OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL
Strategic Plan Summer 2021
CHAPTER 1 | PROCESS
1
ACKNOWLEDGMENTS FUNDING ENTITIES
Ohio Humanities Grantor
THIS PROGRAM IS MADE POSSIBLE IN PART BY OHIO HUMANITIES, A STATE AFFILIATE OF THE NATIONAL ENDOWMENT FOR THE HUMANITIES. ANY VIEWS, FINDINGS,CONCLUSIONS, OR RECOMMENDATIONS EXPRESSED IN THIS PUBLICATION DO NOT NECESSARILY REFLECT THOSE OF THE NATIONAL ENDOWMENT FOR THE HUMANITIES. ADVISORY TEAM
PROJECT TEAM
Thomas Byrne
Jeff Darbee Historic Consultant, Benjamin D. Rickey & Co.
Kimber Caito Canal Society of Ohio Grantor Scenic Scioto Heritage Trail, Inc. Sponsoring Organization
STAKEHOLDERS
Jack Campbell Carla Cramer Tom Davis Arista Hartzler B.J. King Dr. Jon Lucas David Meyer
City of Groveport
Jane McJunkin
Fairfield County Parks
Larry Mullins
Groveport Heritage Society Lockbourne Heritage Society
Cathy D. Nelson Rick Palsgrove Marsha Phillips
Pickaway Historical Society
Rachel Ricker
Pickaway Parks District
Ella Jane Shaw
Village of Lockbourne Visit Fairfield County Scenic Scioto Heritage Trail, Inc.
Fran Tiburzio William Tipton Christie Ward Lance Westcamp
Matt Leasure Principal, Designing Local Ltd. David Meyer Canal Historian Larry Mullins Member, Scenic Scioto Heritage Trail Cathy D. Nelson Project Director Maggie Prest ACEnet Nancy Recchie Historic Consultant, Benjamin D. Rickey & Co. Leslie Schaller ACEnet
CONTENTS
PART 1:
PART 3:
PROJECT SUMMARY & CANAL HISTORY
CREATING THE TRAIL
1.1 Project Background................................................................................... 2
3.1 Overall Trail Alignment............................................................................28
1.2 Project Process........................................................................................... 3
3.2 Drive Times Between Features.............................................................29
1.3 Stakeholder Engagement......................................................................... 4
3.3 Regional Demographics..........................................................................30
1.4 Project Mission........................................................................................... 6
3.4 Millersport & Buckeye Lake...................................................................32
1.5 Project Goals............................................................................................... 7
3.5 Baltimore....................................................................................................33
1.6 How A Canal Lift Lock Works................................................................. 8
3.6 Carroll & Lockville....................................................................................34
1.7 The Canal Lock System...........................................................................10
3.7 Lancaster....................................................................................................35
1.8 A Case Study: Lockville Then and Now...............................................12
3.8 Canal Winchester.....................................................................................36 3.9 Groveport..................................................................................................37
PART 2: COMMUNITY CHARACTER FRAMEWORK
3.10 Lockbourne................................................................................................38 3.11 Columbus...................................................................................................39 3.12 Ashville.......................................................................................................40 3.13 Circleville....................................................................................................41
2.1 Item 1: Canal History..............................................................................17
3.14 Chillicothe..................................................................................................42
2.2 Item 2: Additional Historic Resources ................................................19
3.15 Waverly......................................................................................................43
2.3 Item 3: Fun Experiences.........................................................................21
3.16 Rushtown...................................................................................................44
2.4 Item 4: The Landscape............................................................................23
3.17 Portsmouth................................................................................................45
2.5 Item 5: Various Attractions....................................................................25
PART 4:
PART 6:
BRAND GUIDELINES
DEMONSTRATION SITE DESIGN CONCEPTS
4.1 Background...............................................................................................48
6.1 Existing Conditions..................................................................................80
4.2 The Brand Mark........................................................................................49
6.2 Multi-Use Trail Planning.........................................................................82
4.3 Primary Lockup.........................................................................................50
6.3 Overall Plan...............................................................................................84
4.4 Secondary Lockup....................................................................................52
6.4 Interpretive Features & Amenities.......................................................86
4.5 Brand Mark Elements..............................................................................54
6.5 Interpretive Experience..........................................................................88
4.6 Incorrect Uses...........................................................................................55
6.6 Canal Feature Visitation Experience....................................................90
4.7 Primary Font..............................................................................................56 4.8 Secondary Fonts.......................................................................................57 4.9 Color Palettes...........................................................................................58 4.10 Color Configuration.................................................................................59 4.11 Patterns......................................................................................................60 4.12 Pattern Application..................................................................................61
PART 7: IMPLEMENTATION STRATEGY 7.1 Future Collaboration and Expansion of Partner Communities......94
4.13 Branding Applications.............................................................................62
7.2 Recommendation 1.................................................................................95
PART 5:
7.4 Recommendation 3.................................................................................97
PLACEMAKING ELEMENTS & DESIGN GUIDELINES 5.1 Sign Family.................................................................................................66 5.2 Site Specific Interpretive Sign...............................................................68 5.3 Canal Lift Lock Interpretive Sign..........................................................70 5.4 Milepost Marker.......................................................................................72 5.5 Directional Sign........................................................................................73 5.6 Feature Marker.........................................................................................74 5.7 Canal Depth Marker................................................................................75 5.8 Roadside Marker (Option 1)...................................................................76 5.9 Roadside Marker (Option 2)...................................................................77
7.3 Recommendation 2.................................................................................96 7.5 Recommendation Summary...................................................................97
Part 1:
PROJECT SUMMARY & CANAL HISTORY
1
1.1 PROJECT BACKGROUND This project is the result of an extraordinarily successful multi-year collaboration of communities in six South Central Ohio counties to recognize, document, preserve, and celebrate their canal heritage. Many partners in this effort had done so individually for many years, but their unified effort began in 2019 with creation of the Ohio & Erie Canal Southern Descent Historic District. Listed in the National Register of Historic Places, the district includes fourteen canal features in Baltimore (Fairfield County), Groveport and Lockbourne (Franklin County), Circleville (Pickaway County), and Rushtown and West Portsmouth (Scioto County). The successful listing effort, a collaboration of many partners, was recognized with an award from the Ohio Historic Preservation Office in October, 2019. The enthusiasm generated by working together and by recognition from the Ohio preservation community has led the participants (park districts, public officials, tourism officials, and local historians) to ask “Where do we go from here”? The answer was to create a Heritage Trail to link the communities in telling the broader story of how the Ohio & Erie Canal benefited the state of Ohio and the communities through which it passed, and to encourage economic development through authentic heritage tourism activities in communities along the trail.
2
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
Sponsored by the Scenic Scioto Heritage Trail Inc., the partner communities were successful in obtaining funding from Ohio Humanities and the Canal Society of Ohio to embark on creation of the Heritage Trail. This plan documents the process for developing the brand identity; provides design and content guidance for interpretive signage; offers advice on how individual sites can be developed for residents and visitors; and recommends future collaborative efforts for further development of the trail. In addition, the Heritage Trail has been introduced on the SeeOhioFirst.org website, maintained by Ohio Humanities, and includes 25 separate entries to guide visitors from Buckeye Lake to the Ohio River.
1.2 PROJECT PROCESS PHASE 1:
PHASE 2:
PHASE 3:
NEXT STEPS:
RESEARCH
IDEATION
DESIGN
TRAIL EXPANSION
2
3
4
1 CANAL PARTNERS MEETING 1
CANAL PARTNERS MEETING 2
CANAL PARTNERS MEETING 3
FUTURE ENGAGEMENT
PART 1 | PROJECT INTRODUCTION & PROCESS SUMMARY
3
1.3 STAKEHOLDER ENGAGEMENT 1.3.1 STAKEHOLDER SURVEY A survey was administered to the stakeholders to determine the direction of key elements of the plan including the desired feel of the brand identity, the user experience of the trail, and the amenities that should be available at key canal features. The results of the survey revealed that the trail should take at least a full day to complete, and therefore should include numerous sites to visit within each community. Signage, parking, and walking paths were the clear priorities for development of each canal feature viewing overlook. Other features were viewed as lower priorities, but should be included in future planning. The stakeholder group clearly indicated that trail users should have a fun and educational experience.
How long should the Heritage Trail take to complete? 2 Hours
0%
4 Hours
27.5%
1 Day
27.5%
Multiple Days
45% 0%
10%
20%
30%
50%
Prioritize which amenities would be most important for a canal feature viewing overlook? Benches/Tables
5.5
Litter Receptacles
4.5
Park Shelter
3.25
Signage
7.5
Bike Trails
2.75
Parking
7.0
Planting and Trees
2.5
Walking Paths
6.75
Public Restrooms
4.75 0
4
40%
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
2
4
6
8
10
1.3.2 DESIRED USER EXPERIENCE OF THE TRAIL What is the most important impression the Heritage Trail should give visitors?
