Natalee
Chilton
P O R T F O L I O
MMXVII Graphic Design. Illustration. Lettering.
PROFILE: I have been a graphic designer for 4 years now and I love being able to create work that will benefit and inspire others. My strengths are in design, illustration, lettering and advertising. I am passionate about good communication and collaborating with clients to facilitate creative problem solving. I enjoy meeting new challenges and utilizing my time-management and organization skills to ensure that my work is completed to strict time-lines. I am committed to pushing myself and continually learning new techniques to better my work.
NATALEE CHILTON 411 A EUCLID AVE. ST. LOUIS, MO 63108 801.867.6344 @nataleecooper
EDUCATION: Utah Valley University, Orem, UT Bachelor of Fine Arts, Graphic Design Minor, Art History April 2014
EXPERIENCE: Ansira / JAN . 2017 - JULY 2017 Temporary Art Director: Design multiple marketing materials ranging from UX, brand identity and print materials. Stampin Up / MAR. 2016 - Present Contract Product Designer: Work with others to produce innovative new product lines and product-line extensions, product packaging, and print that include concept design, layout, and illustration. Fuel Marketing / JUN. 2013 - NOV. 2015 Head Designer: Design marketing material for multiple clients on a variety of platforms, including print, digital/web and outdoor. Great Harvest / MAY 2009 - AUG. 2013 Baker/Cashier: Prepare and bake the bread as well as manage farmers markets and Facebook page.
SKILLS: Adobe Illustrator......... Adobe Photoshop........... Adobe InDesign............ Adobe After Effects.......
01 Rebrand
VASA Fitness
What was previously known as Gold’s Gym, did a complete rebrand to what is now known as Vasa. I was able to be the head designer on this project. Starting from a logo all the way up to the remodeling/ interior design of all of their 20 locations.
Fuel Marketing
02 Thirsty Empowered by Coke
Coke
Thirsty is a new app empowered by Coke. I wanted to create a logo mark that would emulate the fun and inviting feel that Coke always portrays. I then created different deliverables for their big reveal of the app, including - hats, shirts, stickers, straws and water bottles.
Ansira
AdLab VEHICLE ARTWORK
MEDIA TYPE
CREATIVE LIBRARY
€ | ! | Natalee Chilton ʔ
EVENTS/CAMPAIGNS
RESOURCES
CPO
BRANDSTORE
AFTERSALES ASSETS
LMA/LMF/IDM
03
DASHBOARD
Welcome to the new & improved AdLab!
AdLab
Volkswagen
Find all your dealer marketing needs, all in one place. EXPLORE SITE
[
\ VW AdLab is a site that VW dealers can access in order to get different marketing materials in order to make sure they stay within the brand guidelines. Ä Ă˝ Ă˝
Ansira
Upcoming Campaign
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Vehicle Images
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Hours of Operation: 8:00AM to 5:30PM CST, Mon-Fri Phone: xxx-xxx-xxxx
Need the Volkswagen logo?
We are relying on all retailers to uphold Volkswagen brand integrity by adhering to all guidelines in all advertising.
Email: volkswagen@ansira.com
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NISSAN RMP CO-MARKETING PROGRAM
04
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WELCOME TO THE NISSAN RMP CO-MARKETING PROGRAM.
SUBMIT A PRE-APPROVAL
FILE AN APPEAL
CONTACT US WITH ANY QUESTIONS: PHONE: 888.267.6066
INFRACTION CONSEQUENCES
RMPCOMARKETING@ANSIRA.COM
RMP GUIDELINES
BAP GUIDELINES
Co-op Page
Nissan
:+$7·6 1(:
PROGRAM INFORMATION
• Download the Brand Approval Program Guidelines effective January 1, 2017.
PROGRAM ACTIVITY
• Review the Brand Approval Program Announcement Letter. • Access the updated RMP Co-Marketing Guidelines as of June 1, 2016.
Nissan RMP Co-Marketing Program Guidelines and Rules June 2016
The Nissan Co-Marketing Program CLICK HERE
allows Nissan Dealers to be able to access all of their reports and important information. I created a site that they could see their
Pre-Approvals Reviewed
72,409
Retailers Submitting Pre-Approvals
1,045
Pre-Approval Utilization
96%
Ads Monitored
4,699
Retailers Monitored
1,084
Phone Calls
11,983
VIN Checks
23,960
BAP
RMP
ARTWORK
STATUS AT A GLANCE
STATUS AT A GLANCE
LATEST UPLOADS
The following represents the number of strikes by region.
The following represents the number of strikes by region.
