Course Brochure '25 Course Brochure '25
“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”
Design-led AI Agent Development
Hello, we're DesignThinkers, but you can call us "DT"
With a rich legacy spanning over 20 years in the industry, operating across 25 countries, and boasting a team of 150+ human-centric design professionals from various domains, we bring unparalleled industry expertise to the table. We believe that success can be unlocked through a deep understanding of users ’ struggle for progress and by creating the right solution and associated experiences that address ‘ users ’ jobs’ well. To this end, every project we deliver is strengthened by deep customer insight and action informed by empathy.
With a rich legacy spanning over 20 years in the industry, operating across 25 countries, and boasting a team of 150+ human-centric design professionals from various domains, we bring unparalleled industry expertise to the table. We believe that success can be unlocked through a deep understanding of users ’ struggle for progress and by creating the right solution and associated experiences that address ‘ users ’ jobs’ well.
Now, let's get started!
Now, let's get started. Table of Contents
Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
1 day of 8 hours
See Full Calendar Dates
"Much recommended!
Thank you for organizing this great course. "
Linda Tenho, Solution Engineer, Salesforce
For many teams, AI feels both inevitable and elusive, something everyone talks about, but few know how to actually use in their daily work. It' s a fast changing world and while the pressure to “do something with AI” grows, clarity on howto start is missing.
This 1-day, design-led, AIaugmented course gives you a fast and impactful way to support customers. You’ll learn how to use DT to help clients identify where and how to begin their AI Agent development journey. The course equips you with a ready-to-use workshop format that you can apply with your own clients.
1-Day Design-led AI Agent Development
Sign up
This 1-day program is designed for Solution Engineers and other customer-facing professionals at Salesforce who want to strengthen their Design-Led capabilities. You’ll learn to use a focused set of tools to facilitate a 1-day session with clients, helping them uncover ideas for AI Agent solutions based on prioritized customer insights. The process is enhanced by AI to boost both efficiency and creativity. Throughout the course, you ’ll explore how AI can support each stage of the Design Thinking process, from research to prototyping, using your preferred Generative AI tools.
1-Day Design-led AI Agent Development
Sign up
You’ll learn to use a focused set of tools to facilitate a 1-day session with clients, helping them uncover ideas for AI Agent solutions based on prioritized customer insights. The process is enhanced by AI to boost both efficiency and creativity.
Throughout the course, you ’ll explore how AI can support each stage of the Design Thinking process, from research to prototyping, using your preferred Generative AI tools. By the end of the day, you ’ll feel confident and equipped to run this workshop format with your clients right away.
09:30 Kick-off
Introduction - Design-led Innovation
Challenge
End-user Research
End-user Insights (individual)
End-user Insight Selection (team)
12:30 Lunch break
Ideation
Rapid Prototyping
Storytelling
Reflection
End
Outcomes
Becoming familiar with Design-led innovation
Hands-on experience tools/activities
Format session to run with clients
Participant Profile
Innovation Leaders
C-suite Executives
…eager to incorporate AI into their creative workflow, enhancing innovation and efficiency in the design thinking process
IT Specialists & Tech Professionals
…who are looking to bridge the gap between technical expertise and humancentered innovation.
Tech-Savvy Marketers
…focused on leveraging AI for transformative storytelling and advanced customer engagement strategies
Transformation Consultants
…interested in deepening their understanding of AI integration to elevate their existing design thinking skills and methodologies.
Our tools for growth
Stakeholder Mapping Research & Persona Customer Journey
Persona Card
20-45 minutes
Individual or in groups
Sticky notes, sharpies
Personas are used to define who are the customers you are trying to help with their specific problems. They can provide a range of different perspectives on a service, allowing your team to define and engage the different interest groups that may exist within your target segment.
Customer Journey Map
45-60 minutes
Core team
Sticky notes, sharpies
Creating a Customer Journey Map builds empathy by focusing on the present journey of the customer. At its best, this is a continuous activity to plot information about why your customers do what they do and how they experience interacting with organizations and/or services through different touch points.
Idea Brainwriting Tool Service Scenario Map
, sharpies
The Idea Brainwriting Tool is a simple and direct tool to start co-creating new ideas in a team. It pushes everyone to contribute in enriching and making ideas more detailed. Everyone in the group works on each other' s ideas by adding, eliminating, replacing and finetuning each idea.
