Vision Book
David Patrick was 26 years old when he left his job as an instructor for commercial training. He wanted to create a training strategy that was as engaging and fun as it was educational. Fueld by a background in gaming, he decided to marry his two passions, and what came next is history.
01 05 07 09
WHO WE ARE WHAT WE DO OUR VISION BRANDING
‘‘
WHO WE ARE
People deserve to enjoy themselves in the workplace, and part of that includes showing them how to have fun in a competitive way.
David Patrick, CEO
1990
David was born in Exeter, England.
01
Straight Biz is created in California.
2012
2014 After an unprecedented growth rate, Straight Biz expands to six additional states.
Straight Biz partners with gaming platforms to bring competition across industries.
2015
2016
Straight Biz is looking to expand internationally and test new markets.
Company Retreat 2016 Daytona Beach, FL
02
WHO WE ARE
‘‘
03
Straight Biz has created such an impact on the training market. We want to change the way people see business training.
Patricia Wilde, CFO
04
WHAT WE DO
Our revolutionary training platform is compatible with Android and Apple software so that users can get the training that they need wherever they are.
05
Users can log into our system, and take their training courses which range from: Customer Service, Sales, Team Building, Accounting, HR Management, Health and Safety, etc.
Through several testimonials, Straight Biz has become the go-to training platform for 638 businesses and counting.
The award-winning software has proven business results.
06
07
OUR VISION
In 2016 we set out with the ambitious goal of broadening our reach internationally. We are currently in progress of opening a branch in Canada and Spain. In 2020 we plan on continuing that momentum into Japan, Australia, and England.
06
BRANDING
The soft terminals give a comfortable feel.
09
Difference in line weights give provide a consistent contrast to emphasize elements.
The Straight Biz logo shows inclusion and teamwork. Pillar ideals that drive the brand.
Logo Variants
10
11
BRANDING
HEADLINE: MONTSERRAT ABCDEFGH IJKLMNOPQRSTUVWXYZ abcdefgh ijklmnopqrstuvwxyz 1234567890.,:;()!@?
SUBHEAD: ITC AVANT GARDE GOTHIC ABCDEFGH IJKLMNOPQRSTUVWXYZ abcdefgh ijklmnopqrstuvwxyz 1234567890.,:;()!@?
BODY COPY: HELVETICA NEUE ABCDEFGH IJKLMNOPQRSTUVWXYZ abcdefgh ijklmnopqrstuvwxyz 1234567890.,:;()!@?
12
Results. At Straight Biz, we put technology to work for you! Our award-winning, revolutionary software allows us to be able to educate and train employees in a way that encourages teamwork, leadership, communication, and bolsters a healthier and more productive work environment.
BRANDING
Our gaming catalog covers industries ranging from customer service to outside sales! Call us for a quote. Come check us out and see why our clients cannot get enough of us!
� � �
Training programs in more than 49 industries - and counting! Personalized training = better results. Over 80 satisfied clients can’t be wrong!
Customized Training Per Field
Fun and Engaging Learning
Qualified and Professional Support
13
Guaranteed.
Colors
CMYK: 0, 0, 0, 0
CMYK: 80, 22, 38, 1
CMYK: 27, 92, 69, 19
CMYK: 76, 46, 41, 12
CMYK: 64, 57, 44, 19
CMYK: 75, 68, 67, 90
RGB: 255, 255, 255
RGB: 22, 150, 158
RGB: 157, 48, 64
RGB: 70, 111, 125
RGB: 96, 95, 107
RGB: 0, 0, 0
14
We want to bring all the tools to be successful at your fingertips. David Rothchild Lead Engineer
© Straight Biz 2016