Poster design workshop Imperial College Healthcare Trust 14 October 2016
Design Science Unit 4, 115 Bartholomew Road, London NW5 2BJ www.design-science.co.uk
1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production
1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production
Choose a legible and appropriate typeface Typefaces with too much character can be illegible, distracting and communicate unhelpful, subliminal messages
Type size for secondary reading level
Type size Type size for info details
Capitalisation CAPITALISATION
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range right
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centred
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mixed
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range left unjustified
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Traditional science journal design
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Modern newspaper design
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10–12 words per line max
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Leading Too tight Otaes aut harciis as peria dolorernatem nimendi stiorep erenime imus asitio. Nam, optati volorem porror atusaepudam a apit omnisim rest, quiae. Ut intium faceperchil id et maxim nos ad que que moluptat molorias alignim volo des ea volupic ipiendit officiis Too wide Otaes aut harciis as peria dolorernatem nimendi stiorep erenime imus asitio. Nam, optati volorem porror atusaepudam a apit omnisim rest, quiae. Ut intium faceperchil id et maxim nos ad que Correct Otaes aut harciis as peria dolorernatem nimendi stiorep erenime imus asitio. Nam, optati volorem porror atusaepudam a apit omnisim rest, quiae. Ut intium faceperchil id et maxim nos ad que
Avoid excess
mixing of typesizes
and Typestyles
Avoid
over kerning and
underkerning
1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production
Legibility
POOR
POOR
POOR
GOOD GOOD GOOD
Associations
Fire
Fire
Fire
Perception
Lottolab
RGB vs CMYK
1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production
Image quality ‘300dpi’ optimum resolution for print
û
ü
Simplify small images to ensure legibity
û
ü
Copyright-free image search options
Visual metaphors to explain abstract concepts
Visual metaphors to enable ongoing communication
Expose the process
such calculations often involve elements of chance/uncertainty and interactivity
Data visualisation programming can visualise such data, make it accessible and understandable, might enable to reveal patterns
visuals are easier to read than lists of numbers letter
frequency
A B C D E F G H I J K L M
.08167 .01492 .02782 .04253 .12702 .02288 .02015 .06094 .06966 .00153 .00772 .04025 .02406
N O P Q R S T U V W X Y Z
.06749 .07507 .01929 .00095 .05987 .06327 .09056 .02758 .00978 .02360 .00150 .01974 .00074
Data visualisation
Communicating uncertainty
• Intentionally conflicting information: different opinions of doctors and evidence from personal research.
Probability simulator
Life-style modeller ('what if I don't have the operation?')
The user has chosen three aspects of Deborah's life, which, as inferred from the scenario information, might affect her lifestyle, were she not to have the Š PhillipThe Kent, Dave Pratt and Ralph Levinson, Institute Education operation. clock depicts time passing whilst the red bar in the topof right corner oscillates up and down as her pain varies as a result of these
[Example 3]
Probability simulator
Probability simulator ('what if I have the operation?')
Life-style ‘what are MY risks ofthe having theofcancer The user hasmodeller: decided on an overall success rate for operation 70%; operation?’ they have also chosen three possible consequential hazards and assigned
1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production
Grids and space
Illegible text over image
Illegible image under text
or Apple
Apple
1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production
Physical context
Mixed media
Evaluation
1. Legibility 2. Layout 3. Image choice 4. Context 5. Programs
Programs Professional design programs Adobe InDesign Adobe Illustrator Adobe Photoshop QuarkXpress
Free / affordable design programs Keynote (for Macs) PowerPoint Microsoft Publisher Microsoft Word Paintshop pro Corel Draw LaTex
References Asymmetric typography, Jan Tschichold, 1967 Design science, life and work of Will Burtin, Remington & Fripp, 2007 Grid systems in graphic design, Josef Muller-Brockmann, 1961 Helvetica, documentary film directed by Gary Hustwitt, 2007 Information is beautiful, David McCandless, 2009 Sign design, Mitzi Sims, 1991 Swiss graphic design, Richard Hollis, 2006 The new handmade graphics, Anne Odling-Smee, 2004 The visible word (legibility studies at RCA), Herbert Spencer 1968, 1969