AI Prompting
Laptop or phone
Support your process by using AI for the different stages of the Double Diamond. Prompt AI to generate 5 ideas on your problem statement, present your persona to AI and ask your research questions pretending they embody the persona, or make a prompt to enrich your Customer Journey Map by simulating different situations.
Sticky notes, sharpies
The Service Scenario Map is a tool which will help you visualize the steps and actions your persona takes when using the service or product of your company. It is a visualization of the user experience, using the service designed based on the ideated ideas.
Mindsetters | Hands-free
Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.
AI Tools we like and use
Text-based Image-based
ChatGPT: Conversational AI for text generation and understanding.
Claude (Anthropic): AI assistant for generating,
editing, and analyzing text
NotebookLM (Google): Research focused chat Model
Perplexity: AI-powered research assistant
Audio-based
Descript: AI for audio transcription, podcast
editing, and text-to-speech.
Resemble AI: Text-to-speech tool for voice
cloning and generation.
ElevenLabs: AI for creating realistic voiceovers.
ChatGPT Dall-E 2: Generates creative images from text prompts.
Flux1.ai: AI tool for creating artistic and realistic images.
Ideogram: best image tool to include text in generated images
Video-based
Runway Gen-3: AI for text-to-video generation.
Pictory: AI tool to create videos from text and scripts.
Synthesia: Generates AI-based videos with digital avatars.
A Designer's Mindset, AI-empowered
We base our approach on the Double Diamond, developed by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation. We have adapted this model to integrate the latest AI.
The first Diamond focuses on problem finding while the second Diamond provides the tools and mindset for generating value increasing solutions.
People-centered design empowered by AI
CONNECTIONS & RELATIONSHIPS LEADERSHIP &
Our AI-enabled, humancentered design raises awareness and harnesses progressive AI research to enrich the human experience.
We leverage the latest AI tools to uncover innovative solutions, ensuring that every angle is explored and no stone is left unturned.
Meet some of our Facilitators
Our coaches and facilitators are all subject matter experts in the field of Human-Centred Design, and have extensive experience in providing project assistance and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.
About what we do Expertise
We focus on creating value for people as the most effective way to drive project success and inspire.
"A
refreshing and engaging experience
that went beyond my expectations."
Tupo Muocha, UNICEF
Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.
Elmo Diederiks
Dimitra Tsertou Adela Cristea
Christina Lennartz
Joey Piliero Marjo Staring
Jeroen v/d Weide
Tim Schuurman
Ilana v/d Boel
Certification
We value quality! DesignThinkers is accredited by the Dutch Council for Training and Education, underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.
After the successful completion of one of our courses, participants are awarded with a DesignThinkers Academy Certificate. All tools and materials will be available after the course in our Learn & Develop Library (accessible to alumni only).
'
Ihaveparticipatedinatleast
softskillsinthepast
15 courseson
20 yearsofmycareer, but
thecourseofDTAstandsoutasthebest
. '
Javier Sanchez Millan, Banque Pictet & Cie SA
Whatwe provide
Culture
An AI-aware innovation cultu
Our experts will guide you structured approach that in emerging technologies like establishes a future-proof w working to sustain innovat
Content
Relevant results
We provide the means to bring real and viable solutions to your challenge, using AI-driven insights and validating those with real customers and key stakeholders through masterful presentation.
Capability
An AI & innova
ready team
Through hands-on trainin
we empower your team to adopt a solution oriented mindset and build confidence in applying emerging AI learning technologies to drive innovation.
Culture
Capability
Content
Get in touch via Whatsapp for questions big or small. DesignThinkers
Some companies we're proud to team up with
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From startups to global enterprises, we ’ re privileged to support teams of all capabilities in solving complex challenges through innovation. By equipping organizations with the right tools, mindset, and strategies, we help them foster creativity, drive meaningful change, and stay ahead in an ever-evolving world.
We operate with a high energy, action oriented approach to make sure you walk away with tangible outcomes. Together, let’ s shape a future that truly benefits everyone. Looking for a bespoke program? Let' s connect! Email us via info@designthinkersacademy.com.