PART 1 | PROJECT INTRODUCTION & PROCESS SUMMARY
5
1.4 PROJECT MISSION
ESTABLISH AN EDUCATIONAL AND FUN EXPERIENCE WHICH ENCOURAGES PUBLIC EXPLORATION AND UNDERSTANDING OF THE HISTORICAL AND CULTURAL SIGNIFICANCE OF THE OHIO & ERIE CANAL SOUTHERN DESCENT.
6
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
1.5 PROJECT GOALS
1. PRESENT A COMPELLING VISION WHICH REPRESENTS THE ASPIRATIONS OF THE PARTNER COMMUNITIES, GENERATES ATTENTION FOR THE PROJECT, AND PROMOTES THE IMPORTANCE OF THE CANAL SYSTEM. 2. CREATE A STRONG USER EXPERIENCE THAT BUILDS A STRONG UNDERSTANDING OF THE TRAIL ITSELF AND GENERATES REPEAT USE AND WORD-OF-MOUTH RECOMMENDATIONS. 3. SUPPORT ACCESS FOR ALL USERS THROUGH ADA-COMPLIANT FEATURES AND ACCOMMODATION OF MULTIPLE MODES OF TRANSPORTATION. 4. GENERATE TOURISM IN ADJACENT COMMUNITIES THROUGH COMMUNICATION OF RELATED EXPERIENCES AND SUPPORTIVE BUSINESSES. 5. ENCOURAGE COMMUNITIES ALONG THE TRAIL TO INVEST IN BUILDING A STRONGER EXPERIENCE FOR BOTH USERS AND RESIDENTS. PART 1 | PROJECT INTRODUCTION & PROCESS SUMMARY
7
1.6 HOW A CANAL LIFT LOCK WORKS Upper Gate Tow Path Lower Gate
Stone Lock Wall Earthen Berm
Step 1: The Canal Boat enters the lock the with the up gate open
Step 2: The Canal Boat is in the chamber and the tow animals are moved forward On the Ohio & Erie Canal, lift locks raised or lowered a canal boat from one elevation to another. From north to south, the 100-mile-plus section of the O&E required 56 lift locks to descend from the Licking Reservoir (Buckeye Lake today) to the Ohio River and also northward to Dresden (the low point between Buckeye Lake and Summit Lake in Akron). The lock had a stone-lined chamber, typically 15 feet wide and 90 feet long, with paired gates at each end. The gates met at an angle so they could hold back the canal’s water. Canal boats fit tightly in the lock, secured in place by ropes tied around wooden “snubbing posts.” Near the bottom of each gate, small doors (called wickets) were opened and closed by a hand-operated vertical rod to allow water into or out of the chamber depending on whether the boat was being raised or lowered. A large beam at the top of each gate allowed boat crews or lock keepers to open and close the gates so boats could enter or leave the lock chamber. Beside each lock was a sluice, a channel that led to a waterfall (called a tumble) at the lower end of the lock. This maintained a steady water level at the lock and in the canal downstream from it. In many locations, factories or mills located along sluices to use waterwheels or turbines powered by canal water flowing from above the lock to below it.
Recess Wicket Valve Handle
Balance Beam (Sweep) Gate Wicket Valve Lock Sill
Existing Adjacent Watercourse & Natural Landscape
Towpath and Canal Continues Onward
Step 3: The lower gate wicket is opened and the water level goes down with the canal boat Step 4: With the water at the lower level, the gate is open and the tow animals are reattached.
1.7 THE CANAL LOCK SYSTEM
Buckeye Lake: +/- 400 Above Ohio River Water Level Locks 1-8
+/- 400 Foot Drop in Elevation
Locks 9-10 Locks 11-18 Locks 19-21 Locks 22 Locks 23-30
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
Locks 48-49 Locks 50-52 Locks 53-55
Ohio River Portsmouth
300
280
Sharonville Waverly
270
260
Chillicothe
250
Yellowbud
240
Circleville
230
Millport
220
Lockbourne
Groveport
210
Canal Winchester
Lockville
200
Baltimore
190
Miles from Cleveland
Locks 44 Locks 45-46 Lock 47
Rushtown West Portsmouth
15 Mile Level
290
Locks 35-36 Locks 37-38 Locks 39-40 Locks 41-43
Coopersville
17 Mile Level
Millersport 10
Locks 32-34
Jasper
Lock 31
Elevation
Elevation Change (Feet)
Distance to next Lock (Miles)
Licking Reservoir
892
NA
2.92
Pugh Lock
892
7.5
1.11
Lock 1
884.5
7.5
1.02
Lock 2
877
7.5
0.64
Lock 3
869.5
7.5
0.10
Lock 4
862
7.5
0.28
Lock 5
855
7
0.50
Lock 6
848
7
0.43
Lock 7
841
7
1.10
Lock 8
835.25
5.75
5.73
Lock 9
828.25
7
0.10
Lock 10
821.25
7
2.08
Lock 11
814.25
7
0.13
Lock 12
807.25
7
0.16
Lock 13
800.25
7
0.14
Lock 14
793.25
7
0.08
Lock 15
786.25
7
0.08
Lock 16
779.25
7
0.27
Name
Elevation
Elevation Change (Feet)
Distance to next Lock (Miles)
Elevation
Elevation Change (Feet)
Distance to next Lock (Miles)
Lock 19
760.25
7
0.66
Lock 39
611.25
8
0.40
Lock 20
753.25
7
0.32
Lock 40
603.25
8
2.65
Lock 21
747.25
6
1.98
Lock 41
595.25
8
0.07
Lock 22
740.25
7
5.79
Lock 42
588.25
7
0.06
Lock 23
733.75
6.5
0.22
Lock 43
576.25
12
15.19
Lock 24
727.25
6.5
0.05
Lock 44
566.25
10
1.92
Lock 25
720.75
6.5
0.08
Lock 45
558.25
8
0.50
Lock 26
714.25
6.5
0.46
Lock 46
550.25
8
9.47
Lock 27
707.75
6.5
0.17
Lock 47
542.25
8
9.47
Lock 28
701.75
6
0.07
Lock 48
534.25
8
1.21
Lock 29
695.75
6
0.26
Lock 49
526.25
8
5.95
Lock 30
689.75
6
7.90
Lock 50
517.75
8.5
0.03
Lock 31
677.25
12.5
8.28
Lock 51
509.25
8.5
0.05
Lock 32
667.75
9.5
1.70
Lock 52
500.75
8.5
0.93
Lock 33
659.75
8
0.08
Lock 34
651.75
8.5
17.10
Lock 53 (1887)
490
9
1.19
Lock 35
644.25
7
0.05
Lock 54 (1887)
480
9
0.00
Lock 36
637.25
7
2.41
490
10
0.01
628.25
9
0.11
Lock 55 (1887)
619.25
9
2.91
Ohio River
483
Name
Lock 17
772.75
6.5
0.38
Lock 37
Lock 18
767.25
5.5
3.79
Lock 38
Name
0.00
PART 1 | PROJECT INTRODUCTION & PROCESS SUMMARY
11
1.8 A CASE STUDY: LOCKVILLE THEN AND NOW 1.8.1 LOCKVILLE HISTORY When the Ohio & Erie Canal was planned, it passed several miles north of the politically influential Fairfield County seat of Lancaster. Upset at being left off the canal route, the community persuaded the engineers to locate farther south so Lancaster interests could build a “lateral” canal (later extended to Athens as the Hocking Canal) to connect with the O&E at today’s village of Carroll. West of that point the canal turned northwest to begin its descent into the valley of the Scioto River, along which the steepest part was at the northern edge of Bloom Township. Here a flight of eight closely-spaced locks lowered the canal to Little Walnut Creek, which was dammed to enable boats to float across it and also to provide a water supply. Since it would take time for canal boats to pass through so many locks, enterprising local folks laid out a village - appropriately named Lockville - to develop businesses to serve canalers and their passengers. Today those eight locks are among the canal’s most impressive surviving features. Eight-acre Lockville Canal Park contains locks 11 (named Upper Lockville), 12 (Tenant), and 13 (Rowe), all easily accessible to visitors; locks 14 through 18 are on private property. The park is also home to the historic Hartman No. 2 wooden covered bridge. It did not cross the canal but was moved here in 1967 from a rural road east of Lancaster to save it from demolition. Built in 1888, it is a 48-foot-long “queenpost truss” bridge.
