BRAND EDUCATION BOOK
DESIGNME BRAND PUFF.ME GLOSS.ME BOUNCE.ME FAB.ME QUICKIE.ME HOLD.ME ALL PRODUCT COMPARISON5451433524160804
OF CONTENTS
TABLE
WE DESIGN THE PRODUCT, YOU DESIGN THE BEAUTY.
Accountability — We are responsible for every product and message we put out in the market. We aim to move towards a more sustainable future starting with our formulas and packaging; every step counts.
BRAND VALUES
PETAcrueltycertifiedfree
Performance From product formulas, to packaging and overall brand experience, we pride ourselves in creating the ultimate haircare experience for customers and professional alike.
Creativity — Always pushing the envelope, we don’t shy away from innovating and disrupting the haircare industry.
Empowerment — We admire all forms of beauty and encourage our community to spotlight their talent and creativity in a place where its culture enables diversity to thrive.
Authenticity — We vow to remain authentic as we strive to democratize haircare, and to keep uplifting our community’s own individuality.
The approach we’ve taken with our branding is much more like that of an orchestra. Discovering the right medley, to allow the user to enjoy each and every collection. Taking each note to create a masterpiece: persona, color, fragrance and packaging.
BRANDING SYMPHONY
BRAND POSITIONING
For the ones who dare to stand out — we design clean innovative haircare so you can celebrate your individual style with one less thing to worry about. Design your own beauty.
curls definition& strengthen & protect hydration & shine hold control&volumetexture& quick refresh&
PUFF.ME VOLUME & TEXTURE
volumizingshampoo conditionervolumizing dryspraytexture lightpowdervolumizing volumizingpowdervolumizingmousse
PUFF. ME
VOLUMIZING SHAMPOO & CONDITIONER
HOW TO USE ME
WHY I’M SPECIAL
• Weightless
WHAT I DO
• Conditioning
Cleanse and condition to create weightless body & volume leaving hair looking healthy and feeling soft.
• Color safe BEST FOR
Massage shampoo onto wet scalp and hair, rinse thoroughly. Follow with conditioner focusing on mid lengths to ends, allowing to absorb 1 2 minutes, detangle then rinse.
*IN CONDITIONER ONLY
before after
• Straight, wavy & curly
• Volumizing
• Rich lather
• Fine & medium
AVAILABLE IN 300 ml | 1 L | 50 ml
• Deep cleansing
PUFF. ME
HOW TO USE ME
AVAILABLE IN 250 ml | 58ml
WHAT I DO
Create long-lasting, voluminous, bounce with no crunch or frizz.
Apply a palm-sized dollop on hands and work through towel dried hair from root to ends for even distribution.
VOLUMIZING MOUSSE
• Fine to medium
before after
• Straight, wavy & curly
• Matte finish
• Light: fine to medium
• First ever volumizing powder in a pump
• Medium strong grippy, lasting hold
• Original: medium to coarse
WHAT I DO
• Root-lift, buns, braids, updos & ponytails
VOLUMIZING POWDER ORIGINAL/LIGHT
HOW TO USE ME
before after
Add instant lift and lasting volume with just a puff! Magic for roots, updos; braids, buns and big, fluffy ponytails.
PUFF. ME
• Talc free
• Straight, wavy & curly
AVAILABLE IN 9.1 g
BEST FOR
Lift hair in sections, aim the nozzle at the root or base of style. Massage with fingertips and work in to create desired volume.
WHY I’M SPECIAL
• Instant volume
• Fine to medium
Spray liberally on dry hair lifting sections for even distribution and added volume.
• Matte airy finish
WHAT I DO
before after
HOW TO USE ME
• Instant body
PUFF. ME
DRY TEXTURE SPRAY
WHY I’M SPECIAL
Build instant volume, airy texture with a flexible, touchable hold
• Straight & wavy
AVAILABLE IN 248 ml | 69 ml
• UV protection
BEST FOR
PUFF.
