Interior Design and Strategy Portfolio

Page 1

DESIGN PORTFOLIO


CONTACT ME PH NO: +91 7022132245 EMAIL: SANGHAMITRAMOHANKUMAR04@GMAIL.COM INSTAGRAM: SANGHAMITRA_MOHANKUMAR


ABOUT ME Design according to me is a method of systematic thinking that I use to solve problems and develop opportunities around me. I believe that Interior design is an art form that transcends function and establishes a intimate affiliation between user and the space. I always look at a space from the Client’s Personality, and then treat each surface as an independent piece of art to a harmonious zig zaw. Designing consciously to engage people’s senses and emotions. I am a T-shapes thinker, specializing in Interior design but my knowledge also extends to other areas such of fashion, branding , management and strategy which makes it easier for me to work on projects along different spectrum


Skills & TIMELINE Hard Skills Design Thinking Conceptualisation Material Knowledge Technical Drawings Innovation & Startegy Development Branding Soft Skills Clear Communicator Curious & Detail Oriented Organised & Punctual Empathetic & Critical Thinker Visualisation Skills

Other Interests Gardening Art Nutrition and Fitness Backpacking


Interior Designer Office of Cognitive Design Bangalore, India

Post Graduate Degree (1 year) Ma. Design Strategy and Innovation Brunel University, London, United Kingdom Work Experience(1 year) Interior designer Bodhi Design Studio, Bangalore, India

Graduated with Merit Brunel University, London

Scholaship for Excellence in Education Brunel University, London Magari Design Challenge Winner Bangalore, India

Internship (6 Months) DesignQube Architects and Interior designers, Bangalore, India Under Graduate Degree (4 years) Bachelors in Design: Interior Design Faculty of Architecture, Manipal University, India

School The Laidlaw Memorial School & Junior College, Ketti, Nilgiris, India

Batch Topper (2018) Ceramic Workshop Manipal India

Socially Useful Productive Work (SUPW) Grade A


Contents RESIDENTIAL

HOSPITALITY

COMMERCIAL

RESEARCH


Compact Softness Vacation Abode

McQueen Experience

Sportle Experience Centre

Co-creation and Management with Stakeholders



RESIDENTIAL



Compact Softness The home was designed for an older couple. The residence had three floors. The concept was to create a mellow environment that bounces natural light off its surfaces easily. Since the home was located on the first and second floor, bring in an easily accessible green space was necessary. The transition between spaces is more smooth because of similar materiality between spaces in the open layout.


1 2

4 6 3

5

FIRST FLOOR PLAN

Description 1. Living room 2.Kitchen 3.Dining room

4. Lawn space with skylight 5. Guest bedroom 6. Staircase


1. LIVING ROOM Grey Upholstery

Siberia beige Glazed tile

Laminate

MATERIALITY


7 9

8

Description 7. Study 8. Master Bedroom

SECOND FLOOR PLAN 9. Indoor Balcony 10. Son’s Bedroom


2. FARM STYLE KITCHEN

The farmhouse style kitchen is subtle and easily blends in with the living and dining room decor. With clean lines and a completely white counter area, the kitchen space looks bigger and airier. Private Indoor balcony with the mosaic pattern on the walls for the kids' bedroom to bring in some uplifting energy

9. INDOOR BALCONY


Compact Softness The home was designed for an older couple. The residence had three floors. The concept was to create a mellow environment that bounces natural light off its surfaces easily. Since the home was located on the first and second floor, bring in an easily accessible green space was necessary. The transition between spaces is more smooth because of similar materiality between spaces in the open layout.

Electrical Layout

FIRST FLOOR


SECOND FLOOR LAYOUT

First Floor Plan


Vacation Abode About The residence was designed to accommodate a family of six. The family had an extensive art collection. The interior was designed to add drama and emphasize the art in each room. Spaces have a powerful feminine touch to them inspired by the interactions with the client herself. Since the home was going to be used rarely, we tried bringing in the comfort and experience of being in a resort into the spaces with textures and visual elements that evoked a sense of calm.