12
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
1.8.2 PRESERVATION OF THE LOCK REMNANTS These locks have been preserved by the Fairfield County Park District and are permanently open to the public. These locks are representative of the infrastructure that was necessary to make the canal system work throughout Ohio. Despite the use of relatively primitive tools, the craftmanship of the locks can clearly be seen in the consistency of the cuts and the hand tooling that was necessary to accommodate the gates.
PART 1 | PROJECT INTRODUCTION & PROCESS SUMMARY
13
Part 2:
CREATING THE HERITAGE TRAIL EXPERIENCE
15
4.15
Image: Fairfield County Park District
Image: theadvertiser.com
Image: Fairfield County Park District
Image: Joshua Zielinski
2.1 ITEM 1: CANAL HISTORY
CANAL HISTORY IS EMBEDDED INTO THE IDENTITY OF EACH COMMUNITY
Image: Matt Leasure
Image: Nancy Recchie
PART 2 | COMMUNITY CHARACTER FRAMEWORK
17
Image: Matt Leasure
Image: Fairfield County Park District
Image: Nancy Recchie
Image: Matt Leasure
2.2 ITEM 2: ADDITIONAL HISTORIC RESOURCES
ADDITIONAL HISTORIC RESOURCES ARE FOUND EVERYWHERE
Image: NPS.gov
PART 2 | COMMUNITY CHARACTER FRAMEWORK
19
Image: Matt Leasure
Image: Matt Leasure
2.3 ITEM 3: FUN EXPERIENCES
THE CORRIDOR HAS MANY WAYS TO HAVE FUN
Image: brewdog.com
PART 2 | COMMUNITY CHARACTER FRAMEWORK
21
Image: Fairfield County Park District
Image: Larry Cunningham
Image: Calvin Sneed
2.4 ITEM 4: THE LANDSCAPE
THE TOPOGRAPHY CHANGES FROM GLACIAL TILL PLAINS TO APPALACHIAN FOOTHILLS
Image: Matt Leasure
PART 2 | COMMUNITY CHARACTER FRAMEWORK
23
Image: Nancy Recchie
Image: Fairfield County Park District
Image: Nancy Recchie
2.5 ITEM 5: VARIOUS ATTRACTIONS
UNIQUE ATTRACTIONS ARE FOUND THROUGHOUT THE CORRIDOR
Image: Matt Leasure
Image: Matt Leasure
PART 2 | COMMUNITY CHARACTER FRAMEWORK
25
Part 3:
CREATING THE TRAIL
27
3.1 OVERALL TRAIL ALIGNMENT CANAL WINCHESTER COLUMBUS
COLUMBUS FEEDER CANAL ALIGNMENT GROVEPORT LOCKBOURNE ASHVILLE CIRCLEVILLE
BUCKEYE LAKE MILLERSPORT BALTIMORE CARROLL LOCKVILLE LANCASTER
CHILLICOTHE
WAVERLY
HOCKING CANAL ALIGNMENT OHIO & ERIE CANAL ALIGNMENT
RUSHTOWN
PORTSMOUTH
28
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
The Heritage Trail includes fourteen communities along the Ohio & Erie Canal main alignment, as well as two additional communities along the Hocking Canal and the Columbus Feeder Canal. Each of the communities are roughly a five to ten minute drive from each other and are located along a major oadway.
3.2 DRIVE TIMES BETWEEN FEATURES CANAL WINCHESTER COLUMBUS
COLUMBUS FEEDER CANAL ALIGNMENT GROVEPORT LOCKBOURNE ASHVILLE CIRCLEVILLE
BUCKEYE LAKE MILLERSPORT BALTIMORE CARROLL LOCKVILLE LANCASTER
CHILLICOTHE
WAVERLY
HOCKING CANAL ALIGNMENT OHIO & ERIE CANAL ALIGNMENT
RUSHTOWN
5 Minute Drive from Feature 10 Minute Drive from Feature
PORTSMOUTH
15 Minute Drive from Feature
CHAPTER 3 | CREATING THE TRAIL
29
3.3 REGIONAL DEMOGRAPHICS
DETROIT TOLEDO
CLEVELAND AKRON
MIAMI & ERIE CANAL ALIGNMENT
FORT WAYNE DAYTON PITTSBURGH COLUMBUS
MIDPOINT OF HERITAGE TRAIL
INDIANAPOLIS CINCINNATI
OHIO & ERIE CANAL ALIGNMENT
LOUISVILLE
CHARLESTON LEXINGTON
1 Hour Drive Radius 2 Hour Drive Radius 4 Hour Drive Radius
30
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
1 HOUR DRIVE
2 HOUR DRIVE
Population:
4 HOUR DRIVE
Population:
Population:
6,750,000+
1,050,000+ 38.1
23,000,000+
39.3
Median Age
400,000+
40.4
Median Age
Median Age
Total Households
Total Households
2,675,000+
Total Households
9,250,000+
$53,958
$60,011
$57,249
Household Income Distribution
Household Income Distribution
Household Income Distribution
Median Household Income
Median Household Income
Median Household Income
$200,000+
$200,000+
$200,000+
$150,000 - $199,999
$150,000 - $199,999
$150,000 - $199,999
$100,000 - $149,999
$100,000 - $149,999
$100,000 - $149,999
$75000 - $99,999
$75000 - $99,999
$75000 - $99,999
$50,000 - $74,999
$50,000 - $74,999
$50,000 - $74,999
$35,000 - $49,999
$35,000 - $49,999
$35,000 - $49,999
$25,000 - $34,999
$25,000 - $34,999
$25,000 - $34,999
$15,000 - $24,999
$15,000 - $24,999
$15,000 - $24,999
$0 - $14,999
$0 - $14,999
$0 - $14,999
20,000
Households
40,000
Households
60,000
Households
80,000
Households
100,000
Households
100,000
Households
200,000
Households
300,000
Households
400,000
Households
500,000
Households
400,000
Households
800,000
Households
1,200,000 Households
1,600,000 Households
1,800,000 Households
CHAPTER 3 | CREATING THE TRAIL
31
MILLERSPORT & BUCKEYE LAKE
POINTS OF INTEREST 10
OHIO & ERIE CANAL ALIGNMENT
7 8 9
11 2
1
Deep Cut at the Licking Summit (Historical Marker) 12075 Lancaster St, Millersport, OH 43046
2
Buckeye Lake Museum 4729 Walnut Rd, Buckeye Lake, OH 43008
DINING
SOUTH FORK FEEDER CANAL ALIGNMENT
3
1 6
5
4
OHIO & ERIE CANAL ALIGNMENT
3
Weldon’s Ice Cream Factory 2887 Canal Dr, Millersport, OH 43046
4
Roxy’s Pizza & Restaurant 12110 Lancaster St, Millersport, OH 43046
5
The Canal on Buckeye Lake 12045 Lancaster St, Millersport, OH 43046
6
Hometown Hot Dogs 12031 Lancaster St NE, Millersport, OH 43046
7
Whit’s Frozen Custard 4595 Walnut Rd, Buckeye Lake, OH 43008
8
The Barrel Bar 4675 Walnut Rd, Buckeye Lake, OH 43008
9
North Shore Coffee Shop 4675 Walnut Rd Unit G, Buckeye Lake, OH 43008
10
Buckeye Lake Brewery 5176 Walnut Rd, Buckeye Lake, OH 43008
11
Boat Yard at Buckeye Lake 5171 N Bank Rd, Buckeye Lake, OH 43008
INACCESSIBLE CANAL FEATURES
LOST CANAL FEATURES
C1
Lock 3
L1
Lock 2
C2
Lock 4
L2
Lock 5
C3
Lock 8 - Bibler Lock
L3
Lock 6
L4
Lock 7
BALTIMORE
POINTS OF INTEREST 1
Bope Warehouse Park 307 Lancaster-Kirkersville Rd NW, Baltimore, OH 43105
2
The Victoria Opera House 101 S Main St, Baltimore, OH 43105
3
Smeck Park 7395 Basil Rd, Baltimore, OH 43105
DINING
L1
L2 1 L3
6 L4
C3 3
OHIO & ERIE CANAL ALIGNMENT
4 2
5
C2 C1
4
Liberty Tree Coffee & Tea 201 W Market St, Baltimore, OH 43105
5
Baltimore Pint House 108 N Main St, Baltimore, OH 43105
6
Papito’s Kitchen Cajun Seafood 101 N Basil St, Baltimore, OH 43105
INACCESSIBLE CANAL FEATURES
LOST CANAL FEATURES
CARROLL & LOCKVILLE
C1
Lock 14
L1
Carroll Junction Lock
C2
Lock 15
L2
Lock 9
C3
Lock 16
L3
Lock 10
L4
Kistler’s Run Culvert
L5
Lock 17
L6
Lock 18
L7
Little Walnut Creek Guard Lock
POINTS OF INTEREST 1
Lockville Canal Park 5895 Pickerington Rd NW, Carroll, OH 43112
2
Hartman Number 2 Covered Bridge 5895 Pickerington Road NW, Carroll, OH 43112
DINING
L7
LOCK 11, 12, AND 13
L6
Lockville Canal Park has a parking area, shelter, and various other amenities.
