SELLING YOUR HOME 87/67StanleyPointRoad, 17NorwoodRoad, 350ParnellRoad LicensedREAA2008
THANK YOU Thankyouforallowingustheopportunitytopresentourmarketingproposalforthefollowingproperties: 87&67StanleyPointRoad,17NorwoodRoad,350ParnellRoad. Insellingthepropertytherearethreekeymattersweneedtoconsider: 1 Themarketingstrategy 2 Themostappropriatemethodofsellingtheproperty 3 Whywearetherightsalesconsultantstoselltheproperty Thisproposaladdresseseachoftheseaspects.Ouraimistoensurethatthepropertyisexposedtothewidesttargetaudienceofpotentialbuyersinthecurrent market,toensurethatthebestpossiblepriceisachieved. WhenyouentrustthesaleofyourpropertywithHarcourtsCooper&Coourgoalisnotjusttosellyourproperty.Ourexperience,ourtraining,ournationaland internationalnetworksandourtriedandtestedmarketingstrategiesareallgearedtosellthepropertyforapremiumpriceandthatiswhatmakesHarcourts Cooper&Codifferent. Thankyou, MariaandMarissa
HARCOURTS COOPER & CO MartinCooper ManagingDirector HarcourtsCooper&CoRealEstateLtd HarcourtsisNewZealand'slargestandmostsuccessfulrealestatecompanywithover2,300salesconsultantssellingmorerealestatethananyotherbrand. Alsobeinginternationallyrenownedwithover900officesin9differentcountriesandover10,000teammembersworldwide,thisgivesyousuperior connectionstolocalandforeignbuyersviaourinternationalnetwork. HarcourtsCooper&CoisHarcourtsGlobal#1Franchisewith20residentialoffices,1designatedcommercial&commercialPropertyManagementofficeinNAI Harcourts,1designatedPropertyManagementoffice,andover300salespeopleandasupportstaffofover100people.HarcourtsCooper&Cosell31%+ofall propertyinourlocalnorthshoremarketplace. OurDevonportteamhas16highlyqualifiedsalespeople,manyofwhomhavebeentheresincetheDevonportofficeopened13yearsago.Unlikemanyreal estateofficeswegenuinelydoworkasateam,assoonasyourpropertyislistedourcolleaguesareinformedandencouragedtocontacttheirowndatabases andbringtheirclientstoyourproperty.Thefactthatwehaveallworkedtogetherforsolongisatestimonytohowweallcooperateandrespecteachother. Devonportofficehasa40%shareofourDevonportmarket. Weareveryproudofanumberofthingsinourbusinessbutmostimportantlywearesoproudofhowwelookafterourcustomers,ensurethattheygetthe verybestserviceandthattheyarehappywiththeresultstheyget.There'sanumberofthingsthatcontributetothatendresultbutwebelieveitallstartsat theverybeginningofanyrelationship.Wearecommittedtobeingbetter,toprovidingbetterservicethanothersandensuringweprovideabetterresulteach andeverytime. HarcourtshasbeenvotedNewZealand'sMostTrustedRealEstatebrandforthelasttenyears.Ourcommitmenttoourcustomersmeansthatwewill continuetobetrustworthy,wewillcontinuetoprovideawardwinningqualityservice,wewillensureourAuctioneerscontinuetobeawardwinningtalents, thatourcommunitycontinuestobesupportedtothebestofourability,thatweworkhardwithon-goingtrainingforouragentsalltoensurethatyou,our clients,getthebestresultspossible.Webelievethat'BetterNeverStops'forusorourcustomer.
