Stockholm
2000 2010
GraphicDesign Illustrations ArtDirection
Stockholm e-mail: lorenzo@designkiller.it personal website+showreel: www.designkiller.it
Now
Swiff AB | Stockholm As Art Director I'm designing the new corporate identity and directing the making of an incoming event. At Swiff we also invent concepts for social video-games connected to Facebook and other social networks. Swiff is a very interesting interactive agency specialized in developing Adobe Flash platform, Facebook platform, IPhone SDK, augmented reality and emerging technologies. www.swiff.se
February 2010 Advertendo | Padova Freelance as Graphic Designer and illustrator. Logo design for Cristian Sanavia (Boxing Super Middle Weight World Champion WBC 2004). www.advertendo.com
Summer 2009
IKI Vip Luxury Fashion | Ancona Freelance as Graphic Designer and illustrator. Logo design for a new clothing brand. www.ikivip.com
2008>>2009
Webscience s.r.l. | Milano Freelance as Graphic Designer and illustrator. Layouts for websites, Digital Illustrations, layouts for brochures and catalogs, icons and general graphic design. www.webscience.it
2009
Culture Twist EEGIMS Corp. | South Korea Partner-Designer to design graphics and illustrations for t-shirts sold in South Korea. www.culturetwist.com
2005>>2009
Facto s.r.l., Graphic+Design | Milano Cofounder, Art Director and Designer. Facto s.r.l. is the society that invested and manufactured the interactive lamps designed by Progetto25zero1: Elica, Mr.Wax and Pupa.
2003>>2008 Studio Associato Progetto25zero1 Graphic+Design | Milano Cofounder, Art Director and Designer. Progetto25zero1 is a creative studio based in Milan that made concepts, designed products and followed the corporate identity of several clients. www.progetto25zero1.com
2003>>2009 Glitter Comunicazione s.r.l. | Verona, Milano As Free Lance Designer, Illustrator and Art Director. www.glittercomunicazione.it 2000>>2003 Free-Lance Graphic Designer | Milano Old portfolio: www.progetto25zero1.com/bloke/
Education University 1996/2003 Politecnico di Milano, Italy Industrial Design & Graphic Design (5 years) Attended courses: industrial-design, car-design, yacht-design, graphic-design. Graduated in April 2003 as Doctor in Industrial Design. Thesis title: Emotional “Videotyping” Thesis tutor: Prof. Roberto Pieracini. Score: 94 out of 100
Outbound Experience 2000/2001 Erasmus Project. Antwerpen, Belgium ERASMUS student at Hogeschool Antwerpen Productontwikkeling (PO), Belgium (10 months).
High School 1992/1996 School of Art. Ancona, Italy Attended the experimental course called “digital image”; students learns the basis in video editing and direction, graphic design, art-direction and 3D modelling. Score: 58 out of 60.
Spoken Languages Italian: Native English:
Skills
Fluent written and spoken
Creativity, fantasy, imagination and vision.
at “UFSIA/ICTL Steunpunt Taal en Communicatie”
Fast, organized, coordinated, structured.
Nederlands voor Anderstaligen certificaat
Flemish/Dutch: Very good written and spoken. Certificate taken
Experience in teamwork and Art Direction. Respectful for the rules, schedules and deadlines.
Swedish:
Great observer, care for details.
Learning. Attended courses at Studiefrämjandet A2
Skills in freehand drawing and illustrations.
Attended Level 3C course at SFI
Calligraphy, typographic and lettering knowledge. Street Art knowledge. MMPORG player, now and then, on EVE-Online. Motto: Quality Over Quantity
Exhibitions Events Fairs
2008
International Furniture Fair - Milano
2007 International Furniture Fair - Milano
Fuori Salone/Interni
Progetto25zero1+Antidiva
c/o Galleria Adam’o Eva Art+Design – Via Visconti di
Rho Fiera – pavilion 7, booth G-20 Antidiva Divani.
Modrone 1 - Milano
With Mr.Wax lamps and Pupa lamp.
With Elica lamp, Pupa lamp and Mr.Wax lamps.
2008 Badische Landemuseum Karlsruhe - Germany
2007 International Furniture Fair - Fuori Salone: That’s Design Exhibition - Milano
Design+Emotion – “Produkte die Gefühle wecken”.
SuperStudio Più, via Forcella (Zona Tortona), Milano
With Elica lamp and Pupa lamp.
Mr.Wax lamp and Pupa lamp
2007 Gwangju Design Biennale - South Korea
2006
5 October – 3 November 2007.
Presenting “Mr.Wax’s Luminous Dreams”; the lamp that
With Elica lamp.
changes style over time.