L5 C3
C3
5895 Pickerington Rd. NW Carroll, OH 43112
C1
39.817272, -82.736250
1 2
OHIO & ERIE CANAL ALIGNMENT
HOCKING CANAL ALIGNMENT L4 L3 6
L2 L1 5 3 4
3
Fillin’ Station 76 Center St, Carroll, OH 43112
4
Shirky’s Pizza Zone 70 E Canal St, Carroll, OH 43112
5
Barrel Bar & Burgers 83 E Canal St, Carroll, OH 43112
SHOPPING 6
Antiques on High 55 High St, Carroll, OH 43112
LANCASTER
POINTS OF INTEREST
6 2 8 10 9 11 4 5 7 12 1 3 13
1
Ohio Glass Museum 124 W Main St, Lancaster, OH 43130
2
Georgian Museum 105 E Wheeling St, Lancaster, OH 43130
3
Destination Downtown Lancaster 109 N Broad St #100, Lancaster, OH 43130
4
Sherman House Museum 137 E Main St, Lancaster, OH 43130
5
Decorative Arts Center of Ohio 145 E Main St, Lancaster, OH 43130
6
Visit Fairfield County Ohio-Visitors & Convention Bureau 158 W Wheeling St, Lancaster, OH 43130
DINING 7
Maria’s Mexican Restaurant 129 E Main St, Lancaster, OH 43130
8
The Downtown Bistro 123 N Broad St, Lancaster, OH 43130
9
Ale House 1890 149 W Main St, Lancaster, OH 43130
10
Downtown Fruit Passion 207 W Main St, Lancaster, OH 43130
11
Bob’s Backyard Barbeque 157 W Main St, Lancaster, OH 43130
SHOPPING HOCKING CANAL ALIGNMENT
12
Lancaster West Main Street Historic District W Main St, Lancaster, OH 43130
13
Keller Market House 134 S Columbus St, Lancaster, OH 43130
LOST CANAL FEATURES L1
Lock 20
L2
Lock 21
CANAL WINCHESTER
POINTS OF INTEREST 1
Walnut Woods Metro Park 6716 Lithopolis Road, Groveport, OH
DINING
L2 L1 1
9 2 4 5 6 3 10 8 7
OHIO & ERIE CANAL ALIGNMENT
2
Roman’s Pizza Super Sub Shoppe 17 N High St #1108, Canal Winchester, OH 43110
3
Harvest Moon Craft Kitchen 7 N High St, Canal Winchester, OH 43110
4
Local Cantina Canal Winchester 20 W Waterloo St, Canal Winchester, OH 43110
5
Loose Rail Brewing 37 W Waterloo St, Canal Winchester, OH 43110
6
Canal Wigwam 4 S High St, Canal Winchester, OH 43110
7
Barrel & Boar Canal Winchester 10 S High St, Canal Winchester, OH 43110
8
Shade on the Canal 19 S High St, Canal Winchester, OH 43110
9
BrewDog DogTap Columbus 96 Gender Rd, Canal Winchester, OH 43110
SHOPPING 11
Corner Smiths 1 S High St, Canal Winchester, OH 43110
GROVEPORT LOCK 22
POINTS OF INTEREST
Lock 22 is within the Groveport Recreation Center. Its a short walk from the large parking areas. 7370 Groveport Rd Groveport, OH 43125
39.854511, -82.872795
2
3
9
8
4
1
7
5
1
Groveport Recreation Center 7370 Groveport Rd, Groveport, OH 43125
2
Motts Military Museum 5075 S Hamilton Rd, Groveport, OH 43125
3
Groveport Veterans Park 421 Main St, Groveport, OH 43125
4
Groveport Heritage Museum 648 Main St, Groveport, OH 43125
5
Heritage Park 551 Wirt Rd, Groveport, OH 43125
6
Walnut Woods Metro Park 6833 Richardson Rd, Groveport, OH 43125
DINING 7
Birch Tavern 639 Main St, Groveport, OH 43125
8
Little Italy Pizza 619 Main St, Groveport, OH 43125
SHOPPING 9 6
OHIO & ERIE CANAL ALIGNMENT
Hanson House 549 Main St, Groveport, OH 43125
INACCESSIBLE CANAL FEATURES
LOST CANAL FEATURES
C1
Lock 29
L1
Lock 23
C2
Lock 2, Columbus Feeder
L2
Lock 24
L3
Lock 25
L4
Lock 28
POINTS OF INTEREST
LOCK 26 & 27 These locks can be accessed from Canal Road. There are pulloff areas on the west side of the road.
L1
7448 Canal Road Lockbourne, OH 43137
1
Locke Meadow Park 154 Commerce St, Lockbourne, OH 43137
2
Lockbourne Veterans Plaza 95 Landis St, Lockbourne, OH 43137
3
Lockbourne Museum 85 Commerce St, Lockbourne, OH 43137
SHOPPING
L2 L3
39.81331309943602, -82.96406243593238
LOCKBOURNE
4
LODGING
4
5
COLUMBUS FEEDER CANAL ALIGNMENT C2
C1 L4
1 2
3
LOCK 26 & BIG WALNUT CREEK GUARD LOCK These sites can be accessed from Locke Meadow Park.
154 Commerce Street Lockbourne, OH 43137
39.810117408413255, -82.9714331660153
OHIO & ERIE CANAL ALIGNMENT 5
Bedford Falls Christmast Tree Farm 7258 Lockbourne Rd, Lockbourne, OH
Angell Farms Estate South High Street, Lockbourne, OH 43137
LOST CANAL FEATURES L1
Columbus Feeder Canal Entrance
L2
Original Main Street Dam
COLUMBUS
POINTS OF INTEREST
13 9
8
5
1
Ohio Statehouse 1 Capitol Square, Columbus, OH 43215
2
Scioto Mile 233 S Civic Center Dr, Columbus, OH 43215
3
COSI 333 W Broad St, Columbus, OH 43215
4
National Veterans Memorial and Museum 300 W Broad St, Columbus, OH 43215
5
Columbus Museum of Art 480 E Broad St, Columbus, OH 43215
6
Columbus Metropolitan Library 397 Library Park N, Columbus, OH 43215
7
Topiary Park 480 E Town St, Columbus, OH 43215
8
Ohio Fire Museum 260 N 4th St, Columbus, OH 43215
9
Fort Hayes 546 Jack Gibbs Blvd, Columbus, OH 43215
10
Grange Insurance Audubon Center 505 W Whittier St, Columbus, OH 43215
11
Hoster Brewery Complex 477 S Front St., Columbus, OH 43215
12
German Village 1069 Jaeger St, Columbus, OH 43206
13
Short North Arts District 700 N High St, Columbus, OH 43215
14
Franklinton Arts District 400 W Broad St, Columbus, OH 43215
4 2
3
14
L2
1
6
L1
11
7
10
12
INACCESSIBLE CANAL FEATURES C1
Lock 31
LOST CANAL FEATURES L1
ASHVILLE
Guard Lock
POINTS OF INTEREST 1
Ohio’s Small Town Museum 32 Long St, Ashville, OH 43103
DINING
2 1 3
C1 L1
OHIO & ERIE CANAL ALIGNMENT
2
Cherry Street Diner 29 Cherry St, Ashville, OH 43103
3
Ashbrook Grill 22 Long St, Ashville, OH 43103
INACCESSIBLE CANAL FEATURES
LOST CANAL FEATURES
C1
Scioto River Aqueduct and Piers
L1
Hargus Creek Culvert
C2
Lock 2, Columbus Feeder
L2
Lock 32
L3
Stone Arch Culvert
L4
Lock 33
L5
Lock 34
POINTS OF INTEREST
L1
6 L2 C1 L3
7
2
9 1
8
CIRCLEVILLE
10 11 13
12
1
ArtsaRound / Ted Lewis Museum 135 W Main St, Circleville, OH
2
Clark May Museum 162 W Union St, Circleville, OH
3
Canal Park 23352 Canal Rd, Circleville, OH
4
Circleville State Dam 23352 Canal Rd, Circleville, OH
5
C&MV Railroad Bridge Canal Rd, Circleville, OH
6
Pickaway County Visitors Bureau 325 W Main St, Circleville, OH
DINING
CIRCLEVILLE FEEDER INLET C1 L4 3
This site can be accessed from Canal Park.
