SELLING YOUR HOME 8EmpireRoad Devonport 09/08/22 LicensedREAA2008
THANK YOU ThankyouforallowingustheopportunitytopresentourmarketingproposalforthePatGanleyInvestmentTrustpropertyat8EmpireRoad,Devonport. Insellingthepropertytherearethreekeymattersweneedtoconsider: 1 Themarketingstrategy 2 Themostappropriatemethodofsellingtheproperty 3 Whywearetherightsalesconsultantstoselltheproperty Thisproposaladdresseseachoftheseaspects.Ouraimistoensurethatthepropertyisexposedtothewidesttargetaudienceofpotentialbuyersinthecurrent market,toensurethatthebestpossiblepriceisachieved. WhenyouentrustthesaleofyourpropertywithHarcourtsCooper&Coourgoalisnotjusttosellyourproperty.Ourexperience,ourtraining,ournationaland internationalnetworksandourtriedandtestedmarketingstrategiesareallgearedtosellthepropertyforapremiumpriceandthatiswhatmakesHarcourts Cooper&Codifferent. Thankyou, MariaandMarissa
HARCOURTS COOPER & CO MartinCooper ManagingDirector HarcourtsCooper&CoRealEstateLtd HarcourtsisNewZealand'slargestandmostsuccessfulrealestatecompanywithover2,300salesconsultantssellingmorerealestatethananyotherbrand. Alsobeinginternationallyrenownedwithover900officesin9differentcountriesandover10,000teammembersworldwide,thisgivesyousuperior connectionstolocalandforeignbuyersviaourinternationalnetwork. HarcourtsCooper&CoisHarcourtsGlobal#1Franchisewith20residentialoffices,1designatedcommercial&commercialPropertyManagementofficeinNAI Harcourts,1designatedPropertyManagementoffice,andover300salespeopleandasupportstaffofover100people.HarcourtsCooper&Cosell31%+ofall propertyinourlocalnorthshoremarketplace. OurDevonportteamhas16highlyqualifiedsalespeople,manyofwhomhavebeentheresincetheDevonportofficeopened13yearsago.Unlikemanyreal estateofficeswegenuinelydoworkasateam,assoonasyourpropertyislistedourcolleaguesareinformedandencouragedtocontacttheirowndatabases andbringtheirclientstoyourproperty.Thefactthatwehaveallworkedtogetherforsolongisatestimonytohowweallcooperateandrespecteachother. Devonportofficehasa40%shareofourDevonportmarket. Weareveryproudofanumberofthingsinourbusinessbutmostimportantlywearesoproudofhowwelookafterourcustomers,ensurethattheygetthe verybestserviceandthattheyarehappywiththeresultstheyget.There'sanumberofthingsthatcontributetothatendresultbutwebelieveitallstartsat theverybeginningofanyrelationship.Wearecommittedtobeingbetter,toprovidingbetterservicethanothersandensuringweprovideabetterresulteach andeverytime. HarcourtshasbeenvotedNewZealand'sMostTrustedRealEstatebrandforthelasttenyears.Ourcommitmenttoourcustomersmeansthatwewill continuetobetrustworthy,wewillcontinuetoprovideawardwinningqualityservice,wewillensureourAuctioneerscontinuetobeawardwinningtalents, thatourcommunitycontinuestobesupportedtothebestofourability,thatweworkhardwithon-goingtrainingforouragentsalltoensurethatyou,our clients,getthebestresultspossible.Webelievethat'BetterNeverStops'forusorourcustomer.
