Mobile Apps in the Development of Healthcare Technologies
Mobile Apps – in the Development of Healthcare Technologies Medilink (Yorkshire & Humber) October 06 2011 Designit – Jim Dawton, Partner, – London office Designit – Mikal Hallstrup, Chief Visionary Officer – Copenhagen office
Mobile Apps in the Development of Healthcare Technologies
Agenda 09:00 – Share expectations and app thoughts so far (15 min) 09:15 – Interactive inspiration session. Slides & debate (45 min) 10:00 – Break (15 min) 10:15 – Workshop – heads on, hands on! (45 min) 11:00 – Presenting back (20 min) 11:20 – Wrapping up (10 min) 11:30 – Adjourn
Mobile Apps in the Development of Healthcare Technologies
Scope – give you yellow belt in ‘app creation’ Your take away – get informed, get inspired, get ignited... Get more app-savvy, a bit more user-driven Understand your own ‘apportunities’ No ‘5-star app’ ready for app store or Android market, ok?
Mobile Apps in the Development of Healthcare Technologies
About Designit Born 1991, in Denmark, raised internationally 9 ofďŹ ces, 200+ Designits, 25+ nationalities Creative zoo – designers, human factor, digital factor and business strategists Magic mix, that creates business value and sublime mobile experiences
Mobile Apps in the Development of Healthcare Technologies
What we do... We help you understand your users, customers, and markets better; rethink and discover opportunities and translate them into meaningful products and services. Our approach is strategic-creative and design driven. We work cross-silo, cross-media and cross-touchpoints. We believe that user value creates business value.
Mobile Apps in the Development of Healthcare Technologies
Designit ofďŹ ces
Aarhus
Barcelona
Copenhagen
Gothenburg
London
Madrid
Munich
Oslo
Shanghai
Mobile Apps in the Development of Healthcare Technologies
Mobile Apps in the Development of Healthcare Technologies
Approach and success factors in app creation Responsibility Feasibility
Must be a win-win and develop sustainable user relations
Must be realistic in a technical perspective
Desireability
Business
App must deliver real user value
Must be based on a viable business model
Mobile Apps in the Development of Healthcare Technologies
Some of our clients...
Mobile Apps in the Development of Healthcare Technologies
Mobile Apps in the Development of Healthcare Technologies
One of our healthcare apps...
Mobile Apps in the Development of Healthcare Technologies
Some other work in progress...
Mobile Apps in the Development of Healthcare Technologies
Current app projects in other industries... ‣
Pharma – mobile user manuals and user training
‣
Energy – energy monitoring and management
‣
Water management – Installation and configuration of pumps
‣
Insurance – claim procedure management – or is that really CRM?
‣
Telco – home entertainment, home control app
‣
Finance – open source, shared app platform for small banks
‣
Automotive – staff training tools, sales support and customer relations
‣
Humanitarian – donation and collection app
‣
Mid-wifery – digital transformation of mid-wifery practices
Mobile Apps in the Development of Healthcare Technologies
So, what do these apps have in common? ‣
Supportive – they add user value to existing offerings
‣
Self-service – they engage users in new, meaningful roles
‣
Time-saving – they save users’ time or staff time
‣
Anytimeness, anywhereness – they turn dead time into do time
‣
Core functionality – they deliver bite-size services for mobile use
‣
Increase interaction volume – they increase user interaction and dialogue
‣
Information experience – they are visually delightful
‣
Context aware – they know where you are and what you’ll do next
‣
Instruction free – they’re download and do and delivering instant value
Mobile Apps in the Development of Healthcare Technologies
What’s happening A quick glance at the big picture to see why the future is mobile‌
Mobile Apps in the Development of Healthcare Technologies
Danish Chamber of Commerce Survey 2011 – mobile-social trends in the Danish service sector ‣
General increase in the use of mobile services
‣
More than half of all businesses have adopted social media for knowledge sharing, recruitment, marketing or support
‣
Seven out of ten businesses expect to advance the use of apps and online tools within the next couple of years
Mobile Apps in the Development of Healthcare Technologies
Our experience, so far... ‣ ‣ ‣ ‣ ‣ ‣
We experience the same trend on a European level All our clients are expanding their businesses by going mobile Looking back, extremely fast B2C adoption from 2008 Now, followed by fast BtB adoption in 2010-2011 2008 was the ‘must have an app’ gimmicky era 2011, a matured, pragmatic approach – business value driven
Mobile Apps in the Development of Healthcare Technologies
Once upon a time, a phone was a phone and daddy was a young man with blond, curly hair...