4
L4 L5 5
23352 Canal Rd Circleville, OH 43113
39.5903267317171, -82.9733796490068
WATERED PRISM There are multiple roadside areas to park and a walking trail along this part of the canal that reflects the original watered condition. 23700 Canal Rd Circleville, OH 43113
OHIO & ERIE CANAL ALIGNMENT
39.585527524702066, -82.97348307880767
7
Scioto Valley Coffee 216 W Main St, Circleville, OH 43113
8
Gibby’s Eatery and Sports Bar 126 W Main St, Circleville, OH 43113
9
Wittich’s Candy Shop 117 W High St, Circleville, OH 43113
10
Watt Street Tavern 115 Watt St, Circleville, OH 43113
11
Gant’s Pizza & Pub 114 S Court St, Circleville, OH 43113
12
Richie’s New York Corner Deli 206 S Court St, Circleville, OH 43113
SHOPPING 13
Circleville Historic District Downtown Circleville, OH 43113
LOST CANAL FEATURES
1
L1
Lock 35
L2
Lock 36
L3
Clinton Mills
L4
Clarksburg Turnpike Bridge
L5
Lock 37
L6
Lock 38
L1 L3 L2 L4
CHILLICOTHE
POINTS OF INTEREST 1
Hopewell Culture National Historical Park 16062 OH-104, Chillicothe, OH 45601
2
Yoctangee Park Yoctangee Park, Chillicothe, OH 45601
3
Emmitt’s Warehouse 27 N Mulberry St, Chillicothe, OH 45601
4
Ross County Historical Society 45 W 5th St, Chillicothe, OH 45601
5
Chillicothe Main Library 140 S Paint St, Chillicothe, OH 45601
6
Chillicothe Visitors Center 45 E Main St, Chillicothe, OH 45601
DINING
OHIO & ERIE CANAL ALIGNMENT
7
Old Canal Smoke House 94 E Water St, Chillicothe, OH 45601
8
Fifty West Brewing Company 1 N Paint St, Chillicothe, OH 45601
9
Steiner’s Speakeasy 45 W 5th St, Chillicothe, OH 45601
10
Paper City Coffee 47 S Paint St, Chillicothe, OH 45601
SHOPPING 11
2 11 6 8 9 10 4 5
7 3 L5 L6
Chillicothe Commercial Historic District Downtown Chillicothe, OH 45601
INACCESSIBLE CANAL FEATURES C1
LOST CANAL FEATURES
Lock 44
L1
Crooked Creek Aqueduct
L2
Stone Arch Culvert
L3
Pee Pee Aqueduct
L4
Lock 45
WAVERLY
POINTS OF INTEREST 1
Pike Heritage Museum 110 S Market St, Waverly, OH 45690
2
Waverly Canal Historic District 2nd St, Waverly, OH 45690
DINING
4
OHIO & ERIE CANAL ALIGNMENT C1
L2
L3 L4
L1
3
2 1
3
The Grand Restaurant & Tavern 104 E Emmitt Ave, Waverly, OH 45690
4
Giovanni’s Pizza 513 E Emmitt Ave, Waverly, OH 45690
INACCESSIBLE CANAL FEATURES C1
LOST CANAL FEATURES
Lock 49
L1
Rush Creek Aqueduct
L2
Sheep Pen Run
LOCK 48
RUSHTOWN
POINTS OF INTEREST
3
There is a parking area adjacent to the lock.
2
OH-104 Rushtown, OH 45652
38.84600596491482, -83.01738898553496
1
Scioto Brush Creek Nature Preserve Tatman-Coe Road McDermott, OH 45652
2
Scioto Burial Park 4757 McDermott Pond Creek Rd, McDermott, OH 45652
3
Rushtown Historical Marker 9400 OH-104, Lucasville, OH 45648
LODGING 4
4 1
L1
RUSHTOWN
C1
L2
OHIO & ERIE CANAL ALIGNMENT
Shady Pines Campgrounds 2473 Pollock Rd, McDermott, OH 45652
INACCESSIBLE CANAL FEATURES
LOST CANAL FEATURES
Lock 55
C1
L1
Lock 51
L2
Lock 52
L3
Lock 53 (Built 1887)
L4
Lock 53 (Original)
L5
Lock 54 (Original)
L6
Lock 55 (Original)
L7
Lock 54 (Built 1887)
PORTSMOUTH
POINTS OF INTEREST 1
Boneyfiddle Military Museum 421 Front St, Portsmouth, OH 45663
2
Portsmouth Floodwall Mural 429 Front St, Portsmouth, OH 45663
3
Southern Ohio Museum & Cultural Center 825 Gallia St, Portsmouth, OH 45663
4
Scioto County Welcome Center 342 2nd St, Portsmouth, OH 45662
LOCK 50
14
This lock can be viewed from the Union Mills Confectionery parking lot adjacent to Galena Pike.
12 10 L1 L2
1120 Galena Pike, West Portsmouth, OH 45663
38.74996119122154, -83.02830376282824
PRIMARY CANAL ALIGNMENT L3 L4 L5
8
L6 5
4 1 2
6
7
13 11
3
9
DINING 5
Fork and Finger Restaurant 232 2nd St, Portsmouth, OH 45663
6
Market Street Cafe 212 Market St, Portsmouth, OH 45663
7
Patties & Pints 546 2nd St, Portsmouth, OH 45663
8
Port City Pub 424 Chillicothe St, Portsmouth, OH 45663
9
The Scioto Ribber 1026 Gallia St, Portsmouth, OH 45663
10
Mex-Itali Restaurant 850 OH-239, West Portsmouth, OH 45663
SHOPPING
15 L7 C1
DOWNTOWN PORTSMOUTH
11
Boneyfiddle Historic District Downtown Portsmouth, OH 45663
12
Union Mills Confectionery Inc. 1120 Galena Pike, West Portsmouth, OH 45663
13
Antique Shops Various Locations Along Second St.
LODGING 14
Shawnee State Park Lodge 4404B OH-125, West Portsmouth, OH 45663
15
Selby 100 Mile House 4866 US-52, Stout, OH 45684
Part 4:
BRAND IDENTITY GUIDELINES
47
4.1 BACKGROUND 4.1.2 BRAND IDENTITY NAMING CONVENTION With the help of our Ohio & Erie Canal Southern Descent Heritage Trail volunteers and supporters, we were able to bring in a much more concise approach to branding our beautiful, historical experience. With Ohio’s Southern Descent, we immediately place our audience where they need to be. Our tagline “Our Canal Heritage, Your Adventure”, with a little help from our visuals, gives the audience the clues they need to open their imagination to what we’re about and brings a welcoming atmosphere to what we have to offer.
4.1.1 INSPIRATION
4.1.3 VISUAL REFERENCES
Ohio is full of lush and adventurous learning opportunities for the history that has run it’s course through our lands. Ohio’s Southern Descent is an opportunity to truly learn about that history with a modern take on a recreational learning experience. Our goal here is to provide an active education that allows for personal growth in our audience and an economically positive growth for our local towns that have come to love their own history and proudly share it with others.
With our more informative visuals and text, we wanted to really stand out from our competition and collaborators by bringing in a familiar color scheme with a pop of attention-grabbing brightness. Drawing from the outdoors and recreational settings, we hope to entice those interested in history and/or active living.
Ohio’s Southern Descent branding draws from our beautifully crafted lock structures and provides the context our audience needs to fully visualize and understand what we were and what we are today.
48
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
Finding strength and structure in our typography and boat graphics, we dip into a more fun, illustrative, approach to our lock system. Utilizing this form and colorization allows to really feel the natural material of our main focus while also standing out from our past (boat and water).
4.2 THE BRAND MARK
PART 4 | BRAND IDENTITY GUIDELINES
49
4.3 PRIMARY LOCKUP 4.3.1 ARCHED LOCKUP Starting with the primary mark, we include our version with the tagline. This version should be prioritized. See our Color Configuration display for a framed version as a possible solution for colored backgrounds and using this logo. Variation 1 is showcased without the tagline, use this when opportunity strikes to enlarge and showcase the tagline at larger scales. This variation allows the logo to go as small as 1/2 inch tall, but no smaller. Variation 2 includes the tagline to bring the whole experience together. Only scale this version as small as 1 inch tall to ensure legibility of the tagline.
50
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
0.5”
Clear space around the logo must be preserved in order to ensure an adequate amount of breathing room and clean presentation of the mark. A minimum of 1/2inch clear space should be maintained at all times.
