Brand Guide
Table of Contents Mission statement Research Paper Target Demographics SWOT Analysis Color Palette User Persona Typography Logo Specifications Style board poster design billboard design web commercial user interface design references
01 Research 1 2 3 4 5 9
Mission Statement Research Paper Abstract Marketing Position SWOT Analysis Competitive Analysis Strategy
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05
Media Mix
Vision for the Future
03 04 05 07 09
Voice and Tone Style Board Typography Color Palette Logo Specifications
03 05 07
Short term Long Term What if
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03
Demographics
Branding
05 07 09
Target Audience User Persona Action Plan
03 05 07
Billboard Magazine Brochure
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07
Conclusion
References
01 RESEARCH Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas aliquam mi nec velit accumsan, eu placerat augue placerat. Integer hendrerit turpis vel lectus pellentesque ultricies. Quisque rhoncus venenatis ipsum, eu lobortis sem eleifend quis. Donec eget ornare lorem.
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he target audience for Straight Biz includes the working professional aged 25-45. The average income for this group would be 35-65k/yr, and college educated. More specifically, Straight Biz wants to grab the attention of the decision makers for businesses. To satisfy this demographic, the collateral for Straight Biz is professional, fun, engaging, and modern with a timeless aesthetic.
Straight Biz Brand Guide
01 The Research
Mission Statement Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
Straight Biz wants to show the world how fun business success can be.
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01 The Research
Abstract Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
Straight Biz provides educational training through the use of video games that are specially designed to boost skills that pertain to the workplace. In their marketing campaign to raise awareness for their brand, Straight Biz wants to celebrate the entrepreneurial spirit that has had such an impact on their business, as well as maintaining a fun, but professional aesthetic. For many people, ‘video games’ and a ‘professional workplace’ do not mix. Straight Biz has been confronted with the unique challenge of turning this idea on its head. Through the following proposed identity package, Straight Biz will be redefined as a leader in corporate educational training. The proposed media mix of billboards, a website, a magazine, and a brochure will use gathered research from the target audience in order to deliver the most effective campaign. The conclusion to this proposal will help Straight Biz continue to grow financially as it looks towards a future of expansion.
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Straight Biz Brand Guidelines Guide
01 The Research
Awareness of Marketing Position Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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traight Biz is in the business of developing employees’ skills in teamwork, competition, problem-solving, customer relations, etc. Because Straight Biz has to win over the support of business owners, they have to cater directly to the needs of said companies. With competition in the same space, Straight Biz sets itself apart by its broad range of skills it seeks to develop in employees. While other competitors focus on select areas in the work environment, Straight Biz defines itself by the appeal that it has to companies who are seeking to develop several skills in their employees in a fun and engaging way. Because of how diverse the gaming community is, a key strategy for Straight Biz would be to align themselves with select gaming channels (i.e. Twitch, gaming blogs, etc.). Through the established pipeline, Straight Biz ensures a broader reach of its customers and can start to form a community. With the growing demand for better gameplay, storyline, and graphics, Straight Biz seeks to set itself apart by being heavily involved in fan feedback, and creating the games that are current to the community. Some additional campaigns may also include: hosting LAN events, sponsoring professional e-sport teams, and immersive VR expositions at I/O events to attract attention from users and investors alike.
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01 The Research
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SWOT Analysis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
Strengths
Areas of Opportunities
- Entertaining and Educational - Fun - Builds productivity in office - Strengthens business practices and skills - Promotes team building
- Partnering with gaming platforms (Oculus VR, PS4, Xbox 360, etc.) - Ability to develop games that could be very financially successful mainstream - Philanthropic events to get kids engaged - Can educate and reach people - Can host events with gaming community to build audience
Weaknesses
Threats
- New idea - Some may not like gaming - May have pushback from some employees - Learning curve for new users - Time-consuming
-Consumers with different taste in video games - Budget with game releases - Other companies creating a competitive market - Stigma of playing games while at work. - Competition may create divides between employees in workplace environment
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01 The Research
Competitive Analysis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
Because Straight Biz is directly involved in the gaming industry, there are several key competitors in this field. Not only is Straight Biz competing with a new business model for companies, but they also have to compete with other gaming companies and titles. The gaming community is diverse and niche. While there are several different consoles and types of games, Straight Biz focuses on creating games that appeal directly to furthering and developing business practices and skills that will improve overall productive and encourage a stronger work environment.