PUFF.ME volumizing powder original
PUFF.ME volumizing powder light
PUFF.ME dry spraytexture PROTECTION ü ü
Use on dry hair. Spray throughout mid lengths and ends for tousledtexture.touchable Spray onto dry hair.
PRO TIP
Ultimate volume and grip for root lift, ponytails, buns, braids and updos.
Use on dry hair. Volume and grip for root lift, ponytails, buns, braids and updos.
PUFF.ME conditionervolumizing
ME
PUFF.ME shampoovolumizing
Can be used together for maximum volume or mixed and matched with other ConditionersShampoosDESIGNME&tobalancespecifichairneeds.
In straighter hair lift hair at the roots with fingers or brush volumeencourageblowdryingwhentomajorandbody.
PUFF.ME moussevolumizing
Can be used together for maximum volume or mixed and matched with other ConditionersShampoosDESIGNME&tobalancespecifichairneeds.
Apply a heaping handful to damp hair from roots to ends and comb through for even distribution before blowdrying or diffusing.
PRODUCT COMPARISON
HAIR TYPE • Fine, medium • Straight, wavy • Fine, medium • Straight, wavy • Fine, medium • Straight,curlywavy, • Fine, medium • Straight, wavy • Fine, medium • Straight, wavy • Fine, medium • Straight, wavy VOLUME •••• ••• •••• ••••• •••• •••• HOLD ••• ••••• •••• ••• HYDRATION • •• •• SHINE • •• • UV
HEAT PROTECTION ü
BUILDABLE ü ü ü ü
GLOSS.ME HYDRATION & SHINE
GLOSS.ME HYDRATION & SHINE
serum
hydratingshampoo conditionerhydrating treatmenthydratingmask
hair
HYDRATING SHAMPOO & CONDITIONER
BEST FOR
Replenish your hair’s hydration and shine with a rich lathered cleanse and smooth conditioning.
• Adds shine
GLOSS. ME
WHY I’M SPECIAL
• Straight, wavy, curly AVAILABLE IN 300 ml | 1 L | 50 ml
• Cannabis sativa seed oil
• Color-safe
HOW TO USE ME
Apply shampoo to wet hair, massage gently from scalp to ends, rinse thoroughly. Follow with conditioner on freshly washed hair, focusing on mid lengths to ends, allow to absorb 1 2 min, then rinse.
before after
• Argan oil
• Medium & coarse
WHAT I DO
Winner of best treatment mask
WHAT I DO
• Straight, wavy, curly, coily
• Medium to coarse
HYDRATING TREATMENT MASK
AVAILABLE IN 250 ml | 500 ml | 90 ml
BEST FOR
• Add shine
Restore hydration and elasticity, detangle and strengthen for soft, shiny, invigorated locks.
before after
GLOSS. ME
WHY I’M SPECIAL
• Recyclable tube made of sugar cane
• Color-safe
HOW TO USE ME
Start with a dollop in hand, massage into damp mid lengths and ends. Leave in for 3 to 5 minutes, then rinse.
• Rich hydrator
Weightlessly add high shine, hydration & eliminates frizz.
GLOSS. ME
• Made from the perfect blend of oils & & proteins
HOW TO USE ME
WHAT I DO
Apply a small amount to damp or dry hair focusing on mid lengths to ends, style as desired.
• Hydrating
• Recyclable glass bottle
WHY I’M SPECIAL
• Enhances manageability
• All hair types
• Weightless
• Silky finish
• UV protection
• Colorless
• Conditioning
HAIR SERUM
BEST FOR
AVAILABLE IN 80 ml | 25 ml before after
mask
1 2 pumps massaged or scrunched into sections of hair focusing on mid lengths to ends.
GLOSS.ME hydrating shampoo GLOSS.ME hydrating conditioner
HAIR TYPE • Medium, coarse • Straight, wavy, curly • Fine, medium, coarse • Straight, wavy, curly • Medium, coarse • Straight, wavy, curly, coily • All HYDRATION ••• •••• ••••• •• SHINE •••• •••• •••• ••••• HEAT PROTECTION UV
GLOSS.ME hydrating treatment GLOSS.ME hair serum PROTECTION ü
When hair is dry or parched.
