MARKETING PLAN E X C L U S I V E
for
PUT COMPANY NAME HERE WWW.COMPANY.COM
C R E AT E D
D AT E / 0 1
J A N U A R Y
E X P I R E D
D AT E / 3 1
D E C E M B E R
P R E PA R I E D C O N TA C T
B Y/
N O /
W A R I O R
2 0 15 2 0 15
C O R P O R AT I O N
+12 3 12 3 4 5 6 7 8 9 0
04-05 06-07 08-09 10-11 12-13 14 TABLE OF
CONTENTS
15 16-17 18-19 20-21 22-23 24 25
COVER LETTER BACKGROUND AND OVERVIEW TACTICAL MARKETING PLAN TARGET MARKET LET’S TALK ABOUT YOUR PRODUCT/SERVICES OUR APPROCH CALL OF ACTION PUBLIC RELATION PLAN THE PROCESS THE BUDGET MEET OUR ASSETS TIMELINE APPROVAL FOR THE PLAN EXECUTION
Its a confidential and Classified Document
^
S E F I L CHANGING IS THE PLAN
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+1 123 456 7890
COVER LETTER You’re Name Street Address City, ST ZIP Code Date: Day Month Year Mr Nil Jaferson President/CEO XYZ Company Ltd Location City Name Zip Code
Dear Mr Nil As you probably know by now, I met with Steve Johnson last Wednesday to discuss about the project requirement, timeframe and budget and other related issues in details. On Steve’s recommendation I am enclosing my proposal for your review. I am confident that I can complete this project within the designated time period and close to (or under) budget. I also believe that my recommended approach will make the project run smoothly and effectively. I would be interested to know your feedback about the project proposal and I am ready to do any kind of amendments accordingly. I have mailed Steve a separate copy of my proposal so that he has time to review it before your meeting on Friday. If either of you has questions before or during the meeting. Please give me a call. I will be in the office all day Thursday and most to Friday morning.
Sincerely
You’re Name Designation
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Its a confidential and Classified Document
CLIENT CONTACT INFORMATION Name: Contact Person: Designantion Request Date for Proposal: Reference No.
CLIENTS LOGO
Phone Number Email Address :
OUR CONTACT INFORMATION: Name: Contact Person: Designantion Request Date for Proposal: Reference No. C O R P O R A T I O N
Phone Number Email Address :
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+1 123 456 7890
BACKGROUND AND OVERVIEW What's the big picture? What's going on in the market? Anything happening on the client side that the creative team should know about? Any opportunities or problems in the market?
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A Great Plan Start with A Great iDea
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Background in Details History This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
Details Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.
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Its a confidential and Classified Document
TACTICAL MARKETING PLAN [Use the Tactical Marketing Plan to identify the action items and expectations that surround marketing your product or service. Use this template to begin the process of brainstorming and building your marketing plan.]
PLAN OVERVIEW This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
Practice Name of Campaign: Campaign Manager: Subject Matter Expert:
99.99% Success Rate
Put More Text Here
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This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
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+1 123 456 7890
OBJECTIVE Objective Goes Here This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy.
A GREAT QUOTATION OR YOUR HIGHTLIGHTED TEXT GOES HERE Additional Text Goes here. This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy.
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Its a confidential and Classified Document
TARGET MARKET This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
MARKET STUDY [In this section, you need to define your current customers and the potential customers you want to target.]
Market research is any organized effort to gather information about target markets or customers. It is a very important component of business strategy. The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.
CURRENT CUSTOMERS
POTENTIAL CUSTOMERS
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+1 123 456 7890
FEASIBILITY STUDY Feasibility studies aim to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the environment, the resources required to carry through, and ultimately the prospects for success.[1] [2] In its simplest terms, the two criteria to judge feasibility are cost required and value to be attained.
POTENTIAL MARKET SHARE CHART 50 40
30 20
10 0
Additional Text Goes here This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
WHO WE ARE TALKING ABOUT Additional Text Goes here This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
WHAT WE ARE TALKING ABOUT Additional Text Goes here This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
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Additional Text Goes here This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy.
Its a confidential and Classified Document
LET’S TALK ABOUT YOUR PRODUCT/SERVICES
QUALITY THAT SELLS
This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
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[Describe your products quality here]
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WHAT YOU ARE SELLING This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand.
WHOM YOU ARE SELLING This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
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AWARDS [Use this section to brainstorm words or phrases that ask the customer to take action.]
