Designwrx brand packaging ebook

understand

inspire create

We believe that, more than any other sector, design can help unlock a products potential. By uncovering what’s special and different about a brand - then tell the world about it!

Core to achieving this is getting under the skin of our clients business and developing our understanding of their products, aims and objectives. Building brand strategy and language - along with the visual magic that packaging design is capable of.

The biggest kick we get is from creating the kind of shelf stand-out that has consumers instinctively reaching out.

Understand. Inspire. Create. Deliver

INTELLIGENT PLASTICS BACARDI, BREEZER and the Bat Device are registered trademarks of Bacardi & Company Limited.

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S T R A T H AAles VEN

Gift packs traditionally hit shelfs in the lead up to Christmas but our brief included designing all-year-round sets to bolster football club merchandise stores.

Our hotel chain client introduced a new concept in their in-house, bottled water with refillable bottles which adopted a sophisticated filtering system to provide guests in both bedrooms and restaurants with substantially more cost-effective products than the national brands.

Our task was to name and design the bottle brand....

The established and traditional Hart Brothers brief was to design new packs for 10 year old ‘Finest Collection’ malts individual and gift set.

These packs were destined for the international export marketplace.

From supplying a range of traditional Indian food to wholesale outlets, our challenge was to create a retail brand for the UK marketplace.

Design concepts, photography and printing accomplished and on-shelves inside 6 weeks.

Now that’s fast food!

Campari’s brand marketing agency commissioned the redesign of innovative packaging for a product with a tired shelf presence......

......along with some cheeky on-trade support material!

The rebirth of a micro brewery in Strathaven led to a collection of superb real ales being born.

In bottles. In packs. On draught.

S T R A T H AAles VEN

A concept range of preserves made in Scotland but with ambitions of national and international distribution...

m a the c re of preserves

Our client, Crest Medical in Manchester, had invested substantially in product design, testing and market research when we were asked to complete the circle and create a range of pack designs to stand up to the household names on chemist shelves.

When California Cake & Cookie created a 96% fat free range we were tasked with designing the brand and packaging to get the message across...

Strathaird Seafoods changed their strategy from wholesale to retail and our remit was to create a range of shelf packaging for the key UK supermarkets freezers.

The designs were frozen on first cast and proved to be a very popular catch.

Toiletries are a fast moving, fashion led market sector and product needs to continually evolve to keep pace - especially with the market leaders.

Over a number of years we have created numerous secondary brands, working with our client and manufacturers to keep them contemporary in design and finishes.

Contact Rodger Barnes, Creative Director on 07710 434 083 or rodger@designwrx.co.uk to really get us thinking - FOR YOU!

www.designwrx.co.uk

Strategic thinking.

Effective creativity.

Unlocking potential.