Douglas Elliman Sports & Entertainment Division by Douglas Elliman Sports & Entertainment Division

Boston Bruins | Douglas Elliman Sports & Entertainment Division The David Green Group, led by Boston’s 2018 top-producing agent, David Green, is working to become the exclusive real estate agent for the Boston Bruins. David has sold over $500 million over 16+ years of working in real estate, and has worked with over 75 of the Bruins’ players, coaches and management, as well as some of the biggest names in the finance and entertainment industries. He and his team understand the importance of privacy, time management, and luxury lifestyle. With a hockey background himself as a former Division I player, his brother having a 15 year career in the NHL which included playing with the Boston Bruins & currently the Head Coach of the Vancouver Canucks as well as David’s experience with the Bruins organization; The David Green Group at Douglas Elliman Real Estate are extremely familiar with the specific needs of the professional hockey player lifestyle. To have The David Green Group and Douglas Elliman’s Sports & Entertainment Division as the main source for all Boston Bruins real estate needs, we envision a “Guide to Boston” for all players, coaches and management. It will be a comprehensive, all-in-one resource for the organization. The guide book will have impeccable design and presentation, and include topics such as: Recommended Lenders, Home Inspectors, Attorneys, Insurance Agents, Handymen & more Full-service rental buildings in the Boston area Top-rated local private and public schools Top-rated local daycare centers A map of Boston highlighting the different neighborhoods and top attractions in each one Award-winning restaurants in each neighborhood Top-rated salons and spas Top fitness centers in each neighborhood Local dog parks and dog walking services The closest grocery stores to each neighborhood What to do in Boston when family comes to visit This guide book will also include information about David, The David Green Group, and Douglas Elliman. Additionally, it will detail the incentive that players, coaches and management will get by working exclusively with The David Green Group.

PROPERTY MARKETING PLAN

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OUR H E R I TA G E With his visionary approach, Douglas L. Elliman transformed real estate into a true profession.

1911

2003

In 1911, Douglas L. Elliman and his brother, Roland, opened Douglas L. Elliman & Company at 421 Madison Avenue. The company was founded on Elliman’s vision that New Yorkers would shift their preference for traditional homes to favor luxury apartments that were both sold and managed by comprehensive real estate companies instead.

Under its new leadership, the firm maintained and built upon the powerful Elliman legacy to expand into new markets, including Manhattan, Brooklyn, Queens, Long Island (including the Hamptons and North Fork), Westchester and Putnam Counties, South Florida, and abroad. In addition, Douglas Elliman now offers a comprehensive

1914

Notable Transaction Lease of the F.W. Vanderbilt House at 40th Street and Fifth Avenue.

1912

Elliman pioneered the residential preference of affluent Manhattanites―from their private townhomes to luxury apartments―with his 1912 rental to celebrity senator, Elihu Root. By placing a high-profile individual at 998 Fifth Avenue, one of New York City’s first luxury apartment buildings, he paved the way for other wealthy New Yorkers to quickly follow suit.

1922

Notable Transaction Lease of the Roosevelt Hotel, a New York City landmark.

2017

Douglas Elliman strategically expands our West Coast presence to include 21 offices throughout California.

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HOW WE SELL YOUR PROPERTY Douglas Elliman brings an unparalleled array of resources to work directly with you. We develop the marketing plan that will sell your property the way you want to sell it.

PRELAUNCH

TARGETED OUTREACH

Full marketing plan and budget is preparated. Creative development for brochures, professional photography, direct mail, property website, email campaign, etc., begins. If necessary, property is staged.

2 3 4

Word is spread through our sphere of influence (clients, broker network, influencers, etc.). Initial contacts with the press (if applicable) are made.

BUZZ CREATION

FULL COURT

Website rolls out. Email campaign is launched. PR and social media sources are activated (if applicable).

All marketing channels are saturated with content about your property. Your property is featured on Elliman. comâ&#x20AC;&#x201D;and appears across our unmatched syndication of search engines, broker events, print and digital advertising, social media and more.