0.5”
CLEARANCE
MINIMUM SCALE When scaling the logo, be sure to scale proportionately. The mark should not be stretched or skewed, and should not appear smaller than 1/2-inch tall for optimal legibility. 1”
0.5”
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4.4 SECONDARY LOCKUP 4.4.1 WIDE STACK LOCKUP Our secondary lockup is a wider variation of our logo, bringing the Ohio down and fully stretching our name and tagline for a strong platform for our icon. Although active and energetic, sometimes the archway isn’t the proper way to go. Variation 1 provides a solution without the tag line, scaling as low as 1/2 an inch tall. Variation 2 provides a similar solution while including the full tagline. To ensure legibility, only scale this version to 3/4 of an inch.
52
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
CLEARANCE 0.5”
Clear space around the logo must be preserved in order to ensure an adequate amount of breathing room and clean presentation of the mark. A minimum of 1/2inch clear space should be maintained at all times.
0.5”
MINIMUM SCALE When scaling the logo, be sure to scale proportionately. The mark should not be stretched or skewed, and should not appear smaller than 1/2 inch tall for optimal legibility. 0.5”
0.75”
PART 4 | BRAND IDENTITY GUIDELINES
53
4.5 BRAND MARK ELEMENTS
SYMBOL
WORDMARK
When scaling as low as 1/2 an inch, or for a more minimal approach to your branding and marketing, use the symbol as a simple, legible solution.
Our wordmark brings forward a strong typography, diversifying our branding assets. Bringing in the tagline and the bright lock structure visuals, we continue to provide our brands full experience. Scale to 3/4 for tagline legibility and 1/2 inch without tagline.
0.5”
0.5”
0.75”
54
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
4.6 INCORRECT USES
DO NOT ADJUST SPACING
DO NOT STRETCH WHEN SCALING
DO NOT ROTATE
DO NOT ADJUST THE COLORS
DO NOT ADJUST THE ALIGNMENT
DO NOT ADJUST THE FONTS
PART 4 | BRAND IDENTITY GUIDELINES
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4.7 PRIMARY FONT 4.7.1 LATO REGULAR & ITALIC Lato is an accessible, modern font that gives plenty opportunity for diverse typography. Using the regular weight as a body type allows for top legibility and accessibility. Lato is fully free to the public through Google Fonts.
AaBbCcDdEeFf 0123456789
4.7.2 LATO BOLD & BOLD ITALIC Lato Bold is highly adaptive to the hierarchy as it can provide a solution for emphasis, captioning, and quotation.
AaBbCcDdEeFf 0123456789
4.7.3 LATO BLACK & BLACK ITALIC Lato Black is primarily used as our header and subheader of choice. Use when bringing attention to the most important headlines and headers. Use font size for proper hierarchy.
USE ALEGREYA AS MAIN HEADER IF AVAILABLE TO DESIGNER
56 56
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
AaBbCcDdEeFf 0123456789
4.8 SECONDARY FONTS 4.8.1 ALEGREYA SANS SC EXTRABOLD ALL CAPS When accessible through Adobe Typekit, Alegreya is our primary font for headers and headlines. Used as our main logo type, Alegreya brings structure and a variety of curves and angles for a fun, natural feeling just like our locks.
AaBbCcDdEeFf 0123456789
4.8.2 ACUMIN PRO SEMICONDENSED BLACK Acumin, as seen in our logo tagline, is great when paired with Alegreya. You can find this font in Typekit as well. Make sure to follow this with Lato as your body text.
AaBbCcDdEeFf 0123456789
USE ACUMIN AS A SUBHEADER ONLY WITH ALEGREYA
LATO BLACK HEADER
ALEGREYA ALL CAPS HEADER
LATO BLACK AS SUBHEADER
ACUMIN PRO SUBHEADER
Lato Regular for body. Minctem faciist ent que nost aut quisse et optatur aut ut lam, illesse quiduciis volorecte reptium nonecte Lato Bold moluptionet quident harum asperor ad eate eum aute ea dis am, ut rem quidis quis archill ignatus cidiaspel eost fuga.
Lato Regular for body. Minctem faciist ent que nost aut quisse et optatur aut ut lam, illesse quiduciis volorecte reptium nonecte Lato Bold moluptionet quident harum asperor ad eate eum aute ea dis am, ut rem quidis quis archill ignatus cidiaspel eost fuga.
“Lato Bold Italic quote Il enducie nditatquia conse voles undipit molorio. Ut aut odis modissu ntiorepe eiunt pliquas
“Lato Bold Italic quote Il enducie nditatquia conse voles undipit molorio. Ut aut odis modissu ntiorepe eiunt pliquas
PART 4 | BRAND IDENTITY GUIDELINES
57
4.9 COLOR PALETTES 4.9.1 PALETTE By grouping the boat and water into a central source of our Dark Blue (PMS 302) and Seafoam (PMS 7465) we’re bringing this sense of water and nature. Using these cooler tones, we group togther the two things that aren’t present in todays experience, but still capture the natural and nautical context these locks were used for. Our primary Orange (PMS 716) brings the energy up, brightens the logo,and draws an emphasis to our main focus, our lock structures. This uses a complimentary color, yet keeps it separate from what used to be. Our secondary colors allow to diversify our marketing with hues and similar colors to our primary selection. We want to provide neutrals so our bright approach doesn’t overwhlem the eye. Our Navy Blue (PMS 303) really brings in a high contrast opportunity.
PRIMARY PALETTE
DARK BLUE
PMS 302 CMYK 100 . 78 . 39 . 29 RGB 0 . 58 . 93 HEX #003A5D
ORANGE
MINT
YELLOW
PMS 7465 CMYK 58 . 0 . 36 . 0 RGB 101 . 197 . 180 HEX #65C5B4
PMS 716 CMYK 0 . 61 . 100 . 0 RGB 245 . 128 . 33 HEX #F58021
SECONDARY
LIGHT BLUE PMS 7696 CMYK 58 . 0 . 36 . 0 RGB 86 . 155 . 180 HEX #569BB4
58
SEAFOAM
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
PMS 7465 CMYK 30 . 0 . 18 . 0 RGB 177 . 222 . 214 HEX #B1DED6
PMS 1345 CMYK 0 . 17 . 50 . 0 RGB 255 . 213 . 142 HEX #FFD58E
NAVY BLUE
PMS 303 CMYK 95 . 79 . 50 . 63 RGB 0 . 29 . 52 HEX #001D34
4.10 COLOR CONFIGURATION 3.10.1 PROPER CONTRAST When considering the use of our colors, we want to make sure that our logo and brand are properly contrasted and legible. Use the below combinations to get an idea of what works together.
PART 4 | BRAND IDENTITY GUIDELINES
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4.11 PATTERNS 4.11.1 INSPIRATION
Bringing forward our use of natural material within the structure, we draw from the manmade creation as well as the natural environment to bring in our warm woodgrain pattern. These patterns can be used throughout marketing and signage. Make sure not to skew or squish these, but scale proportionally for close up details.
60
LOCK STRUCTURE CANAL WATER
As a recreational space, we want to help convey activity and movement. With the help of our bright colors, we give our rippling waves a showcase to provide for such a task.
WOODGRAIN
Continuing our efforts of diversifying our branded assets, we bring in patterns inspired by the present and historical environments. Our lock structure pattern serves as our primary pattern, connecting directly with our logo.
INSPIRATION
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
SOLID
COLOR
4.12 PATTERN APPLICATION 4.12.1 IDEATION AND BALANCE Our patterns, although fun and quirky, can be overwhelming to an audience when not used properly. It’s great to think actively with your designs, but consider the balance necessary to not muddy the information and visuals. Consider including overlays to darken the pattern or solids to balance out the look. Do not stack words on top of patterns without proper overlays to provide best legibility for the text. This goes the same for all logo variations. Most importantly, have fun with them, and allow our audience to do the same!
PART 4 | BRAND IDENTITY GUIDELINES
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4.13 BRANDING APPLICATIONS 4.13.1 BEING PRESENT Use these images as inspiration! In every opportunity you get, whether its creating, collaborating, or connecting, consider all the ways you could apply our branding. Make that connection visually with your audience and the network you’ve built.