APPRAISAL: ALL SIGHT UNSEEN 87StanleyPointRoad:Freeholdclifftopsiteof1002m2.Roughcast1940'shome,twolevels240sqm.C.V2022$3,675,000 Comparison: 5 Stanley Point Road. Freehold clifftop site of 789m2. 1920's home and income with beach access, 330sqm. Sold December 2021 $2,950,000.C.V2022$4,600,000. 87StanleyPointRoadappraisedvalue:$3,000,000to$3,600,000. 67StanleyPointRoad:Freeholdclifftopsiteof2049m2.Multilevelweatherboard1920'shome410sqm.C.V2022$5,850,000. Comparison:10FirstAvenue.Freeholdnorthfacingclifftopsiteof2289sqm.Architecturallydesignedhome,319sqm.SoldMay2022$6,250,000. 67StanleyPointRoadappraisedvalue:$5,000,000to$5,800,000. 17NorwoodRoad:Freeholdclifftopsiteof1351m2.Twolevel1910home232sqm.C.V2022$3,450,000. Comparison:69NorwoodRoad.Freeholdclifftopsite1103m2.Threelevel1920'shome,fullyrenovated287sqm.SoldAugust2021$2,610,000. 17NorwoodRoadappraisedvalue:$2,800,000to$3,200,000. 350ParnellRoad:Freehold1744m2site.Historichome336sqm.C.V$7,800,000. ThispropertyiscoveredbytheHistoricTrustandcannotbealtered.Duetotheuniquenatureofthispropertywehavelookedfurtheratwebsitesthat give valuations, only one site has any indication proving how difficult this is to put a value to it. That website was quoting $5,000,000 with a low confidencethatthisiscorrect. C.V$6,200,000. C.V$2,650,000. Themethodofsalethatwillprovidethebestbenefitwillbeatenderorauctionbothgivingafinitedateforbuyerstoengagewiththeproperty.Thebenefits ofbothareexplainedlaterinthisappraisal. As these appraisals are sight unseen (18/08/22) and taken from photographs and information from when Harcourts had these listed in 2018 we would suggestthatpriortomarketingwehaveaccesstothepropertiesandthatare appraisalisgiven.
SALES METHOD OPTIONS AUCTION SALETENDER PRICE NOPRICE Theadvantagesoftheauctionarenumerous.Yousettheterms,conditions &deadline.Youagreeonanundisclosedminimumreserveprice,withno pressuretosellifthepropertyfetchesalowerthanexpectedbid.There’s alsotheveryrealpossibilityofacquiringahigherprice especiallyifkeen buyer interest promotes competition. You’ll also attract only genuinely interested, cash-in-hand buyers with no subject-to-sale or subject-tofinanceuncertainty.Thereiseventheopportunitytoacceptofferspriorto auctionday.Auctionmarketingmotivatesgenuinebuyerstoact. Marketingwithapriceattractsbuyersshoppinginthatspecificpricerange. Itiseasierforbuyerstoknowiftheycanaffordthepropertyandsome buyerswillchoosenottoinspectthepropertybasedonitspricebeingtoo low or too high. Buyers negotiate to pay as little as possible and it is commonforasinglebuyertocontrolnegotiations. Marketingwithoutapricemeansthereisnoriskofoverorunderpricing the property. You reach a wider range of buyers and the property is judgedonitsmeritsnotitsprice.Ithelpsgaugewhatthemarketvalueis and buyers justify paying more to win. Having your property on the marketwithnopricewillgiveallbuyersachancetobuy. Thismethodofmarketingcreatesahighprofileforyourpropertyand establishesacompetitiveenvironmentwithouthavingtolistaprice.You alsosettheterms,conditionsanddeadline.Prospectivebuyersbecome emotionally involved before they consider price and have only one opportunity to put forward their most competitive bid. You have the opportunity to accept, decline or continue negotiations with any interestedparty.It’syourchoice.You’reincontrol. Alltenderdetails remainundisclosedandabsolutelyconfidential.
TAILOREDMARKETINGSTRATEGY:
Achieveamaximisedpriceforyou,inlinewithmarketexpectationsatthecurrenttime.
Workwithtimingthatsuitsyourneeds. Maximisetheexposureofyourpropertyatminimumcost,andwithoutcompromise.