8 EMPIRE ROAD, DEVONPORT RetireeslookingtodownsizefromavillawhoarenotreadyfortheRymanvillagebutwanttohaveaneasycarelockupandleave. Familieswithbothyoungandolderchildrenlookingforagreatlifestyleandspaceintheirhome. Generallybuyerslookingforawellbuilt,lowmaintenance,spacioushomewithplentyofparkingforboats,campervanetc. 8EmpireRoad:Freeholdsiteof604m2.244sqmGoldenHomesbuilthome.C.V2022$3,150,000 8EmpireRoadisina soughtafterlocationwithanelevatedanduninterruptedviewacrossthegolfcourse.NarrowNeckbeachjustashortwalkaway.The villageandlocalschoolscanbeeasilywalkedto. Locationwiseitdoesn'tgetmuchbetter! Singlelevelhome,3doublebedroomsallwithwardrobes(walk-inforthemaster),2bathrooms(1beingamasteren-suite), separatelounge,openplan kitchen/dining/familyroom, coveredoutdoorpatiowithchromed/stainlesssteelhandrailsleadingdowntothelevelgardenarea,3cargaragewithstorage andlaundry(veryraretohave3cargarageinDevonport). Thishomehashadnoexpensesparedwiththebuildandfinish:tripleglazedjoinery,central heating, solidAmericanoakfloors,bespokebuiltinfurniture.TheattentiontodetailandqualitythroughoutiscertainlyatestimonytoMrGanleyandhis nauticalbackground.AuniquepropertyforDevonportasthereareveryfewrecentlybuilthomesinthisarea.
TargetMarket: Oneelementthatwillnotbeanissuewith8Empirebuyersisthattheviewisveryunlikelytochangeandthesurroundingpropertiesarelikelytoremainthe same.
MarketingMethod: Themethodofsalethatwillprovidethebestbenefitfromwillbeatenderorauctionbothgivingafinitedateforbuyerstoengagewiththeproperty.The benefitsofbothareexplainedlaterinthisappraisal. Priortomarketingwewouldsuggestthat:thehouseiswasheddown,themowingstripisrepairedaroundtheborderofthehousesothatbuyersdonot questionsubsidence,thewindowinthedining/familyareathathasfrostedupberepaired.Wehaveateamofhomestagersthatcouldaddthefinishing touchesto8EmpireRoadcarryingthenauticalthemethroughthehome,wehaveattachedaquotetothisemail.
MARKET COMPARISONS 12BBeaconsfieldStreetDevonport:SoldFebruary2022for$3,310,000.2022C.V3,395,000.467m2rearsite,260sqmarchitecturallydesignedhomeovertwolevels.4bedrooms,3 bathrooms,openplankitchen/dining/loungeplusseparatelounge,study,doublegarage.FantasticlocationwiththewaterfrontaneasywalkonewayandCheltenhambeachthe other.Thishomedidsitonthemarketfor72days.Beingarightofwaysitewithpotentiallyadevelopmentsitenextdoormadethisadifficultpropertytosell.Themarkethaspulled backalittlesinceFebruary2022. DuetotheuniquenatureofthepropertywithitnotbeingatypicalDevonportvillaalongwiththelackofpropertiesonthemarketintheDevonportareaforthepast6monthsthereare veryfewstatisticsthatwecantrulycompareto8EmpireRoad.ThehighestvaluesaleinEmpireRoadwasat21Empire,astately230sqmhomeonalarge900m2sitewhichsoldin2020 for$2,832,000,themarkethasincreasedsincethen.Belowistheonlycomparison. Astherearealackofsimilarpropertiestocompare,12BBeaconsfieldbeingtheonlycomparison(relativelymodernandinagoodlocation)wecancallonwebsiteswhichweknowthat ourbuyerswillbeengagingwithtogetanideaofvalue.Overfourofthesewebsitesarangeof$3,130,000to$3,375,000isgiven.Nextweassessthebuyersthatouragentsandourselves currentlyhaveactivelylookinginthemarketandreviewthepropertiestheyareviewing,comparethepropertiesto8Empireandthebudgetthatthesebuyershave.Thisisamore handsonapproachusinggenuinebuyerswhowefeelmaybeinterested. Takingallofthesefactorsplusmarketconditioncurrentlyandnotpurelystatisticsintoaccountarangeof $3,100,000-$3,300,000maybeachieved.Itwillnotbeuntilwehavebuyers