Connecting Generations Sara G端nter, Jessica Ruhl, Devon Brown, Sidney Reuben Lim and Alyssa Gail Martin
Connecting Generations
Client & Project
The Client Goodcity Chicago: â—? non-profit organization â—? partners with local community organizations to provide aid and training
Business Goal â—? Connecting older generations with younger generations and providing advice and knowledge for the soon-to-be college graduates while making the elder feel important.
Our Success Criteria â—?
Making the older generations feel important and needed and being able to share their experiences but also making the younger generation feel empowered.
Connecting Generations Chicago It’s not about heroes, it’s about connecting generations.
Communications Audit ● Facebook - Connecting Generations Chicago ● Twitter - @ConnectgsChi ● Very simple website to provide a “homebase” - www. connectinggenerationschi.com ● Use Goodcity Chicago and Chicago History Museum social media to promote.
Influencing Factors ● Economic Factors: ○
Return Value
● Social Factors: ○ ○
Not limiting to specific neighborhoods Creating a broader interest and not just in the Austin neighborhood
● Technological Factors: ○ ○
Ability to reach outside of just Chicago Growth potential
Connecting Generations
SWOT Analysis
Strengths ● Multimedia Experience ● Learn from Grandparents Experiences ● Short, to the point.
Weakness ● Online Only ● An Off Brand, does not align with Goodcity’s Brand
Opportunity ● To be able to take the project offline ● “Grandparents” experience/access to knowledge for young adults without grandparents ● Consideration to invite senior celebrities to take part
Threats ● Get initial interest / attention ● Cyberbullying ● Getting release forms/waiver from the interviewee
Connecting Generations
PERSONA AUDIENCE
Š sidneyreuben
PERSONA AUDIENCE FEMALE 22 COLLEGE SENIOR BUSINESS MAJOR WHAT SHE WANTS TO KNOW STUDENT LOANS MONEY MANAGEMENT CAREER © sidneyreuben
PERSONA AUDIENCE FEMALE 19 COLLEGE FRESHMAN UNDECIDED MAJOR WHAT SHE WOULD WANT TO ASK DATING TIPS ADVICE ON BALANCING SCHOOL AND LIFE HOW TO PREPARE MYSELF AFTER COLLEGE
© sidneyreuben
PERSONA AUDIENCE FEMALE 65 2ND GENERATION IMMIGRANT AUDITOR MARRIED AT 25 WIDOWED 45 RETIRED AT 50 ENROLLED IN MULTIPLE CLASSES
© sidneyreuben
Connecting Generations
TOPICS
TOPICS ● ● ● ● ● ● ● ●
Money Dating Marriage Family traditions Balance between work and life Jobs/Career Taking responsibilities Racial Relations
Connecting Generations
STRATEGY
ONLINE STRATEGY
GC + History Museum Network Likes/Shares Interaction via Email
WOM
OFFLINE STRATEGY Posters, Stickers Website as homepage on college computers Pass out old photos + hashtag + instructions
#connectgs
Connecting Generations
Public Relations
PUBLIC RELATIONS
“GC functions as the middle man”
HOW TO RESPOND TO RISKS Waiver for interviewee Monitoring of all accounts Contact Person on social media in person
Connecting Generations
Metrics of Success
METRICS OF SUCCESS Relationship NEWBIES: create first contact with GC ALREADY KNOW GC: create trust Measurements DATA ENGAGEMENT in Call to Action
Schedule Jan - Feb 2016
April 2016
Finding and Filming interview subjects.
Review edited videos
Feb - March 2016
May 2016
Set up website/social media; Edit videos
Launch
SUMMARY It’s not about heroes, it’s about CONNECTING GENERATIONS Create videos that connect an older with a younger audience. Talk about topics relevant to soon-to-be college graduates. Show that GC functions as the Middle Man.
Connecting Generations
THANK YOU!