Assignment front sheet Qualification
Unit number and title
Edexcel BTEC Level 5 HND Diploma in Art and Design
U4 PROFESSIONAL PRACTICE U8 IDEA IN CONTEXT
Student name
Assessor name JESS PHILLIPS/ROB CREBBIN
Date issued 21
ST
APRIL 2015
Assignment title
Completion date
Submitted on
th
4 JUNE 2015
SELF PROMOTION
IV of assignment: Rob Crebbin SMOG: 21
U4 PROFESSIONAL PRACTICE Learning Outcome LO 1
Learning outcome
Assessment Criteria
Be able to place themselves and their 1.1 work in the context of their selected discipline 1.2
1.3
LO2
Understand their specialist area and the career opportunities available
2.1
2.2
In this assessment you will have the opportunity Task to present evidence that shows you are able to: no. Present a critical justification of own work in the context of the selected discipline Debate and justify choices and conclusions relating to proposed career directions
1a
Produce an outline career plan based up on targeted research and critical self-evaluation
Demonstrate in-depth knowledge of the industry related to their specialist area through a personal database. Identify key roles within the selected industry and the personal qualities required for success
2.3
LO 3
Be able to develop and present a 3.1 professional portfolio in an appropriate format 3.2
3.3
LO 4
Understand how to promote themselves and their work professionally
Identify and map own qualities and skills relating to career opportunities
1b
Present and support a portfolio of work that supports the proposed career direction Integrate supporting information into portfolio of working order to enhance and justify career 2a direction Adapt and apply contemporary practices and technologies to enhance personal promotion
4.1
Analyse and develop a range of opportunities and strategies for self-promotion
4.2
Produce a creative self-promotional campaign which includes written and visual marketing strategies
4.3
Conduct them selves at interview in an appropriate, personable and professional manner.
2b & 3
U8 IDEA IN CONTEXT Learning Outcome LO 1
Learning outcome
Assessment Criteria
Be able to independently generate 1.1 ideas to fulfil complex visual arts objectives 1.2
1.3
LO2
Be able to devise complex ideas to suit specific art and design 2.1 applications 2.2
LO 3
Be able to work with others in generating, developing and communicating ideas
3.1
3.2
LO 4
Be able to plan and design a presentation and communicate ideas
4.1
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.
Identify and evaluate visual arts objectives Evaluate and quantify the social, cultural and commercial agenda embedded in visual arts objectives
2a
Identify and evaluate the overall efficacy of the art and design proposals defined in the project or client brief
Evaluate and respond to the functional, conceptual and aesthetic imperatives in the visual arts applications defined by project or client briefs Determine and evaluate the appropriate techniques of the specialist subject for developing and adapting ideas
2a
Evaluate the structure, complexion and operation of creative teams in the visual arts Determine and apply the methods and strategies involved in promoting an efficient creative team working environment
Work independently and within a visual arts team to plan, develop, communicate and present ideas using appropriate forms and methodologies.
2b
3
Notes (please take notes during the initial briefing session)
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor
Indicative characteristic/s
Contextualisation
M1 Identify and apply strategies to find appropriate solutions An effective approach to study and research has been applied
More than one idea is thoroughly explored. A broad approach to development, showing use of at least 3 techniques exploring at least 3 lines of enquiry, eg object, exhibition, article, film.
M2 Select / design and apply appropriate methods / techniques
At least three methods of exploring the ideas have been shown.
M3 Present and communicate appropriate findings
The selection of methods and techniques/sources has been justified
Three different developments have been explored to reinforce and communicate Communication has taken place in creative ideas from the research and these have been discussed and presented to familiar and unfamiliar contexts peers and an unfamiliar audience.
D1 Use critical reflection to evaluate own work and justify Conclusions have been arrived at valid conclusions through synthesis of ideas and have been justified
D2 Take responsibility for managing and organising activities
D3 Demonstrate convergent/lateral/creative thinking
Self-evaluation is evident through the work, not just at the end. This is inherent within the development of ideas, each working process moving the work into a different direction or process. Supported, where relevant, with written notes and a final conclusion.
Work demonstrates that three different sources (exhibition, internet, film, book, photography, newspaper, music, installation) Autonomy and independence has have been effectively used. Outcomes show been demonstrated understanding and integration of research and development.