throughthepropertythatwewillhavedirectfeedbackregardingprice. TheDevonportmarketisstillstrongintheupperend.TwoweeksagowetookapropertyinJubileeAvetothemarketbyauction,onthedayoftheauctionwehad4bidderswiththe propertysellingunderthehammerfor$6,100,000.AnotherinMackyAveagain4bidderssoldbyauctionfor$3,475,000.Bothpropertiessellingovertheappraisedvalue.Devonportisa soughtaftersuburb,withthecorrectlytargetedmarketing,anawardwinningauctioneerand16ofouragentsonthegroundworkingforyouagreatresultcanbeachieved. BuyerengagementmethodshavechangedsinceCOVID.Amarketingcampaignwillneedtohaveastronginternetpresenceand socialmedia,bothgeotargeted,weareadvancedinthis areahavingaspecialistworkingforyou. Excellentphotographs,floorplan,video aswellasaninteractivefloorplanarethefirstviewthatbuyerswillhaveoftheproperty,itisessential thattheseareofahighstandard..Buyingapropertyneedstobemadeaseasyaspossible,weproduceanEbookwithallofthedetailsofyourpropertyandthedocumentsthatissent viatexttoallofthebuyersthathaveviewedyourproperty,thiscanthenbesentthroughbythebuyertobanks,Lawyersetc,nodownloadingdocumentsneeded,easy. Thereisamarketingbudgetfurtheron.
SALES METHOD OPTIONS AUCTION SALETENDER PRICE NOPRICE Theadvantagesoftheauctionarenumerous.Yousettheterms,conditions &deadline.Youagreeonanundisclosedminimumreserveprice,withno pressuretosellifthepropertyfetchesalowerthanexpectedbid.There’s alsotheveryrealpossibilityofacquiringahigherprice especiallyifkeen buyer interest promotes competition. You’ll also attract only genuinely interested, cash-in-hand buyers with no subject-to-sale or subject-tofinanceuncertainty.Thereiseventheopportunitytoacceptofferspriorto auctionday.Auctionmarketingmotivatesgenuinebuyerstoact. Marketingwithapriceattractsbuyersshoppinginthatspecificpricerange. Itiseasierforbuyerstoknowiftheycanaffordthepropertyandsome buyerswillchoosenottoinspectthepropertybasedonitspricebeingtoo low or too high. Buyers negotiate to pay as little as possible and it is commonforasinglebuyertocontrolnegotiations. Marketingwithoutapricemeansthereisnoriskofoverorunderpricing the property. You reach a wider range of buyers and the property is judgedonitsmeritsnotitsprice.Ithelpsgaugewhatthemarketvalueis and buyers justify paying more to win. Having your property on the marketwithnopricewillgiveallbuyersachancetobuy. Thismethodofmarketingcreatesahighprofileforyourpropertyand establishesacompetitiveenvironmentwithouthavingtolistaprice.You alsosettheterms,conditionsanddeadline.Prospectivebuyersbecome emotionally involved before they consider price and have only one opportunity to put forward their most competitive bid. You have the opportunity to accept, decline or continue negotiations with any interestedparty.It’syourchoice.You’reincontrol. Alltenderdetails remainundisclosedandabsolutelyconfidential.
ensuresthatyourpropertygetsthemaximumexposuretoprospectivebuyerspenetratingthemarket. Wewillconsultwithyoutofinetuneourmarketingstrategy,asneededandwillmaintainregularcommunication withyouthroughoutthecampaignsoyoucanreviewtheresultsofourmarketingactivities.
MARKETING STRATEGY
Achieveamaximisedpriceforyou,inlinewithmarketexpectationsatthecurrenttime.
Workwithtimingthatsuitsyourneeds. Maximisetheexposureofyourpropertyatminimumcost,andwithoutcompromise.
Becauseyourproperty,situationandneedsareunique,wewillcustomdesignyourhighimpactstrategicmarketing campaign.Throughavarietyofmediums,wecancastthenetfarandwidetotargetlocal,nationalandinternational buyers.
