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HOW BIG DO YOU DREAM ?
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EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
DESIGN
your business
IN 365 DAYS HOW BIG DO YOU DREAM?
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
DESIGN your business IN 365 DAYS BY CRISTINA MARSAN WWW.CHRISTINEMARIEMARSAN.IT COPYRIGHT ® DESIGN IN 365 DAYS WWW.ASSOCIAZIONENAZIONALEBUSINESSDESIGNER.IT no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.
FROM ITALY WITH LOVE HAND-MADE BOOKPLANNER PAPER USED IS FROM WELL-MANAGED FORESTS AND OTHER RESPONSIBLE SOURCES.
IN CASE OF LOSS RETURN TO THE DREAMER
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
why this book?_ business This book was one of the most difficult to write, but, in a strange way, one of the more gratifying.
especially now that it is in full bloom!
Watching this book grow has been an arduous process, but I have received great support from my wonderful team of Business Designers who have helped it to flower. They have taken part in this ambitious project and have helped it to become a reality. I would like to thank all those who have never ceased to make me smile and never stopped me from having a dream to fulfill. If you have not yet started your business, this is the right time to do it:
thinking about the opportunities that your business can have, developing them on the basis of its main strengths and allowing you to reach your goals, with the highest chance of success. I will be with you for 365 days, 52 weeks of the year, and I will support you in your journey alongside my team of Business Designers. Our team of Business Designers has supported entrepreneurs like you for over 30 years. We know what you’re thinking. we understand your passion and your potential. This bookplanner helps you to define and build your business plan, strategies and objectives. We will follow and support you as your personal coach on a daily basis, motivating and inspiring you along this extraordinary journey.
Cristina Marsan
founder
why paper?
Someone told us that now everything is done digitally, that paper is dead. We don’t think that this is the case. We are convinced that the written word still holds great power; that gripping your pen between your fingers is a way to reorder the most human thoughts, very different from tapping on a computer keyboard. Because before you make a mark on a sheet you have to think: just like you have to think to create a successful business.
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
table of contents 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26
dream idea mission vision value goals discipline concept brand knowledge attitude decision making customer & consumer research & trends challenge & innovation opportunities simplicity reputation competitor monitoring working place attract people community & networking sharing open-minded risk pricing
27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
strategy products & services cost & profit store e-commerce web strategy result team coaching & training experience traditional marketing environment credibility investment audience technology leadership time management delegation & authority inspiration & motivation market & target brave & sacrifice relationship partnership creativity success & notoriety
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
now let’s start! First of all, be open to ideas that come from outside your business. put your ideas down on paper. You can use “Design your business in 365 Days” every day for this. Even ideas for your business, like the rest of your company, can be improved. Connect with your ideas, extend them to your customers. Only they can give you truly high-quality tips and ideas, so that they can be applied immediately to your business. Ask them questions whose answers can give you new ideas for your business. Stay focused on what is happening around you.
your business idea is a creation of your own mind, the mind of an entrepreneur, and nothing else. All the rest is a tool that helps you to achieve it.
how to use this book This is a bookplanner with 52 challenges that you can complete in a year, one each week, to build your business. Feel free to start whenever you like. “Design your business in 365 Days” was not meant to be read all at once. Instead, consider the possibility of surfing it, concentrating on a small chapter each week. The following week, open the book and concentrate on the second chapter, and so on. We’ll call it “single-tasking”. It is not necessary to try to make all the changes proposed in the book. You can simply collect 10 aspects, or 20, and focus on these, putting them into practice for two or three weeks. You can choose 12 and apply one a month. Not all 52 challenges work for everyone. Just keep focusing on one of the others, or take a break. However,...if all 52 recommendations fit your business, feel free to follow them all. You do not have to follow the order in which they are proposed, but it might be fun to try. “Design your business in 365 Days” contains 52 challenges that I came up with and that I think are the most important. Why exactly are there 52 rather than 45 or 73? Also for a matter of practicality: in a year there are 52 weeks, 52 challenges, one per week. I could have chosen 12, but that would have been less fun! I present you with 52 challenges, and thank you for reading them.