ÂŠ 2019 DOUGLAS ELLIMAN REAL ESTATE.

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I M PAC T F U L PHOTOGRAPHY Expert real estate photographers will be commissioned to shoot high resolution images of the apartment and outside shots of the building. These photographs will highlight the appearance of your property at its best. The photos will be used in every type of marketing material, they will be displayed on the Douglas Ellimanâ&#x20AC;&#x2122;s website.

55 HARBOR Ut ellu p ta temq u ae vo lu m cu m f aciis s i ip s u m q u o in ven dip id q u i cu m ip ietu r, o ditiis et ea q u e cu s an da n tiatiu m do lu p tas re co rerio. I t, excea q u is ea s o lu p tatiis mo s atu r reru m es delitaspiet estrume volut ullacca epudam nulparisi rendelibus ex es s itaten em f u gia. Ut ellu p ta temq u ae vo lu m cu m f aciis s i ip sum quo invendipid qui cum ipietur, oditiis et ea que cusanda ntiatium doluptas re corerio. It, exceaquis ea soluptatiis mos atur rerum es delitaspiet estrume volut ullacca epudam nul p aris i ren delibu s ex es s itaten em f u gia.

ÂŠ 2019 DOUGLAS ELLIMAN REAL ESTATE.

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VIRTUAL TOUR A virtual tour, complete with professional narration, will be created to showcase the nuances of your home.

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EMAIL MARKETING Targeted email campaigns distributed to our exclusive client database drive qualified buyers to your property. JUST LISTED

MODERN HOME 55 HARBOR DRIVE | MIAMI BEACH

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JUST LISTED

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6 + 2 Half Baths

8,804

P R I CE $ 1 3 ,000,000

MODERN HOME 55 HARBOR DRIVE | MIAMI BEACH

2341 COL L I NS AVENUE

ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisiMIA vel augue. ultricies MI BCurabitur EACH, ullamcorper FL

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6 + 2 Half Baths

8,804

P RI C E

JASON SMITH

REALTOR ASSOCIATE 305.444.6666 jason.smith@elliman.com

1111 LINCOLN RD, MIAMI BEACH, FL 33139. 305.695.6300 © 2018 DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY.

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FLOOR PLANS All images used are for illustrative purposes to convey the concept and vision for the home. Our Interactive floor plans are intended to give an indication of the proposed layout.

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OPEN HOUSES & SPECIAL EVENTS Special preview events and open houses can be held to showcase your property to the top agents and buyers in the community.

55 H AR B O R D R I V E MIAMI BEACH, FL

55 HARB OR DRI V E MIAMI BEACH, FL

OPEN HOUS E M A R C H 1 4 AT 1 :0 0 P M PLEA SE S IG N IN AT T H E DOOR JA S ON S M I T H I NV I T E S YO U TO A S U NS E T S O I R E E

55 H AR B O R D R I V E MIAMI BEACH, FL

APRIL 14, 2019 5:00 PM - 8:00 PM P L E AS E RSV P TO JAS O N . S M I T H@E L L I M AN . CO M

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S TA G I N G Access to the newest standard in home staging. Virtual staging is the easiest way to make your properties stand out from the competition and help buyers fall in love with their next home.

* Staging is at the seller’s expense.

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PROPERTY BROCHURES Exquisitely designed print and digital brochures will highlight the property. Our collateral materials are beautifully, artfully narrated and gorgeously produced to appeal to target buyers.

55 HARBOR U t e l l u p t a t e m q u a e v o l u m c u m f a c i i ssi i p su m q u o i n v e n d i p i d q u i c u m i p i e t u r, o d i t i i s e t ea q u e c u sa n d a n t i at i u m d o l u p t a s re co reri o. It , exceaqu i s ea so lu pt at i i s mo s at u r re ru m e s d eli t a s p i e t e s t r u m e v o l u t u l l a c c a e p u d a m n u l p a r i s i re n d e l i b u s ex e s si t at e n e m f u g i a . U t e l l u p t a t e m q u a e v o l u m c u m f a c i i ssi i ps u m q u o i n v e n d i p i d q u i c u m i p i e t u r, o d i t i i s e t ea q u e c u s a n d a n t i at i u m d o l u p t a s re c o re r i o. I t , exc ea q u i s ea s o l u p t at i i s m o s at u r reru m es d eli t aspi et est ru me vo lu t u llacca epu d am n u lp a ri si re n d e l i b u s ex e s si t at e n e m f u g i a .