Self-evaluation has taken place
Reflection on work process and development, showing how ideas have been changed and followed through, showing an understanding of the value of the research which has underpinned the work through working procedures and notes. Self critical analysis.
Assignment brief Unit number and title
U4 PROFESSIONAL PRACTICE U8 IDEA IN CONTEXT
Qualification
Edexcel BTEC Level 5 HND Diploma in Art and Design
Start date
21 April 2015
Deadline/Hand-in
4 June 2015
st
th
Assessor
Jess Phillips/Rob Crebbin
Assignment title
SELF PROMOTION
Purpose of this assignment: Developing work using the guidelines and tasks, listed with the learning outcomes will enable you to achieve a Pass 1 Outcome and discover new and interesting ideas . Refer to the merit and distinction criteria, which will clarify information, evidence and working processes needed to achieve a higher grade and support further personal discoveries and development for future benefit. The assignment subject will invite you to develop your self-promotional skill along side your creative idea generation skills to produce a self promotional campaign that culminates in an interview for a summer placement at Silver Worldwide in Cheltenham.
Scenario: This assignment serves to evaluate and assimilate your skills to provide a coherent, creative and professional portfolio of work which can be used for subsequent interviews and presentations. Portfolios will be focused on individual career paths and should be in the most appropriate format, eg paper based, CD, website, blog, integrated media. You will also prepare for your future, through participation in self-analysis and reflection, recognition of strengths and weaknesses, goal setting, practising interview techniques and making applications for jobs. You will be expected to research your intended career path and specific job role in order to be well informed of the strategies and knowledge needed to conduct successful interviews. Opportunities will be given to the development of a business database and the opportunity to formulate a long-term career plan or further study proposal. This will be supported by the creation and production of a self-promotional package, including an updated CV, business cards, web page and other appropriate promotional tools. This assignment will allow you the time to reflect on the previous years of study and to assess their strengths and weaknesses. It will allow evaluation of your own progression, the contribution you have made to your subject and the broader critical debate surrounding your subject. You will work in groups to help each other understand your strengths and weaknesses. Tutorials will be conducted throughout the unit with a formal job interview and presentation critique at the end of the unit. There are 2 summer placements with Silver Worldwide in Cheltenham up for grabs by 2 of you. If you are not short listed by Silver you should contact potential employers for interviews, work shadowing or work placement.
Assignment tasks Your work should be Submitted into the appropriate folder on Mdrive as an InDesign file (for the backup work) and a PDF as well as all the original files and PDF versions of any final pieces. Begin your work for this assignment by starting investigations into professional bodies for designers such as DandAD, Creative & Cultural Skills etc. Evaluate your current skills base and discuss your progressions routes to your chosen career outcome. Use the visit to Pick Me Up at Somerset House to gather information regarding self promotion and how designers work within the industry from networking to promoting their own work. Collect, research and record visual information showing a range of ideas to select and develop work from. Review ideas on line, magazine, books, interviews, portfolio reviews etc to help inform your own ideas. Prepare a portfolio and a self promotional campaign that can be used to apply for a summer placement at Silver Worldwide (or else where should you not be shortlisted) Develop a presentation that enables you to explain where the
source of the ideas has been found and how these have been recorded and developed indicating the direction of your proposed work and final outcomes. Finalise the work ensuring all the requirements of the learning outcomes identified have been achieved. Arrange an appropriate presentation of the finished work.