Leave on for 1 2 minutes and rinse well.
Saturate the hair with water and blot shampoo around the scalp and roots, emulsify to create a rich lather and massage scalp area for 1 2 minutes. Rinse clean.
Apply on damp or dry hair. COMPARISON
For impeccable shine, smoothness and softness.
After shampoo, squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
After shampoo squeeze excess water from the hair, then apply the mask with hands to mid lengths and ends before detangling.
PROHOLDTIP
Leave on for 2 5 minutes and rinse.
When hair is dry or parched.
GLOSS. ME PRODUCT
When major hydration is needed.
BOUNCE.ME CURL & DEFINITION
curl conditionercurl shampoo curl balm curl gel spray
BOUNCE.ME CURLS & DEFINITION
• 4 A/B/C
HOW TO USE ME
• Medium to coarse
• 3 A/B/C
BOUNCE. ME
WHY I’M SPECIAL
WHAT I DO
CURL SHAMPOO & CONDITIONER
before after
• Condition BEST FOR
Apply to wet hair, massage from scalp to ends, rinse thoroughly. Follow with conditioner focusing on mid lengths to ends, allowing to absorb 1 2 minutes, detangle then rinse.
• Wavy, curly & coily
• 2 A/B/C
Enhance and define waves and curls with a blend of buriti oil and shea butter while perfectly cleansing strands.
AVAILABLE IN 300 ml | 1 L | 50 ml
• Cleanse build-up
• Add shine
• Hydrate
*IN CONDITIONER ONLY
AVAILABLE IN 250 ml | 90 ml
• CGM friendly
• Medium to coarse
WHY I’M SPECIAL
• Define and enhance curls
• Non crunchy
• Hydrate
CURL BALM
Add definition and shine with a non-crunchy buildable hold. A lotion-gel hybrid, enriched with argan oil, for big bouncy waves and curls.
Start by rubbing a quarter size dollop between palms, then rake/brush through and scrunch curls upwards to define.
BEST FOR
• 2 B/C
• 3 A/B/C
HOW TO USE ME
• 4 A/B/C
WHAT I DO
before after
• Wavy, curly, coily
• Buildable hold
BOUNCE. ME
Define waves & curls with weightless control for an even curl pattern and lasting touchable hold.
• All hair types
WHY I’M SPECIAL
• 2 A/B/C
• Define
BEST FOR
AVAILABLE IN 230 ml | 50 ml
before after
• Hydrate
• Healthy hair growth
HOW TO USE ME
BOUNCE. ME
WHAT I DO
Spray evenly throughout damp hair, brush/twist/coil/scrunch, diffuse/air-dry or style as desired.
• 4 A/B/C
• 3 A/B/C
• Tame frizz and fly aways
SPRAY GEL
• Wavy, curly, coily
• Medium, coarse
•
• Medium, coarse
CGM FRIENDLY ü
HAIR TYPE
BOUNCE.ME curl shampoo
Damp or dry hair.
CURL CARE COMPARISON
•
• Fine, medium, coarse Wavy, curly, coily Fine, medium Straight, wavy, curly, coily
Can be used together for rich hydration or mixed and matched with other DESIGNME Shampoos & Conditioners to balance specific hair needs.
BOUNCE.
• Wavy, curly, coily
HYDRATION ••• •••• ••• ••• HOLD ••• •••• HEAT PROTECTION ü ü UV PROTECTION ü ü
•
For hydration, bounce & amountCanDampdefinition.ordryhair.alsoapplyasmallertodamphairandblowdrysmooth.
• Wavy, curly, coily
Best for taming static, surface frizz & definition/ detailing.