Conductingacompellingmarketingcampaignisablendofartandscience.Ourgoalistocapturetheattentionand
imaginationoftherightprospectivebuyersforyourproperty,creatingauthenticdesireandperceptionthatyour propertysurpassesothersinvalueandworth.
TAILOREDMARKETINGSTRATEGY:
OURAIMISTO: MARKETINGYOURPROPERTY: Toannounceyourproperty'savailabilitythroughacombinationofonline&offlineplatforms,wewillusespecialised marketingtechniquesproventogetresults.Onlineeffortswillconnectyourpropertywithconsumers,whileoffline marketingconnectsyourpropertydirectlytobuyers,realestateagents,andourlocalsphereofconnections.This
MARKETING COMPONENTS Trademeaudienceextension FacebookandInstagrampoststailoredtoyourpropertyandtargetedtospecificbuyers. Ebook.Thisissentviatextaftereveryopenhometobuyersthathaveviewedyourpropertygivingallofthepropertydetails,LIM,documentation,title.This canthenbeeasilyforwardedbythebuyerstotheirLawyer,bankorotherinterestedparties,nodownloadsneeded.Itisvitalinthismarkettomakeitas easyaspossibleforbuyerstoobtaininformationonyourpropertyandtobeabletodirectthatinformation. Cooperandco.co.nz Harcourts.co.nz Realestate.co.nz Trademe.co.nz Oneroof.co.nz Flagstaff Tailormadebookletsforopenhomeuse Brochuresfordeliverytolocalhouseholds SOCIALMEDIA INTERNETPRESENCE Themajorityofbuyersseeyourhomefirstonline,weneedtoconstantlyhaveyourpropertyatthetopofthepageandatthetopofthebuyersminds.According toNielsenOnlineRatings,theHarcourtswebsitehasahigheruniqueaudiencethananyotherrealestategroundinNZ.Theinternetcampaignforyourproperty isdesignedtocapturebuyerswhousetheinternetaspartoftheirpurchaseprocess.Itwillfeatureacomprehensivelistingofyourproperty,including professionalphotos,video,matterport3Dwalkthroughandfloorplans,broadcastingittolocalandinternationalbuyersonthetoprealestatesites. Including: PROFESSIONALPHOTOGRAPHY Harcourtsusesthefinestindustryrenownedpropertyphotographers,highlyexperiencedatshowcasingapropertytoitsbestadvantage.Exceptionalphotos willshowcaseyourproperty'sbestattributesandcreateanemotionalconnectionthatwillattractbuyerstoyourproperty.Abroadportfolioofhighresolution digitalphotographswillbeusedincolourprintandonlinemarketing. PROPERTYMATTERPORT Ourprofessionalpropertyvideographersareexpertsintakingviewersonajourneyofyourproperty.ThedifferencebetweenaMatterportandstandardvideois thatyoucanwalkthroughthepropertyandstopatanypointdoa360degreeview,measurewallsetcandenteranotherroomortheoutsidetolookattheflow. Wehaveinternationalbuyerswhousethiswithgreatsuccess. PRINTMARKETING
MARKETING CALENDAR MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Salespeople teamviewing from10.00 10.30am Databasephone calls,justlisted Emarketerto databaseof 15,000+buyers Openhome preparation. Openhome pointerboards placed OpenHome OpenHome Feedbackcallsto customers& moredatabase calls Writtenreport andmeetingwith youwithviewing numbers,buyer interest,internet hitsetc Weeklyreviewof marketing&ads preparation OpenHome OpenHome OpenHome OpenHome AUCTIONOR TENDERCLOSES IFMARKETINGBY THISMETHOD W E E K 1 W E E K 2 W E E K 3 W E E K 4 W E E K 5 Weeklyreviewof marketing&ads preparation Wegetfeedback fromcustomers& moredatabase calls Writtenreport andmeeting withyouwith viewingnumbers, buyerinterest, internethitsetc. Liveonwebsites, windowcard, signboard erected,flyersetc ready Openhome preparation Openhome pointerboards placed Feedbackcallsto customers& moredatabase calls Feedbackcallsto customers& moredatabase calls Openhome preparation. Openhome pointerboards placed Priortothepropertycomingtothemarket,professionalphotographywillbedone,scriptsandadvertisingwillbe producedinconsultationwithyou.DocumentswillbeapprovedbyyourLawyer. Writtenreport andmeetingwith youwithviewing numbers,buyer interest,internet hitsetc.
