1999 2009
GraphicDesign ProductDesign Illustrations Ideas&Concepts
Lorenzo Gaggiotti Hรถgalidsgatan 27, Stockholm mobile: +46 (0)76 08 34 563 nationality: Italian (in the serious side) born: 17/4/1976 e-mail: lorenzo@designkiller.it my blog/website: www.designkiller.it Ex Design Studio website: www.progetto25zero1.com online "QuickFolio" at issuu.com/designkiller/docs/quickfolio2009
2008/2009
Webscience s.r.l. | Milano Freelance as Website Layout Designer and illustrator. www.webscience.it
2003/2009 Glitter Comunicazione srl | Verona, Milano As Graphic Designer and Art Director. www.glittercomunicazione.it
2009
2002/2003
2005/2009 Facto s.r.l., Graphic+Design | Milano Co-founder, Art Director and Designer. Facto s.r.l. is the society that invested and manufactured the interactive lamps designed by Progetto25zero1: Elica, Mr.Wax and Pupa.
Fall 2001- Prometheo Italia | Milano
2003/2008 Studio Associato Progetto25zero1 -
Winter/Spring 2000
Culture Twist EGIMS Corp. | South Korea Partner-Designer to design graphics and illustrations for t-shirts sold in South Korea. www.culturetwist.com
Graphic+Design | Milano Co-founder, Art Director and Designer. Progetto25zero1 is a creative studio based in Milan that made concepts, designed products and followed the corporate identity of several clients. www.progetto25zero1.com
Free-Lance | Milano Corporate Image and website for Glitter Comunicazione s.r.l., Peschiera del Garda, VR. Website for JKR Productions s.r.l., Milano. Concept and Design of furnitures for DDM Advertising, Verona.
Part-time job CorelDraw ver.10 teacher at Prometheo Italia, Milano. DDM | Verona Part-time job as graphic designer and Art Director Junior at DDM Studio Di Michele, Verona.
1999 Virus Digital Service | Milano Part-time job at the copy center Virus Digital Service, Milano. Plots and prints department, graphic design department, design of the logo.
Education University 1996/2003 Politecnico di Milano Industrial Design & Graphic Design (5 years) Attended courses: industrial-design, car-design, yacht-design, graphic-design. Graduated in April 2003 as Doctor in Industrial Design. Thesis title: Emotional “Videotyping” Thesis tutor: Prof. Roberto Pieracini. Score: 94 out of 100
Outbound Experience 2000/2001 Erasmus Project, Antwerpen ERASMUS student at Hogeschool Antwerpen Productontwikkeling (PO), Belgium (10 months).
High School 1992/1996 School of Art, Ancona Attended the experimental course called “digital image”; students learns the basis in video editing and direction, graphic design, art-direction and 3D modelling. Score: 58 out of 60.
Spoken Languages Italian: Native English:
Skills
Fluent written and spoken
Creativity, fantasy, imagination and vision.
at “UFSIA/ICTL Steunpunt Taal en Communicatie”
Fast, organized, coordinated.
Nederlands voor Anderstaligen certificaat
Flemish/Dutch: Very good written and spoken. Certificate taken
Experience in teamwork and Art Direction. Respectful of the rules, timelines and deadlines.
Swedish:
Great observer, care for details.
Beginner at Folk Universitetet Stockholm
Skills in freehand drawing and illustrations. Calligraphy and lettering knowledge. Street Art knowledge (ex graffiti writer). Motto: Quality Over Quantity
Exhibitions Events Fairs
2008
International Furniture Fair - Milano
2007 International Furniture Fair - Milano
Fuori Salone/Interni
Progetto25zero1+Antidiva
c/o Galleria Adam’o Eva Art+Design – Via Visconti di
Rho Fiera – pavillion 7, booth G-20 Antidiva Divani.
Modrone 1 - Milano
With Mr.Wax lamps and Pupa lamp.
With Elica lamp, Pupa lamp and Mr.Wax lamps.
2008 Badische Landemuseum Karlsruhe - Germany
2007 International Furniture Fair - Fuori Salone: That’s Design Exhibition - Milano
Design+Emotion – “Produkte die Gefühle wecken”.
SuperStudio Più, via Forcella (Zona Tortona), Milano
With Elica lamp and Pupa lamp.
Mr.Wax lamp and Pupa lamp
2007 Gwangju Design Biennale - South Korea
2006
5 October – 3 November 2007.
Presenting “Mr.Wax’s Luminous Dreams”; the lamp that
With Elica lamp.
changes style over time.
2007 WeekRoma DesignPiù 5-13 October 2007 – Spazio Etoile – Rome. With Elica lamp, Pupa lamp and Mr.Wax lamps.
2007 Triennale Di Milano
International Furniture Fair - Salone Satellite
Art direction and teamwork (Progetto25zero1) www.mrwax.it
2005 International Furniture Fair - Salone Satellite Presenting “Do U Speak Design?”; 5 prototypes of interactive lamps that need a gesture to turn them on
Luxury foodbag designed for “ilSole24ore” (Economics
and off: Elica (an airblow), K.On (a punch), Kick-On (a
Italian Magazine).
kick), Accordo (a touch on a bass string), Pupa (a caress).