2007 WeekRoma DesignPiù 5-13 October 2007 – Spazio Etoile – Rome. With Elica lamp, Pupa lamp and Mr.Wax lamps.
2007 Triennale Di Milano
International Furniture Fair - Salone Satellite
Art direction and teamwork (Progetto25zero1) www.mrwax.it
2005 International Furniture Fair - Salone Satellite Presenting “Do U Speak Design?”; 5 prototypes of interactive lamps that need a gesture to turn them on
Luxury foodbag designed for “ilSole24ore” (Economics
and off: Elica (an air blow), K.On (a punch), Kick-On (a
Italian Magazine).
kick), Accordo (a touch on a bass string), Pupa (a caress).
With C-BOX (Progetto25zero1 and Malcolm Dragotta).
Art Direction and teamwork (Progetto25zero1).
2007 International Furniture Fair - Milano - Exhibition
www.progetto25zero1.com/satellite2005
10 years of Salone Satellite
2003
With Elica lamp, Pupa lamp and Mr.Wax lamps.
Lecture: “Emotional Videotyping”
Webb.IT (Internet Fair) Padova
Contests+ Competitions 2009
Softwares
Krispy Kreme Doughnuts upon invitation from EGIMS Corp. for Krispy Kreme Doughnuts | U.S.A./S.Korea Illustrations for merchandising and t-shirts. Result: pending
2008 2out .com - South Korea (now Culture Twist) upon invitation from 2out.com Illustrations for t-shirts Result: design chosen and printed
2007 Logotype for “Turin Olympic Park 2006” After the Winter Games in 2006, The Olympic Park needed a new logo to promote the facilities.
2003 A logotype for “Santa Maria di Leuca” Santa Maria di Leuca is a tiny tourist town in the south of Italy that wanted to promote itself with a new logo and a new corporate image. Result: no winners
2002 GameProg Design Contest Participation with Raffaello Dell’Agata, Beltran Berrocal, Nicola D’Antrassi and Daniele Gasparini to invent a new concept for a videogame. Result: 2nd
2001 Riva 1920, Materiale Legno Participation with “Draakje”: a table made of curved wood.
Kolla? OS: Mac and Windows
Print based (very good/expert): Adobe Indesign CS3 Adobe Illustrator CS4 Adobe Photoshop CS4 Corel Painter IX or X Wacom Intuos 3 Graphic Tablet Web based (basic/medium): Adobe After Effects CS4 Adobe Flash CS3 Adobe Flash Catalyst Beta2 Adobe Dreamweaver CS3 CMS WordPress Filezilla FTP or similar
Soil Concept Let's say that a creative mind is like a fertile soil and the seed is a new
project. My philosophy takes inspiration from Nature and how a plant grows up and gives its fruits from a little seed, time after time.
Seed the project
Feeding
Growth
Flowers bloom
Fruits, pick a fruit and taste it
Harvest mature fruits
| 1 | Seed the project
| 4 | Flowers bloom
A new assignment begins, the project is like a seed and
Everybody knows it takes time before the flowers bloom.
it will be fed by what's inside your mind: experiences,
It's when finally you have something more detailed
memories, thoughts, observations, concepts, people,
in your head and on your papers, you know the right
objects, environment, nature, weather, bad and good
direction.
moods, events etc.
| 2 | Feeding
| 5 | Fruits
It's time to study and research, write down concepts and
The design seems ready and like a fruit it takes time to
see what's already done by others. It's time to feed it with
be mature and tasteful. Pick a fruit and taste it, it can be
knowledge, brainstorming, ideas, concepts, case studies
good, but you need to taste it, share it, handle it, play
and work experiences.
with it, eat it and digest it. Put your final drawings and results in a folder for a week, forget about them and wait.
| 3 | Growth
| 6 | Harvest
Sketches and drawings are the first results, like the
With new eyes and a fresh mind you see what was hidden
leaves of a young plant. Many leaves, many sketches and
before. Adjust, change, modify and redesign.
drawings. It's taking shape, step by step.
The fruits are now mature and tasteful; the project is ready.
Honour the concept.
