Rwanda’s Couture
N
iyitanga Olivier is the founder and designer of Tanga Designs based in Rwanda. Taken from his name, which means to give or to provide, Tanga Designs is rooted in elegance and sophistication.
“I’ve been passionate about fashion and being a fashion designer since a young age. Everyone told me that I looked like a model or that I should work at Fashion houses,” he recalls. After sketching (mostly wedding gowns) as young person, Niyitagna finally began to pursue his passions. In 2014, Niyitanga won the best upcoming Fashion designer of the year in the competition presented by Kigali Fashion. Under Niyitanga’s leadership, Tanga Designs has developed a digital fashion line to help navigate through the pandemic. “Our latest collection is a digital collection named ‘Inyambo.’ Despite the pandemic, we
are able to bring our collection to life.” Niyitanga explains that the digital collection centers around the African culture. “The animal prints, patterns, and mixed colors de ine our roots,” he says. “It’s the ultimate modern collection fusing both old and new elegance, strength, and represents the Tanga brand as a positive force for change.” Niyitanga has seen immediate success with his innovative digital collection, the obvious being that it is the time-saving component. He adds: “When a client likes an item in the digital collection, I can then make it without sending samples.” Niyitanga sees himself as a “Legend in the Making” with goals of becoming an international brand that showcases all around the world. “In 10 years, I envision Tanga Design as an international Brand that sells online and also showcase in the big fashion Shows around the world.” For more information, visit www.tangadesigns.com
ArtDiction | 16 | November/December 2020