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OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
PART 4 | BRAND IDENTITY GUIDELINES
63
Chapter 5:
PLACEMAKING ELEMENTS & DESIGN GUIDELINES
65
5.1 SIGN FAMILY
INTERPRETIVE SIGN (18” X 42” PANEL)
66
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
INTERPRETIVE SIGN (18” X 30” PANEL)
MILEPOST MARKER
DIRECTIONAL SIGN
FEATURE MARKER & REGULATORY INFORMATION
ROADSIDE DIRECTIONAL MARKER (COLOR)
ROADSIDE DIRECTIONAL MARKER (BROWN)
CANAL DEPTH MARKER
PART 5 | PLACEMAKING ELEMENTS & DESIGN GUIDELINES
67
5.2 SITE SPECIFIC INTERPRETIVE SIGN 5.2.1 KEY SPECIFICATIONS
2
1
.25” thickness powder coated aluminum sign base, laser cut with custom pattern
2
Custom High Pressure Laminate (CHPL) graphic panel
3
.25” width, .25” height raised metal frame, color to match sign base
4
Bolt CHPL graphic panel and frame to aluminum sign base with tamper proof nuts
5
Bolt aluminum sign base to concrete footing with tamper proof nuts
6
36” depth concrete footing with threaded rod for mounting
5.2.2 PRODUCTION NOTES Ҍ Interpretive Graphics: Custom for each site
3
Ҍ Colors: RAL 5011 (Dark Blue) 4
1
6
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OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
5
Ҍ Dimensions: As labeled Ҍ Lifespan: 8-10 years like new
Name of site Historical narrative of the site
Location within Ohio & Erie Canal System
Historical graphics and photos
General information about the location
Partner community logos
PART 5 | PLACEMAKING ELEMENTS & DESIGN GUIDELINES
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5.3 CANAL LIFT LOCK INTERPRETIVE SIGN 5.3.1 KEY SPECIFICATIONS
2
.25” thickness powder coated aluminum sign base, laser cut with custom pattern
2
Custom High Pressure Laminate (CHPL) graphic panel
3
.25” width, .25” height raised metal frame, color to match sign base
4
Fasten CHPL graphic panel and frame to aluminum sign base with tamper proof nuts
5
Fasten aluminum sign base to concrete footing with tamper proof nuts
6
36” depth concrete footing with threaded rod for mounting
5.3.2 PRODUCTION NOTES Ҍ Interpretive Graphics: Standard for each canal lock remnant site
3 4 1
1
5
Ҍ Colors: RAL 5011 (Dark Blue) Ҍ Dimensions: As labeled Ҍ Lifespan: 8-10 years like new
6
70
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
Interpretive graphic title Canal lift lock graphic Canal lift lock narrative
Ohio’s Southern Descent informational narrative Southern Descent lock section diagram
Lock gate informational graphic
PART 5 | PLACEMAKING ELEMENTS & DESIGN GUIDELINES
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5.4 MILEPOST MARKER 5.4.1 KEY SPECIFICATIONS 1
.25” thickness powder coated aluminum post
2
.25” thickness pin-mounted aluminum letters and logo, painted white
3
Provide aluminum flange at base of post and secure with tamper proof nuts
4
36” depth concrete footing with threaded rod for mounting
5.4.2 PRODUCTION NOTES Ҍ The location and mile marker should be determined through research and consultation with a canal historian Ҍ Colors: RAL 5003 (Medium Blue), RAL 2003 (Orange) Ҍ Dimensions: As labeled
2 1 3
4
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OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
1
Ҍ Lifespan: 8-10 years like new
5.5 DIRECTIONAL SIGN 5.5.1 KEY SPECIFICATIONS 1
.25” thickness powder coated aluminum post
2
Custom High Pressure Laminate (CHPL) graphic panel
3
Provide aluminum flange at base of post and secure with tamper proof nuts
4
36” depth concrete footing with threaded rod for mounting
5.5.2 PRODUCTION NOTES Ҍ The wayfinding information should be customized for each sign and coordinated with the local park district
2
Ҍ Colors: RAL 5011 (Dark Blue), RAL 5003 (Medium Blue), RAL 2003 (Orange), RAL 6027 (Teal) 1
3
1
Ҍ Dimensions: As labeled Ҍ Lifespan: 8-10 years like new
4
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5.6 FEATURE MARKER 5.6.1 KEY SPECIFICATIONS 1
.25” thickness powder coated aluminum post
2
Custom High Pressure Laminate (CHPL) graphic panel
3
1” thickness aluminum graphic, afix to post with post cap
4
Provide aluminum flange at base of post and secure with tamper proof nuts
5
.5” thickness pin-mounted aluminum letters and logo, painted white
6
36” depth concrete footing with threaded rod for mounting
3
5 2
2
2
5.6.2 PRODUCTION NOTES Ҍ Regulatory information to be coordinated with each municipality or jurisdiction 1 4
6
Ҍ Colors: RAL 5011 (Dark Blue), RAL 5003 (Medium Blue), RAL 2003 (Orange), RAL 6027 (Teal) Ҍ Dimensions: As labeled Ҍ Lifespan: 8-10 years like new
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OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
5.7 CANAL DEPTH MARKER 5.7.1 KEY SPECIFICATIONS 1
.25” thickness powder coated aluminum panel with Custom High Pressure Laminate (CHPL) graphic panel, affix to canal remnant wall with minimum of 8 masonry anchors, mount stone joints only
5.7.2 PRODUCTION NOTES Ҍ Canal depth markings and informational text to based on depths for each lock provided in Part 1
1
1
Ҍ Colors: RAL 5011 (Dark Blue), RAL 5003 (Medium Blue), RAL 2003 (Orange), RAL 6027 (Teal) Ҍ Dimensions: As labeled Ҍ Lifespan: 8-10 years like new
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5.8 ROADSIDE MARKER (OPTION 1)
5.8.1 KEY SPECIFICATIONS 1
.125” thickness aluminum sign with reflective vinyl overlay, mount with two bolts or metal tie wrap
5.8.2 PRODUCTION NOTES Ҍ Colors: RAL 5003 (Medium Blue), RAL 2003 (Orange), RAL 6027 (Teal) Ҍ Coordinate with local jurisdictions for sign type regulations and text Ҍ Dimensions: As labeled Ҍ Lifespan: 8-10 years like new
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5.9 ROADSIDE MARKER (OPTION 2)
5.9.1 KEY SPECIFICATIONS 1
1
.125” thickness aluminum sign with reflective vinyl overlay, mount with two bolts or metal tie wrap
5.9.2 PRODUCTION NOTES Ҍ Color: NPS Brown Ҍ Coordinate with local jurisdictions for sign type regulations and text Ҍ Dimensions: As labeled Ҍ Lifespan: 8-10 years like new
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Part 6:
DEMONSTRATION SITE DESIGN CONCEPTS
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6.1 EXISTING CONDITIONS 6.1.1. PURPOSE In order to demonstrate how the placemaking elements will be implemented, the Canal Partners chose Locke Meadow Park in Lockbourne, Ohio as a demonstration site to highlight how the placemaking elements will be implemented. There have been intentions to improve this site for quite some time, and with the completion of other projects in the vicinity, community leaders in Lockbourne are eager to improve the site for use by residents and visitors.
6.1.2. LOCATION The selected site is located in Lockbourne. This site was selected because it includes Lock 29, Lock 30, the Walnut Creek Guard Lock, various park uses, and parking. The site is also adjacent to numerous previous lock features along Canal Road, include the remnants of Lock 26 and 27. These lock features can be accessed from roadside pull-off areas.
6.1.3. EXISTING CONDITIONS The existing site has a basketball court, shelter, walking trail, portable toilets, and a paved parking lot. It is heavily used in the spring, summer, and fall by users who desire to access the trail and view the lock remnants.
6.1.4. DESIGN PROGRAM The site will include various amenities which support access to the canal features including trails, signage, and parking. Because it will also function as a trailhead, the site will include an improved picnic shelter, portable restrooms, smaller shelters, and various cycling amenities.
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6.2 MULTI-USE TRAIL PLANNING Columbus Feeder Canal Alignment Scioto Trail (Existing)
Existing Trail Big Walnut Trail (Proposed)
Historic Downtown Canal Winchester
Scioto Grove Metro Park
Walnut Woods Metro Park Groveport Recreation Center (Lock 22)
Scioto Trail (Proposed) ShadevilleLockbourne Connector (Proposed)
Rickenbacker Parkway Multi-use Trail (Existing)
Historic Downtown Groveport
Rickenbacker Area Trail Alignment Options Historic Lockbourne
Lockville Canal Park (Locks 11, 12, 13)
Locke Meadow Park (Locks 29, 30)
Chestnut Ridge Metro Park
Slate Run Metro Park Walnut Creek Trail (Proposed)
Scioto Trail (Proposed)
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Canal Trail Alignment (Proposed)
OHIO & ERIE CANAL SOUTHERN DESCENT HERITAGE TRAIL STRATEGIC PLAN
Canal Trail Connection Alternate 2
Historic Canal Alignment
Link to Proposed Canal Trail
Lock 26 Canal Trail Connection Alignment
Lock 27
Canal Trail Connection Alternate 1 Lock 29 Lock 30
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Lock 26
C an
al R
d.