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Competitor
01 The Research
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Logo
Tycoon Online This business simulator allows users to own and run their own company. Players begin by building factories, producing goods, selling those goods on the market, and transport goods to other players. Tycoon Online spends little expense on marketing. Pros: Online and easy Cons: Very niche business training Website: www.usa.tycoononline.com
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Straight Biz Brand Guide
Competitor
01 The Research
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Logo
Gazillionaire Deluxe Gazillionaire Deluxe is an online game that brings users in to learn about basic business practices. Not only do the gamers learn about business, but they are introduced to math, economics, and supply and demand. This tool is already being used in select colleges. When the game starts, the player is required to learn about trade and work his/her way up as a tycoon by building their own company. Pros: Online and easy Cons: Poor graphics, niche training No marketing could be found for this company. Website: www.gazillionaire.com
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Straight Biz Brand Guide
Competitor
01 The Research
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Logo
Business Training Works This company specializes in providing onsite training for different industries. This instructor-led training experience covers topics which include: - Business Etiquette - Communication - Creativity and Critical Thinking - Cross-Cultural Communication - Customer Service - Diversity - Human Resources - Leadership, Management, and Supervisory Skills - Negotiation and Conflict Resolution - Presentation and Facilitation Skills - Productivity and Time Management - Sales - Training for Trainers - Workplace Writing
Other than a web presence, marketing relies on word of mouth. Pros: Trusted and well-established Cons: Short trainings and on-site only www.businesstrainingworks.com
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01 The Research
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Strategy Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
Even thought these other companies share the same market space as Straight Biz, the companies are vastly different from one another. Straight Biz provides multiple gaming titles in order to address key business skills, whereas much of the competition only features one game. On top of marginalizing the market, the competition of Straight Biz has handicapped their potential for growth. Straight Biz will capitalize on the variety of games that it features, but will do so with better graphics and a more immersive gameplay that really teaches employees how to excel at work. Furthermore, along with a word-of-mouth marketing, Straight Biz will have key partnerships to promote their online presence. Marketing Chars
(2014) tells us that â€œâ€Śroughly two-thirds or more marketers are planning to increase their budgets for: social advertising (71%), Online Video (71%), Social media (nonad campaigns; 69%), Retargeting (67%), and Search Engine Marketing (66%). To stay current, Straight Biz will create their own Facebook, Tumblr, Twitter, and Instagram page. On these websites, users will be able to upload images of themselves or others enjoying the games. Other collateral will include a brochure (to be used at tradeshows). a corporate magazine, billboards, and a website.
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01 The Research
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01 The Research
Voice and Tone Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
Above all, Straight Biz aims to provide sound business results through gaming software that directly focuses on strengthening employees’ skillsets, communication, teamwork, and overall performance. Through this initiative and narrative, the culture of Straight Biz focuses on just that. When people think of Straight Biz, they should be reminded of an innovative company that is professionally bridging the gaming community with the working professional in a fun and educational way.
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01 The Research
“...an innovative company that is professionally bridging the gaming community with the working professional...�
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02 DEMOGRAPHICS Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas aliquam mi nec velit accumsan, eu placerat augue placerat. Integer hendrerit turpis vel lectus pellentesque ultricies. Quisque rhoncus venenatis ipsum, eu lobortis sem eleifend quis. Donec eget ornare lorem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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he target audience for Straight Biz includes the working professional aged 25-45. The average income for this group would be 35-65k/yr, and college educated. More specifically, Straight Biz wants to grab the attention of the decision makers for businesses. To satisfy this demographic, the collateral for Straight Biz is professional, fun, engaging, and modern with a timeless aesthetic.