MARKETING BUDGET PRINTEDMEDIA DevonportFlagstafffullpage CorporateFlagstaff fortnightly PRICE $817.00 $0.00 QUANTITY 1 Unlimited PRINTEDMARKETING IMAGERY ALSOINCLUDES ABCcoloursignboard(1700x1055mm) Includes8pagebooklet,bookletandDLE Professionalphotography.Droneshots Matterportandfloorplan ONLINEMARKETING Harcourts.co.nz Cooperandco.co.nz Realestate.co.nz Trademe.co.nz Goldpackage Goldpackage $467.25 Included $1,000.00 $0.00 $0.00 $549.00 $1,298.00 Ebook Windowcard $46.00 $0.00 1 Included 1 1 1 4Weeks 4Weeks 1 1 TOTALINCLGST:Pricesmaychangeattimeofmarketing OPTIONAL:Auctioneer:$805.00 NZHeraldSundayedition1/2page$615.00 MarketingonNationalTVifavailableatourcost. $5,304.75 Oneroof.co.nzSuperboost 4$401.00 weeks Socialmediapoststogeotargetedmarket 4Weeks $287.50 LIM HomeMagazinesenttoHarcourtsdatabase $439.00 $0.00
WHY US? MarissaMuirhead Wehave16experiencedagentsfromthelargestrealestateofficeinDevonportworkingtheirdatabasesforyou Strongnegotiationexperiencetohelpyouobtainthebestoutcome Weareextremelyproudtoholdtheleading40% Devonportlocalmarketshare Ourlasttwoauctionsofhighendpropertieshavehadfourbiddersoneach,bothsellingovertheappraisedprice OurrecentstatsprovingthenegotiationskillsofourAuctioneerswitha100%successrateifwehaveabidder AndrewNorthisourresidentauctioneer,wellrespectedintheDevonportmarket.Andrewisaninternationallyrecognised,awardwinningauctioneer Ourmarketingisgeotargetedtospecificaudiencesinotherhighvaluedareas Youwillreceiveadetailedweeklyreportonyourpropertyincludingwebsitestatisticsandlocalmarketupdate Clearcommunicationthroughoutthecampaign Wearehappytoprojectmanagethepreparationofthepropertyintheleaduptogettingyouonthemarket International,nationalandlocalHarcourtssupport
MariaandMarissaweretrustedpartnersinsellingourhighvaluehome.
Straightforwardandtransparenttheywenttheextramileineverything thattheydidtogetthebestpossiblepriceinarapidlymovingmarket.Even takingonthesaleofthepropertyofoureventualpurchaserssothatthey couldsellintimetopurchaseourproperty.AllthatduringanOmicron outbreaktoo,therewasn'tanythingthatwasthrownatthemthatwastoo hard,andtheyhelpedwithgraceandcharmateveryhurdle.Froma marketingperspectivetheyknewexactlywhatwouldandwouldn'twork andsoourspendwaswelltargeted.Someoftheextrasthattheyhelped withwerefindingawonderfulstagingcompany,afeaturespotonthe Harcourtsbreakfasttvsegment,vacuumedwhenwewereunabletoget backtothehouse,movedlawnsprinklers,boughtbatteriesforaremote thatneededfixingandsomanyotherthingsthataretoonumerousto mention,butwhichallformpartofthehousesaleprocess,andcanbe superstressfulifyouarelivingelsewhere.Theyevenhelpedwithsometips foratenderwewereputtinginforournextproperty.Icouldn'trecommend themmorehighly,theyaresodowntoearthandcalmandthat'sjustwhat weneededduringwhatwouldhaveotherwisebeenasuperstressfultime.I highlyrecommendthemandwouldn'tlookanywhereelsenexttimeit Di&WillMillerVendorsof16AlbertRoad,Devonport
comestimetosell.