Mobile Apps in the Development of Healthcare Technologies
1973, a decade later, the start of the mobile service revolution...
Mobile Apps in the Development of Healthcare Technologies
A value shift‌ Nokia focused on 1000 devices and 1 service‌
Mobile Apps in the Development of Healthcare Technologies
Apple did the opposite‌ Had 1 device, 1000 mobile services, emphasising that value had migrated from product to service‌
Mobile Apps in the Development of Healthcare Technologies
The Mobile services perspective In 2008, the ďŹ rst, fun apps opened our eyes and made us fundamentally reinvent value propositions, user relations and mobile opportunities‌
Mobile Apps in the Development of Healthcare Technologies
iPint... Having a pint, straight from the mobile‌
Mobile Apps in the Development of Healthcare Technologies
Shazam The magic of discovering and buying new music, straight from the cloud‌
Mobile Apps in the Development of Healthcare Technologies
Mosquito repellent straight from the loudspeaker of your feature phone‌
Mobile Apps in the Development of Healthcare Technologies
Even the inventor of the world’s heaviest remote, Bang & Olufsen, needed to rethink the relation between product and service
Mobile Apps in the Development of Healthcare Technologies
Touch-kids, the next generation of touch screen consumers will amplify the big shift to mobile services ...
Mobile Apps in the Development of Healthcare Technologies
Touch-kids, a DIY generation increasingly preferring self service, like e.g. self-checkout and appointment management in Danish afterschool care
Mobile Apps in the Development of Healthcare Technologies
2010, always ON and mobile tasking has become the new normal...
Mobile Apps in the Development of Healthcare Technologies
2011, mobile me, tireless service snacking, anywhere, anytime, in any opportune moment or place‌
Mobile Apps in the Development of Healthcare Technologies
New mobile retail-experiences Tesco HomePlus, turning waste time into shopping time‌
Mobile Apps in the Development of Healthcare Technologies
How mobile is your business? 2 Mobile services as an expander
1 0 No mobile services No focus on mobile services – it’s not relevant for our business…
Mobile services as a gimmick Mobile services as marketing – an app is a me too, must have. You never know if it’s the next big thing. Let’s check it out…
Mobile services with valuable functionality – mobile services add value to our existing core services or help us scale them out…
3 Mobile services is core business Mobile first! Mobile services is the business strategy and considered the key platform for customer relations and value creation.
Mobile Apps in the Development of Healthcare Technologies
Inventing new mobile services takes new inspiration. Here are some examples‌
Mobile Apps in the Development of Healthcare Technologies
Real life, real users Their needs, their frustrations, is a massive and free source of inspiration and unserved needs
Mobile Apps in the Development of Healthcare Technologies
Extreme users and their surprising behaviour is also a great source of inspiration to make us rethink our offerings in the mobile age‌
Mobile Apps in the Development of Healthcare Technologies
Professional users are key to understand other important needs and opportunities than just end-user needs‌
Mobile Apps in the Development of Healthcare Technologies
App store inspiration Right from the marketplace, tons of apps, and tons of inspiration from parallel industries‌
Mobile Apps in the Development of Healthcare Technologies
or free inspiration services like springwise.com A daily ďŹ x of entrepreneurial ideas for all industries‌
Mobile Apps in the Development of Healthcare Technologies
Inspiration from early movers Maybe an app is not the answer but rather a mobile site...