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02 Demographics
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Target Audience Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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orem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur. Nullam quis est elit. Suspendisse vestibulum nibh eu eros congue volutpat. Integer fringilla, diam id porta euismod, lectus dolor congue quam, non tincidunt massa nulla at ipsum.
Praesent pellentesque magna quam, eleifend sodales purus fringilla a. Maecenas in lacus mi. Fusce commodo purus risus. Pellentesque in risus eu odio rutrum interdum a nec justo. Ut ante metus, mattis quis leo feugiat, sollicitudin facilisis nulla. Donec diam eros, faucibus a purus sed, iaculis egestas eros. Sed tempus lacus ut risus fringilla lacinia. Aliquam purus purus, tincidunt vel nibh vitae, porta euismod ante. Vestibulum lobortis mattis arcu, in mollis arcu convallis in. Nam fringilla elit in augue efficitur, id sagittis odio aliquet. Sed posuere accumsan ante.
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02 The Demographics
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02 Demographics
house, Chad found himself with a lot of free time as a child. Consequently, this had a detrimental impact on his behavior, and Chad found himself always brushing up against authorities.
Persona
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Persona: Chad Zerfoss Age: 31 Ethnicity: European American Relationship: Single, No Kids
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had is rough around the edges. Until he was 28, he would play bass guitar in a blues band. He drinks, smokes, and has a loud mouth when he finds a conversation worth getting wound up about. Growing up on the south side of Nebraska, Chad was very fond of hockey at a young age. When he matured into high school, he started getting into music. At first, he was drawn to punk rock bands like The Ramones, Sex Pistols, Bad Brains, etc. As he grew older, however, Chad’s appreciation for the rhythm of the songs moved him in a different direction. Being the only child in a single parent
When it was time to move away to college, Chad didn’t know what he wanted to do with his life. At this time in his life, he had started playing pretty regularly in bars and pubs that would have open mic nights. He was an okay singer, but his talent really shone through his skill with the bass guitar. He wasn’t very practiced at this time in front of bigger crowds, so Chad would still get a little nervous on stage from time to time. Chad eventually completed the first two years of his bachelor’s before dropping out. His musical influence shifted from punk rock into blues, where he started appreciating artists like B.B. King, Albert King, and Stevie Ray Vaughan. No matter where he goes in his travels, Chad always has a habit of keeping his smartphone on him at all
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Persona
02 The Demographics times. At first, he taught himself how to use technology in order to hide certain content on his devices. Chad likes to keep certain areas of his life private (i.e. women). His constant fascination with technology and its limitations eventually brought Chad back to college, where he majored in Information Technology. Being caught up in the tech world is what brought Chad to his current job as a Geek Squad Manager. His schedule still allows him the freedom to play concerts at night, while holding down a position that he has grown very fond of. Chad had always enjoyed a good challenge, and when his store sales performance started to decline, Chad was left puzzled. With everything else going on in his life, Chad needed more consistency at work.
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02 Demographics
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Action Plan Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
With the defined target demographic and the appropriate media mix considered, the Straight Biz campaign involves billboards, brochures, magazines, a website, and a fresh logo to communicate the values that the brand encompasses.
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02 The Demographics
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03 BRANDING Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas aliquam mi nec velit accumsan, eu placerat augue placerat. Integer hendrerit turpis vel lectus pellentesque ultricies. Quisque rhoncus venenatis ipsum, eu lobortis sem eleifend quis. Donec eget ornare lorem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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he target audience for Straight Biz includes the working professional aged 25-45. The average income for this group would be 35-65k/yr, and college educated. More specifically, Straight Biz wants to grab the attention of the decision makers for businesses. To satisfy this demographic, the collateral for Straight Biz is professional, fun, engaging, and modern with a timeless aesthetic.
