M A RK E T IN GS TRATEGY Presented By
SERVICE MISSION The agents with Nest SoCal Group have 30+ years combined experience with specialties and designations that include Senior Real Estate Specialist, Military Relocation Professional, Trust Sale Specialist, Luxury Home Specialist, and Corporate Relocation Services, and we are constantly adapting our practice to meet the needs of our shifting market. Our passion for the communities we sell homes within, and the diverse clientele we are honored to serve, inspires our collaborative approach. Our Vision: Nest SoCal has redefined the Real Estate narrative by offering consultative, collaborative, and integrated client services that extend well beyond a successful property sale. Our Mission: Through consistent, proactive communication and education, Nest SoCal elevates the client experience. Our highest achievement is the satisfaction of clients who want to do business with us again and refer their friends and family. We build relationships that last! OUR RESULTS 2021: 68 Families Served and $49,019,871 in Sales Volume Average Days on Market for Nest Listings: 12 Average List Price to Sales Price Ratio for Nest Listings: 104.2% WHO YOU WORK WITH MATTERS!
CLIENT REVIEWS ✰✰✰✰✰ Noelle is my go to realtor. She understands what I want and does what it takes to find the right property. In my most recent purchase, we viewed over 20 homes, made several concurrent offers, and even helped me get my earnest money back. She’s negotiated a variety of things for me, even guiding me to get a tenant out quickly. She’s also represented me as a seller and will do so again in 2022 when I put the current home into the market. Of course, she will be my realtor for the 2022 purchase somewhere up in the hills. Do yourself a favor and have her represent you. - FC
✰✰✰✰✰ I am pleased to give Noelle top marks for her recent work on our recent house hunt and purchase in Rossmoor. We used her because she has previously done equally great work for our daughter as well as our son, both in southern California. Specifically, Noelle referred reliable inspection resources and made sure we did further investigation on the sewer line that needed work. She also negotiated a great price for our purchase (without her guidance, we would have left a hefty sum on the table, as I was too generous!) and helped us navigate our complicated financial package we needed. Finally, the also referred us a reliable resource for our the upcoming sale of our house in San Jose. Thanks very much, Noelle. We could not have done it without you. - Eilif Trondsen
✰✰✰✰✰ Kelly was our agent and did an incredible job exploring potential houses with us and representing our interests with the seller and the seller’s agent. She was on top of everything both during the process and even dealing with issues that came up afterwards with the seller. She even went to bat for us securing our winning bid in a bidding war. Both her and Noelle go above and beyond, and they’re just truly good people as well. Highly recommend. - Jeffrey Y.
✰✰✰✰✰ Kelly worked with us to sell our condo. We met her shortly before Thanksgiving and expressed a tight timeline to sell by the New Year. She not only delivered on the timeline, but also got us multiple offers over asking price AND worked through a challenging close. Kelly was responsive, quick to problem solve, and above all, she is trustworthy. We didn’t know Kelly and her team before listing with her; we found her from a community event she was putting on. Kelly understands the areas she serves and gets to know the people and their properties. If you’re looking to sell or buy, you can trust that Kelly will follow through and deliver even through the busy holiday season. - KC
✰✰✰✰✰ I’m excited to share my experience with NEST SoCal group and specifically Kelly Costello. Kelly worked so hard for us, answering us with enthusiasm no matter the time or how silly the question. She boldly went after places that were not yet listed, enthusiastically and confidently approached all (other realtors/home owners), showed us place after place, never tiring (or showing it). She was fun and full of laughter. Quick and professional. We’d highly recommend her and her group. - Tori K
✰✰✰✰✰ Noelle helped us buy and sell. There was a big unexpected stressor that occurred while we were out of the state and Noelle came through and handled everything while we were gone. She was a calming presence in an already stressful process. - Vanessa Haskins
CLIENT REVIEWS ✰✰✰✰✰ This is my second time using Kelly Costello. I purchased my current home from her a few months back and the experience was so GREAT (being very professional, thought of all details beforehand, solving issues no matter what unexpected happened), that she’s the ONLY person coming to my mind when I wanted to sell my old condo. Kelly is a great communicator and extremely knowledgeable of this market and negotiation tactics. When it came time to sell my condo she did a fantastic job staging the place, negotiated a great price and although the escrow was not as smooth as we had hoped ( No fault of hers) she was super proactive, went out of her way to gather the documents needed and kept me in the loop every step of the way. If you’re looking for a real estate agent that is honest and trustworthy, I promise you will not be disappointed with Kelly. - Hui R.