Mobile Apps in the Development of Healthcare Technologies
How might you apply technology to introduce simple, yet high value bite-size services‌
Mobile Apps in the Development of Healthcare Technologies
or create disruptive mobile service systems like myTaxi, cutting away the middle man, turning the taxi booking industry into a customerdriven, social network service
Mobile Apps in the Development of Healthcare Technologies
...or even introduce strategic mobile standards that could transform your industry‌
Mobile Apps in the Development of Healthcare Technologies
How might existing customer data help create new mobile services? Share back of customer data in the shape of new information experiences can engage and intensify customer relations
Mobile Apps in the Development of Healthcare Technologies
How might you create on-line communities like mystarbucksidea.com and let customer interact directly around your brand? Starbucks steps back, listens to the conversation – and gets great innovative ideas and customer insights in return‌
The Next Within...
Mobile Apps in the Development of Healthcare Technologies
How might we translate it into healthcare? Like patientslikeme.com, a data-driven social networking health site? Members share experiences with trusted peers and learn from realworld outcomes
Mobile Apps in the Development of Healthcare Technologies
HealthUnlocked Patient-reported outcomes made easy
The Next Within...
Mobile Apps in the Development of Healthcare Technologies
Is YouTube becoming a future healthcare authority? Increasingly used for ďŹ nding user-friendly user instructions and advice from trusted peers
Mobile Apps in the Development of Healthcare Technologies
New information experiences 30 sec MBA – big knowledge made bitesize for a mobile context of use
Mobile Apps in the Development of Healthcare Technologies
How might your app tap into the power of social media analytics? With inspiration from klout.com who measures user inuence in social networks
Mobile Apps in the Development of Healthcare Technologies
How might you expand your business with mobile services? Look to BMW/ Sixt DriveNow. A mobility service at 29¢ a minute? Parking and fuel included.
Mobile Apps in the Development of Healthcare Technologies
Mobile services aren’t new-new anymore but still business as unusual To succeed, takes a rethink mindset‌
Mobile Apps in the Development of Healthcare Technologies
Classic problem solving mindset Is that you?
Problem
Solution
Mobile Apps in the Development of Healthcare Technologies
Rethink mindset
Explore Discover Re-understand
Problem
Rethink problems to create new solutions
Create Conceptualise Document
Solution
Mobile Apps in the Development of Healthcare Technologies
Rethink? Like brightfeet™? Lighted slippers that let you see in the dark?
Mobile Apps in the Development of Healthcare Technologies
Your choice‌ Prolong the past Or make change?
Mobile Apps in the Development of Healthcare Technologies
Some good advice when going mobile‌
Mobile Apps in the Development of Healthcare Technologies
Understand users first! Don’t invent great apps for needs that don’t exist…
Mobile Apps in the Development of Healthcare Technologies
Great apps are context aware How might e.g. location awareness, user recognition deliver better user value?
Mobile Apps in the Development of Healthcare Technologies
Get social or get left behind Don’t underestimate the power of social networks
Mobile Apps in the Development of Healthcare Technologies
Less crap in the app Don’t jam in everything! Remember, it’s the mobile context. Be proud of the stuff you don’t jam in.
Mobile Apps in the Development of Healthcare Technologies
Workshop!
Mobile Apps in the Development of Healthcare Technologies
Remember… ‣
Think out of the box – share ideas, combine them and accellerate each other! ‣ 1 conversation at a time ‣ Think, write, share – 1 idea per stickie ‣ Stuck? No ideas? Use Jim or me as a hot-line! ‣ By the way, we value by the amount of stickies, not the amount of talk! Get going! See you in 50 minutes with full templates!
Mobile Apps in the Development of Healthcare Technologies
Oh, don’t be shy! Remember, all great ideas are born small and ugly:)
Mobile Apps in the Development of Healthcare Technologies
Mobile Apps in the Development of Healthcare Technologies
Mobile Apps in the Development of Healthcare Technologies
Mobile Apps in the Development of Healthcare Technologies
Mobile Apps in the Development of Healthcare Technologies
Mobile Apps in the Development of Healthcare Technologies
Thanks for a great ‘quickshop’. Want to talk? Grab us… jim.dawton@designit.com +44 7843 216225 (London) mikal.hallstrup@designit.com +45 2844 7120 (Copenhagen)