Task 1a : (U4 LO1, M1, 2 and D1) Begin by considering and identifying what area of the design industry you see yourself specialising in and evaluating how your work and your skills fit into this discipline. You should aim to cover this with a swot analysis, goal setting, aspirations etc. Task 1b : (U4 LO 2, M1, 2 and D1) Research in-depth your chosen industry and area of specialism by investigating employment websites for the creative industries, resources for creative people, opportunities for students studying in the creative sector For M1 you will explore more than one idea thoroughly. You will have a broad approach to development, showing use of at least 3 techniques and exploration of at least 3 lines of enquiry, eg object, exhibition, article, film. For D2 Self-evaluation is evident through the work, not just at the end. This is inherent within the development of ideas, each working process moving the work into a different direction or process. Supported, where relevant, with written notes and a final conclusion
Task 2a (U4 LO 3, U8 LO1 & 2, M2 and D1) Evaluate the research carried out by making notes and using this to develop your own ideas in the form of notes/research and thumbnails for the production of a suitable portfolio that reflects your research and placement within your chosen sector. Task 2b (U4 LO 4, U8 LO3, M2 and D2) Through analysis of existing materials, develop a range of opportunities and materials for a self-promotion campaign, this should include (but not exclusively) a cv, a covering letter/email and a brand that you can use on various promotional pieces. You should include written and visual marketing strategies. Use the materials and preparation above to apply for a summer placement at Silver Worldwide in Cheltenham. Your contact there will be an art director called Matt Hurley matt.hurley@silver-worldwide.com, you can find out a little more about matt on the companies website https://silver.agency/meet/ .From this initial contact you will be shortlisted for an interview. If you don始t get shortlisted you must make arrangements for a mock interview within the industry yourself. For M2 you will show at least three methods of exploring the ideas. For D2 your work demonstrates that three different sources (exhibition, internet, film, book, photography, newspaper, music, installation) have been effectively used. Your task outcomes will show understanding and integration of research and development.
Task 3 ( U4 LO 4: 4.3, U8 LO4 and M2, M3, D1, D2 and D3) Prepare your self for an interview with Matt at Silver Worldwide or an alternative if nec. Your interview date will be week st commencing 1 June (but subject to confirmation) and ay not be on a college day. You will need to assess your own performance at the interview, think about this in terms of your conduct, your dress, body language, physical presentation of your portfolio and self promotional methodologies etc.
For M3 you will explore three different developments to reinforce and communicate creative ideas from the research and these will have been discussed and presented to peers and an unfamiliar audience. For D1 evaluation is evident through the work, not just at the end. This is inherent within the development of ideas, each working process moving the work into a different direction or process. Supported, where relevant, with written notes and a final conclusion.
For D3 your work will show reflection on work process and development, how ideas have been changed and followed through, and an understanding of the value of the research which has underpinned the work through working procedures and notes. You will have conducted self critical analysis.
Evidence checklist
Summary of evidence required by student
Task 1a & b
Structured evidence from sessions that include a SWOT, goal setting etc. Research into professional organisations that support the creative industries as well as specialist job seeking opportunities such as web sites, journals and newspapers
Task 2a
Research notes and thumbnails for the development of a portfolio
Task 2b
Task 3a
Evidence presented
Notes/idea development that reflects research into self-promotional campaigns, using the work of others and your own ideas. Final copies of your CV, covering letter/email and final portfolio plus any other self-promotional material you feel is suitable. Notes/research evidence of preparing for an interview, this should include dress code, any communications you have had with the interviewer or myself. You will also need to evidence an assessment of your interview performance.
Sources of information: Resources and Reference materials ONLINE http://jobs.designweek.co.uk http://creativepool.com\ www.linkedin.com nationalcareersservice.direct.gov.uk digitalartsonline.co.uk crrativebloq.co.uk
Books How to be a graphic designer without loosing your soul – available in the learning gateway, from staff or Laurence King Publishing.co.uk
Newspaper,magazines (all available from staff or the learning gateway or with a student subscription) Computer Arts Creative Review Design weekly
Achievement Summary Edexcel BTEC Level 5 HND Diploma in Art and Design
Qualification Unit Number and title
Criteria Reference LO 1
1.1 1.2
U4 PROFESSIONAL PRACTICE
Assessor name
JP/RC
Student name
To achieve the criteria the evidence must show that the student is able to:
Achieved ? (tick)
Be able to place themselves and their work in the context of their selected discipline Present a critical justification of own work in the context of the selected discipline Debate and justify choices and conclusions relating to proposed career directions Produce an outline career plan based up on targeted research and critical selfevaluation
1.3
Produce an outline career plan based up on targeted research and critical selfevaluation
LO 2
Understand their specialist area and the career opportunities available
2.1
Demonstrate in-depth knowledge of the industry related to their specialist area through a personal database.