55 H A RB OR DRI VE MIA MI B EACH, F L

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SOCIAL MEDIA Douglas Elliman Social Media is dedicated to targeting the right buyer, driving traffic and creating engaging content across platforms to produce measurable results. We currently have more than 320,000 dedicated followers on social media, and our posts achieved 500K engagements and 40 million impressions in 2018.**

INSTAGRAM (Across all of our profiles)

FACEBOOK (Across all of our profiles)

Followers:

150K

Followers:

Engagements:

372K

Engagements:

10.2M

Impressions:

LINKEDIN Followers:

Followers:

19K

Impressions:

90K

23.6M

TWITTER

46.5K

Engagements:

105K

19.6K

Engagements: Impressions:

RANKED

20K

5.2M

TOP 30 REAL ESTATE BROKERAGES ON SOCIAL MEDIA* DATA BASED ON 2018 ENGAGEMENT. *PROPERTYSPARK.COM, SEPT. 12TH, 2017. **SOURCE: SPROUT SOCIAL

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SOCIAL MEDIA Social Media is dedicated to targeting the right buyer, driving traffic, and creating content across all social platforms to produce measurable results.

Collaborator Handles @douglaselliman | @douglasellimanfl | @douglasellimancalifornia | @knightfrank

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DIRECT MAILINGS Professional images and information of your property will be sent out to our extensive client base and mailing list to be seen by a significantly larger number of recipients than emailing alone.

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PRINT ADVERTISING Advertising placement in Miami Herald, Ocean Drive, Elliman Magazine & Elliman on the Water. Full page display ad in the Douglas Elliman bi-annual Luxury Property Collection brochure which is distributed to all DE South Florida Offices and DE Sponsored Events.

DOUGLAS ELLIMAN L E A D S THE MARKET

55 Harbor Drive, Miami Beach $4,750,000 | Web# A10642933 Jason Smith M: 305.444.6666

OUR SALES SPEAK VOLUMES #1 in Miami Beach and the second largest independent residential real estate brokerage in the United States by sales volume.

elliman.com/florida

1111 LINCOLN RD, PH-805, MIAMI BEACH, FL 33139. 305.695.6300

SOURCE: BROKERMETRICS® RESIDENTIAL TOTAL SALES VOLUME FROM 1/1/2018-12/31/2018

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YOUR PROPERTY OUR PRIORITY

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DOUGLAS ELLIMAN MARKETING

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YO U O N LY G E T O N E C H A N C E TO M A K E

BILLIONS OF 1ST IMPRESSIONS

Douglas Elliman dominates the web and with 90% of today’s buyers starting their search online, your property’s presence in cyberspace is key.

300M 80.2M

762K

10K

4.6M

157K

57K

58K

3.6M

223K

35.2M

13K

261K

1.6M

219K

51.7M *Web analytics performed as a monthly search using the date range 6/1/15-6/1/16 according to similarweb.com

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WE DELIVER THE

I N T E R N AT I O N A L B U Y E R Less than 5% of Douglas Elliman agents have the Knight Frank designation. This status allows me to access KF’s database which includes 700+ billionaires. My strongest relationships are with the London office and the Moscow office from which I receive monthly leads. The Moscow Knight Frank office and their allegiances to dozens of oligarchy is particularly important for your property as I would liaison with Moscow for direct exposure.

