Issue 51

DESIGNTIMES south africa’s creative resource

www.designtimes.co.za

/06 DESIGN

MATT DELBRIDGE

Matt Delbridge was born in Oakland, California and studied Graphic Design at the California College of Arts. His clients include Google, Nike, Apple and more.

/10 PRODUCT

STACK PRINTER

Mugi Yamamoto’s Stack printer is placed on top of a paper pile, when printing, Stack slowly moves downwards and swallows the pile.

2014 Issue No.51 ZAR 20 EUR €2, UK £2, US $2

/16 ART

ZEITZ MOCAA

Partnering with the V&A Waterfront, Jochen Zeitz has set out to create a R500 million Museum of Contempary Art in Cape Town South Africa.

Beautifully designed by Yair Shimansky, the Evolym™ ring is a breathtaking reflection of your love.

Created to allow a 360 degree exposure to light, a superior Shimansky diamond is delicately set between three joined bands - a timeless symbol of the commitment you pledge and the love that binds you.

V&A WATERFRONT • THE CLOCK TOWER WATERFRONT • CAPE TOWN INTL • CANAL WALK • TYGER VALLEY • SANDTON CITY • THE PAVILION WESTVILLE

www.shimansky.com

Visit our stores or enquire online at www.shimansky.com. Evolym™ is a registered trademark. The Evolym™ ring is a registered design protected under the copyright law.

‘‘HANDMADE DESIGN CELEBRATES IMPERFEC TION’’ Design Indaba Expo features a range of unique products made with traditional techniques, innovative industrial processes, and everything in between. Master Dutch product designer Marcel Wanders discovered this for himself when he came to Design Indaba 2009 to exchange ideas with local designers.

Now you can be inspired by a diverse selection of the best in African creativity, including fashion, furniture, jewellery, homeware and more – on show and for sale at the biggest curated design event in the southern hemisphere. designindaba.com/expo

Sculpture by Ceramic Matters

BUY TICKETS ONLINE OR AT THE DOOR TO EXPERIENCE THE VERY BEST OF AFRICAN CREATIVITY

BROUGHT TO YOU BY:

DEVELOPMENTAL PARTNER:

OFFICIAL SUPPLIERS: XANITA, MINI, FINE BRANDY. BY DESIGN, ANGLOGOLD ASHANTI, POWERPLAY, GROLSCH, NANDO’S CAMPAIGN CONCEPTUALISED BY: THE JUPITER DRAWING ROOM (CAPE TOWN) DESIGN INDABA IS THE FOUNDING EVENT OF CAPE TOWN DESIGN WEEK® AND SOUTH AFRICAN DESIGN WEEK®

HOSTED IN:

PRODUCED BY:

ASSOCIATES: ADAMS & ADAMS, WESGRO, WESTERN CAPE GOVERNMENT, TANDYM PRINT

28 FEB - 2 MARCH CTICC CAPE TOWN

TJDR (CT) 43366/E

MARCEL WANDERS / PRODUCT DESIGNER / 2009

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NEWS

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100%design South Africa PANTONE ® 18-3224 Now you might think that we ran out of ink, but I assure you that the colour on the cover was intentional. Reader meet Orchid, Orchid these are our readers, play nice. Orchid is the Pantone colour of the year for 2014. We thought you might like to meet now to avoid any of those mid-year cocktail party faux pas. Issue 51 is jam packed with great stuff, as always. Topping our favourite list was the auction of Han’s blaster, owning this ultimate nerd gun would definitely put one on the map.

Designer Matt Delbridge is on the map, or at least his work is. In fact you can see his work on every Google Map, he designed those little red map pins. Not impressed? Take a look at some of his other great work on page six. We chat to Minsun Park, the designer behind the LG G2, and get his insights on the Rear Key. Jochen Zeitz gives us a peak behind the curtain at his passion for Africa and his concept for the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA for short). We close this issue with our annual graduate showcase from CityVarsity. Otherwise we are gearing up for this years Design Indaba, see you there! Enjoy.

Mark Rosenberg

2014 Color Gramovox of the year Pantone, 18-3224 Radiant Orchid has been selected as the Pantone color of the year.

“While the 2013 color of the year, Pantone 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.” “An enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” The Pantone Color will also influence fashion design.

Radiant Orchid’s rosy undertones radiate on the skin, producing a healthy glow when worn by both men and women. Radiant Orchid permeated the runways during early 2014 fashion shows and is already making its way onto the red carpet.

At the turn of the century gramophones were promoted as home entertainment centers. Family and friends bonded over songs, speeches and radio dramas.

The Gramovox Bluetooth Gramophone maintains this spirit of communal bonding and recaptures that warmth with a vintage meets modern aesthetic. Users can pair any Bluetooth-enabled device to the Gramovox™ Bluetooth Gramophone and wirelessly stream songs through the product. As sound waves propagate through the horn, you experience an organically mid-range, vintage sound. And, measuring just 18” in height, the Gramovox Bluetooth Gramophone fits seamlessly into many home entertainment setups. The Gramovox is proudly designed and crafted with parts made in America. The steel horns are shaped by some of the world’s finest metal fabricators. The wood bases are produced by woodcraftsmen from Ohio.

Our electronics are made in Michigan.

“There’s a feeling of pride and satisfaction in the attention to detail that comes in each Bluetooth Gramophone,” says Gramovox CEO Pavan Bapu. www.gramovox.com

Mark Rosenberg mark@designtimes.co.za Roxy Rosenberg roxy@designtimes.co.za Ryan Ali ryan@designtimes.co.za Steven Rosenberg steve@designtimes.co.za Kerrythe Mahaffey kerrythe@designtimes.co.za Zachariah King zac@designtimes.co.za

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Chris Gotz

Ogilvy & Mather South Africa has appointed Chris Gotz, the executive creative director of Ogilvy & Mather Cape Town to the role of chief creative officer of the group. “I am excited to tackle this new role and hope to take the work across the group to even greater heights,” says Gotz.

