moviepilot a share platform for users and industry alike copenhagen, 2nd of november 2009
Agenda 1.Some general thoughts from the film industry 2. The moviepilot project
3. Cooperations with the film industry
First personalized Entertainment guide online
over 1.000.000 unique users per month over 3.5 million ratings, 70.000 reviews, UK, Spain, France, Poland started.
What we learnt in the film industry‌
Observation :
There is NO such thing as Customer Relation Management in Movies. The moviepilot way:
Put the unique person and her taste in the centre of attention ďƒ Video rental stores, Cinemas, Distributors
Observation:
Digital Distribution is finally coming. And it will flood us. The moviepilot way:
Realign all information according to your personal taste
Observation:
If everything around us is marketing: Who we gonna trust? Moviepilot Way:
The word-of-mouth stream of your friends
Our goal:
Imagine all relevant film information for you on just one page
Agenda 1. Some general thoughts from the film industry
2.The moviepilot project 3. Cooperations with the film industry
Moviepilot Demo 1. Startseite anonym 2. Filmdetailseite 3. Lohnt sich Test? - Antichrist
4. Personalisiertes Kinoprogramm 5. Personalisiertes Downwload Angebot 6. Discovery
7. Dashboard
Agenda 1. Some general thoughts from the film industry 2. The moviepilot project
3. Cooperations with the film industry
Target Marketing with moviepilot
• • • •
Talk with your audience Offer new services Don‘t wait – go to where your audience is Use what your audience reveals about itself • Turn your audience into promoters
Distributors: The moviepilot viral Campaigns
Tobis Film-Club
Knowing the taste beats social demographics The Ghomorra Case
The Vertical Project
Almost 30 participating pilot cinemas Cinema cooperations
Zeise Kinos
Yorck - Kino
Bali Kinos
Media Centre AG Kino
Orfeo‘s Erben
Broadway Cinema
Passage Kinos Centre for Contemporary Art
Kino Scala Le Lincoln
Kino Luna
Media Application 2010 SylC=Support your local Cinema Les Ambiances
Amok
Odyssee
Enable cinemas to enhance digital toolset
Programmkino
Project decision by the end of 2009
FilmCasino
Centre ABC Cinema BIO Le Zola Cines Broadway
Le Raimu Le France
Centro de Terrassa
Le Navire
13
1. API – Enhance your overall service Open Standard + Creative Commons License allows for content integration Interviews, Trailer Ratings Re-Views Personalization Tools ….
2. Establish Cinema Micro-Communities
3. One-Stop Communication Cockpit Your Information
Cinema Homepage
‌
Two interesting figures at the end 91% LIKELY TO BUY ON RECOMMENDATION
10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%
Filmpromotion 2.0
1. 2. 3. 4. 5.
Talk with your audience Offer new services Don‘t wait – go to where your audience is Use what your audience reveals about itself Turn your audience into promoters
For further information on moviepilot, please contact:
jon@moviepilot.de
The End
Back-Ups
Discovery Function takes different situations of the user into account
Program Guides 1.0
TV Programmies > 200 Pages for 14 days …still, completeness is impossible
Three classic drivers of attention