523 OF F IC E S

United Kingdom 2,145 people 85 offices 3 countries

Continental Europe 1,025 people 80 offices 16 countries

Asia Pacific 5,615 people 58 offices 14 countries

CO U N T R IES The Americas 12,025 people 271 offices 15 countries

700+ DATA BA SE O F

BILLIO N A I R ES

Africa 700 people 23 offices 10 countries

The Middle East 50 people 3 offices 2 countries

OVE R

21,500+ P EOPL E

We attract the most qualified buyers from all over the world. Douglas Elliman’s alliance with Knight Frank Residential allows us to connect you to the right buyer, no matter where they live.

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OUR NETWORK OF REAL ESTATE

FOCUSED ON YOU Douglas Elliman works in every element of the real estate industry because we understand how each one feeds our core business: bringing buyers to sellers. Each of our divisions helps us qualify buyers we can bring to your property.

OUR DIVISIONS Commercial Sales & Leasing

Relocation

Sports & Entertainment

Development Marketing Residential Sales

DE Title Services

Residential Leasing

Property Management

Global Markets

YOUR PROPERTY

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I N F O R M AT I O N T H AT O U R B U Y E R S & S E L L E R S T R U S T

Thought leaders turn to us for critical information and analysis. When they trust us that much, buyers and sellers do too.

EXCLUSIVE MARKET REPORTS Produced in conjunction with Jonathan Miller, CEO of Miller Samuel, our market report series is the benchmark for residential real estate market information. Each report provides an analysis of price and sales trends along with insights about historical and emerging market trends.

THE WEALTH REPORT Now in its 12th year, The Wealth Report is the industryâ&#x20AC;&#x2122;s leading publication on global prime property markets, wealth distribution and investment sentiment. Our branded publication with Knight Frank profiles the motivations, behaviors and demographics of over 600 wealth managers and 15,000 high net worth individuals, helping us identify specifics will attract them to your property.

ÂŠ 2019 DOUGLAS ELLIMAN REAL ESTATE.

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PRICING S T R AT E G I E S We use market-tested research to find the right listing price for your property.

PERCENTAGE OF BUYERS WHO WILL VIEW PROPERTY

-10 % -5 % FAIR MARKET VALUE

+5 % +10 % ASKING PRICE IN RELATIONSHIP TO FAIR MARKET VALUE

PERCENTAGE OF PROSPECTIVE PURCHASERS WHO WILL LOOK AT PROPERTY

Properties

priced at market levels indicate proper appraising, assisting in the buyer’s ability to secure a loan.

ACTIVITY

buyers are attracted, and more serious offers are received.

Marketing

time is shortened, with immediate activity from the moment the property becomes available.

Increased

activity on the property can often cause it to sell at or above asking price.

NUMBER OF WEEKS

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ST R E N GT H I N N U M B E R S L E T U S P U T O U R S T R E N GT H TO W O R K F O R YO U

OV ER

PROPERTY

SO L D E VE RY

7,000

AGE NTS I N

113+

O F F ICES

MINU T ES

$26.1 BILLION I N SA L ES

RD LA R G E ST B R OK E R AG E I N THE US

B A S E D ON 2 0 1 7 D O U GL AS E L L I MAN S AL E S DATA

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A RECORD BREAKING YEAR F LO R I DA

3.6 2,500+ SA L E S T R A NSAC T IONS

B ILLIO N I N S A L ES VOLUME 3 8 % I N C RE A S E S I N CE 2 0 1 6

2,100+ RENTA L TR A NSAC TIONS

THE L ARGEST INTERNATIONAL NET WORK OF CONNECTED OFFICES AND AGENTS THROUGH OUR ALLIANCE WITH KNIGHT FR ANK RESIDENTIAL

523 O FFI C E S

60 21,500

M I A M I B E AC H MIAMI CO CO N U T G R OV E NORTH MIAMI BAY H A R BO R I S L A N D AV EN T U R A

F O R T L AU D ER DA L E D EL R AY B E AC H BO C A R ATO N PA L M B E AC H W EL L I N G TO N J U PI T ER

M A N H AT TA N B R O O K LY N Q U EEN S W E S TC H E S T ER G R EEN W I C H B ED F O R D

LO N G I S L A N D T H E H A M P TO N S NORTH FORK BOS TO N A SPEN LOS A N G EL E S

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PARTNERSHIPS We have long-standing relationships with elite partners in the arts, sports, entertainment, design and equestrian communities. We are continuously seeking new opportunities to connect with the audiences our sellers want to reach.