“While this is great for me personally, I really never could have made it this far without all the amazing work from the teams I have worked with in Cape Town over the years. There is so much talent in this business, and where there is talent anything is possible.” Gotz began his career at JWT in Cape Town before moving on to AMC Hunt Lascaris in Johannesburg. He won his first Loerie Grand Prix in 1997 for the launch of YFM, South Africa’s first black youth radio station. Beyond this, it was Gotz’ Loerie winning work on a television campaign for MTN that caught the eye of O&M and he joined the team in 1999 at the Johannesburg office. In 2001, Gotz relocated to O&M CT, where he has been ever since, working on campaigns for Volkswagen, SAB, Mondelez, Sun International, Audi and many others. He joined the Cape Town Board of Directors in 2003 and in 2008 was appointed executive creative director of the agency.

Orange Han Solo’s spreads blaster up your wings

Editorial

Digital Media Publishers (PTY) LTD a division of Future Media Group Palms Centre, Sir Lowry Road, Woodstock, Cape Town, 8001. Tel 021 461 8790

The world-renowned design exhibition 100% Design is coming to South Africa, in association with Dauphin HumanDesign® Group and Conde Nast House & Garden magazine. Proudly brought to you by Thebe Exhibitions and Decorex SA, the exhibition will showcase the very best residential, hospitality, office and product design that the country has to offer. South Africa will make its mark by offering one of the most exclusive design showcases when Johannesburg becomes the fourth city in the world to host the trend forward 100% Design exhibition from 6 - 10 August 2014. Following in the discerning footsteps of London, Tokyo and Singapore, 100% Design South Africa will be the platform for inspirational contemporary designs in furniture, lighting, interiors, fabrics and product that Southern Africa has ever hosted under one roof. Over one hundred of the South Africa’s most on-trend designers are expected to showcase their work at the official 100% Design South Africa launch in August 2014 alongside Decorex Joburg. Laurence Brick, with fellow design visionaries, Cathy O’Clery and Julian Gelb, have joined forces with Decorex SA in association with Thebe Exhibitions, and together with sponsor Dauphin HumanDesign® Group and media partner Conde Nast House & Garden magazine, to curate and host the prestigious design exhibition. You can look forward to product launches, design talks and loads more. www.100percentdesign.co.za

Museum of the Human Body

Architecture firm BIG has been announced winner of the international design competition for the new Cité du Corps Humain (Museum of the Human Body) in Montpellier, France. The Museum of the Human Body, which will be part of the newly developed area Parc Marianne, is rooted in the humanist and medical tradition of Montpellier and its world renowned medical school, which dates back to the tenth century. The new Museum will explore the human body from an artistic, scientific and societal approach through

cultural activities, interactive exhibitions, performances and workshops. The 7800 m² museum is conceived as a confluence of the park and the city, nature and architecture, bookending the Charpak Park along with the Montpellier city hall. The building’s program consists of eight major spaces on one level, organically shaped and lifted to form an underlying continuous space.

Multiple interfaces between all functions create views to the park, access to daylight, and optimizing internal connections.

Han Solo’s non-firing DL-44 Blaster from Star Wars The Empire Strikes Back and Return of the Jedi is for sale. Harrison Ford’s charismatic smuggler, Han Solo, is arguably the most popular character in the original Star Wars trilogy. The space-scoundrelturned hero’s persona is irrevocably tied to his blaster pistol. Solo was modeled after the rogue gunslingers of the westerns that influenced creator George Lucas. This nonfiring blaster was created for The Empire Strikes Back and was also used in Return of the Jedi. It would have been used in the majority of scenes that feature Han, with the heavier, live-fire weapon being used for close-up shots. Particularly noteworthy scenes requiring this lighter version are when Darth Vader uses the Force to lasso the blaster out of Han’s hand in Empire, and in Jedi when Han wrestles with a Stormtrooper to regain possession of his blaster during the Rebels’ encounter with Imperial forces on Endor. Based on the German issue Mauser C96 pistol, this piece, measuring 11 in. long, was custom made for the film from resin by casting the original hero prop from the first Star Wars: A New Hope, it therefore exhibits the same serial number as the hero prop, which is thought to no longer exist.

The blaster is exactly in its original filming condition and therefore exhibits wear from use, but retains all of the original details.

The previous two editions of the Orange Young Designers competition, ‘Orange whispers in your ear’ in 2011 and ‘Orange hands you the keys’ in 2012, focused respectively on hands-free headsets and tomorrow’s connected home. The third edition of the competition, ‘Orange spreads your wings’, challenges students to take a fresh look at our personal digital space and its evolution in the short to mid-term. Young designers are asked to imagine the future, in the form of a filmed scenario, in order to facilitate people’s lives by explaining how cloud computing works and how to access cloud-based services. This vision should cover all the main issues surrounding the sharing, storing or everyday use of digital personal data, and how these uses evolve.

A four-month workshop is organized in each of the participating schools in order to allow students to conceive their project with the support of recognized designers and professors, and in close collaboration with Orange’s marketing and design teams. This year, twelve of the Group’s designers will follow these projects as they develop. Open to students from a variety of different backgrounds, the competition is also distinguished by its international dimension with five schools from three different countries including South Africa being selected to participate. www.lecollectif.orange.fr/orange-spreadsyour-wings/

The world is colored with possibilities. How you look at it is up to you. It’s your imagination.

Your vision. Your eye. We add a colorful lens. A lens we’ve been crafting and perfecting for over 50 years. A lens you can look through, whether you’re a creator of design or a lover of design.

With Pantone’s insight and tools, you have the power to make it well-designed. Make it vivid. Make it memorable. Make it yours. Make it Brilliant.

Find out more at Pantone.com PANTONE® and other Pantone trademarks are the property of Pantone LLC. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. © Pantone LLC, 2014. All rights reserved.

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DESIGN

MATT DELBRIDGE

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att Delbridge was born in Oakland, California studied Graphic Design at the California College of Arts and graduated in 2011. Matt has always known that his career lied in design. His fisrt job was creating print and web materials for shows and events at the university of Oregan where he was studying art and design but slowly gravitated towards design.. After a few years at Oregon he decided to transfer to CCA where his love for graphic design was cemented.

