self-identity

Devyani Dasgupta is a graphic designer and visual storyteller based on Kaurna Land in South Australia.

Her practice explores the effects of cross-pollination of various cultural impresses on her Indian identity and her craft acts as a visual extension for these shared narratives.

A union of Brahmi, Gurmukhi and Latin script on a modular grid, the logo celebrates the ‘unity in diversity’ that is fundamental to her approach to design.

The brand is a visual homage to the key cultural experiences that form a part of Devyani’s identity and thrives to raise consciousness about diversity in graphic design and act as a platform for inclusion.

The intrinsic values of the brand are represented by symbolic elements — a feminist, culturally sensitive, untamed and empowering spirit.

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