1week
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
1week
dream_say no to all the alternatives
quote Steve Maraboli
focus on Everything begins in the heart and mind. Every great achievement began in the mind of one person. They dared to dream, to believe that it was possible. Take some time to allow yourself to ask “What if?” Think big. Don’t let negative thinking discourage you. You want to be a “dreamer.” Dream of the possibilities for yourself, your family and for others. If you had a dream that you let grow cold, re-ignite the dream! Fan the flames. Life is too short to let it go.
Let today be the day you make a plan for it.
Just think about how much more likely you are to hit your target when you finally aim at it.”
reflection questions
objectives Believe it. Yes, your dream needs to be big. It needs to be something that is seemingly beyond your capabilities. But it also must be believable. See it. The great achievers have a habit. They “see” things. Tell it. One reason many dreams never go anywhere is because the dreamer keeps it all to himself. Plan it. Every dream must take the form of a plan. Work it. If you work on it each day, you will achieve your dream. Enjoy it. Give yourself some rewards along the way and when you get there.
“You have had a dream for so many years.
Ask yourself: 1.
How much do I want to achieve my dream?
2.
Can I find time to work on it now?
3.
Does my dream excite me?
4.
Am I able to achieve my dream?
5.
How will achieving my dream impact my life?
priorities Take a break. Think about your dream. What is really important to you? Your ability to realistically execute a plan to achieve your dream is one of the main points to consider when prioritizing your dreams. If you are very clear about your dream, you should consider whether you are mentally prepared or emotionally ready to make the commitment required to pursue this dream. Don’t let this process of prioritizing become stressful or draining for you. Remember to reenergize by engaging in activities that will help you sort through your dream priorities.
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
1week
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EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
day #1
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quote Vincent van Gogh
main points It is not enough to have an idea of what you want to do, or to feel that it might be quite nice to achieve your goal. Imagine fulfilling your dream, and consider carefully how much you want it. Do you want it enough to put in the requisite work? Will reaching your ambition be worth the effort and sacrifice that you may have to make to get there?
“I dream my painting and I paint my dream.”
challenges 07 08 09 10 11 12 13
thoughts
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1w
day #2 main points Achieving your dream requires effort, and you will need to work towards it. You may need to train. Whatever it is that you need to do towards fulfilling your dream, you will need to make time for it. You must be confident in your ability to reach your dream and work for it.
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quote “You must give everything to make
your life as beautiful as the dreams that dance in your imagination.�
challenges 07 08 09 10 11 12 13 14 15 16 17 18 19 20
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thoughts
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
day #3
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quote
main points Disappointment is the gap that exists between expectation and reality. All of us have encountered that gap. When something goes wrong, we say, “I’ll never do that again!” What a mistake, especially when it comes to our dreams! Failure is the price we must pay to achieve success.
“If you have a dream, don’t just sit there. Gather courage to believe that you can succeed and leave no stone unturned to make it a reality.”
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day #4 main points It takes a lot of courage to show your dreams to someone else. It takes confidence to talk about a dream and even more to pursue it. And sometimes confidence separates the people who dream and pursue those dreams from those who don’t.
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quote Paulo Coelho “There is only one thing that makes a dream impossible to achieve: the fear of failure.”
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thoughts
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
day #5
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quote Eleanor Roosevelt
main points “The minute you settle for less than you deserve, you get even less than you settled for.” Dreams require a person to stretch, to go beyond average. You can’t reach for a dream and remain safely mediocre at the same time. The two are incompatible.
“The future belongs to those who believe in the beauty of their dreams.”
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#weekend
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main points fame, fortune or popularity
You may be looking for . These are secondary effects and should not be as important as the you feel at reaching your target. If achieving your goal will not satisfy you, it is time to find one which will.
satisfaction
it is important to have a goal. It may require effort and sacrifice, but you will find that ultimately this will make your success all the more satisfying.
#sat
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EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
1week weekly learnings
positive perceptions
negative perceptions
EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM • EVERYTHING STARTS WITH A DREAM
When you invest in yourself,
you’ll also be investing
in your dreams,
and in the dreams of someone else too.
Jump into your idea, into your business.
32,00 €
www.designin365days.com MADE IN ITALY