How wou ld you describe what you do to a five year old?

I might lie and tell them I fly airplanes for a living; they would probably be more impressed by that.

After graduating you interned at MINE, Apple and Pentagram, all world famous companies. How did you manage that?

I actually interned at Apple and MINE while in school and Pentagram shortly after. Each of these opportunities presented themselves somewhat organically. They did all involve portfolio reviews, but I have found that one of the most crucial parts of getting any position is being introduced to the right person. Of course you need the work to back it up, but meeting the right person at the right time can be just as important. I definitely advise making an effort meet the people that inspire you.

I took a class with Christopher Simmons, the principal designer at MINE, during my second semester at CCA. He was generous enough to introduce me to Troy Litten at Apple who offered me an internship position after a portfolio review.

You have won two scholarships and various awards during your short career as a Graphic Designer. What do you attribute your success to?

I’ve got to attribute most of it to a combination of loving what I get to do for a living and to burning the midnight oil. I always try to tell myself that if I’m not having fun, something’s not right. I’m happy to work hard as long as I’m enjoying it.

You have worked on some really big brands Nike, Android, Google Chrome and Google Maps. What’s it like to work with these big brands?

It’s a lot of fun to work on projects that you know will be seen by so many people.

It also comes with a big responsibility to design something that lives up to the standards of these brands. I have done a number of tech related projects and find those particularly interesting because the field is constantly changing and there is so much discourse around its trajectory. It’s been great to feel like I’ve contributed in some small way to the present vernacular of the technology. www.mattdelbridge.com

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DESIGN

LANDOR IN AFRICA

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ome seventy-two years ago Walter Landor formed Landor Associates who went on to research,design and create consulting methods which are still very much the benchmark in the branding industry today.

Born Walter Landauer in 1913 in Munich, Germany, he moved to San Francisco in 1939. “For me it was a city that looked out on the whole world, a city built on the cultural traditions of east and west. How could I live anywhere else?” And he never looked back. His famous line, “Products are made in the factory, but brands are created in the mind,” is borne out by what he did for some of the worlds’ leading brands such as Coca Cola, General Electric, Japan Airlines and Levi Strauss, to name but a few. His vision and commitment established Landor as a leading international brand consulting company who have now spread their influence into South Africa having opened a branch in Cape Town, headed up Riaan Muller. Designtimes speaks to him and business partner Karen Attyah about the challenges they face, not only from local competition, but in carrying the weight of expectation that comes with such a massive reputation, that is Landor Associates.

First question has to be how you landed this opportunity?

We’ve both built much of our careers in branding. Karen’s worked for years for competitors in New York and then found herself in Dubai in which she started to work for Landor. Riaan started his branding career at Landor Dubai in 2000 when he helped open the office there, and then subsequently was offered an opportunity to move to France, and worked for Landor Paris (and later freelanced for a number of other agencies). We met while working at Landor Dubai and had worked on several projects together (in Turkey, London, Kuwait and in the UAE).

We both independently moved to South Africa, and then chatted about starting our own business here. By the time we were both back and living in Cape Town, then Landor called us and said ‘hey, what about coming back to us?” Cape Town is the Landor network’s 23rd office and the first on the African continent. We have however done a fair amount of work in Africa, mostly in the northern parts, Arabic- and French-speaking Africa. Prior to us having returned to Cape Town and Landor having a physical presence on the ground in SA, Landor has been responsible for the rebranding programmes of Ackermans (1995) Pick n Pay (in 2007-2008) and Mediclinic (in 2010).

What do you see as your immediate challenges?

South Africa has such a strong brand and design community that we have to work extra hard to establish and articulate our point of differentiation and stand out from the crowd of competitors.

Are you intimidated by your company’s reputation?

We have a strong and intimate (and long) history with the company, so of course we are not intimidated. However, our fear is that clients or others will feel that the Landor brand is not accessible for them -

perhaps too international vs. South African or Landor is too ‘big’ for their needs. In fact, while we are one of the largest brand firms in the world (and part of the world’s largest communications firm WPP Group), we have a family-like feel and treat each and every client - no matter how big or small- like part of our family.

What is your first goal for the company?

To cultivate some stable client relationships in which we can help transform their business over time. Our aim is not to do great design as a one-off , but to work handin-hand with clients to constantly innovate their branded experiences in order to build customer loyalty while driving ROI. And for yourself?

To keep on going and always do better and better work. And share our experiences and learnings from time spent in the US, Europe and the Middle East with our clients on the African continent What are some obstacles you face from the companies that require your services?

While South African clients are already sophisticated, we nonetheless encounter some to whom which we need to explain that branding is firstly, not advertising and secondly, it is not just design. Yes, design is often a large part of it, but everything you say and do must reinforce what you want the brand to stand for. In the case of financial services, for example, it means that your brand purpose must be expressed through customer service agents (what they say and do; how they tackle a problem), product offer, branch environment, types of sponorships, advertising, social media, corporate identity and the like. It’s not just a logo or a pack design.

How do you proceed with changing what is an apparently already successful brand?

Consumer tastes are moving at hyper speed as are different markets, industries.

A successful brand can never rest. There is always opportunity to innovate the brand experience so that you are leading your industry, not just keeping pace. For us it means constantly monitoring the business strategy and customer needs/attitudes and understanding where we can fine tune and innovate the brand experience.

What approach do you take when rebranding a company or product?

It’s about understanding the business strategy and the consumer/customer mindset simultaneosly and making the creative link between the two. You can’t focus on one without the other. And you must always think in terms of creating holistic experiences, not just one aspect of brand development.

How do you know if it’s successful?

The proof is in the mind of the customer and employee. And how the customer reacts in their buying and usage patterns and also in the potential of the brand to attract those who were not loyal before.

How do you see your own brand cracking it in South Africa?

Landor’s brand stands for innovation, creativity and rigour that constantly reinvent powerful brand experiences. If we continue to deliver on our promise, we will crack the market. www.landor.com Kendal Brown

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TECHNOLOGHY

MUGI YAMAMOTO’S STACK PRINTER

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ugi Yamamoto was born in Tokyo in 1988 and moved to Switzerland in 1993.