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Straight Biz Brand Guide
STYLE BOARD
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03 Branding
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Straight Biz Brand Guide
Style Board
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Straight Biz Brand Guide
Typography
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Typography
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Straight Biz Brand Guide
Style Guide
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Style Guide
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COLOR PALETTE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
CMYK: 0, 0, 0, 0 RGB: 255, 255, 255
CMYK: RGB: :
27, 92, 69, 19 157, 48, 64
CMYK: 64, 57, 44, 19 RGB: 96, 95, 107
Straight Biz Brand Guidelines Guide
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Color Palette
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CMYK: RGB:
76, 46, 41, 12 70, 111, 125
CMYK:
80, 22, 38, 1
CMYK:
RGB:
22, 150, 158
RGB:
75, 68, 67, 90 0, 0, 0
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Straight Biz Brand Guide
HEADER FONT MONTSERRAT DESIGNER JULIETA ULANOVSKY ABOUT THE FONT "The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License."
JULIETA ULANOVSKY
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MONTSERRAT Black Bold Regular Light Hairline
ABCDEFGHIJKLMOPQRSTUVWXYZ abcdefghijklmopqrstuvwxyz ABCDEFGHIJKLMOPQRSTUVWXYZ a b c d e f g h i j k l m o p q r s t u v w x y z ABCDEFGHIJKLMOPQRSTUVWXYZ a b c d e f g h i j k l m o p q r s t u v w x y z ABCDEFGHIJKLMOPQRSTUVWXYZ a b c d e f g h i j k l m o p q r s t u v w x y z ABCDEFGHIJKLMOPQRSTUVWXYZ a b c d e f g h i j k l m o p q r s t u v w x y z
Numbers
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! " # $ % & ' ( ) @ [ \ ] ^ _ ` { | ± µ ¶ × ÷ ˆ ˇ ˉ ˘ Ω ∑ √ ∞ ∫ ≈ ≠ ≤
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* + , - . / 0 0 0 : ; < = > ? } ~ ¡ ¢ £ ¤ ¥ ¦ § ¨ © ® ¯ ˙ ˚ ˛ ˜ ˝ ̦ Δ π † ‡ • … ⁄ € ™ ≥ ◊
Straight Biz Brand Guide
SUBHEAD FONT ITC AVANT GARDE GOTHIC PRO
DESIGNER HERB LUBALIN TOM CARNASE ABOUT THE FONT ITC Avant Garde Gothic design has become a solid staple in the repertoire of today’s graphic designer. The lowercase x-height and open counters help to make this family ideal for display copy and short blocks of text content. The ITC Avant Garde Gothic design is used in the corporate logo of Adidas and is one of the main typefaces in Sony’s corporate marketing programs.
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ITC AVANT GARDE GOTHIC PRO Bold Demi Medium Book Extra Light
A a A a A a A a A a
B C D E F G H I J K L M O P Q R ST UVW XY b c d e f g h i j k l m o p q r s t u v w x y BCDEFGHIJKLMOPQRSTUVWXY b c d e f g h i j k l m o p q r s t u v w x y BCDEFGHIJKLMOPQRSTUVWXY b c d e f g h i j k l m o p q r s t u v w x y BCDEFGHIJKLMOPQRSTUVWXY b c d e f g h i j k l m o p q r s t u v w x y B C D E F G H I J K L M O P Q R ST UVW XY b c d e f g h i j k l m o p q r s t u v w x y
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! " # $ % & ' ( ) * + , - . / 0 0 0 : ; < = > ? @ [ \ ] ^ _ ` { | } ~ ¡ ¢ £ ¤ ¥ ¦ § ¨ © ® ¯ ± µ ¶ × ÷ ˆ ˇ ˉ ˘ ˙ ˚ ˛ ˜ ˝ ̦ Δ π † ‡ • … ⁄ € ™ Ω ∑ √ ∞ ∫ ≈ ≠ ≤ ≥ ◊
Z z Z z Z z Z z Z z
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Straight Biz Brand Guide
BODY COPY HELVETICA NEUE DESIGNER MAX MIEDINGER ABOUT THE FONT
"The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License."