MIDWEST
MIDWEST
NORTHEAST
SOUTHEAST
NORTHEAST
Order and download customizable Nissan artwork today.
SOUTHEAST
status at a glance.
Notification 1
Notification 2
Suspension
Probation
Notification 1
Notification 2
CLICK HERE
Ansira
Suspension
Probation
CLICK HERE
MAIN INFRACTION BY TYPE
MAIN INFRACTION BY TYPE
The following represents the number of strikes by region.
The following represents the number of strikes by region.
PRICING OFFERS
29%
NISSAN APPROVED FONT
29%
VIN
REBATES
43%
MAAP
43%
28%
CLICK HERE
VIEW ALL UPLOADS
MY DOWNLOADS LPP
28%
NAME
DATE
EXPIRATION
Order 3540735-Nissan
5/2/2017
5/2/2017
Order 3540734-Nissan
5/2/2017
5/2/2017
Order 3540728-Nissan
5/2/2017
5/2/2017
Order 3540725-Nissan
5/2/2017
5/2/2017
Order 3540728-Nissan
5/1/2017
5/2/2017
CLICK HERE
ADVERTISING INTELLIGENCE SHARE OF VOICE PROGRAM SHARE OF VOICE
SHARE OF SPEND
SALES INFO
Chicago DMA - April 2016 Measured Media: Spot TV, Radio, Internet Banners, & Paid Search
50
JAN
FEB
MAR
APR
MAY
JUN
40 DEALER 1
30
DEALER 2
A comprehensive, easy-to-use resource for providing intelligence concerning the advertising and messaging practices of Nissan and its key competitors.
20
DEALER 3 DEALER 4
For support, please contact: 314.765.2354 john.traina@ansira.com
DEALER 5
10
DEALER 6
0
CLICK HERE
Dealership
Area Avg
Region Avg
National Avg
AUTOMOTIVE INDUSTRY INSIGHTS MEDIA SPEND IN DOLLARS
MEDIA MIX Advertising spend in dollars by medium:
29%
10% 1% 7%
37%
16%
MEDIA TYPE
Direct Mail
DOLLARS PER MEDIA TYPE $8,447,156
Internet
$520,374,926
Newspaper
$125,549,060
Other
$94,292,465
Internet
Television
Radio
$222,087,633
Newspaper Other
Direct Mail Radio
Television
$400977,125
DIGITAL SPEND IN DOLLARS Dealer Website Social Media SEO
AVERAGE COST PER MEDIA
$10.21M
MEDIA TYPE
$789K
SEM
$5,111
Television
$3,698
$3,432 $2,361
$16.44M
SEM
$100.18M
DOLLARS PER MEDIA TYPE
Reputation Management
$409.67K
Print Newspaper
Listing
$12.85M
Internet Broadcast
Lead
$34.53M
Cinema
$2,111
Internet
$2,107
Internet Package
$157.26M
Internet Broadcast
$4.63M
Internet
$182.99M
Banner
$73.45K 0M
100M
200M
300M
$2,187
Radio
$1,911
Out Of Home
$1,658
Social Media
$1,532
LOG OFF
05 Marketing Material
Crimson Club
With various events and the constant need for more members, I have provided a lot of work for the University of Utah’s Crimson Club in a variety of different mediums. Including print, web and outdoor.
Fuel Marketing
06 Here and Now
Sandusky
I came up with a new campaign for Sandusky Register’s online newspaper. Which focused on the nostalgia of a newspaper mixed with the contemporary and modern movements of the present time. Coming up with a new logo, website and all new brand for the company.
Fuel Marketing
07 Logo & Web Layout
Pivot
What was once known as UTOPIA, a fiber optic infrastructure that utilizes light to transfer information was later bought out and renamed Pivot. This project was to create a whole new brand to get away from the negative connotation that UTOPIA had. In order to do this, I went with a playful, cartoonist style that still portrays the message in a professional manner.
Fuel Marketing
Pivot
08 Web Layout
Unicity
Unicity has a strong presence in more than 30 countries around the globe and was in need of a new
website that
would portray this. I went with a clean, simple layout that would be eye catching and very user friendly.
Fuel Marketing
09 Brand Identity
Utah Women Flyfishers
Utah Women Flyfishers is a small company that began in 2013, it is for all women flyfishers that are living or visiting Utah. They came to me asking for a logo that would be “femanine, but not too girly.� For the logo mark I combined the gender symbol for women and a fly, then added super clean and simple typography. The logo was then printed on hats, shirts and sweatshirts.