1. LIVING ROOM The residence IS Located near a coastal area, a lot of elements were manufactured in-situ. Teak was sourced locally and warm tones were paired to bring in the local warm climatic effect indoors. All spaces have a contemporary chic appeal to them. 5. GUEST BEDROOM


9 8 7 10 12 11

FIRST FLOOR PLAN

Description

7. Daughter’s Bedroom 8 Family room 9. Master Bedroom

10. Master Bath 11. Study 12. Outdoor Seating


3. CONTEMPORARY KITCHEN DESIGN

Brushed Brass

Teak Wood

Terrazo

Olive green PU coated wood

MATERIALITY


7. MASTER BEDROOM Earthy Tones

Dark emperador & Calcutta gold Inlay

Calcutta Gold marble

11. BATH


6 5 1 4

2

3 Ground Floor Plan

Description 1. Living room 2. Dining room 3. Kitchen

4. Staircase 5. Guest Bedroom 6. Parent’s Bedroom


Kid's Toilet 1800

W5

1800

W5

150

EXPOSED NAHANI TRAP

SLOPE

HG RAINFINITY HANDSHOWER MATT WHITE

SHOWER CUBICLE

10 MM DROP

10 MM DROP

75 EXPOSED NAHANI TRAP

HG BIDETTE IN WHITE/CHROME FINISH SLOPE

VA WALL HUNG TOILET

PAPER TOWEL HOLDER LEDGE WALL

ZERO 80 WASHBASIN HG TALIS E 110 BASIN MIXER MATT WHITE

A D

B

BD2b

C

10 MM DROP

10 MM DROP

800 600

1800

600

600

SETTING OUT PLAN

LAYOUT 4100

GYPSUM BOARD FALSE CEILING @2700

Piccolo Tiles- 3 Variants

TYPE 3

TYPE 1 TYPE 2

Sage Subway Tiles

FFL

10 MM TILE DROP

10 MM TILE DROP

2720

Beige Vitrified Tiles

ELEVATION D

1355


The Concept

The decision to be inspired by tetris game stems form the child’s obsession. We also considered it a personal challenge and used the smallest piece of Piccolo there is available to bring in a certain craftsmanship within the space. The Aqua palette is used to bring in the experience of being in the deep blue sea 4100

