Why Canvass? Sales
Lettings
Based on your canvassing area of 10k properties, around 2,000 will come onto the market with around 1,000 sold in any one year Around 500 come to market in any one quarter
A response rate of .02% to .04% (two to four percent) is possible. Of the 500 coming on the market you might get 10-20 valuation calls over the quarter Each campaign will incrementally build your business
Based on your canvassing area of 10k properties around 1 in 13 will be lived in by a Landlord. Your Canvassing Card has a chance of being seen by around 770 Landlords - or individuals preparing to be Landlords looking to safely invest
A response rate of .005 (half a percent) is possible, but more likely the search for Landlords is slow burn and you may well get a call many months later after three or four drops The brand grows in their mind Resulting in 4 valuation calls
Resulting in 7 to 14 instructions
Selling and Letting property in YOUR area… If you are thinking of selling or letting your property call now for a FREE Market Appraisal North Crawley, call 01293 515588 now!
North Crawley 01293 515588 crawley@northwooduk.com
www.northwooduk.com The Property Ombudsman
For Guaranteed Rent Contract the property must be in a marketable condition, T+C’s apply
2-4 Instructions
Repetition is important!
4-8 Completions
Based on an average sales fee of £2k your income would be £8k to £16k per campaign, for a cost including distribution of around £800 - plus the value of building your local brand.
Each Lettings Instruction is worth £6k over 5 years and a valuable addition to your balance sheet, increasing your income long term and the value of your business. Landlords are likely to increase their portfolio and stay with you A good reward!
Anatomy of Selling The growth of the internet has bred a time poor population who are unwilling to spend time puzzling through a product offering This is THE proven way to get our selling message across… Attention A bold headline or a rhetorical question for which the answer is ‘yes’ to put the reader in a ‘yes’ frame of mind
Sell or Let your Property! Letting • You get paid even when the property is empty • We pay you the rent even if the tenant does not • No commission, re-letting or set-up fees • We handle all tenant issues so you do not have to!
Benefits Describe the benefits of the ‘product’. A feature is what is put into the product, the benefit is what the purchaser gets out of it. Make sure we talk about benefits not features. Readers want to know what is in it for them - not how hard we worked making it for them! Users Third party recommendation is the best support for any sales proposition. Success breeds success! “We care for 15,000 let properties nationwide” and “In the last year we have helped thousands property owners sell nationwide!” Action The most important part of the message is the action statement “Call now for a FREE Market Appraisal”
Selling • Our good-natured and professional staff makes the selling process smooth • Reach a national audience with our national network • Local expertise means accurate valuations • Long opening hours for your convenience • No Sale No Fee means no up front costs
Call now for a Free Market Appraisal! North Crawley 01293 515588 crawley@northwooduk.com
www.northwooduk.com The Property Ombudsman
For Guaranteed Rent Contract the property must be in a marketable condition, T+C’s apply
Our Offer - For Lettings and For Sales “If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.” Winston Churchill LETTINGS Guaranteed Rent Contract Sell benefits not features. Northwood makes a unique offer to Landlords, the Guaranteed Rent Contract. This is where we make our money. Stay focussed on selling it! • You get paid even when the property is empty • We pay you the rent even if the tenant does not • No commission, re-letting or set-up fees • We handle all tenant issues so you do not have to! SALES Local expertise, national support Sell benefits not features • Our good-natured and professional staff makes the selling process smooth • Reach a national audience with our national network • Local expertise means accurate valuations • Long opening hours for your convenience • No Sale No Fee means no up front costs
Protecting Our Brand
identity introduction This Brand Guide outlines the corporate visual identity of Northwood.
Brand Guides In a visually busy world projecting a clear and consistent visual identity makes Northwood easier to identify
Contents Introduction Company colours
3-4
Company logo
5-6
Company idents
7 - 10
By closely following the rules and guidelines outlined in these pages, we can maximise the visibility and impact of Northwood in all forms of visual communication pieces.
Company strap line 11 - 12
Our brand may be seen by potential customers right across the country and it’s consistency and clarity means that it will be remembered and recognized Our Brand Guide and our design/print partners designhaus.eu helps us make sure that the brand remains strong
1-2
Company typefaces
Projecting a clear and consistent visual identity makes Northwood easier to identify. The strength of a graphic identity lies in clarity, accuracy and consistency.
Guaranteed stamp
13
northwood burgundy
northwood gold
Pantone 202
Pantone 124
Ink mix consists of the following:
Ink mix consists of the following:
CMYK
CMYK 0% Cyan Magenta 100% 60% Yellow 52% Black
RGB Red Green Blue
HEX #880027
2
136 0 39
Solid 100%
0% Cyan Magenta 33% 100% Yellow 4% Black
Tint
80%
Tint
60%
RGB
Tint
40%
Red Green Blue
Tint
20%
HEX #f1ab15
241 171 21
Solid 100% Tint
80%
Tint
60%
Tint
40%
Tint
20%
Design Yes’s and No’s Design Yes’s Action statement. It is essential that we give the reader a clear instruction on how to proceed. ‘Call now on…’ We do want them to call us to arrange a valuation/appraisal; we do not want them to visit the website as this simply inserts an extra step Capitalize Guaranteed Rent Contract, as it is a ‘product’ and unique How would you like to sell your property for the best price in the fastest time?
Capitalize Landlord. Even though it is a ‘common noun’ rather than a ‘proper noun’ when a Landlord reads our text it sounds respectful, and indicates we are treating them as a unique entity, not a class of entities
• Our good-natured and professional staff makes the selling process smooth • Reach a national audience with our national network • Local expertise means accurate valuations • Long opening hours for your convenience • No Sale No Fee means no up front costs
If products are laminated we use matt lamination
A true let and forget solution. That’s the reason why over 15,000 Landlords nationwide trust us to let out their property
Call now for a Free Market Appraisal!
We like ‘Heritage Images’ old photography and imagery that roots your business in its locality - but we like to give the recipient the image free of our logo. This increases its value to the reader. We are bold enough not to need to ‘own’ it We like our ‘Icon Graphics’. They are exclusive to use, created in-house and in tune with our brand values Design No’s We do not use stock photography - only custom pics. We insist on image exclusivity
North Crawley 01293 515588 crawley@northwooduk.com
www.northwooduk.com The Property Ombudsman
For Guaranteed Rent Contract the property must be in a marketable condition, T+C’s apply