing from the beginning, Similarly to Tatty Devine her work is very statement and in your face but in all the right ways. I would say her work is very different to my style because she absorbs colour and her work is full of contrast and boldness where as mine I like using monochrome and bit of colour here and there, however her work has really inspired me to try and use colour in this brief, colour is an essential part of graphic design so learning more how to use it is key. Morag’s work is based around the use of geometric patterns and crazy fonts all mashed up to create these amazing designs that cover wall and huts and buildings, and even though the patterns and colours clash they work so well because of the thorough design behind them. I really didn’t expect to be this inspired by a single persons work but I think because its so different to mine I would love to attempt to create something crazy and amazing like her work, I really would like to aim to create some sort of typography of my own for this piece just to push myself that little bit further with trying new things.
Sainsburys Branding and Corperate Identity Sainsburys started off with a small single store in London on Drury Lane in 1869 and from there has grown into the well known brand it is today. Sainsburys I would say are a run of the mill supermarket but just a little above Tesco in the indentity of they company, For me Tesco is a very average brand you get what you pay for brand where as Sainsburys in my opinion is a little more up market that Tesco, I’m not sure why I think this because they are the same essentially but I think it probably has something to do with the way that Sainsburys market themselves in comparison with Tesco. When you compare television adverts for Sainsburys and Tesco, you can tell straight away that Sainburys are willing to splash that little bit more money out to give them the edge, over other competitive supermarkets. They use celebrities to help promote them but it might not be to promote their products it could be to promote their Active Kids campaign that works to put sports equipment into schools. They also use chef Jamie Oliver in their adverts to promote their foods and recipes that can be made with their foods that are supplied in store. Their adverts aren’t bog standard food
adverts they make their food look luxurious and delicious (especially the fish finger sandwich advert). Their adverts in my opinion are more high end without being over the top costly they just shoot them in a clever way to make it look good and within the same running as marks and Spencer adverts. Their branding as in there logo and colour scheme are quite, I feel bad but I’m going to say bland. I know why and its because it’s quite simple, they don’t use a proper logo more a certain typeface, which personally I feel is only identifiable because its orange if they changed it to grey or green obviously it would read Sainsburys but it wouldn’t, I don’t think, represent their company because the colour orange is their branding more than anything else. You think supermarket and orange the first place you think or is Sainsburys and so they have branded themselves in that way very well. The colour orange for them is quite a warm and inviting colour its not a harsh orange it has a warn glow to it where as I would say that Tesco and Asda use quite harsh colours for their branding which personally I don’t find as inviting and the orange that Sainsburys use. In their advertising they keep this theme using warm inviting colours with the orange to create more of a appeal to the customer.
Lucozade or Glucozade History: Glucozade first started production in 1927 by William Owen who was a chemist from Newcastle. Owen experimented for years trying to find a source of energy to provide people with sicknesses like the common cold or influenza, hospitals soon started using it under the name Glucozade until it was changed in 1929 to Lucozade. The core values and purpose of the drink back then was to give sugar into the body to give it the boost of energy it needed while dealing with colds or flu, Jess told us that when she was younger she would get given it to help her feel better. As time has progressed the drink is now this multi-million pound company of which has a vast number of different products on sale and they now advertise themselves as a sports drink/ energy drink. In 1985 it was recognised the Lucozade could be used as an everyday drink and because of this the logo was changed from ‘Lucozade aids recovery’ to ‘Lucozade replaces lost energy’. I fully understand the reasons for their changing of it however for me it just doesn’t roll off the tongue as well as the previous ‘Lucozade aids recovery’ the
first one just sounds like it has so much more purpose to it than the other one. Obviously the newer one advertises to a far wider audience and I fully understand the reasons for them changing it however I don’t feel like they nailed it its just not as memorable as the other phrase. In 1987 Lucozade introduced two new flavours and by 1996 it was time for a change and they re-branded their packaging and logo and their sales started to rapidly increase and tripled in just a few short years. The original Lucozade logo was their
well known yellow and red combination with the bulky bold text that stands out against the orange fizzing liquid within the bottle. The
next logo is probably the most memorable for me, list the sort of splash shaped logo with the bubbles around it. I think this is probably just the most memorable because its the one I have seen for the longest on lucozade bottles, I personally really don’t think its a great logo but I think it looks so retro and odd it actually works for it being an energy drink because with the colours it has used it looks energetic and powerful. However the colours to me are a little gaudy and are a little horridious on the eye they just scream look at me which I actually suppose is a good thing. The typeface of the font on the bottle is a little different from he original, they have kept the same sort of text but put it into italics to make it pop a little more they have also added a curvature onto some of the letter ends which makes it flow with the letters a little more and give the light bubble impression that the drink gives you. I also find it interesting that they chose to go for the obviousness of having bubbles on the logo I feel like this is a very obvious route for them to go down and they most definitely could have gone down a less obvious route and actually I’m not even sure if the bubbles are particularly adding anything to the logo design they make it
look a little tacky and aren’t really adding anything to the overall design of the logo. They are in the same colour as the orange surrounding the yellow typeface, they are highlighted with white which does look a little harsh against the orangey red and yellow and so yeah its just not a great look but it does make it stand out in comparison with the previous logo design. The most recent Lucozade logo I feel is finally what it needs to be, a logo. It is simplistic because they have taken away all the distracting orange and silly not needed bubble and now here is this new clean cut smooth well executed logo. They have continued to smooth the lettering on the logo out which has given it a sleeker more memorable look in my opinion, I like that they chose to keep the sharp edges on the letters this was a good decision because I think it gives the idea that it will sharpen you up and wake you up, give you the energy you need, I know I’m probably reading too much into it but I think it could be that, had they decided to have smooth finished corners the lettering then I feel like it would not give the impression as something that wakes you up but instead something that’s smooth and is sleepy ans not there as much and not with it, so in this respect the sharp and smooth combination in the lettering works really well. I think they did well in sticking with the yellow colour its fitting because it keep with the consistency of the previous logos so even if you hadn’t seen the new logo you would know what it was through colour association. The yellow colour is an energy colour it gives you the boost when you see it and so using that within a logo design works really well and it stands out against other sports drinks also on the shelf
a more popular and well known company. Whoever did design this logo did a good job because I think it looks a whole lot more inviting to drink than the previous logos and is very clean cut and clear leaving more room for the actual bottle design as a whole. aka their main competition. The logo also is in an overall sort of arrow shape, more to the point it is a forward pointing arrow, this could give the impression of powering through the day because you will have the energy to do things if you drink Lucozade. I like that they haven’t just given the arrow one block shape but instead divided it up into two separate swooping shapes which makes it a lot more interesting and in my opinion eye catching because the eye looks toward the interesting shape and with the flowing lines and then ends are sharp and pointed it fits in well with the lettering of the lucozade logo as well. Overall I think that’s the Lucozade logo and branding has vastly improved over the last few years and that what they currently have is a strong branding logo choice which I think will probably stand the test of time, the most recent logo really does represent Lucozade well I think they have used a good designer to re-brand the company that if they had used just themselves or people within the company they just wouldn’t have gotten the same results that they have achieved with this logo. Obviously it is a whole lot cheaper for companies to try and keep things internal within the company because hiring a graphic design team to produce a logo and re-brand a company is not a cheap option but it can work really well when it is done in the right way and will cause the company t have increased profits and therefore become