He attended school in Ebikon, Switzerland. And completed High School in Lucerne. He went on to study fine art at the Ecole Cantonale school of art. He then graduated in 2013 with a Bachelor in Industrial Design. During his studies he spent eight weeks interning at Hers Experimental Design Studio in Japan, six weeks at Iqasaki Design Studio in Tokyo and six months internship at ITO Design in Germany.

For Mugi Yamamoto’s diploma project he chose to create a working compact inkjet printer called Stack. The concept of the Stack printer is quite unique the printer is placed on top of a paper pile, when printing, Stack slowly moves downwards and swallows the pile until no paper is left.

The paper disappears under the printer and exits on top, where it creates a new printed pile. The simple but unique concept of printing makes it possible to remove the paper tray, the bulkiest element in common printers. This concept allows a very light appearance and avoids frequent reloading.

Mugi came up with the concept while living in a small room at University. The small room had no space for a common big printer. Interested by this very daily but, in the world of industrial design rarely noticed object, he decided to work on a printer for his end of year diploma project.

“The most time-consuming part in this project was the proof of functionality. I opened up and modified many printers until I finally got my functional model to work.

Then I searched for the smallest available printer parts and based on them I designed the shape of Stack” says Mugi Yamamoto.

Mugi Yamamoto is currently still interning at ITO Design in Germany and it looks like they wont be letting him go anytime soon. www.mugiyamamoto.com/stack

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TECHNOLOGY

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Technology design and the Generation X

B Minsun Park the designer behind the LG G2

I

t is always the features of the latest smartphones that garner the most attention on launch. This doesn’t mean that design elements should be neglected. With the LG G2, equal attention was paid to the design as was paid to the development of its groundbreaking features. The designer behind the LG G2, Minsun Park, pushed the boundaries creating something quite different moving towards completely intuitive design. LG made this brave decision, and the LG G2’s innovative design would have not been possible without LG’s technology.

By placing the power and volume buttons on the rear, the LG G2 al-lows its users to control the device by using only one finger without having to actually look at the device. The Rear Key is not just a physical transformation where all but-tons are moved to the back, but it also changes the method of communication between users and their smartphone. Minsun Park tells us about this radical idea, which came to be from one simple question, what do people want?

How did it all begin?

More than anything, the designers at LG focused on smartphone users. It is our priority to listen to their needs. So, we began to research and observe users’ movements, habits and behaviours when using their smartphones. As a result, we realised that consumers had contradicting needs.

People wanted a big screen, but they also wanted a slim, compact fit. Simply making a smartphone with a larger screen is not difficult, but doing it without enlarging the phone size required a dramatic makeover.

The most optimal solution was minimising the bezel. Additionally, the thickness had to be drastically reduced so the smartphone fit comfortably in the hand. A new ultrathin smartphone design was needed while maintaining the most up-to-date powerful hardware performance. Unfortunately, after many sketches and experiments with

new colours, materials and finishing, it became clear that the goal was unreachable within the traditional design framework.

A design paradigm shift was needed. To achieve a paradigm shift, we went back to the drawing board and looked at the studies conducted on the behaviour of smartphone users at the very early stages of the product development. During this process, we found out that users generally hold the device with all of their fingers except the index finger so they can change their grip when they use side keys.

Is that how the Rear Key was born? What was your primary intention in designing the Rear Key? We kept researching the most optimal and practical size while smartphones are leaning towards larger displays. The answer was 5.2 inches. However, we discovered that users have gotten used to buttons on the side despite the fact that they are not comfortable with the increased size of smartphones. We observed how users hold their smartphone and found out that the index finger should be on the back of the device to hold the smartphone with more stability. In the process of examining the application of the Rear Key, we conducted various research studies not only in Korea but also across the globe, and based on those results we decided to adopt a rear-mounted key. With the Rear Key, users are able to control buttons intuitively and stably without looking at them while holding their smartphone with one hand.

Also, by moving the buttons to the back, the exterior design became more sleek and beautiful. We also put a considerable amount of thought into enhancing usability, so we made frequently used functions, such as the camera, able to be activated by pressing the Rear Key. What is the area where you put the utmost priority when designing a smartphone?

As designers, we placed the most emphasis on “usability”. The overall design of the LG G2 began from the concept that it had to be full, not overflowing, much like a perfect shape of water at the brim of a cup when it is completely full. Finding the balance between the two was of the utmost importance. We iconised “balance” as the motif of the LG G2. Its shape had to be unconventional, and we wanted it to stretch beyond the norm. The shape gives a natural and perfect fit. Yet, it is still slim.

Therefore, we focused on creating a more comfortable grip.

In addition to being able to sing the lyrics of most songs from Springsteen’s “Born in the USA” album, many Generation X’ers may recall growing up in a world where technology was slowly beginning to change the way in which humans interacted with their environment. Those lucky enough to have a home PC in the 80’s may remember the massive chunk of off-white plastic with its alien like glowing green screen, which occupied an unbelievably large space in their bedroom. The PC of yesterday is nothing like the sleek tablet PC of today and contained innards which, by today’s standards, could be dwarfed technologically by the latest smart phone in a teenager’s pocket.

As technology develops exponentially, so too does the need to protect a technological edge or an advantage via a well-tailored intellectual property strategy. Intellectual property (IP) is essentially creations of the mind which may be protected by way of patents, trade marks, copyright and registered designs.

Patent protection plays a critical role in the protection of technological inventions which are novel and inventive over existing technologies. Some patents have been used as a basis for the start-up of some of the greatest technology companies in the world. For example, US patent number US 6,285,999 is for the base technology on which Google was founded. This patent is for computer software and though there are some countries which do not allow patents for computer software, there are many countries which do. It is important to chat to an experienced patent attorney should you have a computer software related invention which you would like to protect. Most importantly, do not disclose your invention to anyone, before you have sought legal advice. Once the invention has been disclosed, the novelty has been destroyed and you will not be able to file a patent application! A patent has a lifespan of 20 years and is an IP asset that can generate substantial income to the inventive creative, if it is properly protected and commercialised.