MARKETING STRATEGY
Becauseyourproperty,situationandneedsareunique,wewillcustomdesignyourhighimpactstrategicmarketing campaign.Throughavarietyofmediums,wecancastthenetfarandwidetotargetlocal,nationalandinternational buyers.
imaginationoftherightprospectivebuyersforyourproperty,creatingauthenticdesireandperceptionthatyour propertysurpassesothersinvalueandworth.
OURAIMISTO: MARKETINGYOURPROPERTY: Toannounceyourproperty'savailabilitythroughacombinationofonline&offlineplatforms,wewillusespecialised marketingtechniquesproventogetresults.Onlineeffortswillconnectyourpropertywithconsumers,whileoffline marketingconnectsyourpropertydirectlytobuyers,realestateagents,andourlocalsphereofconnections.This
ensuresthatyourpropertygetsthemaximumexposuretoprospectivebuyerspenetratingthemarket. Wewillconsultwithyoutofinetuneourmarketingstrategy,asneededandwillmaintainregularcommunication withyouthroughoutthecampaignsoyoucanreviewtheresultsofourmarketingactivities.
Conductingacompellingmarketingcampaignisablendofartandscience.Ourgoalistocapturetheattentionand
MARKETING COMPONENTS Trademeaudienceextension FacebookandInstagrampoststailoredtoyourpropertyandtargetedtospecificbuyers. Ebook.Thisissentviatextaftereveryopenhometobuyersthathaveviewedyourpropertygivingallofthepropertydetails,LIM,documentation,title.This canthenbeeasilyforwardedbythebuyerstotheirLawyer,bankorotherinterestedparties,nodownloadsneeded.Itisvitalinthismarkettomakeitas easyaspossibleforbuyerstoobtaininformationonyourpropertyandtobeabletodirectthatinformation. Cooperandco.co.nz Harcourts.co.nz Realestate.co.nz Trademe.co.nz Oneroof.co.nz Flagstaff Tailormadebookletsforopenhomeuse Brochuresfordeliverytolocalhouseholds SOCIALMEDIA INTERNETPRESENCE Themajorityofbuyersseeyourhomefirstonline,weneedtoconstantlyhaveyourpropertyatthetopofthepageandatthetopofthebuyersminds.According toNielsenOnlineRatings,theHarcourtswebsitehasahigheruniqueaudiencethananyotherrealestategroundinNZ.Theinternetcampaignforyourproperty isdesignedtocapturebuyerswhousetheinternetaspartoftheirpurchaseprocess.Itwillfeatureacomprehensivelistingofyourproperty,including professionalphotos,video,matterport3Dwalkthroughandfloorplans,broadcastingittolocalandinternationalbuyersonthetoprealestatesites. Including: PROFESSIONALPHOTOGRAPHY Harcourtsusesthefinestindustryrenownedpropertyphotographers,highlyexperiencedatshowcasingapropertytoitsbestadvantage.Exceptionalphotos willshowcaseyourproperty'sbestattributesandcreateanemotionalconnectionthatwillattractbuyerstoyourproperty.Abroadportfolioofhighresolution digitalphotographswillbeusedincolourprintandonlinemarketing. PROPERTYMATTERPORT Ourprofessionalpropertyvideographersareexpertsintakingviewersonajourneyofyourproperty.ThedifferencebetweenaMatterportandstandardvideois thatyoucanwalkthroughthepropertyandstopatanypointdoa360degreeview,measurewallsetcandenteranotherroomortheoutsidetolookattheflow. Wehaveinternationalbuyerswhousethiswithgreatsuccess. PRINTMARKETING
MARKETING CALENDAR MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY Salespeople teamviewing from10.00 10.30am Databasephone calls,justlisted Emarketerto databaseof 15,000+buyers Openhome preparation. Openhome pointerboards placed OpenHome OpenHome Feedbackcallsto customers& moredatabase calls Writtenreport andmeetingwith youwithviewing numbers,buyer interest,internet hitsetc Weeklyreviewof marketing&ads preparation OpenHome OpenHome OpenHome OpenHome AUCTIONOR TENDERCLOSES IFMARKETINGBY THISMETHOD W E E K 1 W E E K 2 W E E K 3 W E E K 4 W E E K 5 Weeklyreviewof marketing&ads preparation Wegetfeedback fromcustomers& moredatabase calls Writtenreport andmeeting withyouwith viewingnumbers, buyerinterest, internethitsetc. Liveonwebsites, windowcard, signboard erected,flyersetc ready Openhome preparation Openhome pointerboards placed Feedbackcallsto customers& moredatabase calls Feedbackcallsto customers& moredatabase calls Openhome preparation. Openhome pointerboards placed Priortothepropertycomingtothemarket,professionalphotographywillbedone,scriptsandadvertisingwillbe producedinconsultationwithyou.DocumentswillbeapprovedbyyourLawyer. Writtenreport andmeetingwith youwithviewing numbers,buyer interest,internet hitsetc.
