Design Science poster design workshop 2016

Poster design workshop Imperial College Healthcare Trust 14 October 2016

Design Science Unit 4, 115 Bartholomew Road, London NW5 2BJ www.design-science.co.uk

1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production

1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production

Choose a legible and appropriate typeface Typefaces with too much character can be illegible, distracting and communicate unhelpful, subliminal messages

Type size for secondary reading level

Type size Type size for info details

Capitalisation CAPITALISATION

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range right

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range left unjustified

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Traditional science journal design

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Modern newspaper design

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10–12 words per line max

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Leading Too tight Otaes aut harciis as peria dolorernatem nimendi stiorep erenime imus asitio. Nam, optati volorem porror atusaepudam a apit omnisim rest, quiae. Ut intium faceperchil id et maxim nos ad que que moluptat molorias alignim volo des ea volupic ipiendit officiis Too wide Otaes aut harciis as peria dolorernatem nimendi stiorep erenime imus asitio. Nam, optati volorem porror atusaepudam a apit omnisim rest, quiae. Ut intium faceperchil id et maxim nos ad que Correct Otaes aut harciis as peria dolorernatem nimendi stiorep erenime imus asitio. Nam, optati volorem porror atusaepudam a apit omnisim rest, quiae. Ut intium faceperchil id et maxim nos ad que

Avoid excess

mixing of typesizes

and Typestyles

Avoid

over kerning and

underkerning

1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production

Legibility

POOR

POOR

POOR

GOOD GOOD GOOD

Associations

Fire

Fire

Fire

Perception

Lottolab

RGB vs CMYK

1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production

Image quality ‘300dpi’ optimum resolution for print

û

ü

Simplify small images to ensure legibity

û

ü

Copyright-free image search options

Visual metaphors to explain abstract concepts

Visual metaphors to enable ongoing communication

Expose the process

such calculations often involve elements of chance/uncertainty and interactivity

Data visualisation programming can visualise such data, make it accessible and understandable, might enable to reveal patterns

visuals are easier to read than lists of numbers letter

frequency

A B C D E F G H I J K L M

.08167 .01492 .02782 .04253 .12702 .02288 .02015 .06094 .06966 .00153 .00772 .04025 .02406

N O P Q R S T U V W X Y Z

.06749 .07507 .01929 .00095 .05987 .06327 .09056 .02758 .00978 .02360 .00150 .01974 .00074

Data visualisation

Communicating uncertainty

• Intentionally conflicting information: different opinions of doctors and evidence from personal research.

Probability simulator

Life-style modeller ('what if I don't have the operation?')

The user has chosen three aspects of Deborah's life, which, as inferred from the scenario information, might affect her lifestyle, were she not to have the Š PhillipThe Kent, Dave Pratt and Ralph Levinson, Institute Education operation. clock depicts time passing whilst the red bar in the topof right corner oscillates up and down as her pain varies as a result of these

[Example 3]

Probability simulator

Probability simulator ('what if I have the operation?')

Life-style ‘what are MY risks ofthe having theofcancer The user hasmodeller: decided on an overall success rate for operation 70%; operation?’ they have also chosen three possible consequential hazards and assigned

1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production

Grids and space

Illegible text over image

Illegible image under text

or Apple

Apple

1. Text and typography 2. Colour 3. Imagery 4. Layout 5. Context 6. Production

Physical context

Mixed media

Evaluation

1. Legibility 2. Layout 3. Image choice 4. Context 5. Programs

Programs Professional design programs Adobe InDesign Adobe Illustrator Adobe Photoshop QuarkXpress

Free / affordable design programs Keynote (for Macs) PowerPoint Microsoft Publisher Microsoft Word Paintshop pro Corel Draw LaTex

References Asymmetric typography, Jan Tschichold, 1967 Design science, life and work of Will Burtin, Remington & Fripp, 2007 Grid systems in graphic design, Josef Muller-Brockmann, 1961 Helvetica, documentary film directed by Gary Hustwitt, 2007 Information is beautiful, David McCandless, 2009 Sign design, Mitzi Sims, 1991 Swiss graphic design, Richard Hollis, 2006 The new handmade graphics, Anne Odling-Smee, 2004 The visible word (legibility studies at RCA), Herbert Spencer 1968, 1969