Portfolio

D I V I N E LY I N S P I R E D D E S I G N

T H E K N O W I N G T H AT W E A R E N O T T H E D O E R , W E A R E J U S T B E I N G D O N E L E D T O T H E S A N S K R I T N A M E D E VA J W H I C H M E A N S F R O M G O D .

S E J A L PAT E L GRAPHIC DESIGN

PHOTOGRAPHY

YOGA Photo taken in Antigua, Guatemala hiking an active volcano

D I V I N E LY I N S P I R E D D E S I G N

E XPE RIE NCE KNOWLEDGE APPLIED

Graphic Designer, Gensler, San Francisco, CA [ SEP 2003 – SEP 2008 ] Graphic Designer, Michael Schwab Studio, San Anselmo, CA [ AUG – SEP 2003 ] Brand Intern, Frog Design, Sunnyvale, CA [ JULY 2003 ] Interior Designer, Iyer & Associates, San Francisco, CA [ APRIL 1998 – OCT 1999 ] Design Intern, Barcelon & Jang Architects, San Francisco, CA [ JUNE – NOV 1994 ] Design Intern, Rockwood Designs, Los Altos, CA [ APRIL – MAY 1994 ]

RECOGNITION KNOWLEDGE PERFECTED

Gensler Design Excellence Award [ GDEA] [ 2004, 2005, 2007 ] CLIO Award for design excellence [ 2003 ] American Institute of Graphic Arts [ AIGA ] Enrichment Scholarship [ 2003 ] Design published in Academy of Art University catalogue [ 2003 ] Academy of Art University Student Spring Show [ 2001, 2002 ] President’s Honor List, Academy of Art University [ 2000 ]

AFFILIATION KNOWLEDGE SHARED

American Institute of Graphic Arts [ AIGA ], San Francisco Chapter [ 2003 – 2008 ] Integral Yoga Institute [ IYI ], San Francisco, CA [ 2006 – 2008 ] Bay Area Performing Arts [ BAPA ], San Francisco, CA [ 2003– 2007]

EDUCATION KNOWLEDGE GAINED

Bachelor in Graphic Design, Academy of Art University, San Francisco, CA [ JUNE 2000 – DEC 2002 ] Graduate coursework in Interior Design, Pratt Institute, New York [ JAN – MAY 1997 ] Bachelor in Interior Design, CEPT University, Ahmedabad, India [ SEP 1991 – DEC 1996 ]

D I V I N E LY I N S P I R E D D E S I G N

W ISDOM KNOWLEDGE USED

Spiritual Indulgence, Ahmedabad, India [ JUNE 2011 – JUNE 2013 ] Solo Journey through 18 countries [ OCT 2008 – JUNE 2011 ] Raja Yoga Teacher Training, Satchidananda Ashram, Yogaville, Virginia [ JULY 2008 ] Intermeditate Yoga Teacher Training, Integral Yoga Institute, San Francisco, CA [ JAN – MAR 2008 ] Beginners Yoga Teacher Training, Integral Yoga Institute, San Francisco, CA [ SEP – DEC 2006 ] Yoga Teacher, Integral Yoga Institute, San Francisco, CA [ JAN 2007 – OCT 2008 ] Studio 5 Volunteer [ AIGA ], Redding Elementary School, San Francisco, CA [ SEP – DEC 2004 ]

W H E N W H AT Y O U D O I S W H AT Y O U L O V E , Y O U C A N N O T H I D E I T.

S E J A L P AT E L

FREELANCE DESIGNER

D E VA J 1 0 8 @ Y A H O O . C O M

TRUTH IS ONE PATHS ARE MANY

nourish with over fifty top bay area designers to review your portfolio and discuss your career goals.