Glasgow Commonwealth Games Branding
logo in my opinion and really doesn’t stand out against the crowd. The meaning behind the whole thing has a lot of potential but in my opinion it just doesn’t have the edge it needs to make it as successful as say the Olympic rings logo, yes obviously that has been around and will be around for a great deal longer than this however this logo just won’t stand the test of time, if I’m honest it already looks a little dated with it’s colours it looks a little 80’s gaudy colour mash up and actually now I think about it reminds me of Sonic the Hedgehog too with his colour being blue the orange looks like Tails and I looked into bad branding examples and the red looks like Knuckles, maybe this was came across many but one that really stuck intentional but I’m thinking probably not. in my mind was this logo for the Glasgow I suppose there was one thing they did do Commonwealth games, Even though when well and that was keeping the text nice and you first look at it, it looks quite interesting simple to read with there being quite a bit and colourful, once you really look at it and of it as commonwealth is not a short word think about what it represents you realise they have actually managed to get it to work its really not quite as good as it first looks. I well with what they had to work around, think they have tried to create a logo that is and even though the font it fairly simple I easily adaptable and eye catching however actually quite like it its quite pointed abut still I think the only thing easily adaptable about curvy. I don’t full understand what the lines it is the colour scheme. In my opinion there underneath the writing are meant to add I is just too many lines and too much going on suppose they bring it all together to make to work as one full logo. I feel like if it were cut down and they used individual parts of the size of the outer circle and represents the it look like one flowing logo however in my personal opinion it doesn’t really do that for the logo like the colourful circular G or the eleven days of which the games take place. writing with some of the line parts could work The green G in the middle represents the city me and I actually don’t think its miles away however with it all being mashed together of which it is taking place obviously Glasgow I think they had good ideas I just don’t feel like it was executed in the greatest of ways to there is just too much going on for it to be a and the colour of it reflects the colour of create a successful logo. The idea of having working logo. I wanted to understand the logo the city’s Gaelic meaning of its name which meaning behind the parts of the logo is great further as I was unsure what it meant and translates as ‘Dear Green Place’. I feel like it just needed to be something different than so I looked up what the rings ect, are meant they have really tried to go about this is a the rings and maybe choose more vibrant to represent. The red outer ring represents ‘clever’ way by having things represented eye catching colours because the current that it is the 20th commonwealth games, the by circles however in my opinion it’s just not orange ring is exactly 17/20 of the size of well thought through enough they could have ones are quite dull and even though they do work well together it doesn’t represent the the outer ring and represents the 17 sporting come up with something a lot better other commonwealth games for me. events that take place, the blue ring is 11/20 of than using circles as it makes it your typical
Who is Lily? Now I had done some research and got some inspiration I felt like it was an appropriate time to start thinking about what I wanted to produce visually for this project, I really need to think about myself and my work and what I want my branding of myself to represent to other people. I think its appropriate to look at my previous work I have produced and take from the pieces how it represents me and what my influence on the work was. The first pieces of work I produced that I felt really influenced my graphic design path was my cardboard 3D models, I had produced graphic design work before then but with that work my graphics really clicked into place and I knew that was what I wanted to do. Much like many of my projects it simply started with just trying something new as I hadn’t tried 3D sculpture before especially not with cardboard which isn’t the most obvious sculpture material, but it really was just a happy
to create a magazine cover for Little White Lies magazine, I felt this brief once again was successful and also pushed me to develop further design skills that I hadn’t used before, once again I used colour in this piece but in a very subtle way just tying it in with the otherwise monochromatic colour scheme. However I really liked getting influence from a great number of different illustrators and this is something I feel will be appropriate to do when looking into various fonts.
accident and even though they are a few years old I am still proud of the work I produced. I have also dabbled with textiles and photography neither of which would I say are my strongest card but I am still proud of those parts of my designing skills as well. This year I really feel like my graphic design skills have really excelled and I have learnt a lot through every project I have done, my first project I produced this year was my white t-shirt design with the influence from 1970’s music, this was a successful project for me because I really liked my final pieces and felt that the outcome and process of my work was very successful. I also liked my use of colour in this project and think this will be something to look at when trying to incorporate colour into this project. My next project was the D&AD brief
Most recently I have produced packaging, and once again used a monochromatic colour scheme which I only realised this year but I do favour this within my work and then work in minimal colour, for example in my packaging I added in red near the end of the process to tie the product together. However I do feel like this project went well in developing skills in things I had never tried before or didn’t even know I had, for this project I want to keep with the style of my previous projects and build on them to make my work even stronger. The key parts I want to keep in my mind for this project are too keep in mind what I like in my work, to keep it unique and quirky, but I would like to change it up and bit and incorporate colour more than I have in my other projects previously.
Typography After going to Cheltenham Design Festival I was very inspired by Morag Myerscough’s typography work with it being so bold and stand out-ish and so I decided I would like to create my own typography for myself and this will also push me as a graphic designer as typography is not something I have ever done before and so I feel that it is appropriate on many levels to try it with this project. Once again I don’t really know what I want to create from my own typeface I do like bold typefaces however I also like intricate typefaces and I am hoping to try and find some sort of balance between the two but probably more toward a bolder more simplistic font as I don’t want to make things too difficult for myself when I have never made a font before. I feel like looking at existing fonts is probably the way forward and see what I like and don’t like and then go from there in starting to design my own. I will analyse the existing ones and pick out what I do and don’t like about them and then move from there as some inspiration. My go to font site is usually Dafont.com however I will look in other places for inspiration as you never know what else is out there.
budmo
From looking on Dafont I found this font named Budmo, I would say its quite a quirky stand out font and definitely attracts the eye with its spot pattern within the shape and thick black lines, however I personally don’t think it looks quite professional enough for what I want to use it for, a playful text it fine but it needs to have a little more design structure to it, also the text itself if you take away and spots is very plain and simple and for that reason it probably isn’t a font I will use for inspiration.
MARY
Mary is another font I stumbled across on DaFont and because I am a fan of quirky and art Deco styling I really quite like this font its chunky lines in some areas but also paired with skinnier lines to make it a little feminine, to me it looks like a modern twist on art Deco as a font, I would love to create a sort of art Deco font but as I looked at art Deco in my previous packaging topic I don’t feel like this will push my graphic design skills any further.
[butch & sundance]
In my opinion this is quite a dressy font, its a showy and not very practical front for everyday typing but its nice to use every once in a while. The lines in the letters are very bold with sharp edges but because of the sharpness to the ends of each letter the letters flow together really well, it’s not a font I would usually go for but the simple complexity of it does attract me to it.
Nouvelle Vague
Nouvelle Vague is one of my favourite fonts I have ever found on dafont, its a very feminine text which isn’t something I would usually go for but I really like the way the soft edges and sharp ends blend so well into one another. It looks to be quite a classic font when you first look at it but with a modern twist on it with the bold lines being a little thicker than they usually are, I would love to create a typeface in this style and will definitely look into fonts like this a little further, my only worry with a font like this is that to perfect each letter is a lot of work in comparison to a more simplistic text, but maybe I will be able to combine to two to create my typeface. On the other hand I’m not sure if a font like this truly reflects me and my work it is maybe a little too professional for my liking.