Another form of IP that is advantageous for creatives is registered design protection. It is available in South Africa for protecting the external appearance of both aesthetic and functional features of a design.

Aesthetic designs may be used not only to protect the external appearance of articles, for example, PCs and tablet PCs, but also to protect graphical user interfaces (GUIs) of software applications. Ideally, a design application should be filed before publicly disclosing a design. However, it is still possible to file an application in South Africa within 6 months of the date of first public disclosure of the design.

This may not be possible in certain other countries. Aesthetic designs are registered for 15 years and functional designs for 10, a monopoly worth exploring.

Copyright can also be relied on to protect certain aspects of technological inventions.

Copyright is a non-registrable right in South Africa and will automatically come into existence if the specific requirements in the Copyright Act are met. Many different creations (works) qualify for copyright protection, provided that they are original and have been reduced to a material form. “Original” in the copyright sense does not mean absolutely novel, but the work must be the result of the creator’s own efforts and labour and cannot be copied from another work. For technological inventions, copyright may,

for example, vest in technical drawings for inventions and in computer software.

At the 2013 Design Indaba conference the well-known illustrator, graphic designer and speaker, Christoph Niemann launched his “Petting Zoo” interactive picture book downloadable on iPhone and iPad . It was a collaboration between Christoph and other creatives for Design Indaba. It involved many different creations, artistic works, the animated a film, musical works and the soundtrack which enjoy copyright protection. This highly creative design combining up to date technology with a traditional picture book concept is a perfect example of how copyright law is still today offering protection to tech savvy creatives.

But remember, who owns the copyright in a work will depend on the facts. Usually the creator is the first owner, but there are a few exceptions and it is important to check with an IP expert before commissioning works such as computer software. Not all commissioned works will be owned by the party commissioning the work.Generally copyright lasts for 50 years after the death of the owner and is again a valuable income generator, as copyright can be licensed or sold.

Trade marks or brands are “badges of origin” which distinguish one’s goods/ services from those of competitors. They include names, logos, signatures, colours, combinations thereof, even containers!

The more distinctive a mark is, the stronger it is and the easier to protect and enforce.

Over time, trade marks may become the most valuable intellectual property in a business as patents and designs have limited life spans, but trade marks can be renewed indefinitely, 10 years at a time.

An innovative approach was followed

by Apple Computer when it applied for and obtained a trade mark registration for the glass-fronted, rectangular-patterned design of its Apple Store in the US 2013 . Initially the application was rejected by the US Patent and Trademark Office on the basis that the store design was not inherently descriptive, which is one of the requirements for a trade mark registration.

Apple persevered and submitted additional evidence and succeeded! I am not aware of any similar registrations (yet) in South Africa, but it shows that the scope of trade mark protection for non-traditional marks is constantly expanding and it seems appropriate that a tech company like Apple Computer is taking the lead.

Nowadays it is not enough just to be a talented designer, engineer, or programmer, it is also necessary to be a savvy business person. For this reason, it is important to be aware of available IP protection for your creations and where appropriate take legal steps to protect your rights. It is advisable to consider using all of the forms of IP strategically, for example, patents, registered designs and copyright may be used to create a monopoly around new technology, giving you time to grow the brand which is ideally protected by way of a trade mark registration.

Written by Vishen Pillay, partner at the Durban office of law firm Adams & Adams For more information on protecting your IP rights contact Vishen Pillay at vishen. pillay@adamsadams.com Adams & Adams will be at 2014 Design Indaba Expo, stand 917. Vishen Pillay is a qualified patent attorney and has drafted patent specifications for some Silicon Valley companies. www.adamsadams.com

You dream the great ideas.

We ensure that they remain yours.

Create, Design and Protect. protect@adamsadams.com | @Cr8veDesignLaw | DI Stand 917 Pretoria: 012 432 6000 | Johannesburg: 011 895 1000 Cape Town: 021 418 8560 | Durban: 031 536 8240

Patent | Trade Mark | Copyright | Commercial | Property | Litigation www.adamsadams.com

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DESIGN

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RAYBAN 2014

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The style of Ray-Ban sunglasses has never ceased to renovate itself, without ever changing, since 1937. Icons that embody values such as authenticity, courage, love of a challenge. The first, the famous Ray-Ban Aviator, designed to protect US air force pilots from high-altitude glare, quickly became the favorite eyewear of Hollywood movie stars. Along with the other iconic models of the brand, RayBan Wayfarer and Ray-Ban Clubmaster, they are also objects of worship that never ceases to fascinate.

Perfect companions for an active lifestyle and a contemporary look, the Ray-Ban for next summer have new designs, new colors and are enriched with technical developments and challenging materials that make them ultra comfortable. A collection designed for the youngsters and cool hunters, with so many new models tuned with the world’s most cutting-edge fashion and lifestyle.

RB2140QM For the first time ever, the iconic design of Ray-Ban Wayfarer is dressed in leather.

Craftsmanship and innovation combine to wrap the frame like a glove in genuine leather The result is one-of-a-kind and impeccable – a new accessory to be worn with any look. Available in black leather and brown leather, with polarized lenses.

JOCHEN ZEITZ

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iven the opportunity to pose questions to Jochen Zeitz for a magazine interview of 800 or so words is kind of o lifetime opportunity, so to waste space filling readers in on his cv would be criminal. If you need those details check Wikipedia. If you want to know more about the man from the man, here’s the interview. It’s a thumbnail but hopefully will give you an insight into the man and his creative genius.

As a young person when did you become aware of your creative leanings?

I first became involved in the creative process when I played guitar in a band, other than that I couldn’t paint a tree or a house in art class!

During that time who or what encouraged your development?

It was my own curiosity and an adventurous mind that drove me to explore.

How did you choose your career path?

Did you have a plan or did it just develop as you went along?