AIGA

PORTFOLIO REVIEW DAY SAN FRANCISCO

SATURDAY MAY FIFTEENTH

TWO THOUSAND AND FOUR

NINE AM TO FOUR PM

B C L I O AWA R D W I N N E R 2 0 0 3

Y OU R B O D Y

A A B

I 2 0 0 4 A I G A P O S T E R A N N O U N C I N G P O R T F O L I O R E V I E W D AY I D I S P O S A B L E C A M E R A PA C K A G E F O R D I F F E R E N T S P E E D S [ I S O ]

P R O J E C T I A I G A P O R T F O L I O D AY P O S T E R K O D A K D I S P O S A B L E C A M E R A PA C K A G E CLIENT I AIGA AND KODAK, SAN FRANCISCO

Y OU R S O U L

TRUTH IS ONE

A A

[REACH DESIGN GUIDE] I C O V E R A N D I N N E R S P R E A D S F E AT U R I N G T H E R E A C H L I N E

P R O J E C T I A L L S T E E L B R A N D C O L L AT E R A L C L I E N T I A L L S T E E L , M U S C AT I N E , I O W A

TRUTH IS ONE

OVERVIEW

Align. A single, integrated platform of panels, storage, and desking. Infinite freedom of expression for designers and facilities managers. Cohesive aesthetics and perfect harmony between all the components. Simplified inventory management. From teaming

TRUTH IS ONE allsteeloffice.com

[ALIGN DESIGN GUIDE]

TABLE OF CONTENTS

ALIGN™ DESIGN GUIDE P 01

MATERIAL VER SATILITY

P 04 P 08

WORKI NG WITH ALIGN

P 14

IDEAS AND INSPIRATION

P 28

A PLANNING WITH ALIGN

DESIGN IS VISI BLE IN EVERY DETA IL .

Slender supports, elegant brackets, slim reveals, sophisticated finishes, functional tool tiles, innumerable power and data outlets. Use

Align, and no matter where you look,

you’ll find yet another carefully considered detail.

TIP Natural veneer tile sets let Mother Nature align the beauty of her patterns across multiple tiles from the floor up to 84" high.

09

MATERIAL VERSATILITY

A SHIMMER OF METAL, THE ALL URE OF FIBER. A pop of color, the warmth of wood. Almost every

Align surface gives you the

opportunity to mix and match to make a statement all your own.

TIP Open shelves above worksurfaces keep critical projects close at hand. Or mount them under the worksurface for an out-of-the-way place to store software.

05

Printed in USA

P R O J E C T I A L L S T E E L B R A N D C O L L AT E R A L C L I E N T I A L L S T E E L , M U S C AT I N E , I O W A

Form # A7482 (03/06)

OVERVIEW PLANN ING WITH AL IGN

©2006 Allsteel Inc. Allsteel, #19 and Terrace are registered trademarks and Align, Designed to work. Built to last., Reach and Sum are trademarks.

I C O V E R A N D I N N E R S P R E A D S F E AT U R I N G T H E A L I G N L I N E

Allsteel Inc. Muscatine, Iowa 52761-5257

ALIGN. WHERE BEAUTY A ND FUNCTION CONVER GE.

A

areas to open plan, reception, management workstations, and private offices.

THE CLOSEST YOU CAN GET TO GOD IS IN THE PRESENCE OF CHILDREN.

P h o t o t a k e n i n B i r, H i m a c h a l P r a d e s h , I n d i a h i k i n g t h r o u g h w h e a t f i e l d s

durability is engineered and manufactured into our products so they stand up to extended use and multiple recon figurations, and look great over time.

it to grow, change, or adapt right along with your company. We use high-resilience molded foam in seats because it adds support, increases comfort, and lasts longer. To ensure colors remain vivid as well as durable, we use an epoxy hybrid, powder-coat paint that’s twice as durable as industry standards. We guarantee our fabrics for a full five years because we choose them to be rugged as well as attractive. All our chairs are tested to exceed industry standards by 10% to 25%. All Allsteel products meet or exceed ANSI/BIFMA performance standards, and Allsteel is ISO-9001 certified. Even our bolts perform under a triple-retention system because loose bolts are not only annoying, but can undermine furniture performance

We believe in our products so we guarantee them for life. We measure

track and fix problems. And because we have integrated Rapid Continuous Improvement, environmental awareness, recycling, conscientious materials selection, and Lean Manufacturing processes throughout our operations, “Allsteel has become one of our primary vendors. We value table. We have multi-function training rooms that get a lot of movement. Because Get Set can be tilted with just a couple of clicks and nested, it’s revolutionized the way we use the rooms.”

awards Recipient of the Evergreen Furniture Award for environmental performance. Allsteel received an ACE Award from Architecture magazine, given by architectural professionals to the industry’s best manufacturers for products and services that

details are designed into every product that help employees work more comfortably, efficiently, and effectively, in an environment that inspires.