With C-BOX (Progetto25zero1 and Malcolm Dragotta).
Art Direction and teamwork (Progetto25zero1).
2007 International Furniture Fair - Milano - Exhibition 10
www.progetto25zero1.com/satellite2005
years of Salone Satellite
2003
With Elica lamp, Pupa lamp and Mr.Wax lamps.
Lecture: “Emotional Videotyping”
Webb.IT (Internet Fair) Padova
Contests+ Competitions 2009
Softwares
Krispy Kreme Doughnuts upon invitation from EGIMS Corp. for Krispy Kreme Doughnuts | U.S.A./S.Korea Illustrations for merchandising and t-shirts. Result: pending
2008 2out .com - South Korea (now culturetwist) upon invitation from 2out.com Illustrations for t-shirts Result: design chosen and printed
2007 logotype for “Turin Olympic Park 2006” After the Winter Games in 2006, The Olympic Park needed a new logo to promote the facilities.
2003 A logotype for “Santa Maria di Leuca” Santa Maria di Leuca is a tiny tourist town in the south of Italy that wanted to promote itself with a new logo and a new corporate image. Result: no winners
2002 GameProg Design Contest Participation with Raffaello Dell’Agata, Beltran Berrocal, Nicola D’Antrassi and Daniele Gasparini to invent a new concept for a videogame. Result: 2nd
2001 Riva 1920, Materiale Legno Partecipation with “Draakje”: a table made of curved wood.
meh! OS: Mac and Windows
Adobe Indesign CS3 (very good) Adobe Illustrator CS3 (very good) Adobe Photoshop CS3 (medium) Adobe Flash CS3 (basic) Corel Draw 11 (good) Corel Painter X + Wacom GraphicTablet (very good)
01001000* 01101001 *
Hi
Publications Design projects and products 2009
Penthouse #173 SPAIN
2008
Design Diffusion News #54 ITALY
2008
Mix Future Interiors, summer issue UK
2008
Salon Interior #123 RUSSIA
2007
Cosmopolitan #11 ITALY
2007
Da Man – summer issue HK
2005
Design at Home summer issue FRANCE
2007
Come Ristrutturare #10-1 ITALY
2005
Lighting Design Collection #10 ITALY
2007
House and More #1-2007 GERMANY
2005
Elle #4/05 ITALY
2006
Glamour #178 ITALY
2005
Form Designtidskriften #4/05 SWEDEN
2006
Cosmopolitan #11 ITALY
2005
Baumeister Zeitschrift für Architektur #102 GERMANY
2006
Ottagono #194 ITALY
2005
Escala #18/05 BRAZIL
2006
Sneakers Marmalade #3 FRANCE/LUXEMBURG
2005
Diseño Interior - #155 SPAIN
2006
Design Diffusion News #134 ITALY
2005
Atrium magazine, summer issue SLOVAKIA
2006
Next Exit #42 ITALY
2005
Pig Magazine # 33 ITALY
2006
Cosmopolitan #8 ITALY
2005
Activa Fashion Design Management #25 ITALY
2006
Interior Digest #70 RUSSIA
2003 Activa Fashion Design Management - #17
2006 Glamour #170
ITALY
TV 2008
SKY - Case & Stili – SKY Leonardo - ITALY
2006
NTV - "Kvartirny Vopros" (Changing rooms) - RUSSIA
2005
RAI 3 - TG3 (news)
2005
RAI 2 - Costume e Società (dossier)
2005
RAI 2 - TG2 (news)
2005
NTV - "Kvartirny Vopros" (Changing rooms) - RUSSIA
2003 Activa Fashion Design Management #14
ITALY
ITALY
Soil Concept Let's say that a creative mind is like a fertile soil and the seed is a new
project. My philosophy takes inspiration from Nature and how a plant grows up and gives its fruits from a little seed, time after time.
Seed the project
Feeding
Growth
Flowers bloom
Fruits, pick a fruit and taste it
Harvest mature fruits
| 1 | Seed the project
| 4 | Flowers bloom
A new assingnment begins, the project is like a seed and
Everybody knows it takes time before the flowers bloom.
it will be fed by what's inside your mind: experiences,
It's when finally you have something more detailed
memories, thoughts, observations, concepts, people,
in your head and on your papers, you know the right
objects, environment, nature, weather, bad and good
direction.
moods, events etc.
| 2 | Feeding
| 5 | Fruits
It's time to study and research, write down concepts and
The design seems ready and like a fruit it takes time to
see what's already done by others. It's time to feed it with
be mature and tasteful. Pick a fruit and taste it, it can be
knowledge, brainstorming, ideas, concepts, case studies
good, but you need to taste it, share it, handle it, play
and work experiences.
with it, eat it and digest it. Put your final drawings and results in a folder for a week, forget about them and wait.
| 3 | Growth
| 6 | Harvest
Sketches and drawings are the first results, like the
With new eyes and a fresh mind you see what was hidden
leaves of a young plant. Many leaves, many sketches and
before. Adjust, change, modify and redesign.
drawings. It's taking shape, step by step.
The fruits are now mature and tasteful; the project is ready.
Honour the concept.