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DEVELOPMENT MARKETING Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, Westchester, the Hamptons, South Florida, and California, as well as throughout the United States and internationally. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, design and product development, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the worldâ&#x20AC;&#x2122;s largest privately-owned property consultancy, the company markets properties to audiences in 60 countries.

$70

111 MURRAY

BILLION

New York, NY

Global development portfolio snapshot 432 PARK

New York, NY

RESIDENCES AT THE WEST HOLLYWOOD EDITION Los Angeles, CA

87 PARK

Miami Beach, FL

110

Full-time, dedicated marketing professionals

ÂŠ 2019 DOUGLAS ELLIMAN REAL ESTATE.

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IN THE PRESS

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P OPOWER W E R OOF F THE T H EPRESS PRESS Public relations is one of the most valuable and trusted brand building communications tactics available at Douglas Elliman. Through our on-staff publicists, we actively field and seek out media opportunities for Douglas Elliman with unprecedented success.

21.2 BILLION +

total potential reach of all articles that mentioned Douglas Elliman .

22,000+

total number of online press articles that mentioned Douglas Elliman. That is almost 423 articles per work week, or 60 articles a day.

$196.5 MILLION

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total ad value equivalent of all news content that mentioned Douglas Elliman.

2018 DATA PROVIDED BY MELTWATER.

elliman.com

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DOUGLAS ELLIMAN PUBLIC RELATIONS

BY THE NUMBERS

D O U G L A S E L L I M A N P U B L I C R E A LT I O N S

BY THE NUMBERS A National Brokerage Comparison of Press Mentions, Consumer Reach and Ad Value

Year over year in 2018, Douglas Elliman saw an almost 75 percent increase in its number of press mentions, with a potential reach of over 21 billion people, and an equivalent advertising value of almost $200 million. #EllimanInTheNews

Total Reach

Total Articles

Total Ad Value

Total potential reach of all articles that mentioned the real estate firm.

Total number of online press articles that mentioned the real estate firm.

Total ad value equivalent of all news content that mentioned the real estate firm.

– Competitor Benchmark REAL ESTATE FIRM

21.2B

341

Total number of online press articles that

7.4B

13,112

$68.1M

33,867

$110.8M

Total Reach Total Potential Reach of all articles that mentioned Compass.

$1.6M

$196.5M

Total Articles mentioned Compass.

169M

22,053

11.9B

Total Ad Value The Total Ad Value equivalent of all news content that mentioned Compass.

By The Numbers – Editorial - January 1, 2018 – December 31, 2018

elliman.com

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D O U G L A S E L L I M A N P U B L I C R E L AT I O N S

DOUGLAS ELLIMAN PUBLIC RELATIONS

B BY Y TTHE H Impressions ENUMBERS N U M B EBR S A National Brokerage Comparison of Total Reach.

Competitor Benchmark

11.9B

341

Billion

Total Articles

7.4B

Total number of online press articles that mentioned Compass.

169M

21.2

Total Reach Total Potential Reach of all articles that mentioned Compass.

$1.6M

Total Ad Value The Total Ad Value equivalent of all news

content that mentioned Compass.

Compass

Sotheby’s

TOTAL POTENTIAL REACH OF ALL ARTICLES THAT MENTIONED THE BROKERAGE. By the Numbers - Editorial - January 1, 2018 - December 31, 2018

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SPORTS & E N T E R TA I N M E N T Proven track record of serving the real estate needs of our clients worldwide

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ABOUT Douglas Elliman Sports & Entertainment is a curated, sales division that provides an elite level of real estate brokerage services for clients within the sports and entertainment industries, as well as ultra-high net-worth parties. Our Sports & Entertainment team is comprised of real estate agents who have an extensive history of working with professional athletes and celebrities, as well as the reputation for tending to every need involved with their transactions. This highly-specialized and personalized division is the first of its kind to be created under one cohesive brand that offers unparalleled international reach.

