Weltzeit 2-2021 | Local insight, global reach: Working in a strong network with partners

Page 36

The opening of the Kyiv Radio Hub in November 2020 (from left to right): Zurab Alasania, Director General of UA:PBC (until May 2021), Annetta Pölking, a representative of the Embassy of the Federal Republic of Germany and Mykola Chernotytskyi, Director General of UA:PBC (from May 2021).

Public broadcaster 2.0 Ukraine’s public broadcaster UA:PBC has re-branded not only with a modern look. Suspilne wants to be truly “public” and wants to cater to a growing digital audience with a credible approach to international and local news. by Hélène Champagne, DW Akademie and Ole Tangen Jr, DW editor

36 Weltzeit 2 | 2021

©©UA:PBC

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