SAMPLE MARKETING BUDGET PER PROPERTY PRINTEDMEDIA DevonportFlagstafffullpage CorporateFlagstaff fortnightly PRICE $817.00 $0.00 QUANTITY 1 Unlimited PRINTEDMARKETING IMAGERY ALSOINCLUDES ABCcoloursignboard(1700x1055mm) Includes8pagebooklet,bookletandDLE Professionalphotography.Droneshots Matterportandfloorplan ONLINEMARKETING Harcourts.co.nz Cooperandco.co.nz Realestate.co.nz Trademe.co.nz Goldpackage Goldpackage $467.25 Included $1,000.00 $0.00 $0.00 $549.00 $1,298.00 Ebook Windowcard $46.00 $0.00 1 Included 1 1 1 4Weeks 4Weeks 1 1 TOTALINCLGST:Pricesmaychangeattimeofmarketing OPTIONAL:Auctioneer:$805.00 NZHeraldSundayedition1/2page$615.00orEditorialPBN MarketingonNationalTVifavailableatourcost. $5,304.75 Oneroof.co.nzSuperboost 4$401.00 weeks Socialmediapoststogeotargetedmarket 4Weeks $287.50 LIM HomeMagazinesenttoHarcourtsdatabase $439.00 $0.00
WHY US? MarissaMuirhead Wehave16experiencedagentsfromthelargestrealestateofficeinDevonportworkingtheirdatabasesforyou Strongnegotiationexperiencetohelpyouobtainthebestoutcome Weareextremelyproudtoholdtheleading40% Devonportlocalmarketshare Ourlasttwoauctionsofhighendproperties(saleprice$6,100,000and$3,475,000)havehadfourbiddersoneach,bothsellingovertheappraisedprice OurrecentstatsprovingthenegotiationskillsofourAuctioneerswitha100%successrateifwehaveabidder AndrewNorthisourresidentauctioneer,wellrespectedintheDevonportmarket.Andrewisaninternationallyrecognised,awardwinningauctioneer Ourmarketingisgeotargetedtospecificaudiencesinotherhighvaluedareas Youwillreceiveadetailedweeklyreportonyourpropertyincludingwebsitestatisticsandlocalmarketupdate Clearcommunicationthroughoutthecampaign Wearehappytoprojectmanagethepreparationofthepropertyintheleaduptogettingyouonthemarket International,nationalandlocalHarcourtssupport
comestimetosell.
Straightforwardandtransparenttheywenttheextramileineverything thattheydidtogetthebestpossiblepriceinarapidlymovingmarket.Even takingonthesaleofthepropertyofoureventualpurchaserssothatthey couldsellintimetopurchaseourproperty.AllthatduringanOmicron outbreaktoo,therewasn'tanythingthatwasthrownatthemthatwastoo hard,andtheyhelpedwithgraceandcharmateveryhurdle.Froma marketingperspectivetheyknewexactlywhatwouldandwouldn'twork andsoourspendwaswelltargeted.Someoftheextrasthattheyhelped withwerefindingawonderfulstagingcompany,afeaturespotonthe Harcourtsbreakfasttvsegment,vacuumedwhenwewereunabletoget backtothehouse,movedlawnsprinklers,boughtbatteriesforaremote thatneededfixingandsomanyotherthingsthataretoonumerousto mention,butwhichallformpartofthehousesaleprocess,andcanbe superstressfulifyouarelivingelsewhere.Theyevenhelpedwithsometips foratenderwewereputtinginforournextproperty.Icouldn'trecommend themmorehighly,theyaresodowntoearthandcalmandthat'sjustwhat weneededduringwhatwouldhaveotherwisebeenasuperstressfultime.I highlyrecommendthemandwouldn'tlookanywhereelsenexttimeit Di&WillMillerVendorsof16AlbertRoad,Devonport
June2022 Client Reference
MariaandMarissaweretrustedpartnersinsellingourhighvaluehome.