2.2 2.3 LO 3
Identify key roles within the selected industry and the personal qualities required for success Identify and map own qualities and skills relating to career opportunities Be able to develop and present a professional portfolio in an appropriate format
3.1
Present and support a portfolio of work that supports the proposed career direction
3.2
Integrate supporting information into portfolio of working order to enhance and justify career direction
3.3
Adapt and apply contemporary practices and technologies to enhance personal promotion
LO 4
Understand how to promote themselves and their work professionally Analyse and develop a range of opportunities and strategies for self-promotion
4.1 4.2
4.3
Produce a creative self-promotional campaign which includes written and visual marketing strategies Conduct them selves at interview in an appropriate, personable and professional manner.
GRADE ACHIEVED:
Higher Grade achievements (where applicable)
Grade descriptor
Achieved ? (tick)
Grade descriptor
Achieved ? (tick)
M1: Identify and apply strategies to find appropriate solutions
D1: Use critical reflection to evaluate own work and justify valid conclusions D2: Take responsibility for managing and organising activities
M2: Select / design and apply appropriate methods / techniques
D3: Demonstrate convergent/lateral/ creative thinking
M3: Present and communicate appropriate findings
Qualification
Edexcel BTEC Level 5 HND Diploma in Art and Design
Assessor name
Unit Number and title
U8 IDEAS IN CONTEXT
Student name
Criteria Reference LO 1
JP/RC
To achieve the criteria the evidence must show that the student is able to:
Achieved ? (tick)
Be able to independently generate ideas to fulfil complex visual arts objectives Identify and evaluate visual arts objectives
1.1 1.2
Evaluate and quantify the social, cultural and commercial agenda embedded in visual arts objectives
1.3
Identify and evaluate the overall efficacy of the art and design proposals defined in the project or client brief
LO 2
Be able to devise complex ideas to suit specific art and design applications
2.1
valuate and respond to the functional, conceptual and aesthetic imperatives in the visual arts applications defined by project or client briefs
2.2
Determine and evaluate the appropriate techniques of the specialist subject for developing and adapting ideas
LO 3
3.2
Be able to work with others in generating, developing and communicating ideas Evaluate the structure, complexion and operation of creative teams in the visual arts Determine and apply the methods and strategies involved in promoting an efficient creative team working environment
LO 4
Be able to plan and design a presentation and communicate ideas
4.1
Work independently and within a visual arts team to plan, develop, communicate and present ideas using appropriate forms and methodologies.
3.1
GRADE ACHIEVED:
Higher Grade achievements (where applicable)
Grade descriptor
M1: Identify and apply strategies to find
Achieved ? (tick)
Grade descriptor
D1: Use critical reflection to evaluate
Achieved ? (tick)
appropriate solutions
M2: Select / design and apply appropriate methods / techniques
M3: Present and communicate appropriate findings
Assignment Feedback Feedback: Assessor to Student Formative feedback 1
Formative feedback 2
Action Plan
Summative feedback
Feedback: Student to Assessor
own work and justify valid conclusions D2: Take responsibility for managing and organising activities
D3: Demonstrate convergent/lateral/ creative thinking
Assessor Signature Date Student Signature Date Authenticity – It is vital to your development as learners and designers that you are responsible for and produce your own work. You are expected to adhere to certain professional standards such as referencing your primary and secondary research and imagery that you use within your work. You could use a bibliography at the end of your assignment or credit the work as you produce it by identifying the website, book, journal, magazine, blog etc where you found the information/image. Plagiarism – is serious, it is not acceptable to use other peopleʼs work and try to pass it off as your own. The college uses a system called TURNITIN to check. Itʼs a simple process where we run your file through and it will identify how much is copied and where its from. Ignorance isnʼt an excuse and we are far more interested in your own thoughts and opinions anyway
Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Student signature:
Date:
Assessment criteria See student handbook for further guidance. You must however achieve all the pass criteria on a relevant unit to move on to merits grades and likewise with merits to achieve distinction grades. All units are available in the course section of the VLE and will not be provided at every briefing. You will be expected to submit your work on the designated day. Your work should be uploaded to your folder on M drive in an appropriate format ie. InDesign file and PDF of back up work, JPEGS, PDFs and the original files of final pieces. Please note: As designers it is essential that your work is grammatically correct with no spelling errors. There are several methods for assisting with this: Spell Check – All the software we use have UK spell check facilities that you should get familiar with Copy Reading – After you have finished your assignment allow time to read back through it and amend any errors Buddy Up – swap with a peer and read each others work, not only will you help them but you may learn something new as well.