June2022 Client Reference
AUCTION SPECIALISTS 6INHOUSEAUCTIONEERS HarcourtsCooper&Coareproudtohavesomeofthecountriesbestauctioneersworkingexclusivelyforthemandtheirclients. Allauctioneers workcloselywiththeconsultant,theywillmeettheclienttoconductareserveandauctiondaystrategymeetingandhaving6auctioneers meansquitesimplywecangivethepropertythetimeandattentionitdeserves. ANDREWNORTHisourDevonportAuctioneer.Andrewhas wonmanynationalandinternationaltitlesandhasawealthofexperiencespecificallywithourlocalmarket.Inamarketthatisconstantly changingyouneedashrewdnegotiatorthatwilltakethetimetoobtaineverylastdollarforyou.Wewouldsuggestthatyouwatchtheonline Auctions fromvariouscompaniestocomparethecalibreoftheirauctioneersandconsultantstoHarcourts.Currentlyoursuccessrateis100% ofallauctionscalledwithactivebidderssellsunderthehammer. AUCTIONBUYERINFORMATIONEVENINGS HarcourtsCooper&CoistheonlycompanyontheNorthShorerunningweeklyinformationeveningsexplainingtheAuctionprocesstobuyers. WefindaninformedbuyerismorecomfortableparticipatingatourAuctionswhichmeansthatourAuctionshaveahighersuccessrate. VENDORBIDDING Somecompaniestakeawayavendor’slegalrighttobidatAuctioninNewZealand.HarcourtsCooper&Coleavethischoiceuptotheirclients. HarcourtsCooper&CohavefaithintheirclientsunderstandingoftheAuctionprocessastheyhavebeenmadefullyawareofallaspectsofthe process. ONSITEAUCTIONSPECIALIST WhilstallcompanieswillsaytheycandoonsiteAuctions,actionsspeaklouderthanwordsandclearlybytheiractionsitisnottheir preference!OftenagencieswillgetluredbytheattractivenessofbeingabletocallbulknumbersofAuctionsinroomsatonetimeandfroma timemanagementperspectiveitisattractive.AtHarcourtsCooper&Cowearefortunatetohavetheresourcestoofferboth!
MOVING FORWARD MariaStevens M021979084 maria.stevens@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz Thankyoufortakingthetimetoreadthisappraisaltoday.Wewouldbegratefultohavetheopportunityto discussthiswithyoutogothroughthedetailsinperson. Thelastitemweneedtodiscussisthecommission:Basefee$500followedthenwithacompetitiveflat rateof2%plusGSTplus100%rebateofadvertisingonasuccessfulsale. If8EmpireRoadwastosellfor $3,300,000thecommissionwouldbe$76,475includingGSTlessmarketingcostsonanunconditionalsale. Pleaseallowustodemonstratetoyouourcapabilitiesinmarketing,negotiatingandsellingyourproperty. Weunderstandhowstressfultheprocesscanbe,andweareheretotakethatstressaway.Wewillmanage themarketingwithdiligence,care,andunderstandingofyourneeds. Aspartofthelocalcommunity,weareenthusiasticabouttheprospectoflookingafteryouandyour propertyandachievingasuperbresultinourlocalmarketplace. Thankyouagainfortheopportunitytoprovideourrecommendationstoyou. MarissaMuirhead M021337222 marissa.muirhead@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz
MarissaMuirhead M021337222 marissa.muirhead@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz
NOTES:
MariaStevens M021979084 maria.stevens@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz
