What PR Firms do? Public Relations (PR) is a dynamic field that involves promoting the image of organisations in a planned manner. Every company no matter how big or small thrives on the goodwill it creates for itself to sustain the cut-throat competition and climb the ladder of success. PR firms do the work of assisting companies in building a good reputation by providing media coverage on a regular basis on different mass media like television, magazines, newspaper, radio, websites etc. They communicate with consumers on behalf of the company and act as an intermediary between the company and its stakeholders. What does a Public Relations (PR) Firm do?
Strategic Counseling PR firms provide strategic counseling to companies in order to build a sturdy image in the market and also help them grow at a fast rate. Firstly they understand the immediate as well as long term goals of the company, business strategy and the values with which it operates. Then communication strategies are created to suit the company’s needs and expectations. It also involves devising and positioning strategies for building a good rapport between the company and the target audience.