GYPSUM BOARD FALSE CEILING @2700

W5 HG RAINFINITY HANDSHOWER MATT WHITE

GEBERIT SIGMA FLUSH PLATE

MIRROR

HG RAINSELECT FS MATT WHITE

HG TALIS E 110 BASIN MIXER HG BIDETTE IN WHITE/CHROME FINISH VA WALL HUNG TOILET HG METROPOL BATH SPOUT

VANITY COUNTER

1190

1330

1510

ELEVATION B 1800

1800

GYPSUM BOARD FALSE CEILING @2700

GYPSUM BOARD FALSE CEILING @2700

W5 TYPE 3 TYPE 4 RECESSED WALL LVL-75 PROJECTION FROM WALL LVL+150 TYPE 2

GLASS SHELF

HG TALIS E 110 BASIN MIXER MATT WHITE ZERO 80 WASHBASIN

TYPE 1

1650

ELEVATION A

ELEVATION C


3D VIEW

TOP

25MM THK CORIAN TOP

75

19MM THK PLY BASE

31

4'' HIGH SS BASKET ATTCHED TO SHUTTER BACK

31

15MM PLY BEADING 40MM DIA PU COATED 6MM MDFBUTTONS

15

12MM BACKING PLY

15

6MM MDF WITH DUCO OF APPROVED COLOUR

500

500

500

15MM DIA BLACK POWDER COATED RODS

600

15

VANITY ELEVATION

25

SECTION A


75 25

25MM THK CORIAN TOP

6 31

4"SS METAL BASKET 6MM THK PLY PANELLING

19

19MM THK PLYWOOOD

CORIAN & SHUTTER DETAIL 15MM THK POWDER COATED ROD 25MM THK CORIAN TOP 19MM THK PLYWOOOD

ROD & VANITY DETAIL 15 19 19MM PLYWOOD

7 15MM THK POWDER COATED ROD 5MMM THK MIRROR

7MM THK PLY BACKING

7

MIRROR & VANITY DETAIL

385

730

385 25MM THK CORIAN TOP

25

31

100MM SS METAL BASKET

35

50 19MM PLYWOOD PLANK

185 100 490

500

490

VANITY INTERNAL ELEVATION

100

100 600

SECTION B



HOSPITALITY



McQueen Experience About The design is a conceptual vision as a part of my passion project for the Alexander McQueen brand. Due to the shift in consumer behavior post the pandemic, High street brands can use economically light entry points to connect with consumers. The restaurant will also serve as an artist's collective center, where designers can gather and exhibit their art. The service is completely streamlined with technology from the consumer ’s perspective as well as the internal operations unit all connected through IoT. The design is raw and acts as a canvas with holographic installations to tell the brand’s story and connect with consumers.


Design Process Discover How can design support High street fashion brand Alexander Mcqueen to engage more consumers by building a sense of community?

Define Post pandemic Consumer Behavior

Digitalisation of services

Highlighting hygiene

Authenticity

Pre-planning

Consumers will be highly conscious of hygiene, easy of accessibility propelled y the pandemic and authentic brand communications that engage customers with their heritage, the art of haute couture. Millenial and GenZ consumer attitudes

Social Currency

Knowledge Immersion Equals Activism

Democratising Haute Culture

In the information age, this group enjoys experiences that are more purposeful and forge a new way of socializing. And digital dissemination is critical to reaching a generation of non-traditional consumers, brands that provide accessible brand entry points to connect with a generation with limited funds.


Develop Defining Alenxander McQueen Brand Attributes

Mood board British Couture Feminine Edge Victorian Grunge mix The versatile color palette of materials that harmoniously unite to form a modern naturalité environment Materiality Marquina Black Marble

Herringbone wooden reapers

Exposed Concrete Patina Stainles steel

Brushed & Coated Stainless Steel

Orange Suede


Customer Journey Map

1

Other App features

2 Scheduling and event updates

Scan Qr code Book brand experience time, number of individuals through upon arrival, notifies kitchen if order the app is already placed

3

Guests are taken to their seats by the assigned waiter

5

Place order through the app or by consulting the waiter

8

4

Pick and receive assigned waiter information, heath stats, languages spoken

Sanitizer and temperature check at the entrance

6

Menu updates and special launches

Food is served , plates are only placed minutes

7 Online forum and discussion

Interactive feedback received over app or through call also acts as a reward system for waiters

Payment deducted through hidden scanners by the exit and customers are notified are notified

Building community and staying connected with fellow artists and designers


RECEPTION TABLE The entrance is minimalistic with a futuristic appeal and providing a sens of direction with the strip lights on the ceiling. Three holographic displays can be used to display the McQueen story or individualistic art and story-telling, that reconnected with the surrounding display and sound systems.

PASSAGE WITH HOLOGRAPHIC VIEW


TWO SEATER DINING Table are divided by custom-made partition, made of reeded glass and black oxide coated stainless steel

FOUR SEATER DINING


Passage way to the smaller dining area The lights give a sense of speed and the subtle contrast of the furniture makes the space worthy of professional and leisure events. Marquina black marble and Calcutta Ore inlay flooring. The walls have arch-shaped patina steel sheets paired with black cladding.mesh.

ELLIOT CHAIR The Elliot chair by Kelly Wearstler upholstered in matte orange suede with black paint coated legs. Monster chair by Marcel Wanders for the two-seater table with Marquina black marble countertop and glossy aluminum black oxide sheet. MONSTER CHAIR


BAR DESIGN The bar is designed to exhibit powerful elegance with laminated wooden panels laid out in a herringbone pattern with marble shelves and strip lights accompanied by corinthian pillars painted black. The bar table has a wooden reaper pattern with baked enamel in black.

PHILIP STARK BAR STOOL

CROWN MAJOR CHANDELIER

Philip Stark clear bar stools with crown major chandelier in black matte. The simple lines with timeless designs of classic designers to truly welcome art in all for from budding designers.