Lobster 1.4 Lobster is a really quirky font, its fat and chunky but with skinny and smooth parts that make the letter flow together really well. Its fancy in a retro sort of way and in my opinion is quite a fun font but could also be used for a more formal use if it was used in the right way. I also find it interesting that the capital letters slot together quite snug with the lower case letters even if it means going under or through lines.
Grand Hotel
Grand Hotel is a very smooth flowing font and what I find interesting about it is that even if the letters aren’t attached to one another the letters still flow well together, I like that the letters don’t always finish or start properly because it just gives it that fun quirky edge. Even if the letters aren’t finishing properly they are each given a little flick on the end or loop to just make it a little more special, However it is rather a girly feminine font which maybe isn’t what I want for my branding as I wouldn’t say my work is overly feminine.
Znikomit
Znikomit is a eye catching font even though its quite thin and spindly, they have successfully managed to incorporate the teardrop into every letter without it looking forced, I think this is partially helped due to the thought they have obviously put into thinking about the composition of each teardrop within the letter. I really like this font and want to look further into creating a font similarly styled to this one and take influence from a couple of the other fonts I have already looked at including Nouvelle Vague and possibly Mary.
Typographic Rules Cross bar
Stem
Terminal
Ascender Ear
Bowl
Eye
Shoulder Serif
Handglovery
Descender
Counter
Bracket As I decided I wanted to create my own font I felt it was appropriate to learn the correct terminology for each part of a letter form, I guess not all the terminology will apply to all of the fonts but it is still useful. I will need to look into other things as well like kerning and leading between the letters but I will look at that when I have decided on a style and type of font.
Link/ Neck Axis
Overshoot Loop/ Lobe
Tail Finial
Sunnies Coffee Shop Branding
original than that, and so I thought about other options and themes I could possibly go down and my first thought was Art Deco, the designs that I love oh so much, they are cool and simple but complex and yeah I just love it and so that was the route I decided to go down. After recently doing another workshop with Jess I realised how unimpressive my illustrator skills are and after she showed me how to use the pen tool and the smooth tool I decided to give them a try in designing my logo to give me a little practice and Rob gave us a workshop in class to brand knowledge for other projects. I decided to a coffee house named Sunnies, We had to come up with our own designs for a logo and draw a simple coffee mug, granted its not the typography and then create certain items key most art Deco or fancy coffee mug but I’m quite proud I managed it so I wasn’t going to to branding in a coffee shop. The items we argue and knew I could alter it with colours had to brand were: and typography to fit my theme a little better. -Brown paper takeaway bags Once I had done this I created a sort of -Napkins repeat pattern with it using grey, gold and -Coffee cups blues which I feel works quite well. Once I had -Take away paper cups a form of imagery I decided to think about -Signs typography and went through my typefaces -A specials board to see what would be an appropriate look for And business cards. a coffee shop, I decided on a typeface named The brief from the shop we had given to us True Love, its a sort of retro art Deco and I was, ‘“Sunnie’s Bakery and Coffee House” is feel would really suit the branding well. run by a couple who’s main aim is to give a warm and friendly atmosphere where people Once I had the two I started to try applying it to things however it didn’t really work very can relax and spend time reading, emailing, well and so I create the four triangles in a sort relaxing with friends or family. of pyramid shape and from there I mashed They offer a wide variety of delicious the three up playing around with composition home baked cakes and treats that are complimented by the many different varieties and colours and felt like this really started working well for my branding and so I started of coffees and teas (all fair trade).’ They wanted a ‘hipster vibe which is cool and applying it to my items I had to brand and I am pretty happy with the results, There vibrant’ my initial plan was to go straight in with the retro coffee shop vibe however after is definitely room for improvement on it in places with a little too much white space in a little research I decided this had already areas but I am happy with the results overall. been done far too many times and I know I could come up with something a little more
sunnies
The Rolling Stones The Rolling Stones logo is one of the most instantly recognisable logos ever made and has easily stood the test of time with little tweaks over the years to keep it modern and up to date. The original design was created by John Pasche in 1970, the design is a very pop art style and really encapsulates Mick Jaggers pout and the rebelliousness the bad stand for. John Pasche was commissioned to create the design after Mick Jagger approached the Royal College of Art in London after feeling all the designs the band has received from their record label were too bland, Once Pasche had created the logo Jagger visited his end of year exhibition and subsequently to that Pasche was commissioned to create more work for the Stones. The first album the logo was used on was the Rolling Stones, Sticky Fingers Album. What for me makes the logo design so successful is the simplicity of it, the design only really has two main components, the lips and the tongue. They are both designed with very smooth shapes that in a way are quite symmetrical the smoothness of the tongue is symmetrical to the smooth top parts of the lips and also the teeth, the sides of the mouth are also both equally symmetrical.
Another of the reasons the logo works so well is because of the simplicity of everything about it, another key part to its successfulness is the use of colour, there are three main colours in the design, the red, the white and the black. By using 3 colours it makes it more eye catching and aesthetically pleasing in comparison to a logo with multiple colours in its design. By using red as the main colour and detailing it with black and white it doesn’t sink into the background if it were the other way round and be black or white with red detailing it wouldn’t pop out as much. Using the colour red which it one of the most eye catching colours to use when designing a logo, it encapsulates the Stones once again because the colour red represents fire, energy, strength, power, determination, all of these things are just the epitomy of The Rolling Stones.
Copyright And Legislation Within Branding
I felt like it was appropriate to look into copyright and legislation within branding, I felt like it was appropriate because I created my own typeface. A large number of companies and brands create their own typeface and logos from scratch because then they aren’t infringing in any copyright legislations within the law. Companies will spend a lot of money investing in a good branding and corporate identity so as they stand out against other brands that currently exist, for this reason they will not want other brands and identities using their work and ‘piggy-backing’ off of their success they have built up. The branding of a company can be one of the most expensive and there for valuable parts therefore it is vital that it is protected. The strongest way of protecting a brand is to trademark it, trademarks identify the products or services of a company. If a brand is trademarked it will quite often have a TM after it. If the brand has an R after it however it therefore means it is a registered trademark, it is an illegal offence to say and brand is a registered trademark when it isn’t in actual fact not registered. If my brand were to be published and used on websites I definitely think it would be worth trademarking it and registering it, so as it wasn’t able to be copied and used by another brand.
TM
Logo Brand Ideas For my initial logo brand ideas I started off by taking my initials and moving them around in different ways to create different shapes and logo starters, however I didn’t feel like this was really going anywhere but was useful for some initial ideas so I then went on to look at existing typography in logos to find some inspiration and found that I preferred the look of the ones either very very simplistic using just two letters and being monochromatic or ones that were more detailed and relied on colour or a pattern as well to complete the logo. As I was looking at the variety of logos I started to come across some that had a vintage rustic printed look about them which I really liked and I adore screen printing so this seemed to be a good route to go down. I feel like as long as I use an appropriate design it could really work with my logo and typography designs especially as I have done a great deal of printing in my portfolio work and I really enjoy it and it one of my favourite aspects of graphic design. From there I started by looking into layered pieces of work so I could use a couple of screens and get more of a complex look but with a simple technique. I really like the pieces I found with complex and in some cases detailed backgrounds and then they have a bold chunky text over the top which is the kind of typography I want to create. I may not go down the route of using a complex background but if I can find an appropriate background I would definitely consider it provided it wouldn’t detract from my own logo and branding. If I do go down this route I will have to think carefully about colour scheme as I wouldn’t was the busy colouring to take away from my logo and make the overall imagery too much and therefore look gaudy.