I initially wanted to be a medical doctor, following a family tradition since the 16th century, but my destiny was to become a businessman. I decided to look for as much responsibility as possible, and as early as possible, so as to train on the job, learning by doing. I therefore went to a very handson private business school and did a lot of trainee scenarios, learned a number of languages and started my first job in the US because I thought that there I would be given the most responsibility regardless of my young age.

At 30 it must have been pretty daunting to assume the role of CEO at Puma?

I was excited, dedicated and passionate.

I never felt it was daunting but that I was given an amazing opportunity.

What was your strategy to turn it around?

To restructure and reengineer the whole organization in order to put the company back on solid footing. In short, a financial turn around to then have time to turn the brand around based on a new positioning that was unique to PUMA. For that part of the strategy I moved to the US to engineer the brand turn around in the home of the sneaker industry.

Were there times when you thought it wasn’t going to happen?

Not with the financial turnaround but to change the brand as much as we did, one never knows until after the fact if it works or not. But I believed in the potential and the mission so I knew it was just a matter of time.

It seems you like teaming up with likeminded individuals such as Sir Richard Branson? What benefit do you see in such partnerships?

I think as individuals we can make a difference but together, world-changing efforts and achievements are possible with The B Team, that Richard and I co-founded, we aim to be a catalytic collection of likeminded individuals. We joined forces with 14 other global business leaders that had already been making strides in their own lives and feel that together we can help solve some of the biggest social and environmental challenges facing our world.

We feel passionately that business can, and must, be a force for good in the world. We want to create a new approach to business that puts people and planet alongside profit.

Why the interest in Africa?

I have been interested and personally

involved in Africa for over 20 years now.

A part of my core nature is as an adventurer and this part of me was enthralled by Africa from the start. Africa’s natural beauty and cultural heritage and people are extraordinary. To me, Africa epitomizes the meaning of diversity, biologically, socially, culturally and beyond and I saw it as a great opportunity to contribute through my business as well as my private initiatives.

What would you like to see happen to lift Africa into the first world?

I am just focusing on where I think I can make a positive impact and support where How did Zeitz MOCAA come about?

For me it began with being inspired by Africa and then solidified when I met Mark Coetzee a number of years ago. We had a shared dream and vision for Africa and contemporary art from Africa that we have worked towards and built strategically step by step over the years. And then finding the right partner in the V&A Waterfront and housing my collection in an historical landmark in an iconic city made this dream a reality. My collection of contemporary art from Africa will be public and accessible to a local, national, continental and international audience and this is what I had always aspired to achieve when we started my collection.

What do you see as its major challenges?

Nothing that can’t be overcome, this is my motto for every challenge in life and work.

Art from Africa and its diaspora needed an impressive platform to shine, develop and be further recognized internationally.

This is the motivation behind why we are building Zeitz MOCAA on such a large scale.

Kendal Brown

RB3025JM Ray-Ban Aviator Full Color The iconic Ray-Ban Aviator is reinvented in a fresh and crisp combination. The golden metal frame is wrapped in acetate, with a young and vibrant palette and tone on tone crystal gradient lenses. A carefree version, which reconfirms a classic style like Aviator as more modern and contemporary than ever. Available in 6 colors: green, blue, red, white, tortoiseshell, yellow, black.

Ray-Ban Wayfarer Urban Camouflage The iconic Ray-Ban Wayfarer has been reinvented for the urban tribe chasing trends and turned into a cool accessory that goes beyond the seasons. The new RayBan Wayfarer Camouflage, despite being ‘Camouflage’, is the eyewear of those who want to get noticed with style. The front in matte acetate is ‘regular’, but just turn your head sideways to discover the amazing temples covered in camouflage fabric exclusive. The interior of the temples is the same color of the front, the tip is branded with the Urban Camouflage logo. Thanks to a special treatment, the fabric is resistant to water and perspiration. The Urban Camouflage mini-collection is available in 6 different colors. Blue front with bluesky blue-green camouflage temples and gray mirror glass lenses. Military green front with green – red - brown camouflage temples and crystal brown gradient lenses.

Beige front with gray-brown-yellow camouflage temples and brown glass lenses. Purple front with gray -violetblue camouflage temples and crystal gray gradient lenses. Black front with gray-

beige- blue camouflage temples and green crystal lenses. Black front with black- lightgreen and dark green camouflage temples and polarized green lenses. And for all, a dedicated red packaging.

RB3513 Metal Generation ‘2. 0. ‘Adored by youngsters and all trendsetters, the thin flat metal frame arrives for the first time among the sunglasses in a model that represents the’ Next Aviator Generation ‘. Staying true to the original design, the frame is made with an innovative construction system (laser-cut steel sheets), a technique that allows extreme precision in the lines.

Details for maximum comfort: dedicated stress-resistant hinges and nylon fiber lenses for extra lightness. Matt finish.

RX5309 Eyewear for men, rounded at the bottom of the front. The two-color frame, full colors on the outside with tortoiseshell on the inside, gives an elegant twist to the collection. Metallic rivets and dedicated hinges complement the refined style of the model.

RX5311 The feminine shape of this model, rounded and slightly cat-eyed, is made even more attractive thanks to its two-color frame.

Tortoiseshell on the outside with opal colors inside, an up-to-date combination that represents a specific choice of style.

Dedicated metal rivets and hinges add a touch of brightness to the new model.

Luxottica Group S.p.A. Luxottica Group is a leader in premium, luxury and sports eyewear with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. Proprietary brands include RayBan, the world’s most famous sun eyewear brand, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, while licensed brands include Giorgio Armani, Bulgari, Burberry, Chanel, Coach, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Starck Eyes, Tiffany and Versace. In addition to a global wholesale network involving 130 different countries, the Group manages leading retail chains in major markets, including LensCrafters, Pearle Vision and ILORI in North America, OPSM and Laubman & Pank in Asia-Pacific, LensCrafters in China, GMO in Latin America and Sunglass Hut worldwide. The Group’s products are designed and manufactured at its six manufacturing plants in Italy, two wholly owned plants in the People’s Republic of China, one plant in Brazil and one plant in the United States devoted to the production of sports eyewear. In 2012, Luxottica Group posted net sales of more than Euro 7.0 billion. Additional information on the Group is available at www.luxottica.com. www.ray-ban.com

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ARCHITECTURE

ANCIENT TERRIBLE THINGS

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ave you ever wondered what it’s like to be chased down a dark river running through an ominous jungle by creatures and miscreants both foul and nefarious? Ancient Terrible Things, the pulp horror board game designed by Rob van Zyl and Simon McGregor, delivers the experience in thrilling detail.

