FE ATUR E A RT ICLE S
Celebrating fruitful partnerships Through radio and television, DW and EXCAF Télécom are active at the heart of one of Africa’s most stable democracies, providing their audience with diverse content. by Tanja Suttor-Ba, DW Distribution
With a population of 17 million people, Senegal enjoys a diverse media landscape. Radio is a strong multi-lingual medium with more than 450 public, commercial and community radio frequencies nationwide, more than 50 of them in the capital Dakar. Many stations in Senegal, are characterized by their thematic special izations, for example in music, religion or women as a target group. As different as Senegalese radios may be, they have one
thing in c ommon: Wolof — as the preferred broadcast language. DW’s most important partner in the country, EXCAF Télécom, operates four radio and two TV stations across the country in Wolof and French. The topics covered range from environmental and health issues to news and entertainment such as the German Football League Bundesliga, which has become popular among the Senegalese population.
Sidy Diagne, EXCAF Télécom CEO
30 Weltzeit 2 | 2021
©©XCAF Télécom
was founded by Sidy Diagne’s father Ibrahima Diagne in 1972 as a trade show company. There were no private television or radio networks in Senegal at that time. In the 1990s, the company ventured into the radio market and, in 2005, the television market.
©©picture alliance / Xinhua News Agency / Eddy Peters
EXCAF Télécom
