3 minute read
Diverse Supplier Spotlight: Hook PR & Marketing
BY AMANDA SCHIMMEL
In the dynamic landscape of modern business, where strategies constantly evolve and consumer preferences shift at lightning speed, the role of marketing companies has never been more vital. With a unique blend of creative storytelling and an arsenal of multilingual prowess, Hook PR & Marketing has not only navigated the complexities of the digital age but also thrived in it. Partnering with clients to elevate their print, social, and digital impacts, this diverse supplier’s tried and true model succeeds in building marketing maturity and achieving lasting impressions.
“We first started as Hook PR Group in 2007. With my background as a writer and experience in website development, people wanted help building their businesses,” explains Founder and CEO Patricia Rivera. “The goal was always to empower clients with good storytelling and content creation capabilities. We have since evolved from helping small businesses to focusing solely on nonprofits and foundations.”
Unlike others who might jump in headfirst without looking, Hook PR & Marketing analyzes the bigger picture when assessing a client’s needs. This method also assists the team in identifying a client’s transformation. “In storytelling, it’s about understanding how transformation occurs for a client. It’s about acknowledging the heroes, such as those transforming their lives, and comprehending the essence of their journey towards change,” Rivera elaborates. By utilizing emotional and philosophical lenses, Hook PR & Marketing tells a fully developed story of transformation.
Hook PR & Marketing offers services across three essential categories: consulting and coaching; marketing management; and multilingual marketing. The company first and foremost works to ensure that small nonprofits have access to the resources essential for enhancing their marketing, social media, and public relation strategies. However, the bulk of Hook PR & Marketing’s work lies within the second category. “Our approach to marketing management involves fostering long-term relationships with clients, assisting them in developing robust marketing capabilities, and overseeing as much or as little of their marketing operations as they desire,” explains Rivera.
In instances where clients maintain an in-house marketing team, Hook PR & Marketing collaborates closely to delegate roles and responsibilities. For example, if the client already handles e-newsletters, then they might focus on managing social media posts.
“By identifying their internal team’s strengths and preferences, we can then supplement their efforts with our own expertise,” Rivera adds.
Hook PR & Marketing also draws from its multilingual team of professionals to improve the quality of translations available to immigrants in the United States and to engage a diverse audience. Certified as a minorityowned business, Rivera shares, “I’m proud of the fact that we don’t just do translations. We really focus on developing multilingual solutions. We strive to first understand the needs of the target audience and then devise a best-fit model for those needs.”
Hook PR & Marketing prides itself on its longstanding client relationships that reflect a core value of commitment to excellence and a strong client rapport. This sentiment extends to the team, recognized for their unwavering dedication to a supportive work culture. “There are three women leading the organization now, and we made a commitment early on to be as supportive and compassionate to our team members as possible, and to give back to them over time as we grow. In addition to our minority-owned business accreditation, it seemed like a natural thing to pursue a women-owned business certification. In doing so, we are effectively showing up for these respective communities,” finishes Rivera.