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HELVETICA NEUE Condensed Black Bold Regular Light UltraLight
A a A a A a A a A a
B b B b B b B b B b
C c C c C c C c C c
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D d D d D d D d D d
E F e f EF e f EF e f EF e f E F e f
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G g G g G g G g G g
H I J K L M O P Q R S T U V W X Y Z h i j k l m o p q r s t u v w x y z HIJKLMOPQRSTUVWXYZ h i j k l m o p q r s t u v w x y z HIJKLMOPQRSTUVWXYZ h i j k l m o p q r s t u v w x y z HIJKLMOPQRSTUVWXYZ h i j k l m o p q r s t u v w x y z H I J K L M O P Q R S T U V W X Y Z h i j k l m o p q r s t u v w x y z
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! " # $ % & ' ( ) * + , - . / 0 0 0 : ; < = > ? @ [ \ ] ^ _ ` { | } ~ ¡ ¢ £ ¤ ¥ ¦ § ¨ © ® ¯ ± µ ¶ × ÷ ˆ ˇ ˉ ˘ ˙ ˚ ˛ ˜ ˝ ̦ Δ π † ‡ • … ⁄ € ™ Ω ∑ √ ∞ ∫ ≈ ≠ ≤ ≥ ◊
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Image Placeholder
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Logo Specifications
Logo Evolution
"The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License."
Logo Evolution
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Logo Evolution "The old posters and signs in the traditional neighborhood of Buenos Aires called Montserrat inspired me to design a typeface that rescues the beauty of urban typography from the first half of the twentieth century. The goal is to rescue what is in Montserrat and set it free, under a free, libre and open source license, the SIL Open Font License."
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03 Branding
Logo Evolution Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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03 Branding
Logo Evolution Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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03 Branding
Clear Space Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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Colors / Improper Usage Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
STRAIGHTBIZ
STRAIGHTBIZ
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04 MEDIA MIX Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas aliquam mi nec velit accumsan, eu placerat augue placerat. Integer hendrerit turpis vel lectus pellentesque ultricies. Quisque rhoncus venenatis ipsum, eu lobortis sem eleifend quis. Donec eget ornare lorem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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he target audience for Straight Biz includes the working professional aged 25-45. The average income for this group would be 35-65k/yr, and college educated. More specifically, Straight Biz wants to grab the attention of the decision makers for businesses. To satisfy this demographic, the collateral for Straight Biz is professional, fun, engaging, and modern with a timeless aesthetic.
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Straight Biz Brand Guide
04 Media Mix
Poster Design Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Poster Design Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Magazine Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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Magazine Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Brochure - Outside Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Brochure - Inside Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Website Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Website Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Social Media Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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04 Media Mix
Car Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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05 VISION Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas aliquam mi nec velit accumsan, eu placerat augue placerat. Integer hendrerit turpis vel lectus pellentesque ultricies. Quisque rhoncus venenatis ipsum, eu lobortis sem eleifend quis. Donec eget ornare lorem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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he target audience for Straight Biz includes the working professional aged 25-45. The average income for this group would be 35-65k/yr, and college educated. More specifically, Straight Biz wants to grab the attention of the decision makers for businesses. To satisfy this demographic, the collateral for Straight Biz is professional, fun, engaging, and modern with a timeless aesthetic.
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05 Vision
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Vision for the Future Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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orem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur. Nullam quis est elit. Suspendisse vestibulum nibh eu eros congue volutpat. Integer fringilla, diam id porta euismod, lectus dolor congue quam, non tincidunt massa nulla at ipsum.
Praesent pellentesque magna quam, eleifend sodales purus fringilla a. Maecenas in lacus mi. Fusce commodo purus risus. Pellentesque in risus eu odio rutrum interdum a nec justo. Ut ante metus, mattis quis leo feugiat, sollicitudin facilisis nulla. Donec diam eros, faucibus a purus sed, iaculis egestas eros. Sed tempus lacus ut risus fringilla lacinia. Aliquam purus purus, tincidunt vel nibh vitae, porta euismod ante. Vestibulum lobortis mattis arcu, in mollis arcu convallis in. Nam fringilla elit in augue efficitur, id sagittis odio aliquet. Sed posuere accumsan ante.