Initial Typography Ideas Before I started to create my typography I decided it was appropriate to look at existing chunky typography or at least typography that I found to be interesting and eye catching that could work well as a design. I decided to do a search on Pinterest and find some interesting typography the first one I found that I found to be interesting was the top right one with drop shadow from the letters but no actually outline from the letters themselves, you can see which letter it which without some bulky outline distracting from the purply marbled pattern in the shadowing. I then went on to look at screen printed style texts and logos to see what already existed and how I could make mine look different, the ones I found were quite simplistic bulky text with the layers not overlapping, As I had already decided I wanted my text to be influenced by Morag Myerscough but I think I would like it to have a more of a complex detail to it, they are all quite retro themed which I like because I feel like even though yes, this is a branding it is a serious thing it doesn’t need to be boring it can use fun elements and colours to make it a little more eye catching in comparison with other branding that already exists. I like the idea also of maybe incorporating a pattern within the lettering like the R in the bottom left, obviously the stripes give that specific letter a 3D look as well however I am not necessarily aiming for that with the pattern in my lettering just something to give it that little more edge.
Lucy Maitre Typography While I was on Tumblr the other week I came across some of my friend Lucy Maitres typography work she was in my Graphic Design class at school and she is currently studying for her degree in Graphic Design at Central St. Martins. Quite a lot of her work incorporates typography so I messaged her and asked her is it was okay if I asked her a few questions about her work and she say of course it would be. The piece of her work I found the most interesting was her Typogami book she made and so I began by asking her a few questions about that and then about her inspiration for typography and typography based questions. What inspired you to make your Typogami book? We were given a brief called Alphabets and Abstraction and I knew from the start I wanted to make something that wasn’t digital. I think to get a real sense of abstraction it can’t be done on the computer, it needs to be real and something you can create using physical processes. Why did it inspire you? The idea of creating an abstracted alphabet is really interesting! There’s so much you
can do, you can almost make your own typeface from it. I think that’s what inspired me, knowing I could create more than just an alphabet and a book, but potentially a typeface. (Didn’t work out like that in the end, but the idea was there) How did you go about creating/making it? I love letterpress and knew I wanted to do a letterpress based project so I thought this would be perfect. I looked into folding and how printing a letter on folded paper and then unfolding it meant the letter was chopped up but could still be read. This is that I did on the letterpress, I folded newsprint and ran it through the press and then after opened it up. I repeated this process with every letter until I got the desired outcome for each letter. After having printed all of them I cut them down so they were the correct size that the brief said it had to be. I then built the book using a concertina fold. The cover was the bottom sheet that was used under all of my prints when they went through the press and the
back page is every red letter printed on top of each other. Why did you decide to print it in this way? Letterpress is a fantastic process and because of my interest in type and typography I wanted to play around and find out what I could create. Letterpress is a very “strict” process so I wanted to change that and show how it can be free and played with. Why did you present it the way you did? We were told to create an abstracted alphabet book which needed alternating black & white and colour spreads with the cover and centre pages being colour. As I had so many left over prints at the end after creating Typogami I collected them all up and hand-bound them together into their own book which was alphabetical but had multiple outcomes for every letter. I felt the left over/unused prints needed to be displayed together somehow. Why did you decide to get into typography? I’ve always been interested in it really. I’ve always liked playing with fonts and drawing lettering to make a typography piece. I guess it really stems from A Levels where I created a typeface from apples and also hand drew and designed my own quote, I began to learn about what styles compliment each other and which ones really don’t. How do you go about creating a typeface? When creating a typeface I always start with researching fonts and type/letters that I like and work out what I actually like about them and try and bring that in to my designs. I begin by designing the ‘n’ and ‘o’ as they are
used to form a lot of letters in the alphabet. I then build other letters from them and go from there. I find researching fonts that are similar to yours helps a lot when you are trying to form the letters, for example, if you are creating a sans serif typeface, look at other sans serif typefaces and see how they have constructed each letter. What is your favourite part of making a typeface? And why? It has to be when you sketch up your font on to graph paper. I’m not sure 100% why but it just seems so satisfying knowing you have an alphabet that has been designed by you. It’s also not perfect or finished yet so it’s still really rough, and not necessarily following “the rules” of typography. I like the fact that it might look shit and might not work..They are still letters that you have designed and drawn.
gives good feedback, he knows what he likes and what he doesn’t which is always a little scary when he’s looking at your project! Haha. I like Seb Lester’s work – he is a calligrapher which I think is typography and it’s beautiful! Matthew Hoffman – he as done a project called “you are beautiful” which is fantastic and worth reading about. He also creates really interesting type but I’m not sure I’d quite call him a typographer. Craig Ward – He is very experimental and his work is really out there. I love the scope
What are you favourite typefaces to create? And why? I like creating fun typefaces. Fun typefaces How long does it take you to create a are fun, they are experimental and they can typeface from start to finish? be made from anything! They might just work I have created 2 typefaces recently. One for that one job/project but who cares, as took me a matter of weeks (3-4) but it was a long as it fits and looks good! of some of the work he has done. It’s more stencil font and not computerised. The other about expression I think rather than anything typeface I couldn’t say..I started designing it Are there any typographers you really else. 6 weeks ago and I have still yet to finish it. I admire? If so, why? Simon Thordal – I love how he creates type have only just begun to computerise it. I think by hand the time it takes you to create a typeface Yes, Prof Phil Baines, who is actually my tutor Chris Labrooy – His work is out of this world. depends on what it’s going to be used for. at Central St Martins and the person who I don’t know how he creates half of it but it’s The stencil font was an extra project which asked to have my Typogami book in his just gorgeous and so clever!! was just for us to learn how a font is created exhibition. He is a fantastic tutor but also Chris Bracey – He creates neon typography from going back to basics. Whereas the other a professor in typography. He has written from old neon signs. He creates quotes which font is intended to be one that I wish to use many books on typography and I like how he also sells. I like how he reuses unused again and again, and I’d like other people to he is so knowledgeable on the subject. One materials and gives them a new meaning. If I use it in their designs too so I am being very of his recent projects was the lettering and had the money, I’d buy one! critical and spending a lot of time sculpting branding for the Ditchling Museum which the letters. looks fantastic. He’s very down to earth and
Lucy Maitre Tumblr
Dan Funderburgh I recently purchased a book named Hand Job: A Catalogue of Type which has inside hand drawn typefaces and type based doodles created by various artists, illustrators and designers. The book is quite chunky so I decided to take time to go through it and find some inspiration for my own typeface design. My favourite design I found was by a designer named Dan Funderburgh, its quite a cute little font but it still quite chunky and substantial, he has paired a chunky typeface with a feminine swirly sort of cowboy design to fill the lettering. I decided that I liked his typeface so much to look at his other work to see if this could inspire me further and after looking at his website it definitely did. The pieces on this page are some of my favourite from his website and I just really like the simplistic intricacy of his work, he will use bold shapes or lines and then fill them with small intricately placed patterns. I also find it interesting that he could quite easily go over the top and fill his designs with masses of colour however he chooses not to and keeps them in a simple two to three colour scheme choice to keep the focus on the patterns within the piece and the piece overall. My favourite piece of his work however has to be the gold and aquamarine foil piece using foil makes it a little more regal and gives it a little more of an edge over the other pieces of his work. It looks sort of mystical because of the contrast between the foils and the black background it has been created on. From looking at his work I really like the shapes and the idea of filling the shapes within the letters with something more than just a block colour so I will definitely be using this as inspiration for my letter forms, I would also like to use a simplistic colour scheme but still use colour as that is one of my aims I set myself for this project.
