PORTFOLIO
Challenging reality everyday
Sanghamitra Mohan Kumar +91 7022132245 +44 7501411715 sanghamitramohankumar04@gmail.com
About me
Design according to me is a method of systematic thinking that I use to solve problems and develop opportunities around me. I believe that interior design is an art form that transcends function and establishes a intimate affiliation between user and the space. I always look at a space from the client’s personality, and then treat each surface itself as an independent piece of art and blend it harmoniously.I design consciously to engage people sensorily and emotionally. I am a T-shapes thinker, spealizing in Interior design but my knowledge alos extensds to other areas such of fashion, branding , management and startegy.
Timeline Post Graduate Degree (1 year) Ma. Design Strategy and Innovation Brunel University, London, United Kingdom Work Experience(1 year) Interior designer Bodhi Design Studio, Bangalore, India
2020
2019
Scholaship for Excellence in Education Brunel University, London Magari Design Challenge Winner Bangalore, India
Internship (6 Months) DesignQube Architects and Interior designers, Bangalore, India Under Graduate Degree (4 years) Bachelors in Design: Interior Design Faculty of Architecture, Manipal University, India School The Laidlaw Memorial School & Junior College, Ketti, Nilgiris, India
2018
Batch Topper (2018) Ceramic Workshop Manipal India
2014
Socially Useful Productive Work (SUPW) Grade A
Skills Hard Skills Design Thinking
Material Knowledge Technical Drawing Innovation & Startegy Development Design Mangament Branding Soft Skills Clear Communicator Curious Organised & Punctual Detail oriented Empathetic & Critical Thinker Leadership Teamwork Visualisation Skills
Other Interests Gardening Art Nutrition and Fitness Backpacking
“Your home should tell the story of who you are, and be the collection of what you love� -Nate Berkus
Less is More About The home was designed for an older couple. The residence had three floors. The concept was to create a mellow environment that bounces natural light off its surfaces easily. Since the home was located on the first and second floor, bring in an easily accessible green space was necessary. The transition between spaces is more smooth because of similar materiality between spaces in the open layout.
1 2
4 6 3
5
First Floor Plan
Description 1. Living room 2.Kitchen 3.Dining room
4. Lawn space with skylight 5. Guest bedroom 6. Staircase
2.Farm Style Kitchen Design The farmhouse style kitchen is subtle and easily blends in with the living and dining room decor. With clean lines and a completely white counter area, the kitchen space looks bigger and airier. Private Indoor balcony with the mosaic pattern on the walls for the kids' bedroom to bring in some uplifting energy
9.Indoor balcony
1.Living room Grey Upholstery
Siberia beige Glazed tile
Laminate
Materiality
10
7 9
8
Description 7. Study 8. Master Bedroom
Second Floor Plan 9. Indoor Balcony 10. Son’s Bedroom
First Floor Plan
Electrical Layout
Second Floor Plan
Vacation Abode About
The residence was designed to accommodate a family of six. The family had an extensive art collection. The interior was designed to add drama and emphasize the art in each room. Spaces have a powerful feminine touch to them inspired by the interactions with the client herself. Since the home was going to be used rarely, we tried bringing in the comfort and experience of being in a resort into the spaces with textures and visual elements that evoked a sense of calm.
6 5 1 4
2
3
Ground Floor Plan
Description 1. Living room 2. Dining room 3. Kitchen
4. Staircase 5. Guest Bedroom 6. Parent’s Bedroom
1. Living room The residence was located near the coastal area, a lot of elements were manufactured in-situ. Teak was sourced locally and warm tones were paired to bring in the local warm climatic effect indoors. All spaces have a contemporary chic appeal to them. 5. Guest Bedroom
3. Contemporary Kitchen Design
Brushed Brass
Teak Wood
Terrazo
Olive green PU coated wood
Materiality
9 8 7 10 12 11
First Floor Plan
Description 7. Daughter’s Bedroom 8 family room 9. Master Bedroom
10. Master Bath 11. Study 12. Outdoor Seating
27
7. Master Bedroom Earthy Tones
Dark emperador & Calcutta gold Inlay
Calcutta Gold marble
11. Bath
Visualisations About
Bedroom Visualisation for a client. rich use of textures paired with a contemporary feel. The harmozing of various styles in the space gives a timeless appeal to it.
450
950
450
800
Bathroom
Study Table
950
2000
New King Size bed
600
B
A D C
MASTER BEDROOM
600 850
B
Wardrobe with loft 600
Dressing table
2440
Plan
450 1100 2100
450
300 750 400
Elevation B
3D View
1200 900
750 493
420
Elevation -A A Elevation
450
McQueen Experience About
The design is a conceptual visualisation as a part of my passion project for the post pandemic Alexander McQueen brand. Due to the shift in consumer behavior post the pandemic, High street brands can use economically light entry points to connect with consumers. The restaurant will also serve as an artist's collective center, where designers can gather and exhibit their art. The materiality and ambiance of the store is designerd to be bold and elegant with raw features.The design acts as a canvas withlight and holographic installations to tell the brand’s story and connect with consumers.
Design Process Discover
How can design support High street fashion brand Alexander Mcqueen to engage more consumers by building a sense of community?
Define Post pandemic Consumer Behavior
Digitalisation of services
Highlighting hygiene
Authenticity
Pre-planning
Consumers will be highly conscious of hygiene, easy of accessibility propelled y the pandemic and authentic brand communications that engage customers with their heritage, the art of haute couture. Millenial and GenZ consumer attitudes
Social Currency
Knowledge Immersion Equals Activism
Democratising Haute Culture
In the information age, this group enjoys experiences that are more purposeful and forge a new way of socializing. And digital dissemination is critical to reaching a generation of non-traditional consumers, brands that provide accessible brand entry points to connect with a generation with limited funds.
Develop
Defining Alenxander McQueen Brand Attributes
Mood board British Couture Feminine Edge Victorian Grunge mix
The versatile color palette of materials that harmoniously unite to form a modern naturalitĂŠ environment
Marquina Black Marble
Herringbone wooden reapers
Orange Suede
Exposed Concrete Patina Stainles steel
Brushed & Coated Stainless Steel
Materiality
For the layout, it was important to allow free flow of circulation while also avoiding indivuals crossing each other while entering and existing the restaurant. Below are few concpetual sketches ideating the circulation of the restaurant.
Interior features
Computer controlled lights KXglow
Mostly loose furniture for easy re-arrangement
Automatic doors for all entry and exit points
1.5 mts Distance between tables and chairs at the bar
Smooth and anti-microbial property materials
Customer Journey Map 1
Other App features
2 Scheduling and event updates
Book brand experince time, number of individuals through the app
Scan Qr code upon arrival, notifies kitchen if order is already placed
4
3
Pick and receive assignes waiter information, heath stats, laguages spoken Guests are taken to their seats by the assigned waiter
5
Sanitizer and temperature check at the entrance
6 GOU
Menu updates and special launches
RMET FOOD
RESTAURANT EST
ABLISHED 2011
Place order throught the app or by consulting the waiter
8
Interactive feedback received over app or through call also acts as a reward system for waiters
Food is served , plates are only placed minutes before arrival of food
7
Online forum and discussion
Payment deducted through hidden scanners by the exit and customers are notified are notified Building community and staying connecetd with feloow artists and desigenrs
Deliver
Reception table The entrance is minimalistic with a futuristic appeal and providing a sens of direction with the strip lights on the ceiling. Three holographic displays can be used to display the McQueen story or individualistic art and story-telling, that reconnected with the surrounding display and sound systems.
Passage with holographic display
Bar design The bar is designed to exhibit powerful elegance with laminated wooden panels laid out in a herringbone pattern with marble shelves and strip lights accompanied by corinthian pillars painted black. The bar table has a wooden reaper pattern with baked enamel in black.
Philip Stark bar stool Philip Stark clear bar stools with crown major chandelier in black matte. The simple lines with timeless designs of classic designers to truly welcome art in all for from budding designers. Crown Major Chandelier
Lounge Dining space
Five-seater dining with kagan free form sofa with upholstered with black leatherette paired with beige suede armchairs
Passage way to the smaller dining area The lights give a sense of speed and the subtle contrast of the furniture makes the space worthy of professional and leisure events. Marquina black marble and Calcutta Ore inlay flooring. The walls have arch-shaped patina steel sheets paired with black cladding.mesh.
Elliot Chair
Monster chair
The Elliot chair by Kelly Wearstler upholstered in matte orange suede with black paint coated legs. Monster chair by Marcel Wanders for the two-seater table with Marquina black marble countertop and glossy aluminum black oxide sheet.
Two-seater tables Table are divided by custom-made partition, made of reeded glass and black oxide coated stainless steel
Four-seater tables
Branding About Packaging sleeve design for a home-made baker based in Bengaluru. The goal was to capture the warmth of the brand with a cheerful twist.
Inspiration: Earthy and Rustic colours with playful factor
Sleeve Design
Custom made pattern
Co-Design About
I chose this as my research topic to empower young creative organizations to be able to differentiate their service offering and blur boundaries between designers and clients. The research aims to arrive at a strategy for early-career Interior designers who choose to set up their firms to co-create with their clients. The outcome will have to have an increased focus on the programming phase of the design process where designs can be uniquely tailored to achieve more human-centric interiors, better risk sharing, resource sharing, and decreased project duration. Early-career Interior designers were particularly chosen because of the demographic characteristics and lack of knowledge on the business of design when choosing to set their design
The three main areas of focus will be 1. Stakeholders 2. Process 3. Technology The Strategy will be agile and adaptable to individual practices,. It will be delivered in the form of a guide with technological features that will ai the process with an example of a project with the outcomes highlighted. The strategy will include the following topics: -Design process optimisation -Co-creation strategy -Tools to help ealry-career Interior deisngers grow
Self-actualization Esteem Love and Belonging Safety Needs Physiological Needs
Human-Centred Consumer Focused Function Focused
Maslow Hierarchy of Needs
The proposed staretgy further developes on the catergies and sub-catergories
SMK +91 7022132245 sanghamitramohankumar04@gmail.com