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05 Vision
Image Placeholder
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06 CONCLUSION Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas aliquam mi nec velit accumsan, eu placerat augue placerat. Integer hendrerit turpis vel lectus pellentesque ultricies. Quisque rhoncus venenatis ipsum, eu lobortis sem eleifend quis. Donec eget ornare lorem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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he target audience for Straight Biz includes the working professional aged 25-45. The average income for this group would be 35-65k/yr, and college educated. More specifically, Straight Biz wants to grab the attention of the decision makers for businesses. To satisfy this demographic, the collateral for Straight Biz is professional, fun, engaging, and modern with a timeless aesthetic.
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06 Conclusion
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Conclusion Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur.
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orem ipsum dolor sit amet, consectetur adipiscing elit. Quisque mauris lacus, varius at erat pharetra, varius auctor purus. Donec placerat sapien nibh. Nam eget nibh vel erat tincidunt sollicitudin. Quisque at diam eleifend, auctor sapien ac, imperdiet elit. Curabitur et posuere urna. Pellentesque nec nunc a metus convallis interdum non eu purus. Fusce a blandit magna. Proin tincidunt ex a augue congue ultrices. Donec nec metus nec eros scelerisque efficitur. Nullam quis est elit. Suspendisse vestibulum nibh eu eros congue volutpat. Integer fringilla, diam id porta euismod, lectus dolor congue quam, non tincidunt massa nulla at ipsum.
Praesent pellentesque magna quam, eleifend sodales purus fringilla a. Maecenas in lacus mi. Fusce commodo purus risus. Pellentesque in risus eu odio rutrum interdum a nec justo. Ut ante metus, mattis quis leo feugiat, sollicitudin facilisis nulla. Donec diam eros, faucibus a purus sed, iaculis egestas eros. Sed tempus lacus ut risus fringilla lacinia. Aliquam purus purus, tincidunt vel nibh vitae, porta euismod ante. Vestibulum lobortis mattis arcu, in mollis arcu convallis in. Nam fringilla elit in augue efficitur, id sagittis odio aliquet. Sed posuere accumsan ante.
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06 Conclusion
Image Placeholder
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07 REFERENCES Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas aliquam mi nec velit accumsan, eu placerat augue placerat. Integer hendrerit turpis vel lectus pellentesque ultricies. Quisque rhoncus venenatis ipsum, eu lobortis sem eleifend quis. Donec eget ornare lorem.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
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he target audience for Straight Biz includes the working professional aged 25-45. The average income for this group would be 35-65k/yr, and college educated. More specifically, Straight Biz wants to grab the attention of the decision makers for businesses. To satisfy this demographic, the collateral for Straight Biz is professional, fun, engaging, and modern with a timeless aesthetic.
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07 References
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References Avenue Right. (n.d.). Who is Watching Me When Iâ&#x20AC;&#x2122;m Online?? Remarketing 101. Retrieved July 03, 2016, from http://avenueright.com/blog/who-watching-me-when-im-online-remarketing-101 Marketing Charts. (2014, August 19). How is the Marketing Media Mix Changing? Retrieved July 03, 2016, from http://www.marketingcharts.com/traditional/how-is-the-marketing-media-mix-changing-45058/ Miles Marketing Destinations. (2014, May 8). Mastering the Media Mix: How to Plan the Right Media Budget for Your Resort. Retrieved July 03, 2016, from http://www.milespartnership.com/blog/mastering-the-media-mix-how-to-plan-the-right-me dia-budget-for-your-resort http://ww.gemgfx.com/wp-content/themes/GemGfx_2014/freebies_2014.php http://all-free-download.com/free-psd/download/facebook_fanpage_free_psd_template_165113.html
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