[BRAND BOOK]

exemplify excellence in durability, customer service, value, and design.

Take a closer look. You’ll find elegant lines, beautiful fabrics and finishes,

A

design is function made beautiful.

And because we begin by asking customers what they want, you’ll also find we’ve closely considered how people and furniture work together.

Panels create privacy that lets the light in. Closets have doors that are leftor right-handed. Lighting spreads illumination on the task at hand.

Adaptable ergonomics that automatically adjust to each user. Textiles feel as good as they look. And chairs increase comfort by moderating body temperature, reducing fatigue, and offering automatic support no matter how often you change your working position.

We believe that our products should be designed to solve problems. Which is why we include customer feedback throughout the entire design process.

When form follows function, the result is always beautiful.

awards

quality

Our #19 and Sum chairs were given the prestigious Good Design Award for innovative product concept and design from the Chicago Museum of Architecture and Design.

product

#19

“It’s fun to work with a product that’s innovative, young in

Ulf Carlsson State of California Facilities Manager

spirit, and young at heart. Allsteel is very much on the cutting edge of design technology.”

#19 was also chosen as an Architectural Record “Editor’s Picks” in their annual product report issue, and named “Best in Category” by ID magazine in their annual industrial design review. Popular Science magazine recognized Sum as a seriously hot product in their product review section.

seating

functionality means our products work well, and help people work well. functionality

product

reach

systems

storage

P R O J E C T I A L L S T E E L B R A N D C O L L AT E R A L C L I E N T I A L L S T E E L , M U S C AT I N E , I O W A

and colors that run the gamut from timeless neutrals to modern bolds.

AND PRODUCTS

Senior Facilities Manager

storage

Allsteel products contribute not just to this lifetime, but to the next as well.

their interest in bringing new ideas and concepts to the

I C O V E R A N D I N N E R S P R E A D S F E AT U R I N G A L L S T E E L VA L U E S

Larry Jordan Qualcomm

durability

product

TRUTH IS ONE

and durability.

quality each day and make sure the data gathered flows back into design and manufacturing. Every product we make carries a serial number so we can

A

durability is right in our name. Allsteel construction ensures our products last.

From the structure of our frames, to the base of our chairs, we begin with steel because it gives our furniture a foundational strength that allows

A

B

TRUTH IS ONE

See only results.

that appears effortless is the result of meticulous attention to detail.

Work together.

Star t with a

Harmony

Align from Allsteel. An improved point of view.

For more information visit us at allsteeloffice.com

Or work apart. Wherever one Align component meets any other, you’ll find integration, with each piece improving the performance of every other.

Which is what teamwork is all about.

two

I F R O N T / B A C K O F A R T C A R D E V O K I N G A L L S T E E L VA L U E S I F R O N T / B A C K O F A R T C A R D F E AT U R I N G T H E A L I G N L I N E

Tools that help you perform. Worksurfaces shaped for tasking or meeting.

Personalized storage. Panels with integrated work tools. Align offices work hard, without breaking a sweat.

A B

two

P R O J E C T I A L L S T E E L B R A N D C O L L AT E R A L C L I E N T I A L L S T E E L , M U S C AT I N E , I O W A

Versatility

[ ALIGN ART CARDS]

lets you be many things to many people.