Rob, the founder of the highly successful digital media agency Gloo, found his inspiration for Ancients during his sabbatical in the east. He became infatuated by the ancient temples and mysterious jungles which transported his imagination back to his childhood. However, the journey from Rob’s imagination to a physical product was long and arduous.

In Rob’s opinion a good idea for a game is never enough. You have to be able to make

In Rob’s opinion a good idea for a game is never enough. You have to be able to make a game that others want to play. Especially when it comes to board games.

Zeitz MOCAA, V&A Waterfront

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artnering with the V&A Waterfront, whizz kid of note, Jochen Zeitz has set out to create a major new cultural institution focusing on collecting, preserving, researching, and exhibiting cutting edge contemporary art from Africa and its Diaspora. The renowned Zeitz Collection will form the museum’s founding collection and led to the museum being named, The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA).

A not-for-profit venture, it will be housed in the 92 year old Grain Silo situated in Cape Towns’ world renowned V&A waterfront.

As a major attraction to Captonians and tourists from all over the world, it’s an ideal spot and a R500-million commitment from the V&A for its development doesn’t hurt either. The whole thrust is to further the development of art in Africa and the 57 meter tower, providing over 9,500 square meters of floor space will catapult the Zeitz MOCAA into the realm of the leading art museums in the world. With nine floors in all dedicated to the project one of them will

be dedicated to education with the vision of developing a new art-loving, museumgoing audience.

With 24,000,000 visitors a year to the waterfront, art in Africa will certainly benefit as respects it’s development on the continent and thereby continue the important cultural and financial contribution visual arts makes to this sector. Additionally, Jochen Zeitz has committed his collection in perpetuity, undertaken to underwrite the

we felt this gift to the nation, where commerce meets culture, was entirely appropriate and will correctly continue to position the Waterfront as a social nexus for all Capetonians, South Africans and international visitors who take joy in celebrating culture.”

Jochen Zeitz added: “Over the last two decades, Africa has played an important role in both my professional and private life. My collection has been strategically built over many years specifically with the goal to create an internationally relevant public contemporary art museum in Africa. After considering many cities across Africa, I am excited to partner with the V&A Waterfront in Cape Town. It is an iconic location in an iconic city, and will be situated in a historic landmark building. This will make my collection accessible to a local, national, continental and international audience.”

Sounds good to me and probably you too! But contain yourselves, opening

Jochen Zeitz has set out to create a major new cultural institution in the V&A Waterfront, the Zeitz MOCAA. running costs of the Museum and provide a substantial acquisition budget to allow the Museum to acquire new important artworks over time so as to remain on the edge of contemporary cultural production.

In a nice turn of phrase V&A Waterfront CEO David Green said: “Given the history and socio-economic role the V&A Waterfront plays in South Africa and the sheer number of visits we achieve annually,

is scheduled for the end of 2016 as the architect is only to be appointed in February 2014. You can console yourselves though with the fact that selections of the Zeitz Collection will be presented at Zeitz MOCAA Pavilion, a museum-quality temporary exhibition space also at the V&A Waterfront. The inaugural exhibition will present the work of Swazi artist Nandipha Mntambo and opens at Zeitz MOCAA Pavilion on 23 November, so you won’t have to hold your breath for the next three years.

The new Executive Director and Chief Curator of Zeitz MOCAA will be Mark Coetzee. He opined, “Zeitz MOCAA will constitute a re-imagining of a museum within an African context: celebrate Africa preserving its own cultural legacy, writing its own history and defining itself on its own terms. The vision of the V&A Waterfront and Jochen Zeitz will have major impact for the visual art world and for Cape Town.”

I have a feeling he may be entirely right!

Kendal Brown

a game that others want to play. Especially when it comes to board games. There is no way to fake a good board game that will keep discerning players wanting more.

What intrigued us was Ancient Terrible Things successful Kickstarter campaign.

That being said, Rob went into Kickstarter with an almost finished product. The funds sourced on Kickstarter were the bare minimum he needed to cover the hard costs of production and distribution. Even before the Kickstarter campaign Rob was actively promoting the game on board game fan sites and forums. He made up playable prototypes which he shipped to influential board gamers to review, ran banner ad campaigns, negotiated distribution and reseller agreements and the like. All of this built up reputation and trust for the Kickstarter campaign. When the Kickstarter campaign began he got actively involved in the community, keeping in touch with backers and fan, trying as much as possible to align his stretch goals with their suggestions while keeping true to his vision for Ancients. The rest of his success can be chalked up to the high quality of illustration and attention to detail in the game. Seeing as Rob is such a great guy, and the team at Designtimes is so awesome we’ll be giving away a copy of Ancients to the most adventurous looking reader.

To enter tweet a photo of yourself in your explorers gear to @designtimesmag www.ancientterriblethings.com

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DESIGN

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Patrick Grant

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hivas Regal reveals the Chivas 12 Made for Gentlemen Limited Edition Gift Tin designed by Patrick Grant.

Grant is a modern icon in menswear design, credited with reinventing bespoke tailor Norton & Sons of Savile Row, London. The striking collectible illustrates the attention to detail and sophisticated style which have become synonymous with Savile Row and two centuries of shaping trends in tailoring. The limited edition, designed in partnership with Grant, houses a bottle of Chivas 12 blended Scotch whisky and showcases four, modern tailored looks that talk to men around the world. Each silhouette features a different accessory a tie, a cufflink, a watch or pocket square, the expressive details that Patrick Grant believes make a personal style statement.

The limited edition’s lid nods to the label used on the inside of a bespoke Norton & Sons suit.

Why and how did you get into menswear tailoring?