LOUNGE DINING SPACE

Five-seater dining with kagan free form sofa with upholstered with black leatherette paired with beige suede armchairs



COMMERCIAL



the Concept

Relating the brand’s playful and vibrant approach to its sports wear, I decided to bring the Memphis language of bright pops of colour with playful graphics into the spatial design. Remebering the cause and reason for Memphis style was born perfectly aligned with the Sportle’s story as a fun sports brand.

Men, Women and Kids Running, Yoga, Atheleisure Kid’s Sports wear

Sportle Brand Profile

A fresh approach to sport with Inclusivity in mind. Their goal is to disrupt an industry of perfection with an approachable voice, cool outlook and experientially immersive and brand communication.

Experience ObJectives

Sensory Simulation

Personal Interaction with Trainer

Product Testing


B

  

D1

 

 

 







D3 A

A' 

C

C'

 

 

  



   



  

D

D'

 



 

D2

D2

 

   

B'

FURNITURE LAYOUT

R175

POWDER COATED METAL ROAD OF APPROVED COLOUR FOR HANGING APPAREL

130

MEN'S SECTION

BRANDING WALL

145

WOMEN'S SECTION

UNISEX SECTION

PERFORATED METAL SHEET COATED WITHDUCO

990

ACRYLIC LETTERING RAISED FLOORING WITH 19MM PLY ON ALUMINUM FRAMEWORK WITH VINYL STICKERING

50

500

680

500 1470

1800

ELEVATION A

130 800

935 1475 1800

330

500 2730 2965


3D VIIEW OF PRIMARY DISPLAY

Duco on Ply

Tinted Acrylic

Painted Mesh

Oak Veneer

TC LVL@ 2700

65

FC LVL @2400

POWDER COATED METAL ROAD OF APPROVED COLOUR FOR HANGING APPAREL CYLINDRICAL DRUMS MADE WITH MS AND 12MM MDF COATED WITH DUCO PERFORATED METAL SHEET COATED WITH DUCO ACRYLIC LETTERING