Publications Design projects and products 2009
Penthouse #376 SPAIN
2008
Design Diffusion News #54 ITALY
2008
Mix Future Interiors, summer issue UK
2008
Salon Interior #123 RUSSIA
2007
Cosmopolitan #11 ITALY
2007
Da Man – summer issue HK
2005
Design at Home summer issue FRANCE
2007
Come Ristrutturare #10-1 ITALY
2005
Lighting Design Collection #10 ITALY
2007
House and More #1-2007 GERMANY
2005
Elle #4/05 ITALY
2006
Glamour #178 ITALY
2005
Form Designtidskriften #4/05 SWEDEN
2006
Cosmopolitan #11 ITALY
2005
Baumeister Zeitschrift für Architektur #102 GERMANY
2006
Ottagono #194 ITALY
2005
Escala #18/05 BRAZIL
2006
Sneakers Marmalade #3 FRANCE/LUXEMBURG
2005
Diseño Interior - #155 SPAIN
2006
Design Diffusion News #134 ITALY
2005
Atrium magazine, summer issue SLOVAKIA
2006
Next Exit #42 ITALY
2005
Pig Magazine # 33 ITALY
2006
Cosmopolitan #8 ITALY
2005
Activa Fashion Design Management #25 ITALY
2006
Interior Digest #70 RUSSIA
2003 Activa Fashion Design Management - #17
2006 Glamour #170
ITALY
TV 2008
SKY - Case & Stili – SKY Leonardo - ITALY
2006
NTV - "Kvartirny Vopros" (Changing rooms) - RUSSIA
2005
RAI 3 - TG3 (news) - ITALY
2005
RAI 2 - Costume e Società (dossier) - ITALY
2005
RAI 2 - TG2 (news) - ITALY
2005
NTV - "Kvartirny Vopros" (Changing rooms) - RUSSIA
2003 Activa Fashion Design Management #14
ITALY
ITALY
Graphic Design and Illustrations Catalogues ArtDirection and GraphicDesign BERROCAL Guerreros y Toreros Sculpture Exhibition in Malaga, Fundaciòn Berrocal Para Las Artes Malaga, Spain. 2009 Adam'o Eva Creations International Design Prize, Adam'o Eva Art+Design Gallery Milano, Italy. 2008 The Lamps, Catalogue 2007 Lamps catalogue for Progetto25zero1 Milano, Italy. 2007
Corporate Magazine
ArtDirection and GraphicDesign OXYGEN is the corporate magazine of SMC Italia S.p.A., printed in 10.000 copies and sent to European SMC offices and retailers. It’s a 56 pages magazine in 2 languages, with reportages of every kind and technical articles on SMC's components for machinery. In 2004, after the 3rd issue, SMC Italia S.p.A. decided to redesign OXYGEN Corporate Magazine in all its aspects.
Gitter Comunicazione srl won the tender and I directed the whole project, redesigning the logo and the entire layout, producing the whole magazine and delivering the final files to the printer. 2004-2007
Advertising Campaign ArtDirection
SMC Italia S.p.A.is the Italian affiliation of SMC Corporation (Japan).
Gitter Comunicazione srl won the tender to make the new advertising campaign and I directed the job, inventing the new campaign. SMC products catalogue counts more than 30.000 items and they interact/combine to each other in the industry of robotics and pneumatics, so I asked them to send me a box with original SMC components (actuators, valves, tubes, switches etc). I built a character and a F1 car, using indeed only those components. This robot and the F1 car have been used as subjects for the Advertising campaign in 2005 and 2006. 2005
LogoTypes Here is a selection of logotypes made during the latest years. Il Silfo (Restaurant) | ITALY 2005 Ottica Monti (Glasses and Lenses Shop) | ITALY 2005 RG Passion (Toy Factory) | SWITZERLAND 2003 SerranFiore (Agriturismo) | ITALY 2005 Kitchen With a Difference (Healthy Fast Food) | UK 2008 J^House (Event) | ITALY 2003 Parco Olimpico di Torino (Contest) | ITALY 2007 DGS (mechanical treatments) | ITALY 2005 MissJay (DJ) | ITALY 2006 Avitis (Consulting) | ITALY 2005 Glitter Comunicazione (Advertising, PR and Events) | ITALY 2004 Maza (boat) | ITALY 1998 Norma (Hi-End Audio Systems) | ITALY 2005 PF1 (clothing) | ITALY 2009 MP3 Eon (Product ) | ITALY 2009 Progetto25zero1 (Design and Graphic Design) | ITALY 2004 (on the right) Scott Joplin Pub | ITALY 2007 (on the next page) Estempore (Design) | ITALY 2008
Corporate Brochure
ArtDirection and GraphicDesign AIPA S.p.A. had a ten years old corporate brochure and wanted a new version with new contents and pictures. I directed the whole process, designing a new folder, choosing the paper type, directing the photo shooting and designing the layout. Actually the folder has 2 versions: the version displayed here as "normal" with a mini-CD with multimedia contents; a "VIP" version with a custom USB key. Unfortunately the logo and the colours were the restrictions I had to keep. 2007
Corporate Identity
ArtDirection GraphicDesign FontDesign Estempore is an Interior Design Studio based in Este (between Padova and Verona, Italy). I designed the logo and a basic corporate Identity. The font has been designed exclusively for Estempore; actually there is no True Type Font family, just the whole alphabet and numbers. It's been used only for the logo. The visit card has been quite expensive since the chemical embossing and the rounded corners increased the price per piece. Both features were requested by the client. 2008