Typography Development After deciding that I wanted to create my own typeface I was a bit stumped as to what I was actually going to be making as I have never made one before and wasn’t really sure where to start and so I started looking for a book to inspire me to create something and soon came across Hand Job: A Catalogue of Type, it is a chunky book full of hand drawn types by various illustrators and typographers and even though they aren’t digital typefaces most of them have been digitised in some way, most of them aren’t perfectly shaped but they are still interesting and inspiring. Anyway as I was looking through my book I found a really cool double page by Dan Funderburgh and I was really drawn into it, it isn’t the most decorated couple of pages in the book by a long way but I really love the detailed simplicity of his work he will use simple chunky shapes and then fill them and embelish them with pattern and it just works really well and it is probably my favourite couple of pages in the book just because of its complex simplicity. Funderburgh has a sort of skill for making something that is otherwise a chunky and bold text into something delicate and detailed, The ones on the opposite page to the orange font prove this even more for example the bulky chunk around the word harm which is a very powerful word and then they have decorated around the chunk of text and colour with a delicate little floral pattern and I feel like it works really well in a totally contrasting way even though in most ways it really shouldn’t.
CV Analysis Everyone knows that a strong curriculum vitae is a key part in getting a job, however in the design industry having a strong CV is a whole other story its not just what is on the CV but what it looks like itself and how it therefore represents you. I had never really thought about having a creative based CV before but I think it is such a good idea in the design industry because obviously if it looks good it will give you the edge over other job candidates. While I was looking I was really unsure what I wanted my CV to look like so I looked at a wide variety and found a lot to look at I found some like the pink one that are all very well and good and look ‘pretty’ but in my opinion that CV just looks sort of tacky and really unprofessional, I know a lot of thought has probably gone into the making of it however it looks pretty childish and I really just don’t like it, to me it just doesn’t represent a graphic designers CV or any kind of CV if I’m really honest it looks far too laid back and unexciting to read, which are things I really don’t want from a CV that’s going to represent me. Another thing I dislike about I is that all the writing is in capitals which is also most unprofessional. One CV that I really loved which I was very surprised at was the middle one, I ADORE the detail that has gone into every aspect of it, it even has the guys blood group on it, something that is obviously not necessary when applying for a graphic design job but a really cool idea to add on, what I also love it the idea of using his thumbprints its just such attention to detail that just brings the whole thing to life. When I saw it at first glance I thought ‘how
disgusting’ the colour scheme is dull it doesn’t stand out but once you look at it for a second longer and realise how he has laid it out and why is works so well! I feel like having a photograph of himself works really well as well with this kind of CV as there is so much detail on it, I would probably feel a little self conscious and silly giving a possible employer a CV with a photo of myself on it but I like the idea of maybe doing an illustration or something to show off skills at the same time. In complete contrast to the other two cv’s I like the icon usage and graphs and organisation of this CV which if I were to describe myself I wouldn’t say my brain works in an organised way however what I like about this is the usage of showing data in a completely different way than is usually expected like showing adobe software skills on a bar chart. After looking at what different aspects I do and don’t like in these cv’s I felt like I had a little more direction in starting my own. However opening a document and having it blank in front of me was actually quite daunting and I definitely started over
thinking things and got a bit lost, and so I spoke to Jess for some guidance and she suggested writing all my details that I want on my CV down first and then working backwards in designing to fit it all around the text which is obviously the important part of a CV. Even though I knew what I liked about the other Cv’s I just wasn’t sure if they were all the right things in representing me, so I just wrote all my information down and went from there. I liked the idea of having section having all the information being jammed together looks a little overpowering for someone looking at it in my opinion and so after doing what Jess suggested and applying all the information I wanted to be incorporated to my CV to the page I went about laying it out in a way that would be both well designed and informative about myself. The specific areas I decided to incorporate within my CV were: About Me, Education, Computer Skills, Practical Skills, Inspired By, Things I love other than Graphic Design, My contact Details and my References. I felt like there were other things I could have included within my CV that would have maybe bulked it up a little more but I didn’t feel like they were incredibly important currently and so I decided not to use them and just went from there. I started off using my yellow colour to draw lines and separate the page up in the style I liked from the CV I previously looked at and then went about putting my text into the boxes I had created giving them appropriate space for the volume of text within them. I decided not to put the about me and inspired by sections directly next to one another and instead spaced them around a little to weight my page layout a little more. Once I had created my text I put it into my favourite everyday typing font, Quicksand and finally felt like some sort of CV was starting to appear finally. I then decided to add in a very light grey background to contrast the yellow lines and compliment it with the harshly coloured black text, This worked well and I purposely left a bleed around the page because I felt it made it look a little better rather than having it just grey all over because I think it wouldn’t be as obvious that the grey was even there otherwise. Once I had my basic form of my CV I decided to create a header
like a couple of the Cv’s I had looked at previously had, I was a little unsure as to what I was going to put there to begin with as it was a large black space on my CV but after talking to Jess she pointed out the obvious idea of using my typeface, why I didn’t think of it before I will never know however once I had sized it properly and added it on it About Me: worked really well and tied I have been creative person from a young age inspired by programs like Blue Peter and Art the rest of my CV together Attack I would constantly be drawing cutting and sticking to make new creations. As I have got with the colour scheme. older this has continued and my knowledge has Jess also suggested grown and I have been able to establish more within graphic design, I am never satisfied making my text smaller and skills with what I already know and I am constantly trying to learn more. I grab inspiration from therefore giving each of everywhere but I love combining graphic design my boxes a little breathing with one of my favourite things which is film, and I am currently obcessed with film magazine Little space, I was concerned to White Lies begin with this would make my CV look empty however after doing it, it actually filled it out a little better and definitely improved the overall look of the piece. Things I Love other than Graphics:
Films (especially Quentin Tarantino and Martin Scorsese films), The Academy Awards, The Rolling Stones, Reading, Gaming, Dogs, Walking, and Baking.
16.06.1993
Education:
Katherine Lady Berkeley School, 2004-2011: English C, English Literature C, Mathematics C, Science C, German C, Geography B, Textiles B, Information Technology C, Graphic Design B. A-levels: Graphic Design C, Texiles C. NVQ Mandarin Chinese Gloucester College Graphic Design HND: 2013-2015
Computer Skills: Photoshop Illustrator Indesign Microsoft Office
Practical Skills:
Silk Screen Lino Printing Cardboard Construction Textiles Stencil Making Photography
Inspired by:
I find inspiration all the time and I am constantly taking photographs of things while I am out and about. I love finding inspiration from various graphic designers but my favourites include Mike Leavitt for his truely inspirational cardboard shoe art, of whom I have been aware of for a few years and Luke Dixon of whom I came across more recently for his intricate illustrations. Most recently I have fallen in love with Art Deco design I love the geometric shapes and the sheer decadence of it all, this has most definitely taken influence in my work but trying it in my own work has also shown me that I have more skills than I previously thought.
lilywin@hotmail.co.uk
07429242717 6 Yew Tree Close Dursley GL11 6JW
Jess Philips
Gloucester Campus, LlanthonyRoad, Gloucester, GL2 5JQ
Rob Crebbin
Gloucester Campus, LlanthonyRoad, Gloucester, GL2 5JQ
If Fonts Could have Sexytime...