BOUNCE.ME curl balm BOUNCE.ME curl spray gel
PRO TIP
ME
BOUNCE.ME curl conditioner
Can be used together for rich hydration or mixed and matched with other DESIGNME Shampoos & Conditioners to balance specific hair needs.
CURL
BOUNCE. ME GUIDE PATTERN 2 A,B,C
CURL
BOUNCE. ME GUIDE PATTERN 3 A,B,C
CURL
BOUNCE. ME GUIDE PATTERN 4 A,B,C
FAB.ME REPAIR & PROTECT
FAB.ME REPAIR & PROTECT
Improves scalp health, eliminates frizz and locks in moisture.
MANGO FRUIT
Stimulative effect that promotes overall scalp health.
Rich in antioxidants. Protects against future damage.
VEGAN HYUALURONIC ACID
RADISH ROOT
Conditions while maintaining elasticity. Rich in Vitamin A & E.
Gently exfoliates and strengthens.
GINGER ROOT
REPAIR & PROTECT
SUNFLOWER SEED OIL EXTRACT
EDELWEISS
Forms a protective barrier and enhances definition.
QUINOA
Can hold 20x its weight in water to plump the hair strand with hydration.
Helps fight against dandruff.
FAB.ME
BAMBOO EXTRACT
FORTIFYINGINGREDIENTSSHAMPOO
LEAVE-ININGREDIENTSTREATMENT
purplefortifyingshampoo treatmentleave-in
FAB.ME
REPAIR & PROTECT
• All blonde, white or grey hair trying to neutralize yellow tones
FAB. ME blonde
• Increase water retention to plump hair strands
AVAILABLE IN 250 ml before (level 8) after
• Improve scalp circulation for healthy hair growth
HOW TO USE ME – AT HOME
1 4 times per month for blonde, white, grey maintenance (in liu of other shampoo), leave on for 1 5 minutes, rinse and follow-up with conditioner or GLOSS.ME hydrating treatment mask.
• Restore protein loss to strengthen & repair
edelweissbamboo extract anti-frizzstrengthening
WHY I’M SPECIAL
Neutralize and tone yellow hues to brighten blonde and silver grey hair. Help restore elasticity and repair damage over time for stronger, shinier and revitalized hair.
FORTIFYING PURPLE SHAMPOO
• Antioxidants protect against environmental aggressors
BEST FOR
• Helps combat premature ageing and hair fall
WHAT I DO
• Neutralize yellow tones to brighten blonde, white and grey hair
PRO FACING
3 Lightener + 20 vol for 40 minutes
1 Lightener + 20 vol for 40 minutes
before a fter ( level 9 10 )
5 Shampoo with FAB.ME blonde fortifying shampoo
4 Saturate hair and wash with FAB.ME blonde fortifying shampoo for 5 minutes (instead of toner), rinse.
NICK'S BLONDE TRANSFORMATION
3 Pre-tone: FAB. sprayed into hair and combed through.
Colour by Sandy Lefebvre & Amy Stollmeyer
2 Rinse & saturate with FAB.ME blonde fortifying shampoo x 2
2 Rinse & saturate with FAB.ME blonde fortifying shampoo x 2
4 Toner: 1/2 clear + 1/2 pearl
6 Style with FAB. and GLOSS.ME hair serum
b leach session 1 (level 7 8) a fter ( level 10 12)(levelafter 10 11) before before
HOW TO USE ME – IN SALON
5 Saturate hair with GLOSS.ME hydrating treatment mask for 5 minutes to hydrate and seal the cuticle, rinse.
Colour by Sandy Lefebvre Style by Amy Stollmeyer 1 and slices)
• To support lightening services to wash out highlights or toners.
FAB. ME blonde
6 GLOSS.ME hydrating treatment mask for 5 minutes to hydrate and seal the cuticle then rinse.
QUEENIE'S BLONDE TRANSFORMATION
Style by Steven Turpin
• To neutralize and brighten blonde, white or grey clients before haircuts, deep treatments, smoothing treatments, extension applications or blowdry services
WHAT I DO
• Strengthening
• Hydration
MULTI - BENEFIT LEAVE
• Breakage & split end prevention
• Heat & UV protection
• Frizz & static control
before after
• Detangle
Spray lightly throughout damp hair prior to brushing and/or styling.