AUCTION SPECIALISTS 6INHOUSEAUCTIONEERS HarcourtsCooper&Coareproudtohavesomeofthecountriesbestauctioneersworkingexclusivelyforthemandtheirclients. Allauctioneers workcloselywiththeconsultant,theywillmeettheclienttoconductareserveandauctiondaystrategymeetingandhaving6auctioneers meansquitesimplywecangivethepropertythetimeandattentionitdeserves. ANDREWNORTHisourDevonportAuctioneer.Andrewhas wonmanynationalandinternationaltitlesandhasawealthofexperiencespecificallywithourlocalmarket.Inamarketthatisconstantly changingyouneedashrewdnegotiatorthatwilltakethetimetoobtaineverylastdollarforyou.Wewouldsuggestthatyouwatchtheonline Auctions fromvariouscompaniestocomparethecalibreoftheirauctioneersandconsultantstoHarcourts.Currentlyoursuccessrateis100% ofallauctionscalledwithactivebidderssellsunderthehammer. AUCTIONBUYERINFORMATIONEVENINGS HarcourtsCooper&CoistheonlycompanyontheNorthShorerunningweeklyinformationeveningsexplainingtheAuctionprocesstobuyers. WefindaninformedbuyerismorecomfortableparticipatingatourAuctionswhichmeansthatourAuctionshaveahighersuccessrate. VENDORBIDDING Somecompaniestakeawayavendor’slegalrighttobidatAuctioninNewZealand.HarcourtsCooper&Coleavethischoiceuptotheirclients. HarcourtsCooper&CohavefaithintheirclientsunderstandingoftheAuctionprocessastheyhavebeenmadefullyawareofallaspectsofthe process. ONSITEAUCTIONSPECIALIST WhilstallcompanieswillsaytheycandoonsiteAuctions,actionsspeaklouderthanwordsandclearlybytheiractionsitisnottheir preference!OftenagencieswillgetluredbytheattractivenessofbeingabletocallbulknumbersofAuctionsinroomsatonetimeandfroma timemanagementperspectiveitisattractive.AtHarcourtsCooper&Cowearefortunatetohavetheresourcestoofferboth!
MOVING FORWARD MariaStevens M021979084 maria.stevens@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz Thankyoufortakingthetimetoreadthisappraisaltoday.Wewouldbegratefultohavetheopportunityto discussthiswithyoutogothroughthedetailsinperson. Thelastitemweneedtodiscussisthecommission: Basefee$500followedthenwithacompetitiveflatrateof2.5%plusGSTplus. Pleaseallowustodemonstratetoyouourcapabilitiesinmarketing,negotiatingandsellingyourproperty. Weunderstandhowstressfultheprocesscanbe,andweareheretotakethatstressaway.Wewillmanage themarketingwithdiligence,care,andunderstandingofyourneeds. Aspartofthelocalcommunity,weareenthusiasticabouttheprospectoflookingafteryouandyour propertyandachievingasuperbresultinourlocalmarketplace. Thankyouagainfortheopportunitytoprovideourrecommendationstoyou. MarissaMuirhead M021337222 marissa.muirhead@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz
MarissaMuirhead M021337222 marissa.muirhead@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz
MariaStevens M021979084 maria.stevens@harcourts.co.nz Office:18ClarenceStreet Devonport www.cooperandco.co.nz
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