Jess set up and work shop in which we had to find two opposite fonts or fonts that weren’t similar but had some sort of quirk to them and turn them into a completely brand new font. Now this originally sounds quite easy however it most definitely is not, My main problem originally was finding two fonts that didn’t look too similar but still had the potential to be smushed together to make something new and me being in a haze of art Deco in my head still wanted to mix two fonts that just weren’t going to gel because they were already quite similar, and so I went back to the drawing board and started with my current favourite typeface, True Love its chunky but spindly at the same time and its quite nice because it incorporates the two it has a sort of art Deco retro vibe about it which I personally love. The font I decided to mash it up with is another I also quite like at the moment which called Znikomit No.24 its a spindly font with extravagant teardrops on the letters to give it a bit of something extra against the other fonts out there currently. I decided to create the typeface in Illustrator as I know my skills in this program still need
improvement, however I did struggle as I was using the shape and line tools to create my work and after asking Jess and her asking me why on earth I was creating it such an ass backwards way, she showed me how to use the pen and smooth tool and as if my magic (after a LOT of practice) it was actually a lot easier than my previous way of creating it and since learning it I have used the pen and smooth tools on a number of different workshops within this project including creating my typeface. I feel like this wasn’t the most successful piece of workshop work I have created however I am happy with it in the respect that I learnt something useful to use in the future for my work.
Computerised Typography Once I had drawn out my typography how I wanted it by hand as best as I could I decided to scan it in and start to digitalise it to get some more effects and design ideas. I started off but getting the shapes on all the letters using the same size curved corner rectangles and placing them in the appropriate places for each letter but still remembering to not re-size them so as the letters are all the same size, once I had done this I started to fill in the space between the rectangles with lines to connect the letters and create the basic letter forms, after this I went on to fill the letters with a block colour and just chose red as it was contrasting with the black outline, This also allowed me to see the shapes of the letters and smooth them in some places to correct them and have it look a little more sophisticated than my original scruffy hand drawn typeface. I then started playing around with outlines of the letters and filling the letters and various patterns instead to see what effect that had, however I wasn’t happy to have the results of this as my final design as it wasn’t really standing out enough for my liking so I looked back on my previous research for this project for some inspiration and found Morag Myerscoughs letter forms in which she separates the letters up with different colours to make it more eye catching, I felt like this could really work well especially with my design for my letter forms because it is so chunky dividing it up could work quite well. However as I started dividing it up I realised it wasn’t as easy as I first thought as some letters as they were originally hand drawn they weren’t perfect however as I wanted to keep them as they were I had to work around them and find a way to keep them looking even. My idea was to keep the
same V shape and angle on each letter by doing this and connecting them up with middle lines this made it a lot easier to get the shapes right. I then started taking parts of lettering away and filling it with different colour and patterns and I felt like it was really starting to come together it just needed a little tweaking.
Colourways Alphabet As soon as I started this project and decided to make my own typography I knew colour was going to be one of the key elements to my designing and branding of myself. I don’t particularly have a favourite colour and didn’t have a colour that really stands out in representing me so I knew it was going to be a long process in deciding on a colour pallet to use. I originally started off just creating my text with red and I did like the idea of using red however it was so bold it detracted from the typography itself and I didn’t want that. I then went on to think about the possibility of using a dark blue instead however this was too much as well and didn’t stand out enough as it wasn’t vibrant enough and personally it just didn’t really represent me. Yellow was the final primary colour I hadn’t tried yet and I was a little reluctant because personally its not my go to colour when I design thing because its a difficult colour to match up and work with, However in the case of my font I was totally proven wrong and sort of fell in love with it once I had started applying it to my typography designs, with the black stripes and grey triangles to me I feel like it strikes the right balance between vibrant and exciting and still professional, I didn’t want to settle completely on the yellow and grey colour pallet without trying out anything new and so I decided to try out some other designs to see if anything else would work. I firstly tried something totally different going for pastel shades and a light grey stripe I did like the idea of this however once I had executed it, it just didn’t look right and certainly doesn’t look like a potential branding of any kind. I went back to darker colours trying a dark turquoise and grey which I really do like however once again it just doesn’t look professional and brandy enough
for my liking and so I decided not to go with it. I went back to the yellow plan and instead of a bright yellow went for a darker yellow with a blueish grey, I did like this but it was still a little too much going on with having three colours and the stripes.
After trying out different colours for my branding I feel like the yellow colour scheme is the most appropriate for me and my branding and can’t wait to see what it looks like screen printed and made into my logo.
C31O Branding My original plan when I first started creating my typeface and branding myself was to use the same branding to represent the C310 design company, and I do really like my typeface so I felt this would work well, However once I started trying to compose the pieces together even with the numbers I created in the same style of my typeface it just didn’t look right it would have been quite easy for me to just leave it at that and just justify the reason for using it as it was the same as my text however I was not happy with this and I knew I would be able to find some other way of still incorporation the idea of my design but making it suitable for my C310 logo. I started off by playing around by just using the C from my alphabet but with different numbers to see if that would work any better however I just didn’t like the look of it the whole things just looked too forced and if I had seen it as a logo anywhere I would want to try and un-see it because it looks horridious. I then reverted back to playing around with he way the type was laid out by using a simple font so I would be able to lay it out and alter it with ease. I used the simple black colour so it wouldn’t distract my brain with what colours were going on as well as what the layout looked like. I started off by playing with just the 310 to see what I could get to work I liked the idea of the numbers
being sat within one another and intertwined however once I started playing around with this I felt like it wasn’t fully representative of what the logo was trying to say, as it could have been read as 031 or 301 which obviously isn’t correct. However I persevered and tried it with the C and felt like I was maybe starting to get somewhere by using a different typeface to the once I created and then thinking about layout but I knew I was just not there yet. Probably my most successful of the four designs there is the one with the two C’s facing one another and this one could work as a logo And has potential however I knew realistically it just wasn’t going to work and in my mind be good enough to use as my logo branding for C310. I continued and tried something a little different with a font I would never consider using for a logo because it is already quite fancy in itself without being made into something else as well, However as I was
struggling I thought I would try it anyway as anything is worth a try, The font itself is called True Love and I found it on DaFont. True Love is quite a retro font and very quirky but I think that is what I love about it, I started off by using the whole big C with numbers inside job but it looked bland expected and boring so I tried something different. I originally started by lining the letters up the same size to see what that looked like however the leading was far to big so I changed it and I knew immediately I was onto something. My next idea was to get the letters even closer to see if they would match up merged together I also added in the possible colours for the logo so test it out and I felt the logo was really started to work well for me so I continued from there experimenting with various options until I was satisfied with the result and it was what I felt was a good logo to represent C310. My first alterations were to take out certain lines in some of the letters to give the logo a better flow, It also made it a little more logo-esque rather than it just being type which is obviously what I want. Unfortunately my first attempt went wrong I completely overshot it and made too many changes at once and I was no longer able to read it as it just looked like a mash if colour and spindly lines, I decided to take it back and add in the stripes the same as in my typeface to give it the same relation to my typeface in more than just one way, once I added in the stripes the text itself just vanished into the background and was really not bold enough to be a logo, and so I decided to add a stroke on it and chunk it out a little, well a little, I probably tripled its width but it did need it, I then did the same with the stripes but instead
of making them bigger I decided to contract them away from the insides of the letters to give some shape within the letters and this made the logo work a lot more especially now with it tying in more with my typeface. I knew I was nearly there with my logo and becoming more satisfied with it as I went, there were definitely parts that still needed altering though I felt like the balance between the letters wasn’t right there wasn’t enough of the C and so I added in the top line and moved the first line in the 0 to behind the 1 and this balanced it a lot better however I was still not happy with the C being fully covering the top line so I moved it once again so it lined up with the point in the three and then I looked at the logo and felt like it was really finished, it looks like exactly what I wanted my branding of the C310 logo to be, its simplistic yet eye catching and still fits in with my typeface I made for my own branding.
