2-Day Design Thinking Fundamentals overview

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2018 Course Overview A’dam / English Spoken

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DesignThinkers Academy Amsterdam

Two-Day Design Thinking Fundamentals Course

2018

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This high energy two-day course will give you a common level of understanding of the Design Thinking principles, key tools & terminology.

Join a hands-on experience during which you will be “Learning-by-Doing“ how to master the following tools and the Design Thinking principles.

Stakeholder Mapping

Value Network Mapping

Personas

Stakeholder Mapping builds a better picture of the ‘eco-system’ that you are exploring. Stakeholders are people, teams or organizations that directly or indirectly exchange ‘value’. The exchange of value is used as the basis to explore the surrounding context.

Value Network Mapping creates insight in the exact values that are being exchanged between stakeholders. It helps uncover and verify assumptions, while helping in identifying the right positioning of innovation. It allows to focus on the ‘eco-system’ to explore.

Personas allow to move away from abstract demographics and towards the wants and needs of real people. By telling the story of your persona you can really make them come to life. It Functions as an archetype and assumes the attributes of the group it represents.

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Two-Day Design Thinking Fundamentals Course

Our Tools

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Two-Day Design Thinking Fundamentals Course

Our Tools

Customer Journey Mapping

Service Scenarios

Prototyping

Customer Journey Mapping allows us to step further into the customer shoes. It visualises the customer’s perceptions and the larger surrounding context at the different stages in the journey. It provides a deeper insight into customer needs, perception, experience and motivation.

Service Scenarios are used to visualize how a (newly designed) service is being experienced from a customer point of view. By drawing the end user’s emotional experience, ideas really come alive. Service Scenarios act as the basis for the prototyping activities, describing possible future scenarios of the service.

Prototyping is done to test a service concept in a ‘low tech’ environment with relevant stakeholders. Prototyping can be done by building artifacts from cardboard or paper or by using Lego.

It is a very iterative process and it ends when no more relevant learnings can be collected.

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During day one you will experience a short and interactive introduction to Service Design Thinking. It enables you to develop and deliver innovative ideas, change and solutions to complex problems. It is an activity-based process with a strong emphasis on teamwork and co-creation.

‘Learning-by-doing’ is at the core of Service Design. Most of the two days, however, will be spent on working on a specific case using different tools. The tools we will practice during the Design Thinking Fundamentals will be handed over at the end of the training and are free for use. Customer Journey mapping is the core of the course and reflects upon the interaction of the customer with the service.

Highlights:

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Two-Day Design Thinking Fundamentals Course

Our Methods How can you successfully apply Design Thinking in a complex business environment? How can you build empathy inside an organization, use customer feedback, rate insights and translate them into implementable opportunities?

What is the value of design and how can you use it to your personal and organizational advantage? What are the fundamental principles of innovation and Design Thinking? How can you create stakeholder and sponsor buy-in? How can you successfully implement innovations?

“One of the most inspirational and energetic training I have ever done!”

Participant , DesignThinkers Academy Bootcamp 2018.

2018

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Two-Day Design Thinking Fundamentals Course

Watch video

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Day 2

Morning Intro to Design Thinking and Service Design

Morning Reflect on previous day

09:00

Design Research Preparation Guidelines & Qualitative Data Mapping

09:00

Ideation & Prioritizing Service Scenarios 12:30

Lunch Break

12:30

Working Lunch Go out & Do Design Research

Afternoon Prototyping & User testing

Afternoon Context Exploration & Customer Journey Mapping

Dragon’s Den Pitch presentation

Customer Insights & Opportunity Areas

Closure & Certificates

13:30

Wrap-up

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Two-Day Design Thinking Fundamentals Course

Day 1

13:30

Implementation strategies

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Arne van Oosterom

Tim Schuurman

Edoardo Costa

Arne van Oosterom, thought leader in the field of Service Design Thinking and founder of DesignThinkers Group and DesignThinkers Academy.

Tim Schuurman, partner at DesignThinkers and a motivated and energetic senior facilitator within Change Management and Service Design Thinking field.

Edoardo Costa, brings a multidisciplinary approach to Service Design Thinking projects by bringing strong visualizations skills to the table.

Jeroen van der Weide

Thomas de Bresser

Jeroen van der Weide, is specialized in developing innovative climates in organization: helping people find solutions for business problems and facilitating creative processes.

Thomas de Bresser, spent the last three years in launching an innovation hub with a focus on human centered innovation.

The coaches will share their experiences during the DesignThinkers Fundamentals course and will guide you and your team on a specific topic during the process

from doing Research to Designing Service Concepts and Implementation of these Concepts in complex organizations.

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Two-Day Design Thinking Fundamentals Course

Our Trainers

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Including lunch, snacks and drinks.

Discounts available for teams signing up or NGO’s.

Prices are excluding VAT.

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Two-Day Design Thinking Fundamentals Course

Tickets

Early Bird Ticket

(available one month in advance)

€1.495

Regular Ticket €1.595

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The DesignThinking Fundamentals is organized by DesignThinkers Academy. DesignThinkers Academy aims to inspire by organizing thought-provoking events and lectures, trainings and personal coaching programmes to help organizations build the necessary capabilities, cultures and mind-set. The DesignThinkers Academy is initiated

by DesignThinkers Group, a leading ‘design driven’ innovation

agency helping organizations around the world making the transition from being strictly product oriented and sales driven, towards being service oriented and human centered.

The DesignThinkers Academy Network is an open platform to facilitate and inspire a rich conversation between creative thinkers&doers, to trigger a positive impact on peoples lives, careers and our ever-changing world.

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Two-Day Design Thinking Fundamentals Course

DesignThinkers Academy

“It was simply excellent and served to solidify my Design Thinking knowledge and boost my ambitions.”

Participant , DesignThinkers Academy Bootcamp 2018.

2018

10/10

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Two-Day Design Thinking Fundamentals Course

Questions?

Just ask! info@designthinkersacademy.com

Global Head Office Nieuwe Leliestraat 13,1015SH Amsterdam info@designthinkersacademy.com +31 (0)20 471 00 70 2018