A

A

I L O G O , B U S I N E S S C A R D , P R O D U C T PA C K A G I N G

P R O J E C T I S E N S PA L O G O , B R A N D I N G A N D PA C K A G E D E S I G N C L I E N T I S E N S PA , S A N F R A N C I S C O

TRUTH IS ONE

W H E N Y O U W O R S H I P W H AT Y O U D O , I T B E C O M E S P R AY E R .

P h o t o t a k e n i n B o d h g a y a , I n d i a v i s i t i n g a Ti b e t a n m o n a s t e r y

A

B A B

I B A C K O F A R T C A R D F E AT U R I N G G E N S L E R P R O J E C T S I F R O N T O F A R T C A R D F E AT U R I N G G E N S L E R VA L U E S

PROJECT I GENSLER FIVE YEAR ANNIVERSARY CARD C L I E N T I G E N S L E R , S E AT T L E , W A S H I N G T O N

TRUTH IS ONE

curiouspaper

past past tense. past tense.

tense.

past past tense. past tense.

tense.

past tense.

past tense. past tense. past past tense. tense st tense. past tense. past tense. past tense. past tense.

past tense.

past tense.

pastpast tense. tense.

past tense. past tense. past tense.

A

Curious Identity and Translucents Paper are part of the Curious eaking collection, a groundbr portfolio of papers for nical designers who value tech innovation, rigorous pure craftsmanship and the printing inspiration of unusual surfaces. From Arjo original Wiggins,Europe’s most you, paper manufacturer. Like creative constantly pushing the boundaries.

L

hi, im michelle ive been married for 3 yrs from now. it was interesting that i and met victor thatz where it all started. this is exactly how it happened...... .

online

oh my god! h e called m e a

S: hey mic helle i was wander L? cofM: in if u feeA/S/ if u don sumtime for the wanted to t to uthe tom goin ..wa S: mar t mind m abt meet up M:i yea was 29/m/ca.of M: hey ina S:thinking h om urto go, sur inwas for e! sounds know if u would frlike se?

S: el very wear M: i dont hin /ca exhibit.

S: tt d ..wh restgoo matisse to su ing.

M: 26/finte memt nd me , wa metha ts n? i ?nki d? do M: uwatt was hear ere t @ a work? intereste cali the be S: wat yz fi great else? in u would ered if wher M: works me, ts abt all l ababt au woma was n that lethi alwa neighbwanderin S: M: salo mee perfec n of wdoor thinkin of in u tin ll sM:al r ourhoo S: the no tly !....when up wa u’ haig in i , @ star findo am ht.. d e for at .wat g, S: 6pm ohke bucabt in a woman? u like ks u S: ofcourse, t meaM:math teac what me.

S: ... her ou.do thin wat u li i jus S: th t :) 4 t 6th es too mov ab tim me tha grad re M: do ed to jk ting, S: gh work 4 ..no at rest M: jk :) e e is good 4 u? ouyes e mo fillmo inte u? ..no VIRGINITY. en M:on S: :) re, z goin?

M: wh ah ITY. at its dbee S: ye around noon RGINM: tell me me more sum time S: n tell sat, M: th M:.. analr this a i think abt urself.. igh t wee k tom S: VI abt it c ya in .the museum cafe @ noon ink end. m. lets so till meet i th S: then tc and bye till then tc :) M: alright, c ya on sat.

M:thewheove of his life He knew that this was it, she was re,

sfmoma greae t! denc i f n sound co sf s great and interestin oooh!ne ss g! d mo ving is wierdness and confidence wier apurrr painfect! r sexy y x r se

wow!

sweetie :)

M

i hop e she

ichelle talks abt herself and victor is gettin more and more excited abt her

work? u e do u wat abt ng...wher haight... interesti in the S: very r salon de red doo @ the 4 6th gra M: M: chermind /L?if u dont tea A/S h M: where, u abt am a mat i marina S:S: a...wat S: 29/m/c M:M: 26/f/cathats a great neighbourhood M: i? re in S:M:wat u cal wheabt M:S: oh i just moved to fillmore, its been a week me too S:M: interesting,

M: tell me abt it

oooh! moving is a pain

M: thats a great neighbourhood S: wat abt u M: oh i just moved to fillmore, its been a week S:

g! terestin in wow!

doesnt think im too much

wow!

sf oooh! moving is a pain

M: where, if u dont mind S: marina

M: tell me abt it

B

I P R O M O T I O N A L PA P E R B O O K F E AT U R I N G T H E PA P E R L I N E I V E L L U M S P R E A D F E AT U R I N G V E L L U M

past past tense. tense.