Screen Printed Typography As screen printing is one of my all time favourite techniques I will grasp any opportunity to use it when suitable. I guess that by screen printing my alphabet I just wanted it to look nice, it originally wasn’t for any reason other than the idea of having a nicely screen printed version of my typeface, However as I started developing my typeface and putting the layers and colours together I personally felt like it was really going to work well as a screen print and that I would probably use the screen printed version as my logo initials design and my overall finished font. Even though screen printing isn’t the most tidy and quick way of creating a print especially for type I feel like with the way I have created my type with all the various components it had the potential to look quite good. I knew from previous screenprinting experiments that getting layered prints to line up was going to be a lot more difficult than I originally think and this will be furthered by the fact that I will have to match it up with type which makes things just all the more difficult for myself, I was however determined to proceed and as I had paced myself quite well with this project as a whole I l knew I had time to do the screen
printing. I made my print A3 size so I had a little more chance of lining it up than I may have if it were smaller. Also I feel like if it goes successfully having a nicely printed alphabet could look good within my portfolio as I don’t have an overly great amount of typography currently. Anyway, I started off with the lightest colour first and worked backwards then to the darkest, so starting with the yellow I did my prints, unfortunately the screen I was using wasn’t fantastic but I was fine and I managed it just meant I had to go over the screen a few more times than usual. Next I went on to use the grey I did my print from light to dark for the pure reason that if I had done the yellow last and the black first there would have been a horrible what would look like yellow filter over the black and it just wasn’t the effect I wanted when I want the typeface to look striking and stand out. Therefore my final layer was the black stripes and even though I only got two full prints that were what I originally thought I wanted it didn’t matter because the mashed up typeface layers and colour actually worked really well even if they overlapped with the wrong letters in the wrong places and the prints on a couple were in totally the wrong places I actually really liked the one that did that as a piece on its own, I would quite happily have it framed because it is very different to my other work and obviously doesn’t fit in exactly with what I was trying to achieve with this work but it was a sort of happy accident because I love it. I also did a couple of prints one with just the grey and black and another with just the yellow and black and yes yet again it doesn’t fit because I need the full typeface
the I designed but I quite like that it shows the variation of the different layers within the piece I have created. Even though I do love my mashed up messy not technically correct prints I do like my prints that went right as well I am so glad I gave myself the time to be able to do a print of it because I will more likely than not scan them in and use them instead of a ‘perfect’ computerised piece because I feel like a screen printed not perfect piece will represent me a lot more than a strictly computer generated font because I do like my hand drawn, screen/lino printed, uncomputerised thing and in a lot of cases I would much rather produce something like that than a simply just computer generated piece.
Logo and Final Branding These are my final designs from my logo for C310 and my personal typeface, As I would not usually say that logos are my strong suit I am very pleased with how this one has turned out, it shows everything I feel a logo needs to be it is versatile and because its so simple which is another thing I wanted it to be it works really well if it needed to be changed by the company and swapped around for colour changed ect. The reason I made it look the was I did was to keep it within the same sort of design plan as my typeface and I feel like I have achieved this well for a cohesive design. I feel like they all gel really well to create a good design and could work together in representing a company representing the designers within the company. I will now apply my branding to business cards and letter heads to show what it would look like if it were to be used professionally.
Letterheads and Business Cards
To the right is my original letterhead I do like it and it incorperates all my colours within my designs and would tie in well with my other designs, However I showed Jess and she suggested that it looked a little too Art Deco which for this project was not what I was aiming for and therefore I knew I needed to change and correct this becasue I want it to all be able to tie in and work together so that the designs would all compliment one another. From looking into existing letterhead designs I knew I didn’t want anything over the top and distracting becasue at the end of the day it is a letter not an amazing piece of art it needs to be informative and be able to have the form of a letter on it. There for I decided minimalist was the way forward, Jess said she liked the designs on my business cards with the negative colouring and so I decided to try this technique on my letterhead, originally trying it with yellow the opacity of it was quite sickly and ill looking and just didn’t do any favours for anything and so I decided to try witht he grey as I knew the black would be far too harsh and awkward for clients to read and write a letter on. I decided I liked the grey but still needed the yellow to be included as it was in the rest of my designs and though the lines and way I had included them in my other letterhead didn’t work I decided to try again and just do two simple lines down either side with no attatchment in the middle just to steer clear of the art deco look. This Idea I felt worked and so I decided to add on the logo in white and the cintact information in black and I really liked this I felt like it didn’t need any more added to it. I know it is a very simplistic design but that is what I aimed for with it and so I am happy with the results and think it is a much improved and fitting esign in comparison with the first.
As part of this brief we had to apply our branding to different types of media and create a cohesive design. I decided originally to create just business cards however after doing just a simple pinterest search I realised that personalised letterhead are quite popular in companies which really does make sense now I think about it because just because its a ‘letter’head it doesn’t have to be used just on a letter now that the work is developing emails are used a lot more often but this design could easily also be used for an email design as well. I kept it very simple that last thing you want when you are trying to read a letter is to be distracted by the design of it, I stuck to the same colour scheme and used my C310 logo and just added design studio underneath and then used simple lines around the piece to tie it all together. I then went on to create my business cards and decided to use a simple design idea of simply reversing the colour schemes instead of having full colour typeface and logo I inverted it and had colour on the card with a plain white logo. I feel like even though this is a very simple idea I put so much time into my logo and typeface I don’t want them to be over shadowed by other designs because it defeats the point if creating them to begin with. I feel like overall these are quite successful designs both for my letterhead and for my business cards and would definitely look into getting them both printed, If I do anymore work on these the only way I would change them is to maybe add a border and see how it looks but as I feel like this has been done many a time before I didn’t particularly want to go down this route for my own designing.
Portfolio Plan When we started looking at interviews it was immediately obvious we were going to need to put together our own portfolio to take with us to show the person interviewing us. I went through a lot of my old work for thins from both my graphics design and textiles A-levels but there really wasn’t a great deal of work I feel really represents my work as a whole now ad certainly nothing that I would feel comfortable and have faith in taking with me to show. However there is some of it I would like to include which is my cardboard art, When I created this project during A-level it was really the first time I saw my full potential in creating something different in graphic design and that I started realising how I needed to start working to produce work from there of that standard. Other than that I would probably take with me all the final pieces from my work this year so that would be, my t-shirts, my Little White Lies D&AD cover, my lingerie packaging and my self promotion logo and personal typeface. Other than this maybe some of my workshops from the year and in-fact possibly some of my graphics illustrations from my D&AD brief because I am quite proud of what I managed to achieve with some of those pieces of work.
Emails These are the emails I sent to The Creative Consortium creative director Tim to organise my interview, I was very grateful he took the time out of his schedule to be able to interview me for my mock job and look forward to go to my interview in the next few weeks.
Interview After emailing a few different places and asking for a mock interview I luckily heard back from The Creative Consortium in Stroud and they said they would be happy to give me some time for a mock interview. The Creative Consortium are a very small group of graphic designers that work a lot on logos, branding and web design, The creative director/studio manager, and the man who interviewed me, is named Tim Adams runs the design company consisting of five people, there is a senior graphic designer, a graphic designer, the business development manager and then administration and accounts and those five people are the whole company. I was glad to go to any company but I particularly liked this one as a lot of their work they do is branding and re-branding and so it fitted in very well with this project area. One other thing that I really liked about it is that it is based in a really cute converted barn which is just an added bonus really!. Anyway I went for my interview and took my portfolio of work with me which after having some help and guidance from Jess I felt I had a little more faith in than I did before, Tim asked me some obvious job like questions which he said I did well in and that I had a good and realistic idea of where I wanted my career to head in future years. I then showed him my portfolio and even though my oldest piece of work (being my Cardboard Construction) was first I was very happy when I heard a WOW! from him on the very first page of my portfolio, He genuinely seemed interested in my work and gave me constructive criticism to help me in the future for example he said that in his opinion in my C310 logo the C looks a little lost with
the three being so large and so I decided may go back and re-visit this as I am still not 100% satisfied with this logo yet. But he was really helpful with just knowing what worked well and I was glad that he was genuinely interested in my work. I feel like this interview really helped me now in what I can learn from it but also it has helped me with what to expect in the future with possible interviews. I really wasn’t sure what to expect with it as it was my first graphic design interview and actually my first interview within the design industry full stop so it was really useful in relation to what I can expect to experience in the future. I felt like his criticism was really useful because he was constructive for example with the logo and his main advice he gave me was just to keep working to the standard that my work is and keep going with it, Tim also suggested going on and deciding what it is exactly that I want to specialise in specifically within the graphic design industry which I think is a good idea however I feel this is going to be difficult as I don’t currently have the slightest idea of what I would like to be more specialist in. I feel like the some of the most beneficial things to me from this interview were the fact that they are a branding company specifically and so this fitted in with this brief very well and the other thing that was very beneficial was that Tim that interviewed me was actually the studio manager which is the role I’m looking into applying for this brief so getting to talk to him about his roles and responsibilities within his job was really useful and actually sold it to me a little more than I was previously thinking about it.
Evaluation
behind with the work schedule I had set myself. I think it was more the fact that typography is such a broad subject and I really wasn’t sure what I wanted to have as my self branding my mind was completely open to ideas and that was actually part of my problem the not know what it was I wanted from my typography. Obviously I wanted it I found this project to be challenging from start to to represent me but that it much easier said than finish because it was doing something I had never done simply because there are sooo many different done before and something I knew I was going to parts to my personality that settling down with out struggle with as I am my own worst critic. However I did enjoy the experimenting with typography part part and deciding that was me and that was what I wanted to be represented was difficult which is of this project because it is something I have never done before but it is something I am glad I took the why I did go for the different colours and styles within my typeface. The yellow for me is my fun opportunity to try because it has given me a new side the childlike Lily and yeah probably the bold found appreciation for typographers out there for gobby side as well, I would say the grey represents the fact that something I previously thought to be the sensible side of me (which is probably why its so simple can take such a long time to produce. I feel like this self promotion project was a successful the least prominent colour within my letters) and then the stripes probably my graphic design side in many ways because it got me experimenting which it becoming more of a part of me everyday. and trying new things that I haven’t tried before, I feel like in this sense myself branding represents including typography but also I felt like my logos previous to this weren’t as strong however I feel like me very well, The overall boldness of the typeface is very representational of me and my personality this is one of my more successful logos and I am because I am loud and outspoken and not afraid to quite proud of it because it was everything that voice my opinion which I feel is what this typeface I set out for it to be and I feel brands C310 well. While I was branding I wanted to keep some sort of represents, I wouldn’t expect to see this typeface consistency between the self branding and the C310 being used to represent someone who is quiet or shy because that is just not what this typeface branding I started off trying to use my typography represents. My research for this project helped me however I felt like this was not fitting in and also cheating in a way because it would have been very vastly in the creation of my branding, from the trip to Cheltenham design festival and hearing Morag easy for me to do that and pass it as acceptable however I decided to instead incorporate my colour Myerscough talk to interviewing Lucy about her Typogami typography work it all helped me out scheme as the consistent component and create a of my lost consumed with thoughts phase and on logo from scratch, using True Love typeface as my the way to being able to use those thoughts and inspiration I heavily changed it and added in my colour scheme and I feel like it looks logo-esque and product them into creating work and ideas for my own designs. I really enjoyed looking at a vast could work well as a branding for a company, it is array of different types of graphic designer in this easily changeable for rebranding but would still be project from the obvious typographer like Lucy recognisable in different colours or styles which in my opinion is an achievement. The main part of my to Morag who is a typographer but think about self branding was obviously my typeface, this came more of the aesthetic qualities of it rather than the practicality and ties in design with is and then to be a huge challenge for me because there were points within this project where I felt totally lost with there was influence from Dan Funderburgh whose work I only came across because of my typography where my work was heading simply because I had book but I was still influenced by his intricate use gotten consumed with it all even though I wasn’t of patterns and shapes in his simple pieces of work.
After going to my interview with Tim at The Creative Consortium I decided to re-visit my logo and correct the C and did think it improved the logo with allowing to C to be more visible within the overall logo. I found my interview to me greatly helpful in pointing me in the right direction as to focusing on either a specific part of graphic design or being able to be good and capable to do all of it, I am still unsure as to whether I want to specialise in anything or just be a general graphic designer because as Tim pointed out being a specialist graphic designer for example in the style of art Deco it only really works if you’re going to be working in a large company and then they have various graphic designers good at an array of different things. I also found it helpful in looking at what a branding company does for within the design industry and even though their work was interesting I don’t feel like a rebranding route is really for me as I don’t think its my strength specifically, but on the other hand I would never say never to it. I am glad I re-thought about my job application within the C310 branding and instead of applying for the Art Director job applied for the Studio Manager job I never really thought of this job before this but after reading the descripition it is pretty much me down to a T. I also think in future for my actual job prospects I would definitely think about applying for this kind of job as I feel I would be more than cabable of doing a job like this, I am greatful to this project for this because it has opened my mind to a great deal of new things I have never thought of before but especially the idea of being a possible studio manager one day.