Jon Handschin

moviepilot a share platform for users and industry alike copenhagen, 2nd of november 2009

Agenda 1.Some general thoughts from the film industry 2. The moviepilot project

3. Cooperations with the film industry

First personalized Entertainment guide online

over 1.000.000 unique users per month over 3.5 million ratings, 70.000 reviews, UK, Spain, France, Poland started.

What we learnt in the film industry‌

Observation :

There is NO such thing as Customer Relation Management in Movies.

The moviepilot way:

Put the unique person and her taste in the centre of attention ďƒ Video rental stores, Cinemas, Distributors

Observation:

Digital Distribution is finally coming.

And it will flood us.

The moviepilot way:

Realign all information according to your personal taste

Observation:

If everything around us is marketing: Who we gonna trust?

Moviepilot Way:

The word-of-mouth stream of your friends

Our goal:

Imagine all relevant film information for you on just one page

Agenda 1. Some general thoughts from the film industry

2.The moviepilot project 3. Cooperations with the film industry

Moviepilot Demo 1. Startseite anonym 2. Filmdetailseite 3. Lohnt sich Test? - Antichrist

4. Personalisiertes Kinoprogramm 5. Personalisiertes Downwload Angebot 6. Discovery

7. Dashboard

Agenda 1. Some general thoughts from the film industry 2. The moviepilot project

3. Cooperations with the film industry

Target Marketing with moviepilot

• • • •

Talk with your audience Offer new services Don‘t wait – go to where your audience is Use what your audience reveals about itself • Turn your audience into promoters

Distributors: The moviepilot viral Campaigns

Tobis Film-Club

Knowing the taste beats social demographics The Ghomorra Case

The Vertical Project

Almost 30 participating pilot cinemas Cinema cooperations

Zeise Kinos

Yorck - Kino

Bali Kinos

Media Centre AG Kino

Orfeo‘s Erben

Broadway Cinema

Passage Kinos Centre for Contemporary Art

Kino Scala Le Lincoln

Kino Luna

 Media Application 2010  SylC=Support your local Cinema Les Ambiances

Amok

Odyssee

 Enable cinemas to enhance digital toolset

Programmkino

 Project decision by the end of 2009

FilmCasino

Centre ABC Cinema BIO Le Zola Cines Broadway

Le Raimu Le France

Centro de Terrassa

Le Navire

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1. API – Enhance your overall service Open Standard + Creative Commons License allows for content integration  Interviews,  Trailer  Ratings  Re-Views  Personalization Tools  ….

2. Establish Cinema Micro-Communities

3. One-Stop Communication Cockpit Your Information

Cinema Homepage

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Two interesting figures at the end 91% LIKELY TO BUY ON RECOMMENDATION

10% INFLUENCE PURCHASING BEHAVIOR OF OTHER 90%

Filmpromotion 2.0

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Talk with your audience Offer new services Don‘t wait – go to where your audience is Use what your audience reveals about itself Turn your audience into promoters

For further information on moviepilot, please contact:

jon@moviepilot.de

The End

Back-Ups

Discovery Function takes different situations of the user into account

Program Guides 1.0

TV Programmies > 200 Pages for 14 days …still, completeness is impossible

Three classic drivers of attention