18MM MDF WITH DUCO 4MM GROOVE 50MM ALUMINIUM SECTION

FFLVL @0

222

500 1000

330

12MM THK GYPSUM BOARD

PARTITION DOOR DETAIL


12MM FLEXIPLY TOILET DOOR WITH 6MM MDF AND PAINT

700

BRANDING WALL CYLINDRICAL DRUMS MADE WITH MS AND 12MM MDF COATED WITH DUCO

WET PANTRY/ STORE ROOM

PANTRY

PROVISION FOR SPOTLIGHT

TV UNIT

UNISEX SECTION

45

PERFORATED METAL SHEET COATED WITH DUCO

788

ACRYLIC LETTER 'L' ACRYLIC LETTER 'E' RAISED FLOORING WITH 19MM PLY ON ALUMINUM FRAMEWORK WITH VINYL STICKERING

70 700

851.91 150

1450

450

1600 12MM FLEXIPLY WALL WITH PAINT

450

CASHIER'S DESK MADE WITH 12MM FLEXIPLY WITH 6MM MDF AND DUCO

450 2400

450

450

87 64

520

520 1040

CABINETS WITH 17MM PLY WITH LAMINATE OF APPROVED FINISH

ELEVATION B

LIGHT FIXTURE STORE ROOM

12MM FLEXIPLY WITH 1MM LAMINATE AND 12 X 6 MM BEADING SHELVES WITH 19MM PLY WITH 1MM LAMINATE

GRANITE COUNTERTOP

KID'S SECTION

CHANGING ROOM

REFRIDGERTOR

25 150

SPACE FOR REFRIDGERATOR 17MM PLYWOOD WITH 1MM LAMINATE FOR CARCASS

70

150

450

450 1730

450

450 100

450

450

750

500

500

500

500

750

600

1550 FLUSH FRAMELESS DOOR WITH 18MM MDF HANDLE WITH DUCO AND VINYL STICKERING

ELEVATION C

750

ACRYLIC BACKLIT SIGNAGE

CIRCULAR PROJECTION WITH 18MM MDF WITH DUCO


TC LVL@ 2700

FC LVL @2400

12MM FLEXIPLY WITH 1MM LAMINATE AND 12MM BEADING SLOTTED ANGLE RACKS

ACCESSORY STAND GRANITE COUNTERTOP 17MM PLY WITH 1MM LAMINATE CABINET WITH 4 SHUTTERS FFLVL @0

0

ALUMINUM VENTILATION GRILL 125MM X 75MM

350

3D VIEW

TC LVL@ 2700

20 X40 MS RODS POWDER COATED OF APPROVED COLOUR

MANNEQUIN DISPLAY

POWDER COATED METAL ROD OF APPROVED COLOUR

12MM THK MDF WITH DUCO

12MM MDF PARTITION WITH DUCO PERFORATED METAL MESH WITH DUCO

50MM THK ALUMINUM SECTION METAL MESH OF

ACRYLIC BUTTONS WITH VINYL STICKERING

APPROVED COLOUR

BENCH

FFLVL @0

1000

230

1107.9

350

CURVED SEATING WITH 12MM FLEXIPLY AND 8MM MDF WITH DUCO

850

19MM PLYWOOD WITH 1 MM LAMINATE OF APPROVED FINISH

MDF PARTITION DETAIL


GI SECTION TO SUPPORT 19MM PLY AND 12MM FLEXIPLY PARTITION ON EITHER SIDES

STORE ROOM

CHANGING ROOM

LIGHT FIXTURE 17MM PLYWOOD SHELVED WITH 1MM LAMINATE

MIRROR CAFETERIA

WET PANTRY

REFRIDGERTOR

12MM FLEXIPLY PARTITION WITH 1MM LAMINATE AND 12MM BEADING CABINET WITH 17MM PLY WITH 1MM LAMINATE OF APPROVED FINISH 17MM PLY WITH 1MM LAMINATE

1150 435

210

ELEVATION D

3D VIEW OF THE CAFE

450 2235

450

450

750

50

750 1550

350

1185

325 150 800

50

325 1 800


150

TC LVL@ 2700

50

PERFORATED METAL SHEET FOR PEGS FINISHED WITH DUCO

MS RODS OF APPROVED COLOUR MIRROR

BRANDING WALL

FFLVL @0

50 325 150 800

50 1185

350

3D VIEW

12MM THK MDF 12MM THK MDF WITH 50MM ALUMINIUM

DUCO

SECTION 12MM PLY SUPPORT

PLY SUPPORT

L-CLAMP L-CLAMP METAL MESH WITH DUCO

METAL MESH WITH

6MM GROOVE

DUCO

MDF BASE

50MM ALUMINUM SECTION

PARITION AND SKIRTING DETAIL

HALF MDF AND MESH PARTITION DETAIL



RESEARCH


Co-Design About I chose this as my research topic to empower young creative organizations to be able to differentiate their service offering and blur boundaries between designers and clients. The research aims to arrive at a strategy for early-career Interior designers who choose to set up their firms to co-create with their clients. The outcome will have to have an increased focus on the programming phase of the design process where designs can be uniquely tailored to achieve more human-centric interiors, better risk sharing, resource sharing, and decreased project duration. Early-career Interior designers were particularly chosen because of the demographic characteristics and lack of knowledge on the business of design when choosing to set their design


The three main areas of focus will be 1. Stakeholders 2. Process 3. Technology The Strategy will be agile and adaptable to individual practices,. It will be delivered in the form of a guide with technological features that will ai the process with an example of a project with the outcomes highlighted. The strategy will include the following topics: -Design process optimisation -Co-creation strategy -Tools to help ealry-career Interior deisngers grow

Self-actualization Esteem Love and Belonging Safety Needs Physiological Needs

Human-Centred Consumer Focused Function Focused

Maslow Hierarchy of Needs



The proposed staretgy further developes on the catergies and sub-catergires.


SMK

+917022132245 SANGHAMITRAMOHANKUMAR04@GMAIL.COM


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