10 Brand Identity
JB Architecture/ Design
Based off of the clean and modern look of JB Architecture/ Design I created a logo and business cards that would compliment their style.
argos
11
S H AV I N G C O.
Brand Identity
Argos Shaving Co.
Argos Shaving Co. was inspired to name their company after the mythological dog Argos.
A
story from Homer’s Odyssey about a loyal dog who waits 20 years for his owner to come home from war and after a final reunion the dog passes. The bond between Argos and Odysseus symbolizes trust and loyalty. I wanted to create a brand that would symbolize the mythological story with a modern and contemporary feel.
12 Marketing Material
FireFan
FireFan is a new app that launched Thanksgiving of 2016. With contracts from ESPN and the NFL, they are recreating the way you play fantasy football. I have created different marketing material for them such as billboards, flyers, business cards and bus wraps to try to bring in as many new players we can.
13 T-Shirt Design
IHC
I was asked to design a T-Shirt for the American Fork Canyon Ra Against the Cure that IHC hosts each year. This is a race that weaves throughout American Fork Canyon. I chose to design an icon style map of what the race would look like. Starting at Tibble Fork Reservoir and passing Timpanogos mountain and caves and ending at the base of the canyon. Super simple design that branches away from the traditional racing shirts.
14 See Film Differently
SLFS
Salt Lake Film Society was looking for a new campaign that would increase their exposure to a broader audience. I came up with the campaigns “See Film Differently” and “Support Independent Visions.” Both have been very successful and have created a fresh new look for the Film Society.
Fuel Marketing
15 Social Media Posts
Rebel Yell
As a fairly new brand, trying to stand out amongst the crowd, Rebel Yell needed a consistency through out their social media posts. I was assigned to style and shoot photos of their new recipes.
Ansira
in AN INSIDE LOOK AT ANSIRA’S
CAPABILITIES TUCKER HASSLER, SVP, EXECUTIVE CREATIVE DIRECTOR
JUNE
26.17
Achieving results for clients starts with the execution of out-of-the-box creative that garners attention and motivates action. And here at Ansira we’re well positioned to deliver exceptional creative – especially with your assistance!
12 P.M. CENTRAL TIME
On Monday, June 26, Tucker will bring you up to speed on our creative capabilities and what defines ‘great’ creative. With the objective of further enhancing our creative offerings, he’ll also talk about the important role you play in our creative product and providing strategic inspiration that drives results.
WHERE: PORTLAND - THE GYM
The first 50 people can attend in person.
All other offices will host their own watch parties via Livestream so employees can learn together (livestream.com/ansira, password ansira@news):
16 Company Posters
Ansira With multiple different company events, Ansira wanted posters that would not only stand out and catch their eye, but also get them excited to participate. I did this by using bright colors, fun illustrations and made it more playful overall.
Cedar Rapids: Iowa Conference Room
Chicago: Main Conference Room
Dallas North: Meeting Room, Suite 190
Dallas South: The Big Room
Irvine: Irvine Conference Room
Sherman Oaks: Main Conference Room
St. Louis: The Training Room
17 Illustrations
Art Prints
Posters and prints designed and illustrated for contract work as well as my online shop.
18 Alphabet by Sound
Onomatopoeia
Onomatopoeia was a personal project of mine.
I wanted to
create a children's book that would allow them to learn while having fun. I was able to make this a huge success through my Kickstarter campaign. Selling over 1,200 books and being able to have them in the little hands of children in 8 different countries.
19 Magazine Spread
Toasty
Toasty is a personal project. I wanted to create my own cookbook that would not only have delicious recipes, but also a very clean and simple layout.
20 Handlettering
Lettering Club
Salt Lake Lettering Club meets together monthly and does various lettering installations around Salt Lake. I love handlettering and this provides a great opportunity to not only strengthen my skills, but also spread the love of type to any who happen across an instillation.
21 T-Shirt & Logo Design
Alice & Gang
A group of Mini Cooper owners from Utah get together monthly and have formed their own “gang.� I created a logo for the group and had it screen printed on t-shirts.
22 Poster Design
Animal Alphabet
A personal project to help kids learn the alphabet with fun illustrations of animals shaped as the letter it begins with.
23 Installation
The Living Room
SLC Downtown Alliance holds an annual Garden Stroll, where local artists are selected to create/design urban gardens in the Salt Lake area. Darby Society and I were selected to do a collaboration. Since our space was indoor we wanted to create a surreal experience for the people of downtown Salt Lake. We wanted something that would make them slow down and be surrounded by a beautiful monochromatic garden, which we called the Living Room.
THANK YOU