Buffet serving – a nightmare of choices Gi#e Laub Hansen, Danish Cancer Society
The Nightmares
More than 200 choices? Choices
Mul,ply
1 hot dish, 1 cold dish or both
3
1 wheat, 1 rye bread or both, 1,2, or more slices
5
3 cold cuts, 1 spread, 1 cheese
5
4 salads, 1 dressing, 1 topping
6
Combina,ons 3*5*5*6
450
We want to keep our freedom of choice!
Why DCS are involved in out of home eaKng • More meals are eaten out side home • We are influenced by the environment in which we make our choices • We are resistant to behavioural change • OvereaKng is a major component in obesity • Unhealthy eaKng, lack of physical acKvity and obesity are risk factors for cancer
Basic principles in buffet design, that promotes healthy choices 1. A layout of the buffet area 2. Arrange the order of presentaKon of dishes 3. The way you display the foods 4. CommunicaKons and promoKon 5. Plate size/colour, cutlery, serving sizes, trays 6. Payment methods
1. Layout
1. Put the healthy choices near the check out
2. Order of presentaKon
2. Move the healthy food up front
2. Hide the unhealthy foods
3. Displays
3. Displays
3. Inspire the customers
3. Make the healthy offers look more a#racKve
3. Offer more than one healthy alternaKve
3. Designs that matches the meal formats
3. Other designs
4. Enhanced communicaKon and promoKon
4. Avoid mixed messages
4. Promote healthy choices acKvely – super size with carrots
5. Make the plates smaller
5. Make the cutlery and serving dishes smaller
5. Heavy plates or tricky eaKng utensils
5. Trays increase vegetable intake (in USA) but also energy intake (in DK)
6. Make fast lanes for the healthy choices
Li#erature • Wansink, Just and McKendry: Lunch Line Redesign, New York Times October 21st 2010 h#p://www.nyKmes.com/interacKve/2010/10/21/ opinion/20101021_Oplunch.html?scp=1&sq=lunch %20line&st=cse • Skov et al. Choice architecture as a means to change ea3ng behaviour in self-‐service se9ngs: a systema3c review. Obesity Reviews 2012 • h#p://www.foodoflife.dk/ArKkler/Klumme/alle/ 995_porKon.aspx
DCS nudge iniKaKves • Shopping chart intervenKons • Buffet intervenKons • Space management in supermarkets • Nudging at schools
• Calorie labeling of coffee machines • Make people choose the stairs over elevator or escalator • The playful worksite • OrganizaKons and installaKons in school yards that promotes physical acKvity
Bon AppeKte! Thank you for your a#enKon! Contact informa,on: Gi#e Laub Hansen Danish Cancer Society glh@cancer.dk