Illustrations T-Shirts
On these pages I display several kind of illustrations I've made for myself, for occasional contests and for clients. Hucci Mama T-Shirt contest - Italy 2009 The 1973 Hucci Mama T-shirt was an Italian contest involving Italian graphic designers ad illustrators through Zuz첫 Factory website. Keywords are: vintage, Miami and summer. www.zuzufactory.it CultureTwist - South Korea 2008 My illustrations has been printed and sold in South Korea at www.culturetwist.com
Vectors Playground math is a mix of free hand drawing and vectors job. I drew the illustration on paper, just a sketch as first and then I drew the outlines with a black ink pen. After scanning the black and white drawing, I adjusted and cleaned it with Adobe Photoshop and traced it with Adobe Illustrator LiveTrace tool. Adjusting vectors and knots took a lot of time, but once I got the vectors I can forget every pixelrelated issue (resolution, dimension, aliasing) and try several palettes, adjustments, effects, etc. This illustration and many others have been submitted in 2009 at www.threadless.com
FreeHand Sketches Stockholm Travel Diary is a series of freehand drawings using my favourite pencil: a 0,5mm 2B lead. I draw them during my spare time, enjoying the softness of a 2B lead and at the same time the strength of those black strokes.
Characters and more
Digital Painting Latex Dolls: a series of digital freehand drawings using Wacom Intuos 3 Graphic Tablet, Corel Painter IX and Photoshop. Everything is made directly on screen, from the first sketch to the last brush stroke. I printed them on fine art canvas, protected with an anti-UV spray, wrapped and framed with a black wooden frame. On this page: a detail of Latex Doll Els plotted on fine art canvas; on the right a portion of Latex Doll Naima. The series is made of four pin-up girls dressed with latex clothes; you can see through the dresses and spot some nudity without being gross. The purpose of this series was to try to draw and paint a sexy pin-up without being gross, giving them deep and thoughtful eyes. It's a different way to draw nudity with clothes and/or items that usually are connected to porn and fetish scenario. Latex Dolls have been published on Penthouse #376 Spain, July 2009.
Comics/Manga style Gladia CarR is a toy produced by RG Passion : a Swiss company that develop and produces tech-toys such as remote controlled planes, choppers and cars. Gladia CarR is an arena where tiny remote controlled cars challenge. As requested, I invented two manga-style characters and applied them on the packaging. These characters have been used for promotional purpose and TV commercials in Holland, France and Switzerland. Before this assignment I designed the logo that actually
RG passion is using as brand, even if a bit modified. 2003
Mascotte Krispy Kreme DoughnutsR wanted new designs for their promotional T-shirts and clothing. EEGIMS Corp. (Culture
Twist, South Korea) won the tender and hired me to draw illustrations for Krispy Kreme 72th anniversary. 2009
WebSite Layouts+AD
WebSite AD Agorà Scenografie website is quite old; me and my team made it in 2002 with Macromedia Flash 5 and good ideas. We had to face the limits and the restrictions of the Italian internet in 2002, where no broadband existed yet.
Agorà Scenografie's director hates websites and internet, she's allergic to them, but at the same time she needed it. I invented this illustrated website, where every single drawing is handmade on a rough hammered paper, and of course colored with watercolours. This mechanical flying fish is oneiric and surrealistic, it recalls the world of dreams and fantasy. Agorà in fact designs and builds scenography for theatres and fashion shows. www.agorascenografie.it
2002
Layout Design About designing websites and portals, my main assignment has always been as AD and/or Graphic Designer (or Graphic User Interface Designer). I've worked in team with skilled CSS and HTML compilers, Flash Action Script masters and marketing managers. On this page are displayed a few websites recently designed. From top to bottom: progetto25zero1.com GraphicDesign 2005 estempore.it ArtDirection+GraphicDesign 2008 jkrproductions.com GraphicDesign 2009 giordanovini.it GraphicDesign made for WebScience.it 2008 celgene.it ArtDirection+GraphicDesign made for WebScience.it 2008
DesignKiller 2010 | Lorenzo Gaggiotti | Stockholm CV 2+Quickfolio - April 2010