WHY I’M SPECIAL
• Porosity balancing
• Shine
FAB. ME
• Protects hair color from fading
Strengthen, protect and nourish with a lightweight multi-tasking formula. Bonus: Detangle and speeds up dry time.
• Reduce blow-drying time
• Antioxidant protection against environmental damage
HOW TO USE ME
FAB.ME
• Straight, curly and coily
Damp or dry hair (before or after shower).
FAB. ME PRODUCT COMPARISON
FAB.ME
PRO TIP
Leave in treatment
HYDRATION •••• •••• VOLUME • SHINE •• ••• COLOR SAFE ü ü PH LEVEL 5.4
• All hair
At home, use 1-2 times per month to brighten, strengthen, and fortify blonde, white or grey hair. Optimal results in levels 8-10 when trying to neutralize yellow tones
HAIR
TYPE
4.50
Fortifying purple shampoo
A pre treat, a primer, a refresher just does it all. Epic detangler.
• Fine, medium and coarse
• Blonde, white or grey hair types 6.2 5.0
QUICKIE.ME INSTANT REFRESH
This replenishing fragrance will reinvigorate your senses with fresh, fruity aromas of cut herbs, blackcurrant, cocktailed with delicious lychee.
40
WHAT I DO
• Blondes & light tones
Absorb oils, build up and odors no matter how many days it's been! An instant waterless refresh with a matte finish, for blonde and light tones.
• Instant waterless refresh
• Absorb oils, build up and odors
Shake well, section hair and spray roots in a sweeping motion. Massage to bring back natural volume. Brush through to remove any excess.
DRY SHAMPOO LIGHT
• Invisible
AVAILABLE IN 339 ml | 96 ml
HOW TO USE ME
• Blend seamlessly into light toned hair
WHY I’M SPECIAL
• Restore hair’s natural volume
before after
BEST FOR
QUICKIE. ME
• Absorb oils, build up and odors
WHAT I DO
WHY I’M SPECIAL
• Blend seamlessly with a translucent pigment into dark toned hair
HOW TO USE ME
before after
BEST FOR
• Instant waterless refresh
• Brunette & dark tones
DRY SHAMPOO DARK
Shake well, section hair and spray roots in a sweeping motion. Massage to bring back natural volume. Brush through to remove any excess.
• Restore hair’s natural volume
Absorb oils, build up and odors no matter how many days it's been. An instant water-less refresh with a matte finish, for brunette and dark tones.
AVAILABLE IN 339 ml | 96 ml
• Invisible
QUICKIE. ME
Absorb oils, build up and odors with a non-sticky foam that dissipates instantly leaving your hair lightly conditioned- no water required. For all hair types & hair colors.
DRY SHAMPOO FOAM
QUICKIE. ME
AVAILABLE IN 189 ml
• Restore hair’s natural volume
Winner of best dry shampoo before after
• All hair types & colors, including fashion colors & redheads
• Absorb oils, build up and odors
• Non sticky foam
WHAT I DO
HOW TO USE ME
• Dissipate instantly no water required
WHY I’M SPECIAL
Start with a palm full size in hand, massage evenly into roots, until dry to the touch. Brush through to remove any excess.
• Straight, wavy and curly textures
BEST FOR
QUICKIE.ME
Dissipate oils & buildup by massaging foam all throughout scalp until dry to the touch.
It’s your quickest scalp refresh. Shake the bottle, spray 6 10 inches from the roots. Massage with fingertips and brush or comb through any excess.
Spray onto dry hair.
• For Blondes
FINISH Matte Matte Semi matte
• Fine, medium, coarse
HAIR TYPE
Spray onto dry hair.
• Oil & build up prone scalp
Apply 1 3 palmfuls onto dry hair.
