FOR TRAVEL LOVERS
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FOR TRAVEL LOVERS
Wedding Destinations “The new tradition” The publishers of Destinations Magazine present “Wedding Destinations” - an original high quality, glossy annual magazine providing inspiration for destination weddings. Wedding Destinations builds yet more romance into that most special of events by exploring a range of very different and alternative locations and venues for the ‘big day’. This beautiful magazine offers couples all the tools they need to create their dream wedding and honeymoon in spectacular, often exotic destinations.
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FOR TRAVEL LOVERS
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Total Circulation: 43,000+ Readership: 156,000+
Wedding Destinations’ Dynamic Distribution
Digital 33,000+ subscribers
Print 10,000+ copies
Distribution channels
Oceania: 23% - AUS 29.8 NZ64.2
New Zealand: 65%
Newsstand - NZ/AUS
North America 39.6%
Australia: 15%
Subscriptions - Global
Europe: 16.7%
Asia: 10%
Libraries - NZ
Asia : 13.5%
North America: 5%
Schools - NZ
Africa : 4%
Rest of world: 5%
Airline Lounges - Global
South America: 2.6%
Ferries - NZ
Middle East: 0.63%
Rail - NZ Hotels - NZ/AUS Tour operators - NZ
Destinations Publishing has developed a new and unique distribution model that adds to our existing distribution network. We are constantly adding new channels to distribute to, that complement the editorial themes found in each edition. Why dynamic distribution? ✈ Dynamic distribution offers a targeted distribution platform, that caters to readers based on their areas of interest and attracts new audiences because of that content. ✈ Wedding Destinations print edition is delivered to select wedding vendors across New Zealand and Australia ✈ Wedding Destinations digital edition is delivered to select wedding bloggers, vendors across the world. Your account manager will be able to provide you with a dynamic distribution list for the current edition.
FOR TRAVEL LOVERS
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Weddings are big business
The Reader
✈ There are some 22,000 weddings in New Zealand each year.
The Destinations reader has an insatiable curiosity for the world, with a hunger for knowledge to match.
✈ The average spend of a wedding is $32,000 ✈ Wedding tourism continues to grow within New Zealand, Australia, South Pacific and beyond. ✈ Destination weddings are perennial - they occur throughout the year.
The magazine has a primary audience of forward thinking, active and affluent travellers. The magazines’ readership surveys shows that they enjoy material that is tightly focused on both travel destinations and the actual exploration and experience of visiting different parts of the world.
✈ Couples spend nearly four times as much per guest than a local wedding.
✈ The Destinations’ reader enjoys and demands quality which they find in the depth of our written material and visual imagery
✈ More than 80 percent of couples consider a destination wedding.
✈ The Destinations’ reader is a loyal, regular and thorough reader
✈ Nearly 97 percent of couples use wedding magazines for ideas and inspiration when planning their wedding.
FOR TRAVEL LOVERS
Wedding Destinations Content Overview ✈ Planning for a destination wedding ✈ Location Love - decor to match the destination ✈ Trousseau - bride & grooms bundle of love ✈ Destination dress sense for the bride & groom ✈ Spotlight on design - bridal wear showcase ✈ Wedding Storybook - couples wedding stories from across the globe ✈ Wedding venue highlights ✈ Honeymoon destinations ✈ Ex-bride expertise ✈ Ex-groom expertise ✈ Special feature stories (chosen per edition)
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FOR TRAVEL LOVERS
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Wedding Destinations Venue Highlights Every edition of Wedding Destinations dedicates a special section to a selection of wedding venues from across the globe. Each section begins with an introduction to the destination, followed by a feature wedding story selected by our editorial team and finished with the best wedding venues at that location. This offers our partners a platform to showcase their venues within each feature. Full page - editorially styled 400 words and 3 images
Half page - editorially styled 100 words and one image
Quarter Page - editorially styled 50 words and one image
FOR TRAVEL LOVERS
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Wedding Destinations Fine Focus Fine focus allows photographers to put their best photos forward in a beautifully designed, gallery-style layout. All full page displays are available with augmented reality options, where readers are able to view extended carousel displays of photography through their mobile device. Please ask your account manager for more information. Full page display 1-4 photos, name, location, a few words and a website link
Half page display 1-3 photos, name, location and a website link
Quarter page display 1 photo, name, location and a website link
FOR TRAVEL LOVERS
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Magazine Advertising Rate Card 2014 Page Type
Advertising Added Value
Single
Multiple x 4 Bookings
Full page $4,000 $3,000
Inclusion and duration per booking arrangement
Digital ‘Bazaar’ News editorial for feature - supply 100 words, links + image
Double page $6,000 $5,000
Print ‘Bazaar’ News editorial for feature - supply 100 words, links + hi-res image 300DPI
Cover Premiums
Monthly Email Newsletter ‘Current Exchange’ News content, live content, video, banners, links.
Single
Multiple x 4 Bookings
Outside Back Cover $7,000 $6,000 Inside Front Double page
$7,000
$6,000
Inside Back Cover 1 page
$5,000
$4,000
Editorially Styled Displays Full page
Half page
Digital + Print Packages Homepage Sidebar Pop-up Leader-board ‘Bazaar’
Quarter page
Wedding Venues $2000 $1200 $700 Fine Focus $2000 $1200 $700 *ALL LISTED RATES ARE EXCLUSIVE OF GST Advertisers may not cancel orders or make changes in advertising after the closing dates.
Boarding Pass The Destinations “boarding pass” gives access to the digital edition of the magazine. The boarding pass can be customised with your logo and personal message and gifted to customers, via your digital communications. Digital promotions for hotels and tour operators via the boarding pass are growing our digital circulation every edition.
FOR TRAVEL LOVERS
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Editorial/Advertising Calendar 2014-15 Edition Publication Date Bookings Close Material Deadline Wedding Destinations 2015 3 December 29 September 6 October Wedding Destinations 2016 3 December 29 September 6 October
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Magazine Advertising Specifications Type area
FULL PAGE Type Area 191w X 287h Trim 215w X 297h Bleed 218w X 300h
Type area
Important Note For Digital Processing Please ensure that any text which you would like linked to your website on Destinations' digital edition needs to be created on a separate layer which can be extracted during the XML process. If unsure on this please double check with Destinations' production team. Type area
DOUBLE PAGE SPREAD Type Area 191w X 287h pp Trim 430w X 297h Bleed 433w X 300h
Artwork Submission We require electronic delivery of material on CD or DVD with colour laser or Contact proof. Emailed files are also acceptable with a maximum file size of 8mb. Supply as either a Freehand, Illustrator, or Photoshop eps, PDF, hi-res JPEG, Quark or InDesign document. Files are also accepted via Hightail or Dropbox (please ask production team). Ensure all colours are processed and provide fonts (printer and screen), links and images. If supplying Freehand or Illustrator files, convert fonts to vector paths (outlines). No true type fonts. All material should be CMYK, 300 dpi and saved as a JPEG, EPS or TIFF.
All artwork to be submitted to artwork@destinationsmagazine.com
Advertising Contacts
Address
Imrana Azimullah imrana@destinationsmagazine.com +64 27 533 1983
Postal PO Box 137067 Parnell Auckland 1151 New Zealand
Shannon Lawton shannon@destinationsmagazine.com +64 27 533 1984 Media Contact Cola Larcombe cola@destinationsmagazine.com +64 27 225 5050
Physical Level 4 156 Parnell Road Parnell, Auckland New Zealand