A B

tpastpast tens e. past tense. tense. ast tense. past tense. tense. past tense. past past tense. pasttense. tense

TRUTH IS ONE

ction introdu

past tense. past tense. past past tense. tense. past tense. past tense. past tense. past tense. past past tense. tense. past tense. t tense. past tense. ast tense. past tense.

P R O J E C T I C U R I O U S PA P E R P R O M O T I O N C L I E N T I C U R I O U S PA P E R , S A N F R A N C I S C O

past tense.

A A

[ CARD MAILED OUT ONCE EVERY 3 MONTHS TO MARK THE PA S S A G E O F E A C H S E A S O N ]

I S E A S O N A L A R T C A R D S W I T H T R I M O N T H LY C A L E N D E R

P R O J E C T I B C C I B R A N D C O L L AT E R A L [ S E A S O N A L A R T C A R D S ] C L I E N T I B C C I C O N S T R U C T I O N C O M PA N Y, S A N F R A N C I S C O

TRUTH IS ONE

W H E N Y O U A R E C O N N E C T E D , W H AT Y O U D O H A S A D I V I N E Q U A L I T Y.

P h o t o t a k e n i n C a p p d o c i a , Tu r k e y w a n d e r i n g t h r o u g h s t r e e t s

A

B A B

I G R A P H I C D I S P L AY PA N E L S I E L E VAT I O N O F G R E AT R O O M W I T H D I S P L AY PA N E L S

P R O J E C T I M G M C I T Y C E N T E R [ G R E AT R O O M ] C L I E N T I M G M C I T Y C E N T E R R E S I D E N T I A L S A L E S PAV I L L I O N LAS VEGAS

TRUTH IS ONE

A B A B

I G R A P H I C D I S P L AY PA N E L S I E L E VAT I O N O F S H O W R O O M W I T H D I S P L AY PA N E L S

P R O J E C T I M G M C I T Y C E N T E R [ M A N D A R I N O R I E N TA L S H O W R O O M ] C L I E N T I M G M C I T Y C E N T E R R E S I D E N T I A L S A L E S PAV I L L I O N LAS VEGAS

TRUTH IS ONE

A A

I GRAPHIC MURAL DEPICTING THE ART OF WORK

PROJECT I MANPOWER GLOBAL PROTOTYPE DESIGN C L I E N T I M A N P O W E R , M I LW A U K E E , W I S C O N S I N

[ S T. L O U I S ]

TRUTH IS ONE

W

E

HEY RAAM

T H E R E A R E O N LY T H R E E T H I N G S I N T H I S W O R L D BLESSING KARMA CURSE

L A S T W O R D S O F M A H AT M A GANDHI BEFORE HE DIED.

D I V I N E LY I N S P I R E D D E S I G N

EVERY SECOND WE ARE VULNERABLE TO DISEASES, ACCIDENTS AND AGING, S O W H AT Y O U D O , W H AT Y O U H AV E A N D W H AT Y O U S E E , L O V E I T.

P h o t o t a k e n i n A b e l Ta s m a n , N e w Z e a l a n d h i k i n g A b e l Ta s m a n T r e k

D I V I N E LY I N S P I R E D D E S I G N

T H E V E R Y F A C T T H AT Y O U A R E S T I L L A L I V E M E A N S T H AT G O D H A S S O M E W O R K F O R Y O U .

S WA M I S AT C H I D A N A N D A NAMASTE

Ya n t r a d e s i g n b y H i s H o l i n e s s S r i S w a m i S a t c h i d a n a n d a , F o u n d e r o f I n t e g r a l Yo g a