• Fine, medium, coarse
• Oil prone scalp
QUICKIE.ME
• Straight, wavy, curly
VOLUME ••• ••• ••• SHINE •• HYDRATION •
QUICKIE.ME dry shampoo foam
QUICKIE. ME PRODUCT COMPARISON
It’s your quickest scalp refresh. Shake the bottle, spray 6 10 inches from the roots. Massage with fingertips and brush or comb through any excess.
• Oil prone scalp
Blow dry with a brush for quicker timing.
PRO TIP
• All hair colors
• Straight, wavy, curly
• Straight, wavy, curly
dry shampoo dark
dry shampoo light
• For brunettes
• Medium, coarse
HOLD.ME CONTROL & STYLE
HOLD LEVEL
HOW TO USE ME
HOLD. ME
THREE - WAY HAIRSPRAY
Twist nozzle to desired hold, shake well and spray onto dry hair.
• Customizable hold factor – thanks to its innovative nozzle system
• Heat & UV protection
• 3 levels of hold in 1 can: low, medium, and high
WHY I’M SPECIAL
• High 8/10
BEST FOR
AVAILABLE IN 330 ml | 69 ml
WHAT I DO
• Flake-free flexible formula
• All hair types
Provide 3 levels of hold: light, medium, high hold in 1 can - without the crunch.
• Medium 5/10
• Light 2/10
PRODUCT COMPARISONS PUFF.ME / GLOSS.ME / BOUNCE.ME / QUICKIE.ME / FAB.ME / HOLD.ME
HYDRATION •• ••• •••• •••• • • • VOLUME •••• •• •• ••• ••• •• SHINE •• •••• •••• •• •• COLOUR SAFE ü ü ü ü ü ü ü
• Fine, medium
PUFF. shampooVolumizingME GLOSS. shampoohydratingME
• Medium, coarse
Apply to 100% wet hair
For blonde hair can be used once a week or or twice a month as needed to lighten to lighten and strengthen blonde hair, white or grey hair of level 7 and above.
• Fine,coarsemedium,
Apply onto dry hair, its your quickest scalp orfingertipssprayShakerefresh.thebottle,610inchesfromtheroots.Massagewithandbrushcombthroughanyexcess.Sprayontodryhair.
Apply onto dry hair, Its your quickest scalp orfingertipssprayShakerefresh.thebottle,610inchesfromtheroots.Massagewithandbrushcombthroughanyexcess.Sprayontodryhair.
Apply 1 3 palmfuls onto dry hair.
PRODUCT COMPARISON
BOUNCE.ME curl shampoo FAB.ME Fortifying purple shampoo QUICKIE.ME dry shampoo light QUICKIE.ME dry shampoo dark QUICKIE.ME dry shampoo foam
• Wavy, curly, coily
• Oil & build up prone scalp
• Straight, curly and coily
• Straight,curlywavy,
PRO TIP
• Fine,coarsemedium,
If scalp/hair has more build up do two washes.
When BlotApplyvolumemaximumisneeded.to100%wethair.throughoutrootsandmassagescalpwellbeforerinsingclean.Ifscalp/hairhasmorebuildupdotwowashes.
• Fine, medium and coarse
Apply onto dry hair, Dissipate oils & buildup by massaging foam all throughout scalp until dry to the Blowdrytouch.with a brush for quicker timing.
PH LEVEL 4.5 6.1 4.5 6.1 5.0 6.0 5.4 6.2
• For brunettes
• Oil-prone scalp
• Straight,curlywavy,
• For blondes
SHAMPOO & DRY SHAMPOO
HAIR TYPE
• Oil-prone scalp
• Blonde/grey hair
• Straight,curlywavy,
• Straight,curlywavy,
• Medium, coarse
• Straight,curlywavy,
• All hair colors
When waves, curls and coils need extra TLC.