6.3 OVERALL PLAN
Connection to Big Walnut Creek Trail
Lock 27
Walking Trail Lock 2, Columbus Feeder Canal Walking Trail
Bi
g
C
e re
Meadow Area
Walnut Wetland Area
Lock 29
Lock 30
New Entrance Drive
Big Walnut Creek Guard Lock
Co
m
r me
ce
St
.
W
illi
am
sS
t.
Historic Canal Alignment
Vause Rd.
k
Lockbourne Veterans Park
Lock 26
Lock 27 Lock 28 (Demolished) Lock 29
Lock 30
The original Ohio & Erie Canal Alignment was located to the west of present day Canal Road and along the norther edge of Locke Meadow Park. The towpath was located along the east/ south edge of the canal, but transitioned at Lock 30 to the other side of the canal.
6.4 INTERPRETIVE FEATURES & AMENITIES
12
5
4 3
6 8 10
1 5
2
13 11
4
9 16
15
14
7
1
2
ELEMENT
TYPE
1
Site Specific Interpretive Sign
5.2
2
Canal Lift Lock Interpretive Sign
5.3
3
Milepost Marker Detail (Location must be verified)
5.4
4
Directional Sign
5.5
5
Feature Marker
5.6
6
Canal Depth Marker
5.7
7
Roadside Marker (Option 1)
5.8
8
Renovated Shelter
9
New Play Area
10
Replica Change Bridge
11
Renovated Basketball Court
12
New Rope Bridge
13
Sports Play Area
14
Park Entry Sign
15
Restroom
16
Banners on Existing Utility Poles
The site design supports three main uses: park space for the community, access to the lock features, and future use of the trail network. Circulation for motorists, cyclists, and pedestrians are all enhanced through this site plan. This reduces the number of potential conflicts, increasing safety for all park users. A key part of the plan is connecting the existing park to the areas north of the canal. These areas are owned by jurisdictions other than the Village of Lockbourne and will require coordination to achieve a cohesive park master plan.
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6.5 INTERPRETIVE EXPERIENCE
Feature Marker
Site Specific Interpretive Sign Canal Lock High Water Level
Canal Lock Low Water Level
Canal Lift Lock Interpretive Sign
Canal Lock Elevation Interpretive Sign
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6.6 CANAL FEATURE VISITATION EXPERIENCE
Part 7:
IMPLEMENTATION STRATEGY
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7.1 FUTURE COLLABORATION AND EXPANSION OF PARTNER COMMUNITIES This Southern Descent Heritage Trail project has resulted in significant tangible steps being taken to create, brand, and promote the trail to both residents and visitors. But, creation of the trail on the SeeOhioFirst.org website; creating a brand for the trail; developing text for interpretive signage to be used at individual sites and in the canal communities; and the collaborative spirit among multiple communities is just the beginning of a long-term process that can benefit the participating organizations and communities. Some of those benefits include the following: Ҍ Educating local public officials and residents about their rich canal heritage and the importance of preserving the surviving canal features; Ҍ Encouraging experiences of the canal heritage, such as special events, recreational and educational programs; Ҍ Encouraging visitors to experience the canal heritage of the region; Ҍ Promoting economic development through businesses that cater to heritage tourists, such as unique local shops, places to eat/drink, and overnight stays; Ҍ Providing an introduction to other heritage and cultural experiences in the communities; Ҍ Regional collaboration to magnify the impact of jointly-funded projects; Ҍ Coordinated region-wide promotion of the Southern Descent Heritage Trail. The following recommendations provide specific activities that would expand and sustain the Heritage Trail.
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7.2 RECOMMENDATION 1 FORMALIZE A STEERING COMMITTEE TO GUIDE THE HERITAGE TRAIL AS IT ENTERS THE NEXT PHASE OF DEVELOPMENT Description The Steering Committee formed for this project was comprised of one designated individual from each of the canal partner communities. Continuing this format is an excellent vehicle for ongoing communication among the partners; as a brainstorming group to look at opportunities for future collaboration and funding; managing the Southern Descent brand. Implementation Items Branding: The branding of the heritage trail is what connects all of the communities and is the public-facing identity that will guide people through the trail experience. Guidelines for use of the branding are included in this report, but it will be important to guide and manage the brand as new opportunities appear. One example could be developing criteria, an application and orientation process for inclusion of non-profit organizations, private businesses, and local events that want to be branded as part of the heritage trail experience. These organizations and businesses can become ambassadors to promote the trail and also to provide a high-quality and unique trail experience. In return, they are able to display the brand in their business, on their websites and in advertising. Communication: Communication is the key to keeping up momentum among partners within individual communities and among the multiple communities along the trail. This can be accomplished through periodic meetings, sharing of updates, bringing opportunities to the entire group for discussion, or sharing ideas about future funding sources and projects. Future Funding: There are a number of areas where joint funding can magnify the impact of a project. As demonstrated by the funding from the Ohio Humanities and the Canal Society of Ohio in this project, multi-jurisdictional cooperation can present a compelling case to potential funders. Possible areas of future funding could include: Ҍ Ҍ Ҍ Ҍ Ҍ Ҍ
Educational programs or materials, such as a school curriculum Joint events planning/promotion Trail connections between communities Regional heritage tourism economic development activities, such as workshops or mini-grants Public art projects, such as murals, sculpture, interactive features Designation of an Ohio Scenic Byway driving route along the trail
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7.3 RECOMMENDATION 2 EXPAND THE HERITAGE TRAIL PARTNERS TO INCLUDE ALL OF THE COMMUNITIES THAT ARE INCLUDED IN THE SEEOHIOFIRST.ORG HERITAGE TRAIL Description The virtual Heritage Trail included a number of communities who were not active canal partners in this project. However, these communities are critical to telling the story of the Southern Descent: Buckeye Lake Park/Millersport, Carroll, and Lancaster (Fairfield County); Canal Winchester (Franklin County); Chillicothe (Ross County); and Waverly (Pike County). The inclusion of all of the communities with stops along the trail will have multiple benefits. Implementation Items Benefits to Heritage Trail. Ҍ Ҍ Ҍ Ҍ
Seamless experience for visitors to have each community be actively promoting the trail and telling their stories Increasing awareness of the heritage trail among residents in all of the communities Greater opportunities for trail-wide cooperation on future activities, and funding for projects Sustaining and increasing momentum to have a positive economic impact on communities through heritage tourism activities
Benefits to Communities. Ҍ Opportunity to join an ongoing effort to promote the canal heritage for each community through collaboration with existing Canal Partners Ҍ Access to the Southern Descent branding Ҍ Design for interpretive signage (text and images to be reviewed and approved by Heritage Trail historian) Ҍ Participation and promotion of heritage trail events Ҍ Identification and promotion of certain businesses as part of the trail (see steering committee above) Ҍ Access to projects resulting from joint funding Expectations of New Canal Partner Communities. Ҍ Financial contribution to Heritage Trail to be included in all of the benefits listed above (details to be worked out by the steering committee) Ҍ Designate a “point person” to be a participant in Canal Partner meetings and decision-making Ҍ Agree to promote the Heritage Trail through local organizations as appropriate
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7.4 RECOMMENDATION 3 EXPAND SOCIAL MEDIA PRESENCE OF HERITAGE TRAIL Description It is no secret that many people learn about travel and entertainment choices through social media. A Southern Descent Facebook page was created as part of this project and should be continued and promoted by increasing links to local canal and heritage events, SeeOhioFirst.org., canal partner communities’ websites; and postings by visitors. Implementation Items Instagram. Establish an Instagram handle and popularize Instagram hashtags for people to post photos of places and experiences on the trail. Facebook. Create a Facebook page to publicize events and news. Youtube. Consider publicizing videos of the corridor that are generated under the brand umbrella or are generated by partner communities.
7.5 RECOMMENDATION SUMMARY These are just a few examples of how the canal partners can continue momentum as they launch the Southern Descent Heritage Trail. Working with the Scenic Scioto Heritage Trail as a non-profit sponsor worked very well during this project and should continue, if it agrees, in the short term. At some point in the future the Southern Descent Heritage Trail might become a separate non-profit. There are excellent examples of how a number of heritage trails have developed into full-time organizations. While that might take time, the canal partners have demonstrated that by working together they can be successful. It should be noted that the individual communities have demonstrated a high-level of commitment to preserving, interpreting, and enhancing their canal features and promoting their canal heritage. This is the critical ingredient for long-term success.
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NOTES:
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