I’ve probably had the longest apprenticeship of anyone in the world in menswear! I’ve always been an avid consumer of menswear fashion and clothes but it wasn’t until my early thirties that I started working on Savile Row. I took over Norton & Sons at the end of 2005, which is not the traditional route into menswear but over the course of the last eight years I’ve worked very hard to rebuild the Norton & Sons business and, thankfully, I’ve managed to learn enough about tailoring along the way to be able to hire some very good people. It’s been a work of passion really. I’ve always had a passion for the handmade and the artisanal.

I love products that take time to make, things that can be enjoyed slowly, that have enduring quality and value and that aren’t easily produced all attributes exemplified in luxury tailoring.

Why did you decide to partner with Chivas?

There are so many interesting parallels between the worlds of whisky and Savile Row. To start with we share hundreds of years of heritage and what we do is rich in craftsmanship. A Master Blender serves a long apprenticeship and is then committed to perfecting his trade for a lifetime. In much the same way, a Master Tailor spends many years learning how to work with cloth on the human form and it will be 20 years before he is allowed to be called a Master. What we also have in common with Chivas is at Norton & Sons we create things that are genuinely special. We take our time over what we produce. All of these

things drew me to the idea of trying to marry our two worlds together in a creative collaboration and it felt like an obvious fit.

Can you share the process you went through in creating the limited edition and its inspiration?

We went back through menswear archives and pulled out sophisticated silhouettes and then overlaid each, using collage, the iconic staples of the modern gentleman’s wardrobe and the fabrics that might feature from Norton & Sons designs. We explored and played with details, bow ties came and went and we dabbled with the single versus the double-breasted suit. It’s an exploration of the ever-changing nature of modern menswear. The devil was in the detail and we were fastidious in ensuring every part of the tin was as accurate as possible. The scale of the patterns and the orientation of the cloth on different parts of the jacket had to be absolutely correct. Menswear is about precision and this is reflected in the limited edition tin.

What gives you the greatest pleasure in seeing the final product?

It’s visually arresting and distinctive, it tells an interesting story and it fits well with the luxury menswear themes being explored by the Chivas’ Made for Gentlemen limited edition series. We worked extremely hard on the look and feel of the tin and the final result is really good, down to the little details such as the grain on the cufflink.

The same precision we put into all of our suits at Norton & Sons has been invested in the tin so I’m very happy with the final product.

Are you a fan of whisky? Have you learned more as a result of the collaboration?

I’m a huge fan! I probably started drinking whisky in my early twenties and it’s a drink that I enjoy with friends. For me, whisky is a drink for socializing with. There’s so much complexity and depth to the drink that it’s one of those things that you can spend a lifetime enjoying and still never be a real connoisseur but I’m certainly enjoying trying!

How do you marry the tradition and heritage of tailoring and your labels with contemporary and relevant trends?

We help our customers make their own personal choices in modern dressing.

Bespoke tailoring is all about personal style and coming to understand your own sense of what looks best on you and what you feel most comfortable in. My job is really to be connected to the world of fashion and allow clients to feel confident in the clothes that we make whether ‘high fashion’ or traditionally classic and stylish.

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GRADUATE SHOWCASE

NIKI ROUX COLLEGE CityVarsity COURSE Multimedia Design mail@nikidesign.co.za

JANDRO SAAYMAN COLLEGE CityVarsity COURSE Multimedia Design jandrosaayman@rocketmail.com Ambitious, fun, hardworking and friendly are just a few words to describe me. My height which is a key feature of who I am has led me to many great opportunities where people first ask, ‘How tall are you?’ and that is how a great conversation starts. I define my style as clean, modern and adaptable to the clients needs. My future dreams is to one day run my own design empire where many forms of design will fall under because of my versatility as a creative I find fashion and interior intriguing too. Design is a lifestyle.

NICOL KOSKY COLLEGE CityVarsity COURSE Multimedia Design nicolkosky@yahoo.com In years passed, I always dreamed of being able to create characters that I could magically bring to life with a flick of my wrist. I have since become a Multimedia Designer which has, and continues to be, an incredible journey. I am able to work in various platforms from printed material to interactive media. Whilst I enjoy all aspects of design, my true passion lies in typography, illustration and tangible designs that the end user can interact with. True to my free spirited nature, when not designing I am actively seeking inspiration through the ancient art of tanning and crisp sandy beaches.

Hi I’m a 22 year old design graduate.

My passion for design and creativity began at a young age. I’m at my happiest with a pencil in my hand, so I decided to developed my skills in Multimedia Design and Production at CityVarsity, Cape Town. I have a strong affinity towards typography and typographical design. I’ve recently found a love for digital painting. There is nothing that doesn’t inspire me. I see shapes and curves in everything around me. I have reached the point of realizing that the creative industry is an incredible industry with the power to add value to people’s lives. It’s because of this that I love what I do.

NEW MOTION PICTURE MAKE UP

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GRADUATE SHOWCASE

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TENTS & EVENTS

GUTBE PRINT SMART BE SMART

ADAM MICHAEL WALE

MARY EVERARD

COLLEGE CityVarsity COURSE Multimedia Design waleadam87@gmail.com

COLLEGE CityVarsity COURSE Multimedia Design mary.everard@hotmail.co.za

I am a hard working, easy going guy with dreams of one day starting up my very own design studio. I am currently based in Cape Town but have aspirations of travelling and working abroad to further my knowledge and gain valuable industry experience. Illustration is my passion. In my ideal world I would be drawing all day and digitizing all night. I feel communication is key when it comes to all forms of design, visual or conceptual. I strive to interpret and think about design differently in order to find the best solutions and visual translation.

My name is Mary Everard. I am a fresh, young designer who recently graduated from City Varsity. Having started drawing from a young age I was always encouraged to do creative projects, especially coming from a family of artists. I enjoy hand rendering my work or at least drawing out the early phases of my projects as it allows me to be more expressive. With big eyes for the world of design, plenty of inspiration wherever I go and my own quirky style, there is only room for me to learn and grow in an industry that I am passionate about.