The Office of Sustainability Brand Identity Guide
TABLE OF CONTENTS 1-2. About the Sustainability Brand 3-4. Logo Requirements & Bufferspace 5-6. Logo Colors & Primary Colors 7-8. Logo Right Uses / Wrong Uses 9-10. Typefaces 11-12. Iconography 13-14. Business Cards / Other Takeaways 14-15. Sustainabilibuddies
WHAT IS THE SUSTAINABILITY BRAND IDENTITY? The core of SUNY Oswego’s Sustainability Office Brand Identity values style, awareness, and knowledge. The Brand was created to give the Office an overall consistent presence with marketing materials, and be an identifier to the campus community. The Identity helps designers promotes issues, knowledge, and awareness of the office’s mission to SUNY Oswego.
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Logo Guide Requirements • .5 inch spacing (or equvilate ratio to document size) around the logo at all times • Do not distort logo from orginal format • Do not move linework or any type from orginal placement • Do not alter 2 logo colors with expection of:
-One solid colored logo (black or white) on a background with no distracting background elements.
• Logo color may differ from black or white verison only if the background is contrasting apporiately.
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Logo Bufferspace
.5 inches by the corners
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Logo Colors
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Color
The color logo is the perferred logo and should be used whenever possible.
Colors
Sustain - #497F3B Ability/SUNY Oswego - #2F5428
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Black
The black logo usage should be limited to when the color logo cannot be used due to confliting backgrounds. The black logo should only be used on a light contrasting background.
White
The white logo usage should be limited to when the color logo cannot be used due to confliting backgrounds. The white logo should only be used on a dark contrasting background.
Primary Colors Primary Color Pallettee This is the main color pallette for the Office’s Brand. Using hues inspired by the envirorment and sustainability
Color #3FBAB9 Color #18243E Color #87D2D9 Color #2604531 Color #293032 Color #CBAE93 Color #A6D067 Color #31B56E Color #25874D
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Aceptable Logo uses
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Non-Aceptable Logo (examples)
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Do not: • Distort the logo • Use non-contrasting backgrounds with a similarly colored logo
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Typographic Choices Type For the Office’s Brand Identity, Open Sans (sans-serif) or Roboto Slab (serif), as the main typographic opitions for the Office. Other opitions can be used depending on the marketing matieral, these are just the general typefaces used by the offices.
Open Sans: License: Apache License v2.00 Download Link - http://www.fontsquirrel.com/fonts/open-sans
Roboto Slab: License: Apache License v2.00 Download Link - http://www.fontsquirrel.com/fonts/roboto-slab
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Iconography Symbols The iconography for the Office’s Brand Identity, using symbols relating to the Office’s missions statement and Environmental Sustainability. Colors for each icon are not to be altered.
Facet - Water, Color #3FBAB9 Light bulb - Electricity/Ideas, Color #18243E Reusable water bottle - Reuse/water, Color #87D2D9 Foot - Carbon Imprint, Color #2604531 Garbage Pail - Garbage, Color #293032 Hand - Vounteer, Color #CBAE93 Leaf - Nature, Color #A6D067 Recycle Symbol - Recycle, Color #31B56E Reuse Symbol - Reuse, Color #25874D
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Bussiness Cards Multiple Uses: The bussiness cards for the Office of Sustainability can be used for networking, contact information, and punch cards. The Office can punch out the icons on the bussiness cards for students in order to win a prize.
SAFE MARGIN NOTE: Before saving, turn off or delete guides layer.*
Phone: 315.312.6601 E-mail: sustainability@oswego.edu Website: www.oswego.edu/sustainability
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Other Items Other items from the Office Identity include: • Water Bottles • Stickers • Pens • Sationary • Buttons • Notepads • Magnets • T-shirts • And others can be created, as long as the designers follow the Brand Guide fo the Sustainability Office.
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Sustainabilibuddies: The Sustainabilibuddies are members of the SUNY Oswego Community dedicated to the conversation preservation of our planets future through sustainable resources. This is the current logo and signage related to this organization, which is within the Office of Sustainability.
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