Blot throughout roots and massage scalp well beforeclean.rinsing
When hair is dry or Saturateparched.thehair with water and blot shampoo around the scalp and roots, emulsify to create a rich lather and massage scalp area for 1 2 minutes. Rinse clean.
• Medium, coarse
PRO TIP
Leave on for 1 2 minutes and rinse well.
After shampoo squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
When hair is dry or parched
CONDITIONERS & TREATMENTS PRODUCT COMPARISON PUFF. volumizingME conditioner GLOSS. hydratingMEconditioner BOUNCE.ME curl conditioner GLOSS. hydratingMEtreatment mask FAB. leaveMEin treatment HAIR TYPE • Fine, medium • Straight, wavy, curly • Medium, coarse • Straight, wavy, curly • Medium, coarse • Wavy, Curly, Coily • All • All HYDRATION •• •••• •••• ••••• •••• VOLUME ••• •• •• • • SHINE •• •••• ••• ••• ••• COLOR SAFE ü ü ü ü ü PH LEVEL 4.5 6.0 4.5 6.0 4.50 5.50 3.50 4.50 4.5 5.0
When light hydration and maximum volume is needed.
Leave on for 1 2 minutes and rinse well.
Leave on for 1-2 minutes and rinse well.
When waves, curls and coils need TLC.
Epic detangler.
After shampoo squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
When major hydration is needed.
Leave on for 2 5 minutes and rinse.
Damp or dry hair (before or after shower).
After shampoo, squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
A pre treat, a primer, a refresher just does it all.
After shampoo squeeze excess water from the hair, then apply to mid lengths and ends before detangling.
Multi benefits leave in treatment.
WAVE, CURL & COIL STYLING PRODUCT COMPARISON FAB. treatmentleaveMEin FAB. FortifyingME purple shampoo BOUNCE.ME curl balm BOUNCE.ME Spray gel GLOSS.ME hair serum PUFF. moussevolumizingME PUFF. powdervolumizingME PUFF. powdervolumizingMElight PUFF.ME dry spraytexture HOLD.ME three hairsprayway HAIR TYPE • All • Fine, medium and coarse • curlyStraight,andcoily • Blonde/greyhair • Medium,Fine,Coarse • Wavy,CoilyCurly, • Medium,Fine,Coarse • Wavy,CoilyCurly, • All • Fine, Medium • Straight,wavy • Fine, Medium • Straight,wavy • Fine, Medium • Straight,wavy • Fine, Medium • Straight,wavy • All HYDRATION •••• •••• ••• ••• •• •• SHINE •• ••• ••• ••••• • VOLUME •••• ••••• •••• •••• HEAT PROTECTION ü ü ü ü UV PROTECTION ü ü ü ü ü HOLD ••• •••• ••••• •••• ••• ••••• CGM FRIENDLY ü
A pre treat, a primer, a refresher just does it all.
Volume and grip for root lift, ponytails, buns, braids and updos.
Use on dry hair. Spray throughout mid lengths and ends for touchabletousledtexture.Sprayontodryhair.
Ultimate volume and grip for root lift, buns,ponytails,braidsandupdos.Useondryhair.
Dry or damp hair. For optionorpumpssmoothnessimpeccableshine,andsoftness.12massagedscrunchedintosectionsofhairfocusingonmidlengthstoends.Also,agreattobreakupacastifdesired.
For those extra highdays.humidity
For smallerDampdefinition.bouncehydration,&ordryhair.*Canalsoapplyaamounttodamphairandblowdrysmooth.
Damp or dry hair.
Epic Dampdetangler.ordryhair(beforeoraftershower).
Best for taming static, surface frizz & detailing.definition/
Multi benefits leave in treatment.
PRO TIP
For blonde hair can be used once a week or or twice a month as needed to lighten to lighten and strengthen blonde hair, white or grey hair of level 7 above.and
Apply a heaping handful to damp hair from roots to ends and comb through for even distribution morecontinuehavediffusing,blowdryingbeforeorifyoualotofhairapplyingasneededtoworkthroughsectionsallover.