✰✰✰✰✰ Kelly helped me when I first moved to Long Beach with purchasing a condo. Then again with the sale of the condo and purchase of my house. She is honest and diligent with my needs. I would recommend her in a heartbeat and definitely use her expertise again. - 1074 Vina Ave, Long Beach
✰✰✰✰✰ We have been clients of Noelle for 16 years. She sold our house in Lakewood and helped us with getting our current home in Placentia. Everyone that we have recommended Noelle to, has had an excellent experience. Recently we had Noelle sell both of my parents homes in Lakewood. With her recommendations, and her staging of both homes we were able to receive top dollar. Considerably more than we had originally thought. Noelle also assisted in the estate sale that we held at my parents residence with placing signs and advertising in the local area. We cannot express our appreciation enough for her help and honesty. - lbazenjr
✰✰✰✰✰ Noelle Longmeyer is awesome! This is the 3rd time I’ve used Noelle to buy and sell a home. She is professional, punctual and always on top of things. She calls around and digs for information to help you make good decisions on the property you are looking at. She makes you feel like you’re her only client and that’s a great feeling when buying or selling real estate. Noelle and her team makes the process feel simple and easy, and that gives you peace of mind. I would recommend Noelle Longmeyer to help you with your buying or selling your home. - Todd L.
✰✰✰✰✰ Words cannot express the gratitude that I have. Noelle Longmeyer at Keller Willians the Nest SoCal Group is absolutely amazing! I bought my first condo in Redondo Beach with Noelle 5 years ago. When my fiancé and I decided to sell 2 properties, I knew Noelle would be the best choice. On the first week that our listings were on the market, she got both condo units multiple offers and opened escrow above asking price on both. She negotiated rent back on both properties to mitigate any temporary housing needs while we were looking to buy in this competitive market. She negotiated successfully to secure a purchase property and get Solar and Termite fully paid by the Seller. We are moving into our dream home this weekend and we could not be happier! Stop looking for a realtor now and go with Noelle Longmeyer, she will help make your dreams come true. - Amanda R.
✰✰✰✰✰ Very professional and honest realtor. Kelly took the time to see what I needed in my sale, and worked closely with tenants that I had on the property. I’ve already recommended several clients to Kelly and would not hesitate to use her again for other properties that I own. - 116 Almond, Orange
MARKETING PLAN IMAGERY
LISTING LAUNCH
•Daytime Photography •Twilight Photography •Aerial Footage •Lifestyle Video •Virtual Tour
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1 CONCIERGE CONSULTATION •Staging •Landscaping •Curb Appeal •De-Clutter Assessment •Painting and More
•MLS •Syndication - KWLS •International Sites •KW National Referral Network •Landing Pages
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4 FLOOR PLAN •Comprehensive Floor Plan •Virtual Walk-Through Matterport •3D 360° Tour
5
6 SIGNAGE •For Sale Sign •Open House Sign
EMAIL CAMPAIGN
DIGITAL CAMPAIGN
•Property Announcement •Open House Invitation •Company Email Targets More than 50K Realtors, Locally and World-wide
•Feature on KW Pages •Lead Generation Campaigns •Social Media
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8 PRINT CAMPAIGN •Flyers •Postcards •Brochures •Advertising Package
9 EVENTS •Brokers Open •Open House •Special Events
PRE LAUNCH STAGINGANDCONCIERGE •83% of buyer’s agents said staging a home made it easier for a buyer to visualize the property as a future home. The Nest SoCal Group brings to market our concierge program, the latest in a vast array of tools designed to maximize the value of your home as we bring it to market. •We have the ability to finance these services. •Our concierge service delivers high-impact cosmetic renovations and professional staging to ensure your homes sells for top dollar, faster, with no cash out of pocket. The Nest SoCal Group works with time-tested industry professionals that elevate your listing’s value.
