Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Our openness and enthusiasm strike a chord with people, wherever they are… Deus (“day-us”) didn’t set out only to sell custom parts and handbuilt motorcycles, but to celebrate a culture of creativity. The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm. It’s a simple and sincere pitch that has winged Deus ex Machina across the world. Deus ex Machina says simply there’s no ‘right way’ to do individualism, its all the same juice. Since opening the doors at the Camperdown Temple of Enthusiasm Deus has spread its own flavour of internally combustible postmodernism around the globe.
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THE HOUSE OF SIMPLE PLEASURES
THE EMPORIUM OF POSTMODERN ACTIVITIES
AUSTRALIA
AMERICA
The House Of Simple pleasures is set in a 1600 square
Darkened and crispy on the outside. Chewy and delicious
meter renovated factory building in Camperdown Sydney.
on the inside. Welcome to The Emporium of Postmodern
Home to a retail space, motorcycle showroom, workshop
Activities. Deus Ex Machina’s latest addition to its global
facilities and design studio. Connected to the showroom
ground fleet of marvel outlets is proudly located in Venice,
is the Deus Cafe, a cavernous restaurant where locals of
CA—one of the most vibrant hubs of surf, bicycle, and
the inner west rub elbows at communal tables with riders
motorcycle culture on planet Earth.
gassing up on caffeine before their Saturday excursions. The upper floors of the Camperdown shop are home to the global headquarters of Deus Ex Machina. It all began on this busy road in Sydney.
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ADDRESS TEE
DMP31629W
White, Navy & Black
150gm Cotton Jersey
VENICE ADDRESS TEE Navy, White & Black
The Classics Collection
DMP31629X 150gm Cotton Jersey
THE TEMPLE OF ENTHUSIASM
T H E P O R TA L O F POSSIBILITIES
INDONESIA
MILAN
For caffeine and gasoline. For burnt rubber and trimming
The newest addition to the Deus global fraternity of
fins. For fiberglass and blues. For tacos and tattoos. The
enthusiasm, Deus Milan will open in early 2013 with a
Temple is where you end up from never going home. The
restaurant, showroom and workshop.
Temple is the destination where the road doesn’t end. This is Bali. This is the once-quiet village called Canggu. With its winding rice-paddy back roads and a surf breaks for every appetite, this is where the Deus Temple of Enthusiasm takes root. Like some strange new tree. The Temple must be seen to be understood.
CANGGU ADDRESS TEE Black, Navy & White
DMP31629Y 150gm Cotton Jersey
MILANO ADDRESS TEE White, Navy & Black
The Classics Collection
DMP31629Z 150gm Cotton Jersey
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SHIELD TEE Black
TRIUMPH TROPHY TEE
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DMW01629M 150gm Cotton Jersey
DMW01619C
SHIELD TEE White
DMW01629M 150gm Cotton Jersey
TRIUMPH TROPHY TEE
DMW01619C
SPINACH TEE Black
SPINACH TEE
DMW01629R 150gm Cotton Jersey
DMW01629R
White
150gm Cotton Jersey
Black
150gm Cotton Jersey
Navy
150gm Cotton Jersey
FRONTAL TEE
DMW016129P2
FRONTAL TEE
DMW016129P2
FRONTAL TEE
DMW016129P2
Black
150gm Cotton Jersey
White
150gm Cotton Jersey
Grey Marle
150gm Cotton Jersey
The Classics Collection
G50 TEE Navy
G50 TEE White
G50 TEE Black
DMW01629N 150gm Cotton Jersey
DMW01629N 150gm Cotton Jersey
DMW01629N 150gm Cotton Jersey
The Classics Collection
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THE SHANK TEE Teal
THE BALD TERRIER V-TWIN TEE Slate
MILANO SKULL MUSCLE Black
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DMP31258H 140gm Pigment Dye Jersey
DMP31258I 140gm Pigment Dye Jersey
DMS31286C 140gm Cotton Jersey
THE LIPS TEE Slate
THE MOTO GRIGIO TEE Slate
CANGGU SKULL MUSCLE Black
The Classics Collection
DMP31258J 140gm Pigment Dye Jersey
DMP31258M 140gm Pigment Dye Jersey
DMS31286D 140gm Cotton Jersey
LA SKULL TEE Black
CAMPERDOWN SKULL TEE Black
CAMPERDOWN SKULL MUSCLE Black
DMH31645C CANGGU SKULL TEE 140gm Cotton Jersey
Black
DMH31645A MILANO SKULL TEE 140gm Cotton Jersey
Black
DMS31286B VENICE SKULL MUSCLE 140gm Cotton Jersey
Black
The Classics Collection
DMH31645B 140gm Cotton Jersey
DMH31645D 140gm Cotton Jersey
DMS31286F 140gm Cotton Jersey
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T-SHRITS
LA ADDRESS CREW Black
DMA48259A Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
MILANO ADDRESS CREW Black
DMA48259C
Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
CAMPERDOWN ADDRESS CREW Black
Grey Marle
Navy
Black
SHIELD CREW
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Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
CANGGU ADDRESS CREW Black
DMA48259E Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
The Classics Collection
DMA48259B
DMA48259D
Regular fit raglan sweater with front and back print. 21/1’s 280gm french terry
T-SHRITS
THE BOOK OF DEUS - V2 BAYLANDS TRUCKER Blue-Navy
VENICE SKULL Black
DMS07875
Poly Front w/ Nylon Mesh
CAMPERDOWN ADDRESS Black
DMS07875
Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER Black-Grey
DBK02
300 PAGES / HARDCOVER / SLIP CASE
Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER Black
DMS07875
DMA47621
Poly Front w/ Nylon Mesh
DMA47624 Poly Front w/ Nylon Mesh
BAYLANDS TRUCKER Black-White
CANGGU ADDRESS Black
DMA47623 Poly Front w/ Nylon Mesh
MILANO ADDRESS Black
DMA47622 Poly Front w/ Nylon Mesh
CAMPERDOWN SKULL Black
DMS07875
Poly Front w/ Nylon Mesh
DMA47625
Poly Front w/ Nylon Mesh
The Classics Collection
BAYLANDS TRUCKER Red-Blue
VENICE ADDRESS Black
MILANO SKULL Black
CANGGU SKULL Black
DMS07875
Poly Front w/ Nylon Mesh
DMA47620 Poly Front w/ Nylon Mesh
DMA47626 Poly Front w/ Nylon Mesh
DMA47627 Poly Front w/ Nylon Mesh
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