THE HAMPTONS

CALIFORNIA CONNECTICUT

ÂŠ 2019 DOUGLAS ELLIMAN REAL ESTATE.

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OUR MARKET Douglas Elliman is the second largest independent residential real estate brokerage in the United States by sales volume, and are strategically in the markets where our clients want to be. In 2018 alone, Douglas Elliman performed $28.1 billion in sales volume and has a total of 118 offices.

NE W YORK LONG ISL A ND THE H A MP TONS WE S TCHE S TER C ONNEC TICUT NE W JERSE Y FLORIDA C A LIFORNIA C OLOR A DO M A S S ACHUSE T TE S

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INSIDE TRACK TO

OFF-MARKET PROPERTIES Douglas Elliman partners with premier businesses and organizations that elevate our level of access and visibility with high-net-worth clients.

K NIGHT FR A NK Douglas Elliman’s exclusive alliance with London-based Knight Frank Residential spans 60 countries and six continents, connecting our clients with an international network of highly qualified buyers and sellers. Our collective knowledge and relationships within the global real estate market enables our Sports & Entertainment agents to deliver true, world-class service.

M A DISON SQUA R E GA R DEN Douglas Elliman has a longstanding partnership with the New York Knicks. For over five years, we’ve had an extensive brand presence throughout the arena, including sponsorship of the Douglas Elliman Celebrity Row, perfectly positioned courtside.

MASSACHUSSETTS

COLORADO

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TA I LO R E D S E R V I C E . E L E V A T E D R E S U LT S .

Sports & Entertainment offers clients a stress-free, premium experience at every turn. Our agents deliver concierge level service while actively adapting to the needs of each specialized Sports and Entertainment client. Our top priority is to ensure a seamless and successful experience with each real estate transaction. BU Y ER S Insider knowledge of off-market listings, a portfolio of relocation services, elevated and immediate client attention, intuitive understanding of unique needs within the sports and entertainment industries.

SELLER S Global access to an exclusive network of highly-qualified potential buyers, exposure to a valuable market base through longstanding relationships with a broad range of high-net worth individuals and press outlets, unparalleled marketing power.

IN V E S TOR S Seasoned expertise in consulting with wealth managers and financial advisors, nuanced market insights backed by proprietary data, dynamic and diverse neighborhood connections, the full-scale resources of a world class real estate leader.

LE A SING Customized service to fit each clientâ&#x20AC;&#x2122;s schedule and location needs, an unrivaled depth of experience, proactive strategies for handling the accelerated schedule and high demands of sport and entertainment lifestyles.

NEW YORK CITY

ÂŠ 2019 DOUGLAS ELLIMAN REAL ESTATE.

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NBA CAREER CROSSOVER PROGRAM The NBA Career Crossover Program is designed to help current and former players gain an understanding of the educational and professional development steps necessary to pursue a second career of their choosing. Douglas Elliman will work with the NBA Player Development Program each spring/summer to educate and expose players to the Luxury and Ultra Luxury Real Estate industry beyond the game of basketball. We cover a two-day session wherein the players meet with c-suite executives that run each region. The NBA Player Development Career Crossover Program is an exclusive partnership between the NBA and Douglas Elliman Real Estate that was created to expose NBA players to various businesses and industries outside of basketball. The NBA and Douglas Elliman will host a two day, hands on real estate journey as a demonstration to the players a real estate career option beyond the game of basketball. Many players who “retire” in their late 20’s or early 30’s want a career after basketball. Many former players go into coaching or become media personalities, but what about those players who want to go into business? How many times have you heard a news report about a former athlete that invested his/her money into real estate and lost everything? Douglas Elliman alongside the NBA crossover program was designed for players to “shadow” top real estate agents at Douglas Elliman in NYC, Florida and California to get a true sense of what it takes to be a top real estate broker.

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NBA CAREER CROSSOVER PROGRAM

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FLORIDA EQUAL HOUSING OPPORTUNITY

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