PROFESSIONAL PHOTOGRAPHY •World Class Photography •Daytime and Twilight Photography Options •Professional Videography •Aerial Videos and Images
VIRTUAL TOURS Virtual tours can help you create a better experience, happier customers and more website traffic. People are 300% more engaged with a Matterport virtual tour than with 2D imagery.
CUSTOM FLOORPLAN FEATURE •Helps buyers determined if the property “works” for them •Confirms post-showing application of space •Allows buyers to accurately and virtually measure individual room •Allows buyers to plan ahead for moving
DIGITAL STRATEGIES The Nest SoCal Group offers unparalleled online listing distribution and syndication across 300+ property search sites, as well as optimization of your listing’s placement, and international distribution with translation into 23 different languages.
OUR FEATURED ONLINE PARTNERS:
PREMIUM WEBSITE EXPOSURE OUR GROUP WEBSITE www.NestSoCal.com (SEO Optimized) •Featured Listing Pages •Neighborhood Analytics •Social Media Synchronicity
DEDICATED SINGLE PROPERTY WEBSITE Property website example - www.123MainStreet.com •Photo tours •Detailed property description •Buyer Action Steps
PRINT COLLATERAL DOUBLE-SIDED FLYERS
CUSTOM BROCHURE
LET’S GET SOCIAL •Reach local Influencers with exponential exposure •Find “Hidden Buyers” Scrolling Homes •Create Excitement and Engagement •Invite “Friends/Followers” as well as people in targeted audiences to your Open House Events
COMMUNITY INVOLVEMENT: •Roses for Rose Park Mural - Event Sponsor/Donor: 2019 •Women in Business Panel Summit - Event Coordinator/Sponsor: 2019 •Holiday Toy Drive for CASA and Extraordinary Families - Event Coordinator/Sponsor: 2020 •Ongoing Sponsor of Marina High School Marching Band and Donor to Eastwood Elementary School PTA •Sole Sponsor for the Marina High School Personal Finance Curriculum delivered by Dave Ramsey •Volunteer, Armenian Lighthouse Charitable Foundation Women’s Shelter (Mania) •2022 Sponsor and Donor for MOMS Orange County and Long Beach Moms
ABOUT US The members of Nest SoCal Group have a combined experience of over 27 years in Real Estate with extensive experience in residential sales. Providing quality service and keeping ourselves and our clients educated about the market are the hallmarks of how we do business as a brand. As a result of this service mission, we’ve been honored with repeat business and referrals, which has paved the way for us to build strategic partnerships with other organizations that share our passion for giving clients the best experience possible. Our implementation of client care programs, continued outreach efforts in providing first time buyer education, and sponsorship of local school events and programs, has allowed us to give back to the communities in which we live and work, and has been an integral part of our growth.
ACKNOWLEDGMENTS
•Quadruple Gold Medallion Keller Williams Award Winner •Recipient of the Five Star Real Estate Award for Los Angeles County and Orange County as featured in Los Angeles Magazine and Orange Coast Magazine •Trulia’s Top Agent Award •100% 5-Star Reviews on Zillow as a Premier Agent •100% 5-Star Reviews on Google and Yelp •100% 5-Star Reviews on Redfin as a Featured Partner Agent •Military Relocation Certification and VA Specialist •Senior Real Estate Specialists (SRES) Certification
562.344.5146
949.229.6149
INFONESTSOCAL@GMAIL.COM | WWW.NESTSOCAL.COM @NESTSOCAL
@NESTSOCALGROUP
2883 E. SPRING ST. STE. 100 LONG BEACH, CA 90806 714.514.5643 © 2021 KELLER WILLIAMS. DRE#01917184 | 25531 COMMERCENTRE DRIVE, STE. 120 LAKE FOREST, CA 92630 949.229.6149 © 2022 KELLER WILLIAMS SPECTRUM PROPERTIES. DRE#02065965 ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. EQUAL HOUSING OPPORTUNITY.