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PRODUCT STRONG POINTS [Use this section to brainstorm words or phrases that ask the customer to take action.]
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PRODUCT WEAK POINTS This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand .
INDEPT ANALYSIS OF YOUR PRODUCTS This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand .
OTHER COMPETITORS ANALYSIS This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section.
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OUR APPROCH This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only. This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only. This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
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+1 123 456 7890
CALL OF ACTION
YOUR ACTION PLAN 1
[Use this section to brainstorm words or phrases that ask the customer to take action.] This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section.
Stage One This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section.
Stage Two This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
YOUR ACTION PLAN 2
Stage Three This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
Stage Four This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly.
Stage Five This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand.
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It’s Time to Beat Your Own Drum PUBLIC RELATION PLAN This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
BILLBOARD/SIGNAGE This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
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+1 123 456 7890
TV COMMERCIALS This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only. This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy.
PAPER ADVERTISMENTS
A good advertisement is one which sells the product without drawing attention to itself.
This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
LEAFLETS/FLYERS/POSTER This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
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Its a confidential and Classified Document
THE PROCESS This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy.
LIST DEVELOPMENT [Describe your list development.] This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
20%
40%
25%
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65%
50%
95%
75%
80%
+1 123 456 7890
MECHANISM [Use this section to brainstorm words or phrases that ask the customer to take action.] This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
EXPECTATION CHART
35%
65%
95% END OF 2015
END OF 2015
END OF 2015
Increasing CUSTOMERS
Increasing Sales
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THE BUDGET [Compile a list of pertinent items that you will use to create your budget line items (for example, booth rental, amenities, travel). Use the Marketing Budget Plan template to build your final budget.] This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy.
Marketing Budget Plan Jan Personal Salaries, wages Benefits Payroll Taxes Commissions and bonuses Personal Total Market Research Primary research Secondary research Library management Market Research Total
Marketing Communication Branding Advertising Websites Direct marketing Internet Marketing Collateral Press relations Public relations Analyst relations Events Marketing Communications Total
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Feb
Mar
Apr
May
Jun
+1 123 456 7890
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Jul
Aug
Sep
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Oct
Nov
Dec
Total
Its a confidential and Classified Document
MEET OUR ASSETS [Introduce your team-mates] This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
Mr. Jame Bond Post Your Title
Mr. Christina Post Your Title
Jony Post Your Title
Russel Post Your Title
Maria Post Your Title
Diana Post Your Title
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+1 123 456 7890
CEO AND MANAGING DIRECTOR This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
Mr. Robin Johnson
PLANNING AND ACTIVATION HEAD This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
Chirtofer Daniel
RESEARCH AND DEVELOPEMNT HEAD This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
Mitchel Hussy
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Its a confidential and Classified Document
TIMELINE [Introduce your team-mates] This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section.
35%
WORK DONE
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60%
WORK DONE This is a dummy text, it’s only for presentation purpose. You can change this text .
99%
WORK DONE
EXPECTATIONS [Define all the Excpetions which will effect the timeline] This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly. You can replace this text with your own text and it’s very easy. From the following paragraph it will be dummy text for presentation purpose only.
List of Exceptions Here:
Exceptions One:
Exceptions One:
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This is a dummy text, it’s only for presentation purpose. You can change this text very easily by selecting your text tools. We have put this text in English so that you can understand the purpose of this design very clearly. You can prepare your own text and replace this section. This is a dummy text and it’s meant to be appear repeatedly.
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+1 123 456 7890
APPROVAL FOR THE PLAN EXECUTION The undersigned accept this Marketing Campaign as described herein.
Print First and Last Name
Title
Signature
Date
Print First and Last Name
Title
Signature
Date
Print First and Last Name
Title
Signature
Date
Print First and Last Name
Title
Signature
Date
Print First and Last Name
Title
Signature
Date
Print First and Last Name
Title
Signature
Date
Print First and Last Name
Title
Signature
Date
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E X C L U S I V E
MARKETING PLAN Your Company Name 123 Street Name Building Name Road No. 01, State Name Zip Code Country Phone + 00 123 4567 890
Opening hours: Monday - Friday 09:00 - 18:00 Weekend: by appointment only
How to get here Put the instructions to reach your dental clinic
Email info@youremailaddress.com
By Bus By Train By Airplane By Metro Further Instruction If Any This is a dummy text . Please replace with your own.